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Journal of Marketing Theory and Practice最新文献

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The FAIR Framework of threats to data quality 威胁数据质量的 FAIR 框架
IF 4.4
Journal of Marketing Theory and Practice Pub Date : 2024-07-14 DOI: 10.1080/10696679.2024.2360215
Elizabeth J. Wilson, Richard N. Ratcliff, Robert S. Smith, Andrew E. Wilson
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引用次数: 0
How To Treat Missing Data In Survey Research 如何处理调查研究中的缺失数据
IF 4.4
Journal of Marketing Theory and Practice Pub Date : 2024-07-11 DOI: 10.1080/10696679.2024.2376052
Deidre Popovich
{"title":"How To Treat Missing Data In Survey Research","authors":"Deidre Popovich","doi":"10.1080/10696679.2024.2376052","DOIUrl":"https://doi.org/10.1080/10696679.2024.2376052","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141658787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of customized price promotions on deal response: the roles of functional impulsivity, promotion frame, emotional arousal, and self-enhancement 定制价格促销对交易反应的影响：功能冲动、促销框架、情绪唤醒和自我提升的作用
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-06-30 DOI: 10.1080/10696679.2024.2370378
Dorcia Bolton, Sreedhar Madhavaram
{"title":"Impact of customized price promotions on deal response: the roles of functional impulsivity, promotion frame, emotional arousal, and self-enhancement","authors":"Dorcia Bolton, Sreedhar Madhavaram","doi":"10.1080/10696679.2024.2370378","DOIUrl":"https://doi.org/10.1080/10696679.2024.2370378","url":null,"abstract":"Customized price promotions are often used as a strategic marketing tool by retailers/firms. This research examines the moderating roles of functional impulsivity (an individual trait) and promotio...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141719170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Introducing the diversity ecosystem: exploring the construct and its relationship to internal marketing and positive organizational outcomes 引入多样性生态系统：探索这一概念及其与内部营销和积极组织成果的关系
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-06-29 DOI: 10.1080/10696679.2024.2369102
Jennifer C. Zoghby, Greg Marshall, Joseph F. Hair Jr., Alvin J. Williams
{"title":"Introducing the diversity ecosystem: exploring the construct and its relationship to internal marketing and positive organizational outcomes","authors":"Jennifer C. Zoghby, Greg Marshall, Joseph F. Hair Jr., Alvin J. Williams","doi":"10.1080/10696679.2024.2369102","DOIUrl":"https://doi.org/10.1080/10696679.2024.2369102","url":null,"abstract":"Organizational leaders may announce diversity initiatives, yet often these goals are never fully realized. When organizational leaders establish diversity goals, they frequently rely on internal ma...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141612832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The influence of regulatory focus and evaluation mode on consumers’ decision making 监管重点和评价模式对消费者决策的影响
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-06-24 DOI: 10.1080/10696679.2024.2370376
Kyung-Min Kim, Beomjoon (Peter) Choi, Sangwon Lee, Benjamin Nobi
{"title":"The influence of regulatory focus and evaluation mode on consumers’ decision making","authors":"Kyung-Min Kim, Beomjoon (Peter) Choi, Sangwon Lee, Benjamin Nobi","doi":"10.1080/10696679.2024.2370376","DOIUrl":"https://doi.org/10.1080/10696679.2024.2370376","url":null,"abstract":"This research investigates the impact of individuals’ regulatory orientation on their responsiveness to context effects arising from different evaluation modes. Drawing on the theoretical framework...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141612730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Same same, but different: consumers’ decision–making process and psychological disempowerment in the digital society 同中有异：数字社会中消费者的决策过程与心理失权
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-06-21 DOI: 10.1080/10696679.2024.2361431
Nadine Gurtner, Sebastian Gurtner, Lilian Laub, Anna Zuber, Tina von Däniken
{"title":"Same same, but different: consumers’ decision–making process and psychological disempowerment in the digital society","authors":"Nadine Gurtner, Sebastian Gurtner, Lilian Laub, Anna Zuber, Tina von Däniken","doi":"10.1080/10696679.2024.2361431","DOIUrl":"https://doi.org/10.1080/10696679.2024.2361431","url":null,"abstract":"Digital transformation has empowered consumers, but also increased the difficulty of decision making. Lacking a holistic understanding of how digital transformation has changed consumers’ decision-...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141529803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effects of customer brand engagement on brand love in sharing economy 共享经济中客户品牌参与对品牌热爱的影响
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-05-31 DOI: 10.1080/10696679.2024.2360199
Trang P. Tran, Seung Hyun Lee, Md Nazmus Sakib
{"title":"The effects of customer brand engagement on brand love in sharing economy","authors":"Trang P. Tran, Seung Hyun Lee, Md Nazmus Sakib","doi":"10.1080/10696679.2024.2360199","DOIUrl":"https://doi.org/10.1080/10696679.2024.2360199","url":null,"abstract":"Collaborative consumption has drawn the attention of both managers and researchers. However, the literature focusing on the antecedents and outcomes of brand love in collaborative consumption is no...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141508998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effects of influencer marketing on purchase intention: exploring the roles of materialism, envy and wishful identification 影响者营销对购买意向的影响：探讨物质主义、嫉妒和一厢情愿认同的作用
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-05-31 DOI: 10.1080/10696679.2024.2353717
Jingyi Duan, Jean Brechman
{"title":"The effects of influencer marketing on purchase intention: exploring the roles of materialism, envy and wishful identification","authors":"Jingyi Duan, Jean Brechman","doi":"10.1080/10696679.2024.2353717","DOIUrl":"https://doi.org/10.1080/10696679.2024.2353717","url":null,"abstract":"The purpose of this paper is to examine how materialism values of followers affect their purchase intention toward travel and leisure experiences promoted by social media influencers. Three studies...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141529805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing innovation and strategy: enabling the smooth transition from B2B to B2C space 营销创新和战略：实现从 B2B 到 B2C 的平稳过渡
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-05-31 DOI: 10.1080/10696679.2024.2351901
Neha Rishi, Vinay Sharma, Raj Agnihotri
{"title":"Marketing innovation and strategy: enabling the smooth transition from B2B to B2C space","authors":"Neha Rishi, Vinay Sharma, Raj Agnihotri","doi":"10.1080/10696679.2024.2351901","DOIUrl":"https://doi.org/10.1080/10696679.2024.2351901","url":null,"abstract":"B2B enterprises seeking growth, expansion, and a broader market presence aim to branch out into the B2C sector. This commentary elaborates on the success of the B2B firms in the B2C space by outlin...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141529806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumer response to product discontinuations 消费者对产品停产的反应
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-05-13 DOI: 10.1080/10696679.2024.2353712
Michael A. Jones, Stephanie T. Gillison, Colin B. Gabler, K. Reynolds
{"title":"Consumer response to product discontinuations","authors":"Michael A. Jones, Stephanie T. Gillison, Colin B. Gabler, K. Reynolds","doi":"10.1080/10696679.2024.2353712","DOIUrl":"https://doi.org/10.1080/10696679.2024.2353712","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140985842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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