定制价格促销对交易反应的影响：功能冲动、促销框架、情绪唤醒和自我提升的作用

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2024-06-30 DOI:10.1080/10696679.2024.2370378

Dorcia Bolton, Sreedhar Madhavaram

引用次数: 0

摘要

定制价格促销通常被零售商/企业用作一种战略性营销工具。本研究探讨了功能性冲动（个体特质）和促销的调节作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Impact of customized price promotions on deal response: the roles of functional impulsivity, promotion frame, emotional arousal, and self-enhancement

Customized price promotions are often used as a strategic marketing tool by retailers/firms. This research examines the moderating roles of functional impulsivity (an individual trait) and promotio...

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.