医疗保健中的客户关系管理:在公共卫生系统中采用的策略

IF 4.4 Q2 BUSINESS
Vijay Kumar Sharma, Vinay Sharma, Dinesh Kumar
{"title":"医疗保健中的客户关系管理:在公共卫生系统中采用的策略","authors":"Vijay Kumar Sharma, Vinay Sharma, Dinesh Kumar","doi":"10.1080/10696679.2024.2394485","DOIUrl":null,"url":null,"abstract":"This study explores the adoption of customer relationship management (CRM) strategies in India’s public health system. A reflexive methodology and the fuzzy Delphi technique were used to identify 3...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"79 1","pages":""},"PeriodicalIF":4.4000,"publicationDate":"2024-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Customer relationship management in healthcare: strategies for adoption in a public health system\",\"authors\":\"Vijay Kumar Sharma, Vinay Sharma, Dinesh Kumar\",\"doi\":\"10.1080/10696679.2024.2394485\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study explores the adoption of customer relationship management (CRM) strategies in India’s public health system. A reflexive methodology and the fuzzy Delphi technique were used to identify 3...\",\"PeriodicalId\":16424,\"journal\":{\"name\":\"Journal of Marketing Theory and Practice\",\"volume\":\"79 1\",\"pages\":\"\"},\"PeriodicalIF\":4.4000,\"publicationDate\":\"2024-08-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Theory and Practice\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10696679.2024.2394485\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Theory and Practice","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10696679.2024.2394485","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

摘要

本研究探讨了印度公共卫生系统采用客户关系管理(CRM)战略的情况。研究采用了反思方法和模糊德尔菲技术来确定 3...
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Customer relationship management in healthcare: strategies for adoption in a public health system
This study explores the adoption of customer relationship management (CRM) strategies in India’s public health system. A reflexive methodology and the fuzzy Delphi technique were used to identify 3...
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
CiteScore
6.80
自引率
6.70%
发文量
37
期刊介绍: The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信