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Journal of Marketing Theory and Practice最新文献

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The impact of the decision-making role on perceived satisfaction, value for money, and reinvest intentions at varying levels of perceived financial performance in the context of Big Data Marketing Analytics 在大数据营销分析的背景下，在不同的财务绩效感知水平下，决策角色对感知满意度、资金价值和再投资意向的影响
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-01-29 DOI: 10.1080/10696679.2024.2305445
Kai Haverila, Matti Haverila, Akshaya Rangarajan
{"title":"The impact of the decision-making role on perceived satisfaction, value for money, and reinvest intentions at varying levels of perceived financial performance in the context of Big Data Marketing Analytics","authors":"Kai Haverila, Matti Haverila, Akshaya Rangarajan","doi":"10.1080/10696679.2024.2305445","DOIUrl":"https://doi.org/10.1080/10696679.2024.2305445","url":null,"abstract":"Business resources and processes such as Big Data Marketing Analytics (BDMA) are becoming increasingly focused on meeting the needs and objectives of customers. Consequently, this research aims to ...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139756233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A signaling theory-based analysis of website features, investment perception and trust propensity in initial trust formation on unfamiliar small online retailers 基于信号理论分析陌生小型在线零售商初始信任形成过程中的网站功能、投资感知和信任倾向
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-01-29 DOI: 10.1080/10696679.2024.2305454
Varinder M. Sharma, Andreas Klein
{"title":"A signaling theory-based analysis of website features, investment perception and trust propensity in initial trust formation on unfamiliar small online retailers","authors":"Varinder M. Sharma, Andreas Klein","doi":"10.1080/10696679.2024.2305454","DOIUrl":"https://doi.org/10.1080/10696679.2024.2305454","url":null,"abstract":"Unfamiliar online retailers far exceed the number of familiar stores, yet they lack consumer trust that may result in lower sales and, ultimately, failure. This study develops and tests a conceptua...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139763012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Firm performance and perceptions of market orientation 公司业绩和对市场导向的认识
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-01-29 DOI: 10.1080/10696679.2024.2305456
Thomas L. Powers, Dawn B. Valentine, Karen N. Kennedy
{"title":"Firm performance and perceptions of market orientation","authors":"Thomas L. Powers, Dawn B. Valentine, Karen N. Kennedy","doi":"10.1080/10696679.2024.2305456","DOIUrl":"https://doi.org/10.1080/10696679.2024.2305456","url":null,"abstract":"This article investigates the relationship of the internal perception of market orientation by managers and salespeople, as well as the external perspectives of customers, across varying levels of ...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139756006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effect of national identity on brand name language preference: evidence of nonlinear and moderated moderation effects 国家认同对品牌名称语言偏好的影响：非线性调节效应的证据
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-01-29 DOI: 10.1080/10696679.2023.2295449
Atefeh Talebnejad, Mohammad Sharifi-Tehrani
{"title":"The effect of national identity on brand name language preference: evidence of nonlinear and moderated moderation effects","authors":"Atefeh Talebnejad, Mohammad Sharifi-Tehrani","doi":"10.1080/10696679.2023.2295449","DOIUrl":"https://doi.org/10.1080/10696679.2023.2295449","url":null,"abstract":"This study, based on social identity theory, probes the effect of national identity (NI) on consumer preference for local and foreign language branding considering direct, moderation, and moderated...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139588811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Unraveling the effects of “living the brand”: a resource generating outlook 解读 "活出品牌 "的效果：资源生成展望
IF 3
Journal of Marketing Theory and Practice Pub Date : 2024-01-22 DOI: 10.1080/10696679.2024.2305455
Sonia Kashyap, Lakhwinder Singh Kang
{"title":"Unraveling the effects of “living the brand”: a resource generating outlook","authors":"Sonia Kashyap, Lakhwinder Singh Kang","doi":"10.1080/10696679.2024.2305455","DOIUrl":"https://doi.org/10.1080/10696679.2024.2305455","url":null,"abstract":"Grounded in the Job Demands-Resources (JD-R), Conservation of Resources (COR) model, and Social Exchange Theory (SET), the present study has developed an integrated model where internal branding ac...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139561674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
One value does not ‘fit’ all: value-laden luxury advertising through the lens of consumer individuality 一种价值观并不“适合”所有人:通过消费者个性的视角进行价值取向的奢侈品广告
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-11-28 DOI: 10.1080/10696679.2023.2280564
Antigone G. Kyrousi, Eirini Koronaki, Athina Y. Zotou, Anastasios Panopoulos
{"title":"One value does not ‘fit’ all: value-laden luxury advertising through the lens of consumer individuality","authors":"Antigone G. Kyrousi, Eirini Koronaki, Athina Y. Zotou, Anastasios Panopoulos","doi":"10.1080/10696679.2023.2280564","DOIUrl":"https://doi.org/10.1080/10696679.2023.2280564","url":null,"abstract":"This paper investigates how consumers’ individual differences (personal values and characteristics in the adaptations level of personality) affect responses to luxury advertising laden with two opp...","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138515162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The use of offline and online paid media, earned social media, and organic search in explaining supermarket’s performance: a cyclical Echoverse model 利用线下和线上付费媒体、赢得的社交媒体和自然搜索来解释超市的表现:一个循环的回声模型
Journal of Marketing Theory and Practice Pub Date : 2023-11-10 DOI: 10.1080/10696679.2023.2273560
Vinicius Castilho Vargas, Valter Afonso Vieira, Luiz Rodrigo Cunha Moura, Cid Gonçalves Filho
{"title":"The use of offline and online paid media, earned social media, and organic search in explaining supermarket’s performance: a cyclical Echoverse model","authors":"Vinicius Castilho Vargas, Valter Afonso Vieira, Luiz Rodrigo Cunha Moura, Cid Gonçalves Filho","doi":"10.1080/10696679.2023.2273560","DOIUrl":"https://doi.org/10.1080/10696679.2023.2273560","url":null,"abstract":"ABSTRACTOffline paid media (e.g. TV and radio) and online paid media (e.g. Google AdWords and Facebook) are complementary advertising channels that create a cyclical Echoverse effect for the communication strategy. Retailers do not know how offline and online paid media form reciprocal feedback loops when associating with earned social media, owned print advertising and organic search. To understand these cyclical loops, the authors test an Echoverse model using longitudinal data from a grocery supermarket chain and apply a model using vector error correction regression. We find empirical evidence supporting our Echoverse model. First, time-series data show that offline paid media, online paid media, and owned print advertising affect retailers’ profits and revenues. Second, from a reciprocal viewpoint, offline paid media, online paid media, and owned print advertising increase earned social media, which boosts organic search. Disclosure statementThe authors declare no conflict of interest in this research.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135093255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Defining the Metaverse with challenges and opportunities in the business environment 定义具有业务环境中的挑战和机遇的元界
Journal of Marketing Theory and Practice Pub Date : 2023-11-09 DOI: 10.1080/10696679.2023.2273555
Roberto Bruni, Michela Piccarozzi, Federica Caboni
{"title":"Defining the Metaverse with challenges and opportunities in the business environment","authors":"Roberto Bruni, Michela Piccarozzi, Federica Caboni","doi":"10.1080/10696679.2023.2273555","DOIUrl":"https://doi.org/10.1080/10696679.2023.2273555","url":null,"abstract":"ABSTRACTThis paper defines the Metaverse in the business environment using a holistic lens, highlighting opportunities and challenges. The research is based on a systematic literature review (SLR) that collects definitions, opportunities and challenges of the Metaverse from the latest marketing and management research streams. A definition of the Metaverse, including opportunities and challenges for the business environment, is provided. Furthermore, the research results highlight the emergence of the Metaverse as a technology that facilitates communication, actor interaction and knowledge dissemination, both for the competitive advantage of companies and for the social interaction of people in society. Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135192302","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
10 years of consumer behavior in collaborative consumption: a systematic literature review of open access articles 协作消费中的10年消费者行为:开放获取文章的系统文献综述
Journal of Marketing Theory and Practice Pub Date : 2023-09-22 DOI: 10.1080/10696679.2023.2245548
Purva Kansal, Saubhagya Bhalla
{"title":"10 years of consumer behavior in collaborative consumption: a systematic literature review of open access articles","authors":"Purva Kansal, Saubhagya Bhalla","doi":"10.1080/10696679.2023.2245548","DOIUrl":"https://doi.org/10.1080/10696679.2023.2245548","url":null,"abstract":"ABSTRACTCollaborative consumption (CC) is becoming a key concept in marketing. Despite the topic’s relevance, the academic literature on consumer behavior in collaborative consumption remains very fragmented. This present research aims to provide a systematic review of consumer behavior in collaborative consumption research in the existing literature. An extensive literature review was systematically conducted on collaborative consumption spread over the time period between 2010 to 2021 published journals which were identified from online academic and research databases of Web of science and EBSCO. A total of 97 conceptual and empirical articles were analyzed based on criteria such as year of publication, theoretical underpinning, methodological approaches, etc. The paper highlights the critical emergent themes and sub-themes, extensively used methodologies and analysis approaches, and dominant theoretical underpinnings. By providing the distribution schema of collaborative consumption articles based on the mentioned criteria and the future research areas, the present study will help future researchers understand the current status of collaborative consumption research in the marketing and consumer behavior discipline and take this research area forward. Our theme-based segregation of collaborative consumption gives a deeper insight to the managers of sharing services concerning the key motivations and constraints of collaborative consumption. This systematic literature review provides a holistic view of consumer behavior in collaborative consumption. It highlights three major research themes (customer-centric studies, sustainability-centric studies, and consumer trust studies) and their related and relevant sub-themes to date addressed in the research studies. Disclosure statementNo potential conflict of interest was reported by the author(s).Supplementary dataSupplemental data for this article can be accessed online at https://doi.org/10.1080/10696679.2023.2245548","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136059134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Motivational intricacies behind volunteerism 志愿服务背后错综复杂的动机
Journal of Marketing Theory and Practice Pub Date : 2023-09-18 DOI: 10.1080/10696679.2023.2248545
Audhesh K. Paswan, Rajasree K. Rajamma, Qin Sun, Retno Tanding Suryandari
{"title":"Motivational intricacies behind volunteerism","authors":"Audhesh K. Paswan, Rajasree K. Rajamma, Qin Sun, Retno Tanding Suryandari","doi":"10.1080/10696679.2023.2248545","DOIUrl":"https://doi.org/10.1080/10696679.2023.2248545","url":null,"abstract":"ABSTRACTThe purpose of this study was to investigate the motivations behind consumer intention to volunteer. Intrinsic motivations, attribution of blame, and collective responsibility were examined as antecedents to volunteering intention. In addition, moderating role of attribution of blame and collective responsibility were also explored. Results show that altruistic motvation, social recognition motivation and collective responsibility were positively assocated with intention to volunteer. Interesting moderating relationships were also found in this study. Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135148889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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