Proxy reports of others’ behaviors: when are they more accurate?

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2024-08-06 DOI:10.1080/10696679.2024.2385371

Joan M. Phillips, Barbara A. Bickart, Geeta Menon

引用次数: 0

Abstract

Surveys often ask people to report about someone else’s behavior. Two approaches to constructing a behavioral frequency judgment are recalling specific episodes of the other person’s behavior or us...

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他人行为的代理报告：何时更准确？

调查经常要求人们报告他人的行为。构建行为频率判断的两种方法是：回忆对方行为的具体情节或我们...

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.