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Journal of Marketing Theory and Practice最新文献

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To block or not to block? Predictors of ad blocker usage 屏蔽还是不屏蔽？使用广告拦截器的预测因素
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-09-05 DOI: 10.1080/10696679.2024.2398701
Federico de Gregorio, Sydney Chinchanachokchai, Alexa K. Fox
{"title":"To block or not to block? Predictors of ad blocker usage","authors":"Federico de Gregorio, Sydney Chinchanachokchai, Alexa K. Fox","doi":"10.1080/10696679.2024.2398701","DOIUrl":"https://doi.org/10.1080/10696679.2024.2398701","url":null,"abstract":"Despite their growing prevalence, limited academic research exists on predictors of ad blocker software usage. A survey of 299 U.S. Internet users explores potential predictors for ad blocker users...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"17 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142216676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Creative consumers and experiential benefits and outcomes of upcycling end-of-life products 创意消费者和报废产品升级再造的体验效益和成果
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-08-31 DOI: 10.1080/10696679.2024.2394481
Catherine A. Roster
{"title":"Creative consumers and experiential benefits and outcomes of upcycling end-of-life products","authors":"Catherine A. Roster","doi":"10.1080/10696679.2024.2394481","DOIUrl":"https://doi.org/10.1080/10696679.2024.2394481","url":null,"abstract":"This study investigates the influence of creative self-efficacy on experiential benefits and outcomes of upcycling and upcyclers’ intentions to promote the practice to others. An online survey of 4...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"127 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142216681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer relationship management in healthcare: strategies for adoption in a public health system 医疗保健中的客户关系管理：在公共卫生系统中采用的策略
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-08-31 DOI: 10.1080/10696679.2024.2394485
Vijay Kumar Sharma, Vinay Sharma, Dinesh Kumar
{"title":"Customer relationship management in healthcare: strategies for adoption in a public health system","authors":"Vijay Kumar Sharma, Vinay Sharma, Dinesh Kumar","doi":"10.1080/10696679.2024.2394485","DOIUrl":"https://doi.org/10.1080/10696679.2024.2394485","url":null,"abstract":"This study explores the adoption of customer relationship management (CRM) strategies in India’s public health system. A reflexive methodology and the fuzzy Delphi technique were used to identify 3...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"79 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142216680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Examining the impact of absorptive capacity and organizational learning on international strategic performance: can the two go together? 研究吸收能力和组织学习对国际战略绩效的影响：二者能否相辅相成？
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-08-19 DOI: 10.1080/10696679.2024.2392233
Gavriel Dahan, Aviv Shoham
{"title":"Examining the impact of absorptive capacity and organizational learning on international strategic performance: can the two go together?","authors":"Gavriel Dahan, Aviv Shoham","doi":"10.1080/10696679.2024.2392233","DOIUrl":"https://doi.org/10.1080/10696679.2024.2392233","url":null,"abstract":"The main purpose of this study is to examine the impact of absorptive capacity (ACAP) and organizational learning (OL) on international strategic performance. Based on dynamic capability theory (DC...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"4 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142216682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Proxy reports of others’ behaviors: when are they more accurate? 他人行为的代理报告：何时更准确？
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-08-06 DOI: 10.1080/10696679.2024.2385371
Joan M. Phillips, Barbara A. Bickart, Geeta Menon
{"title":"Proxy reports of others’ behaviors: when are they more accurate?","authors":"Joan M. Phillips, Barbara A. Bickart, Geeta Menon","doi":"10.1080/10696679.2024.2385371","DOIUrl":"https://doi.org/10.1080/10696679.2024.2385371","url":null,"abstract":"Surveys often ask people to report about someone else’s behavior. Two approaches to constructing a behavioral frequency judgment are recalling specific episodes of the other person’s behavior or us...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"27 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141939805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Response satisficing and data quality in marketing: measurement and effects of satisficing on objective knowledge, experimental results, and replicability of findings 市场营销中的满意回应和数据质量：满意回应对客观知识、实验结果和研究结果可复制性的衡量和影响
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-08-05 DOI: 10.1080/10696679.2024.2385374
Christopher Berry, Jeremy Kees, Scot Burton
{"title":"Response satisficing and data quality in marketing: measurement and effects of satisficing on objective knowledge, experimental results, and replicability of findings","authors":"Christopher Berry, Jeremy Kees, Scot Burton","doi":"10.1080/10696679.2024.2385374","DOIUrl":"https://doi.org/10.1080/10696679.2024.2385374","url":null,"abstract":"While crowdsourced data are often used in marketing research, there remain concerns about the validity of data sourced from crowdsourcing platforms such as Amazon’s Mechanical Turk (MTurk). Across ...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"16 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142216683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A systematic review of exploratory factor analysis in marketing: providing recommended guidelines and evaluating current practices 市场营销中探索性因素分析的系统回顾：提供建议指南并评估当前做法
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-07-30 DOI: 10.1080/10696679.2024.2385377
Matt C. Howard, Rachel O’Sullivan
{"title":"A systematic review of exploratory factor analysis in marketing: providing recommended guidelines and evaluating current practices","authors":"Matt C. Howard, Rachel O’Sullivan","doi":"10.1080/10696679.2024.2385377","DOIUrl":"https://doi.org/10.1080/10696679.2024.2385377","url":null,"abstract":"We systematically review applications of exploratory factor analysis (EFA) in marketing since 2000. We show that most authors do not report EFAs in sufficient detail to determine whether appropriat...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"181 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141881855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of customized price promotions on deal response: the roles of functional impulsivity, promotion frame, emotional arousal, and self-enhancement 定制价格促销对交易反应的影响：功能冲动、促销框架、情绪唤醒和自我提升的作用
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-06-30 DOI: 10.1080/10696679.2024.2370378
Dorcia Bolton, Sreedhar Madhavaram
{"title":"Impact of customized price promotions on deal response: the roles of functional impulsivity, promotion frame, emotional arousal, and self-enhancement","authors":"Dorcia Bolton, Sreedhar Madhavaram","doi":"10.1080/10696679.2024.2370378","DOIUrl":"https://doi.org/10.1080/10696679.2024.2370378","url":null,"abstract":"Customized price promotions are often used as a strategic marketing tool by retailers/firms. This research examines the moderating roles of functional impulsivity (an individual trait) and promotio...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"40 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141719170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Introducing the diversity ecosystem: exploring the construct and its relationship to internal marketing and positive organizational outcomes 引入多样性生态系统：探索这一概念及其与内部营销和积极组织成果的关系
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-06-29 DOI: 10.1080/10696679.2024.2369102
Jennifer C. Zoghby, Greg Marshall, Joseph F. Hair Jr., Alvin J. Williams
{"title":"Introducing the diversity ecosystem: exploring the construct and its relationship to internal marketing and positive organizational outcomes","authors":"Jennifer C. Zoghby, Greg Marshall, Joseph F. Hair Jr., Alvin J. Williams","doi":"10.1080/10696679.2024.2369102","DOIUrl":"https://doi.org/10.1080/10696679.2024.2369102","url":null,"abstract":"Organizational leaders may announce diversity initiatives, yet often these goals are never fully realized. When organizational leaders establish diversity goals, they frequently rely on internal ma...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"19 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141612832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The influence of regulatory focus and evaluation mode on consumers’ decision making 监管重点和评价模式对消费者决策的影响
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-06-24 DOI: 10.1080/10696679.2024.2370376
Kyung-Min Kim, Beomjoon (Peter) Choi, Sangwon Lee, Benjamin Nobi
{"title":"The influence of regulatory focus and evaluation mode on consumers’ decision making","authors":"Kyung-Min Kim, Beomjoon (Peter) Choi, Sangwon Lee, Benjamin Nobi","doi":"10.1080/10696679.2024.2370376","DOIUrl":"https://doi.org/10.1080/10696679.2024.2370376","url":null,"abstract":"This research investigates the impact of individuals’ regulatory orientation on their responsiveness to context effects arising from different evaluation modes. Drawing on the theoretical framework...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"41 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141612730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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