共享经济中客户品牌参与对品牌热爱的影响

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2024-05-31 DOI:10.1080/10696679.2024.2360199

Trang P. Tran, Seung Hyun Lee, Md Nazmus Sakib

引用次数: 0

摘要

协作消费引起了管理者和研究者的关注。然而，关注协作消费中品牌之爱的前因和结果的文献并不多。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The effects of customer brand engagement on brand love in sharing economy

Collaborative consumption has drawn the attention of both managers and researchers. However, the literature focusing on the antecedents and outcomes of brand love in collaborative consumption is no...

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.