监管重点和评价模式对消费者决策的影响

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2024-06-24 DOI:10.1080/10696679.2024.2370376

Kyung-Min Kim, Beomjoon (Peter) Choi, Sangwon Lee, Benjamin Nobi

引用次数: 0

摘要

本研究探讨了个人的规范取向对其对不同评价模式所产生的情境效应的反应能力的影响。该研究借鉴了...

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The influence of regulatory focus and evaluation mode on consumers’ decision making

This research investigates the impact of individuals’ regulatory orientation on their responsiveness to context effects arising from different evaluation modes. Drawing on the theoretical framework...

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.