{"title":"定制价格促销对交易反应的影响:功能冲动、促销框架、情绪唤醒和自我提升的作用","authors":"Dorcia Bolton, Sreedhar Madhavaram","doi":"10.1080/10696679.2024.2370378","DOIUrl":null,"url":null,"abstract":"Customized price promotions are often used as a strategic marketing tool by retailers/firms. This research examines the moderating roles of functional impulsivity (an individual trait) and promotio...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"40 1","pages":""},"PeriodicalIF":4.4000,"publicationDate":"2024-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Impact of customized price promotions on deal response: the roles of functional impulsivity, promotion frame, emotional arousal, and self-enhancement\",\"authors\":\"Dorcia Bolton, Sreedhar Madhavaram\",\"doi\":\"10.1080/10696679.2024.2370378\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Customized price promotions are often used as a strategic marketing tool by retailers/firms. This research examines the moderating roles of functional impulsivity (an individual trait) and promotio...\",\"PeriodicalId\":16424,\"journal\":{\"name\":\"Journal of Marketing Theory and Practice\",\"volume\":\"40 1\",\"pages\":\"\"},\"PeriodicalIF\":4.4000,\"publicationDate\":\"2024-06-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Theory and Practice\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10696679.2024.2370378\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Theory and Practice","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10696679.2024.2370378","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Impact of customized price promotions on deal response: the roles of functional impulsivity, promotion frame, emotional arousal, and self-enhancement
Customized price promotions are often used as a strategic marketing tool by retailers/firms. This research examines the moderating roles of functional impulsivity (an individual trait) and promotio...
期刊介绍:
The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.