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Journal of Marketing Theory and Practice最新文献

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Same same, but different: consumers’ decision–making process and psychological disempowerment in the digital society 同中有异：数字社会中消费者的决策过程与心理失权
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-06-21 DOI: 10.1080/10696679.2024.2361431
Nadine Gurtner, Sebastian Gurtner, Lilian Laub, Anna Zuber, Tina von Däniken
{"title":"Same same, but different: consumers’ decision–making process and psychological disempowerment in the digital society","authors":"Nadine Gurtner, Sebastian Gurtner, Lilian Laub, Anna Zuber, Tina von Däniken","doi":"10.1080/10696679.2024.2361431","DOIUrl":"https://doi.org/10.1080/10696679.2024.2361431","url":null,"abstract":"Digital transformation has empowered consumers, but also increased the difficulty of decision making. Lacking a holistic understanding of how digital transformation has changed consumers’ decision-...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"48 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141529803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effects of customer brand engagement on brand love in sharing economy 共享经济中客户品牌参与对品牌热爱的影响
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-05-31 DOI: 10.1080/10696679.2024.2360199
Trang P. Tran, Seung Hyun Lee, Md Nazmus Sakib
{"title":"The effects of customer brand engagement on brand love in sharing economy","authors":"Trang P. Tran, Seung Hyun Lee, Md Nazmus Sakib","doi":"10.1080/10696679.2024.2360199","DOIUrl":"https://doi.org/10.1080/10696679.2024.2360199","url":null,"abstract":"Collaborative consumption has drawn the attention of both managers and researchers. However, the literature focusing on the antecedents and outcomes of brand love in collaborative consumption is no...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"51 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141508998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effects of influencer marketing on purchase intention: exploring the roles of materialism, envy and wishful identification 影响者营销对购买意向的影响：探讨物质主义、嫉妒和一厢情愿认同的作用
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-05-31 DOI: 10.1080/10696679.2024.2353717
Jingyi Duan, Jean Brechman
{"title":"The effects of influencer marketing on purchase intention: exploring the roles of materialism, envy and wishful identification","authors":"Jingyi Duan, Jean Brechman","doi":"10.1080/10696679.2024.2353717","DOIUrl":"https://doi.org/10.1080/10696679.2024.2353717","url":null,"abstract":"The purpose of this paper is to examine how materialism values of followers affect their purchase intention toward travel and leisure experiences promoted by social media influencers. Three studies...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"5 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141529805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing innovation and strategy: enabling the smooth transition from B2B to B2C space 营销创新和战略：实现从 B2B 到 B2C 的平稳过渡
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-05-31 DOI: 10.1080/10696679.2024.2351901
Neha Rishi, Vinay Sharma, Raj Agnihotri
{"title":"Marketing innovation and strategy: enabling the smooth transition from B2B to B2C space","authors":"Neha Rishi, Vinay Sharma, Raj Agnihotri","doi":"10.1080/10696679.2024.2351901","DOIUrl":"https://doi.org/10.1080/10696679.2024.2351901","url":null,"abstract":"B2B enterprises seeking growth, expansion, and a broader market presence aim to branch out into the B2C sector. This commentary elaborates on the success of the B2B firms in the B2C space by outlin...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"19 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141529806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Adaptive selling, anxiety and emotional exhaustion among salespeople 销售人员的适应性销售、焦虑和情绪衰竭
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-03-19 DOI: 10.1080/10696679.2024.2328090
Aditi Sharma, Vaibhav Chawla, Sridhar Guda, Deva Rangarajan, Anjan Kumar Swain
{"title":"Adaptive selling, anxiety and emotional exhaustion among salespeople","authors":"Aditi Sharma, Vaibhav Chawla, Sridhar Guda, Deva Rangarajan, Anjan Kumar Swain","doi":"10.1080/10696679.2024.2328090","DOIUrl":"https://doi.org/10.1080/10696679.2024.2328090","url":null,"abstract":"The need to constantly adapt to the changes in the business environment and selling situations places enormous demands on salespeople. Applying the Job Demands-Resources theory, this study examines...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"160 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140200962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Big data analytics capability, marketing agility, and firm performance: a conceptual framework 大数据分析能力、营销敏捷性与企业绩效：一个概念框架
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-03-01 DOI: 10.1080/10696679.2024.2322600
Mikko Vesterinen, Joel Mero, Mika Skippari
{"title":"Big data analytics capability, marketing agility, and firm performance: a conceptual framework","authors":"Mikko Vesterinen, Joel Mero, Mika Skippari","doi":"10.1080/10696679.2024.2322600","DOIUrl":"https://doi.org/10.1080/10696679.2024.2322600","url":null,"abstract":"This study proposes that the proficient use of big data enables organizations to respond swiftly to market opportunities and threats, leading to positive business outcomes. Drawing on research from...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"4 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140018494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Decoding and integrating the facets of consumer empowerment: a study with consumers of high-involvement Product(s) 消费者赋权的解码与整合：对高参与度产品消费者的研究
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-03-01 DOI: 10.1080/10696679.2024.2321444
Ratan Kumar, Niva Bhandari, Vibhava Srivastava
{"title":"Decoding and integrating the facets of consumer empowerment: a study with consumers of high-involvement Product(s)","authors":"Ratan Kumar, Niva Bhandari, Vibhava Srivastava","doi":"10.1080/10696679.2024.2321444","DOIUrl":"https://doi.org/10.1080/10696679.2024.2321444","url":null,"abstract":"This study presents an integrated framework for consumer empowerment, expanding on psychological empowerment and analyzing enablers, determinants, and outcomes in the context of high-involvement pr...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"285 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140018485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Making of a social buyer: the role of knowledge capital authenticity and inter-firm communication in B2B sales situations 打造社交买家：知识资本的真实性和企业间交流在 B2B 销售中的作用
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-02-20 DOI: 10.1080/10696679.2023.2291713
Priyavrat Sanyal, Rakesh Singh, Ramendra Singh
{"title":"Making of a social buyer: the role of knowledge capital authenticity and inter-firm communication in B2B sales situations","authors":"Priyavrat Sanyal, Rakesh Singh, Ramendra Singh","doi":"10.1080/10696679.2023.2291713","DOIUrl":"https://doi.org/10.1080/10696679.2023.2291713","url":null,"abstract":"This study explores the mediating role of knowledge capital repository and inter-firm communication on the relationship between social media adoption by business-to-business (B2B) seller firms and ...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"36 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139925371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effects of visual design on eco-labels evaluations: guidelines for effective green advertising 视觉设计对生态标签评价的影响：有效的绿色广告指南
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-02-20 DOI: 10.1080/10696679.2024.2307889
Carmela Donato, Feray Adıgüzel
{"title":"The effects of visual design on eco-labels evaluations: guidelines for effective green advertising","authors":"Carmela Donato, Feray Adıgüzel","doi":"10.1080/10696679.2024.2307889","DOIUrl":"https://doi.org/10.1080/10696679.2024.2307889","url":null,"abstract":"Through three survey designs using 15 real eco-labels we explored four design elements on consumers’ attitude toward the eco-label logo, showing that visual complexity, text amount, and green color...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"30 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139925216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of risk preference in referral reward programs 风险偏好在转介奖励计划中的作用
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-01-29 DOI: 10.1080/10696679.2023.2291709
Tuo Wang, Chanho Song, Michael Y. Hu
{"title":"The role of risk preference in referral reward programs","authors":"Tuo Wang, Chanho Song, Michael Y. Hu","doi":"10.1080/10696679.2023.2291709","DOIUrl":"https://doi.org/10.1080/10696679.2023.2291709","url":null,"abstract":"This study explores the impacts of the referrer’s risk preference and reward size on the number of referrals and type of friends referred (i.e., tie strength). Risk preference (i.e., appetite for r...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"37 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139756097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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