大数据分析能力、营销敏捷性与企业绩效：一个概念框架

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2024-03-01 DOI:10.1080/10696679.2024.2322600

Mikko Vesterinen, Joel Mero, Mika Skippari

引用次数: 0

摘要

本研究提出，熟练使用大数据可使组织对市场机遇和威胁做出迅速反应，从而带来积极的业务成果。本研究借鉴了...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.