志愿服务背后错综复杂的动机

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2023-09-18 DOI:10.1080/10696679.2023.2248545

Audhesh K. Paswan, Rajasree K. Rajamma, Qin Sun, Retno Tanding Suryandari

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引用次数: 0

摘要

摘要本研究旨在探讨消费者志愿服务意向背后的动机。内在动机、归因指责和集体责任作为志愿意愿的前因进行了检验。此外，还探讨了归因责任和集体责任的调节作用。结果表明，利他动机、社会认同动机和集体责任动机与志愿者意愿呈正相关。本研究还发现了有趣的调节关系。披露声明作者未报告潜在的利益冲突。

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Motivational intricacies behind volunteerism

ABSTRACTThe purpose of this study was to investigate the motivations behind consumer intention to volunteer. Intrinsic motivations, attribution of blame, and collective responsibility were examined as antecedents to volunteering intention. In addition, moderating role of attribution of blame and collective responsibility were also explored. Results show that altruistic motvation, social recognition motivation and collective responsibility were positively assocated with intention to volunteer. Interesting moderating relationships were also found in this study. Disclosure statementNo potential conflict of interest was reported by the author(s).

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.