销售人员的适应性销售、焦虑和情绪衰竭

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2024-03-19 DOI:10.1080/10696679.2024.2328090

Aditi Sharma, Vaibhav Chawla, Sridhar Guda, Deva Rangarajan, Anjan Kumar Swain

引用次数: 0

摘要

需要不断适应商业环境和销售形势的变化，这对销售人员提出了巨大的要求。本研究运用 "工作需求-资源 "理论，探讨了销售人员的工作需求。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Adaptive selling, anxiety and emotional exhaustion among salespeople

The need to constantly adapt to the changes in the business environment and selling situations places enormous demands on salespeople. Applying the Job Demands-Resources theory, this study examines...

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.