The impact of neuroticism on compulsive buying behavior: the mediating role of the past-negative time perspective and the moderating role of the consumer’s need for uniqueness

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2023-07-03 DOI:10.1080/10696679.2022.2076247

Beyza Aksoy, Ayhan Akpınar, Behçet Yalın Özkara

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引用次数: 1

Abstract

ABSTRACT Around 300 million people are affected by consumption-related psychological disorders. Despite the prominence of this problem, which impacts 1 in every 20 people, the number of studies on consumption-related problems in marketing is limited. Furthermore, although marketing scholarship focuses on identifying antecedents of compulsive buying, the potential variables involved in this complex mechanism are still unknown. For this purpose, this study investigated (1) the mediating role of past-negative time perspective (PNTP) in the effect of neuroticism on compulsive buying behavior (CBB) and (2) the moderating role of consumer’s need for uniqueness (CNFU) on the direct or indirect effects of neuroticism on CBB. In the study using data (n = 666) from a questionnaire survey, the Hayes PROCESS macro was used to perform mediation and moderated mediation analysis. Results demonstrated that consumers’ PNTP partially mediate the impact of neuroticism on CBB. Moreover, moderated mediation analysis showed that the CNFU moderated the pathway between neuroticism and CBB; that is, the path was weaker in the context of a greater need for uniqueness. The study offers an empirical contribution to the international research on compulsive buying behavior, including mediator and moderator variables. The findings are discussed in theoretical and practical insights to better understand compulsive buying behavior and related constructs.

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神经质对强迫性购买行为的影响：过去消极时间视角的中介作用和消费者对独特性需求的调节作用

大约有3亿人受到与消费相关的心理障碍的影响。尽管这个问题很突出，每20个人中就有1人受到影响，但关于营销中与消费相关问题的研究数量有限。此外，尽管市场营销学者专注于识别强迫性购买的前因，但涉及这一复杂机制的潜在变量仍然未知。为此，本研究探讨了(1)过去负性时间观(PNTP)在神经质对强迫购买行为(CBB)影响中的中介作用，以及(2)消费者独特性需求(CNFU)在神经质对强迫购买行为的直接或间接影响中的调节作用。在使用问卷调查数据(n = 666)的研究中，使用Hayes PROCESS宏观进行中介和调节中介分析。结果表明，消费者的PNTP在一定程度上调节了神经质对CBB的影响。此外，有调节的中介分析表明，CNFU调节了神经质与CBB之间的通路;也就是说，在更需要独特性的背景下，路径变得更弱。本研究为强迫性购买行为的国际研究提供了实证贡献，包括中介变量和调节变量。研究结果在理论和实践的见解进行了讨论，以更好地理解强迫性购买行为和相关结构。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.