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Journal of Marketing Theory and Practice最新文献

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Where does brand activism authenticity stand in a divisive marketplace? New challenges and future research directions 在充满分歧的市场中，品牌行动主义的真实性何去何从？新挑战和未来研究方向
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-05-09 DOI: 10.1080/10696679.2024.2336507
Lin Zhao, Alexis Yim, Annie Peng Cui
{"title":"Where does brand activism authenticity stand in a divisive marketplace? New challenges and future research directions","authors":"Lin Zhao, Alexis Yim, Annie Peng Cui","doi":"10.1080/10696679.2024.2336507","DOIUrl":"https://doi.org/10.1080/10696679.2024.2336507","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140997952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effect of supervisor bottom-line mentality and supervisory support on salesperson lone wolf tendencies–implications for turnover intention and performance 主管底线思维和主管支持对销售人员独狼倾向的影响--对离职意向和绩效的影响
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-05-02 DOI: 10.1080/10696679.2024.2347845
Barron W. Brown, David A. Locander, William B. Locander
{"title":"The effect of supervisor bottom-line mentality and supervisory support on salesperson lone wolf tendencies–implications for turnover intention and performance","authors":"Barron W. Brown, David A. Locander, William B. Locander","doi":"10.1080/10696679.2024.2347845","DOIUrl":"https://doi.org/10.1080/10696679.2024.2347845","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141021346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Artificial intelligence for business and marketing: a customer-centric approach 用于商业和营销的人工智能：以客户为中心的方法
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-03-29 DOI: 10.1080/10696679.2024.2332692
Wei Zhang, Raj Agnihotri
{"title":"Artificial intelligence for business and marketing: a customer-centric approach","authors":"Wei Zhang, Raj Agnihotri","doi":"10.1080/10696679.2024.2332692","DOIUrl":"https://doi.org/10.1080/10696679.2024.2332692","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140365082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Adaptive selling, anxiety and emotional exhaustion among salespeople 销售人员的适应性销售、焦虑和情绪衰竭
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-03-19 DOI: 10.1080/10696679.2024.2328090
Aditi Sharma, Vaibhav Chawla, Sridhar Guda, Deva Rangarajan, Anjan Kumar Swain
{"title":"Adaptive selling, anxiety and emotional exhaustion among salespeople","authors":"Aditi Sharma, Vaibhav Chawla, Sridhar Guda, Deva Rangarajan, Anjan Kumar Swain","doi":"10.1080/10696679.2024.2328090","DOIUrl":"https://doi.org/10.1080/10696679.2024.2328090","url":null,"abstract":"The need to constantly adapt to the changes in the business environment and selling situations places enormous demands on salespeople. Applying the Job Demands-Resources theory, this study examines...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140200962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Big data analytics capability, marketing agility, and firm performance: a conceptual framework 大数据分析能力、营销敏捷性与企业绩效：一个概念框架
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-03-01 DOI: 10.1080/10696679.2024.2322600
Mikko Vesterinen, Joel Mero, Mika Skippari
{"title":"Big data analytics capability, marketing agility, and firm performance: a conceptual framework","authors":"Mikko Vesterinen, Joel Mero, Mika Skippari","doi":"10.1080/10696679.2024.2322600","DOIUrl":"https://doi.org/10.1080/10696679.2024.2322600","url":null,"abstract":"This study proposes that the proficient use of big data enables organizations to respond swiftly to market opportunities and threats, leading to positive business outcomes. Drawing on research from...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140018494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Decoding and integrating the facets of consumer empowerment: a study with consumers of high-involvement Product(s) 消费者赋权的解码与整合：对高参与度产品消费者的研究
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-03-01 DOI: 10.1080/10696679.2024.2321444
Ratan Kumar, Niva Bhandari, Vibhava Srivastava
{"title":"Decoding and integrating the facets of consumer empowerment: a study with consumers of high-involvement Product(s)","authors":"Ratan Kumar, Niva Bhandari, Vibhava Srivastava","doi":"10.1080/10696679.2024.2321444","DOIUrl":"https://doi.org/10.1080/10696679.2024.2321444","url":null,"abstract":"This study presents an integrated framework for consumer empowerment, expanding on psychological empowerment and analyzing enablers, determinants, and outcomes in the context of high-involvement pr...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140018485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Making of a social buyer: the role of knowledge capital authenticity and inter-firm communication in B2B sales situations 打造社交买家：知识资本的真实性和企业间交流在 B2B 销售中的作用
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-02-20 DOI: 10.1080/10696679.2023.2291713
Priyavrat Sanyal, Rakesh Singh, Ramendra Singh
{"title":"Making of a social buyer: the role of knowledge capital authenticity and inter-firm communication in B2B sales situations","authors":"Priyavrat Sanyal, Rakesh Singh, Ramendra Singh","doi":"10.1080/10696679.2023.2291713","DOIUrl":"https://doi.org/10.1080/10696679.2023.2291713","url":null,"abstract":"This study explores the mediating role of knowledge capital repository and inter-firm communication on the relationship between social media adoption by business-to-business (B2B) seller firms and ...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139925371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effects of visual design on eco-labels evaluations: guidelines for effective green advertising 视觉设计对生态标签评价的影响：有效的绿色广告指南
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-02-20 DOI: 10.1080/10696679.2024.2307889
Carmela Donato, Feray Adıgüzel
{"title":"The effects of visual design on eco-labels evaluations: guidelines for effective green advertising","authors":"Carmela Donato, Feray Adıgüzel","doi":"10.1080/10696679.2024.2307889","DOIUrl":"https://doi.org/10.1080/10696679.2024.2307889","url":null,"abstract":"Through three survey designs using 15 real eco-labels we explored four design elements on consumers’ attitude toward the eco-label logo, showing that visual complexity, text amount, and green color...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139925216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of risk preference in referral reward programs 风险偏好在转介奖励计划中的作用
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-01-29 DOI: 10.1080/10696679.2023.2291709
Tuo Wang, Chanho Song, Michael Y. Hu
{"title":"The role of risk preference in referral reward programs","authors":"Tuo Wang, Chanho Song, Michael Y. Hu","doi":"10.1080/10696679.2023.2291709","DOIUrl":"https://doi.org/10.1080/10696679.2023.2291709","url":null,"abstract":"This study explores the impacts of the referrer’s risk preference and reward size on the number of referrals and type of friends referred (i.e., tie strength). Risk preference (i.e., appetite for r...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139756097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How ethical leaders foster salesperson creativity: exploring the roles of social power, job autonomy, and internal competitive work environment 道德领导者如何培养销售人员的创造力：探讨社会权力、工作自主权和内部竞争性工作环境的作用
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-01-29 DOI: 10.1080/10696679.2024.2305444
Colin Gabler, Ashish Kalra
{"title":"How ethical leaders foster salesperson creativity: exploring the roles of social power, job autonomy, and internal competitive work environment","authors":"Colin Gabler, Ashish Kalra","doi":"10.1080/10696679.2024.2305444","DOIUrl":"https://doi.org/10.1080/10696679.2024.2305444","url":null,"abstract":"While the benefits of salesforce creativity are well-documented, recent calls underscore the lack of research on how to develop a creative salesforce. Adopting social learning theory, we position e...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139772874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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