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Introducing immersive virtual reality in a marketing practical training course: Qualitative evaluation with undergraduates 在营销实践培训课程中引入沉浸式虚拟现实技术:对本科生的定性评估
IF 6 2区 管理学
International Journal of Management Education Pub Date : 2024-09-28 DOI: 10.1016/j.ijme.2024.101058
{"title":"Introducing immersive virtual reality in a marketing practical training course: Qualitative evaluation with undergraduates","authors":"","doi":"10.1016/j.ijme.2024.101058","DOIUrl":"10.1016/j.ijme.2024.101058","url":null,"abstract":"<div><div>In the marketing learning, practical training courses are very important for undergraduates to understand and master theoretical knowledge. Virtual reality (VR) technology has great potential in practical teaching, but its effect on marketing students has not been paid enough attention. This study aims to fill this gap by exploring the impact of immersive VR practical training courses on marketing learning. By using the self-developed “immersive VR supermarket design” system as a platform, this study qualitatively analyzed the evaluations of marketing students who participated in this VR practical training course. The results show that students have perceived novelty, perceived interest, the sense of achievement and perceived usefulness of the VR practical training course, which can enhance their professional identity and thus enhance their willingness to learn. In addition, perceived usefulness includes professional cognition improvement, professional knowledge deepening, practical ability improvement, VR knowledge improvement and team cooperation ability improvement. The conclusions show that it is a positive thing to introduce immersive VR into marketing practical training courses. This study enriches the research of immersive VR practical courses and provides significant implications for the development of VR practical training courses in marketing education.</div></div>","PeriodicalId":47191,"journal":{"name":"International Journal of Management Education","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2024-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142326988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Environmental values, face, and ecotourism intention in China:The mediating role of ecotourism attitude and the moderating role of emotional intelligence
IF 7.6 1区 管理学
Journal of Hospitality and Tourism Management Pub Date : 2024-09-28 DOI: 10.1016/j.jhtm.2024.09.008
{"title":"Environmental values, face, and ecotourism intention in China:The mediating role of ecotourism attitude and the moderating role of emotional intelligence","authors":"","doi":"10.1016/j.jhtm.2024.09.008","DOIUrl":"10.1016/j.jhtm.2024.09.008","url":null,"abstract":"<div><div>Faced with the negative impacts on the environment caused by conventional modes of tourism development, ecotourism has gradually become one of the mainstream components of China's tourism industry. Although ecotourism is gaining popularity in China, the comprehension of the factors that drive ecotourism intention remains limited. Especially the understanding of the relationships between environmental values, face, and ecotourism intention, as well as the role of emotional intelligence in individuals' ecotourism decision-making processes, is still insufficient. This study aimed to contribute to the extant literature by examining the impact of environmental values (i.e., biospheric, altruistic, and egoistic values) and face on ecotourism intention while investigating the moderating effect of emotional intelligence and the mediating effect of ecotourism attitude on these relationships. Based on the value-attitude-behavior model, this study constructed a conceptual model and analyzed the data using structural equation modeling. The original data for this study were collected through combining online and traditional paper-based questionnaire surveys from 560 Chinese tourists. The findings indicate that biospheric and altruistic values, along with face, positively affect ecotourism intention, whereas egoistic values negatively affect it. Biospheric values, altruistic values, egoistic values, and face also indirectly affect ecotourism intention through the mediating role of ecotourism attitude. Furthermore, emotional intelligence positively moderates the influence of biospheric and altruistic values on ecotourism intention. However, emotional intelligence negatively moderates the effect of egoistic values on ecotourism intention. The theoretical contribution of this study lies in its examination of the impacts of environmental values and face on ecotourism intention from a Chinese perspective. This compensates for the lack of attention paid to the impact of these factors, especially face, on ecotourism intention. This study also reveals the mechanism through which environmental values and face influence ecotourism intention by examining the mediating role of ecotourism attitude and the moderating role of emotional intelligence. Furthermore, this study innovates by introducing emotional intelligence as a moderating construct in the context of ecotourism, compensating for the deficiency in existing ecotourism behavior research that pays little attention to emotional intelligence. The findings can also inform ecotourism destination marketing and management organizations and assist ecotourism operators in formulating appropriate marketing and development strategies.</div></div>","PeriodicalId":51445,"journal":{"name":"Journal of Hospitality and Tourism Management","volume":null,"pages":null},"PeriodicalIF":7.6,"publicationDate":"2024-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142327078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Critical mass in a crowd: A predictive model of online crowdfunding of public goods in the U.S. vs. U.K
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2024-09-28 DOI: 10.1016/j.jbusres.2024.114992
{"title":"Critical mass in a crowd: A predictive model of online crowdfunding of public goods in the U.S. vs. U.K","authors":"","doi":"10.1016/j.jbusres.2024.114992","DOIUrl":"10.1016/j.jbusres.2024.114992","url":null,"abstract":"<div><div>Research on differences in public goods crowdfunding donation behavior among top-performing markets is scarce, particularly among countries that are often considered culturally similar overall but have differences that may affect crowdfunding donation behavior (e.g., the U.S. and U.K.). With addressing this gap in mind, we calculate the “critical mass” numbers for both markets using scraped data from major crowdfunding sites and advanced econometrics and analytics techniques. While fewer contributors are required for a U.S. crowdfunding campaign to “take off,” U.S. contributions decrease afterward. Meanwhile, U.K. participants follow the opposite pattern, contributing at a slower yet steadier pace over time, with more successful campaigns long term. Further, lower (higher) information efficiency leads to lower critical mass numbers, lower duration, and more donors for the U.S. (U.K.). The findings contribute to the literature on global crowdfunding by characterizing idiosyncrasies of the top two crowdfunding markets in donation behavior toward public goods campaigns.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":null,"pages":null},"PeriodicalIF":10.5,"publicationDate":"2024-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142327881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The co-existence of brand value co-creation and co-destruction across the customer journey in a complex higher education brand 在一个复杂的高等教育品牌的顾客旅程中,品牌价值的共创与共毁并存
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2024-09-27 DOI: 10.1016/j.jbusres.2024.114979
{"title":"The co-existence of brand value co-creation and co-destruction across the customer journey in a complex higher education brand","authors":"","doi":"10.1016/j.jbusres.2024.114979","DOIUrl":"10.1016/j.jbusres.2024.114979","url":null,"abstract":"<div><div>Brand value co-creation (VCC) and value co-destruction (VCD) have critical implications for brand experience. This study addresses theoretical gaps in the brand value co-creation literature by empirically exploring how multiple stakeholders with competing interests generate resource imbalances, revealing the coexistence of VCC and VCD within a complex service setting. Drawing from the higher education (HE) context, this research maps the customer experiential journey of focal primary stakeholders through netnography, focus groups and semi-structured in-depth interviews. We examine brand value dynamics at key touchpoints (pre-purchase, initial purchase and established consumption). Findings unveil four experiential states and demonstrate the dynamic interplay between VCC and VCD, shaping interpretations of value-in-use. Data extends current theoretical understandings by illustrating how these phenomena coexist within specific contexts, emphasising their tangible impact on brand value. Implications extend to practitioners seeking to manage stakeholder interactions, resources and value outcomes in diverse service environments.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":null,"pages":null},"PeriodicalIF":10.5,"publicationDate":"2024-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142327879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A multi-entity reinforced main path analysis: Heterogeneous network embedding considering knowledge proximity 多实体强化主要路径分析:考虑知识邻近性的异构网络嵌入
IF 3.4 2区 管理学
Journal of Informetrics Pub Date : 2024-09-27 DOI: 10.1016/j.joi.2024.101593
{"title":"A multi-entity reinforced main path analysis: Heterogeneous network embedding considering knowledge proximity","authors":"","doi":"10.1016/j.joi.2024.101593","DOIUrl":"10.1016/j.joi.2024.101593","url":null,"abstract":"<div><div>Main path analysis (MPA) is an important approach in detecting the trajectory of knowledge diffusion in a specific research domain. Previous studies always focus on citation-based relationships, overlooking other structural forms in citation network. This study introduces a multi-entity reinforced MPA model by constructing a knowledge graph from paper metadata, including citations, authors, journals, and keywords. We construct heterogeneous network to reveal relationships among various entities. Different knowledge graph embedding models are employed to train the network, thereby obtaining entity and relation embeddings. The cosine similarity algorithm is adopted to measure the knowledge proximity between these embeddings. We take the Internet of Thing domain as an example to verify the performance of the multi-entity reinforced MPA through both quantitative and qualitative analysis. Our findings indicate that the adjusted MPA exhibits stronger topic relevance, demonstrating the effectiveness of the method in capturing complex knowledge relationships.</div></div>","PeriodicalId":48662,"journal":{"name":"Journal of Informetrics","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2024-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142327622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital transformation and social change: Leadership strategies for responsible innovation
IF 3.7 3区 管理学
Journal of Engineering and Technology Management Pub Date : 2024-09-27 DOI: 10.1016/j.jengtecman.2024.101843
{"title":"Digital transformation and social change: Leadership strategies for responsible innovation","authors":"","doi":"10.1016/j.jengtecman.2024.101843","DOIUrl":"10.1016/j.jengtecman.2024.101843","url":null,"abstract":"<div><div>The intersection of digital transformation and social change presents a complex landscape for contemporary business leaders. This study explores the experiences of managers from innovative start-ups in Italy, focusing on their strategies for responsible innovation. Through in-depth interviews, key challenges such as rapid technological change, scalability issues, and ethical considerations are identified. The findings highlight the importance of continuous learning, agile business models, and stakeholder engagement. Future scenarios, including the rise of tech-driven social enterprises and decentralized systems, are discussed, emphasizing the need for collaborative partnerships. This research provides practical insights for integrating technological advancement with societal impact.</div></div>","PeriodicalId":50209,"journal":{"name":"Journal of Engineering and Technology Management","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2024-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142326967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What happens after the arrival of service robots? Investigating how robotic usage experience facilitates employees’ exploitative and exploratory learning behaviors
IF 9.9 1区 管理学
International Journal of Hospitality Management Pub Date : 2024-09-27 DOI: 10.1016/j.ijhm.2024.103936
{"title":"What happens after the arrival of service robots? Investigating how robotic usage experience facilitates employees’ exploitative and exploratory learning behaviors","authors":"","doi":"10.1016/j.ijhm.2024.103936","DOIUrl":"10.1016/j.ijhm.2024.103936","url":null,"abstract":"<div><div>Service robots have been widely introduced into the hospitality industry and are being extensively utilized. Most existing research has focused on the customer perspective and explored the antecedents of robotic usage experience, leaving the mechanisms of its work-related consequences unclear. This research provides a causal framework for understanding the relationship between robotic usage experience and employee learning behaviors. Through an online scenario-based experiment and a field survey, the results indicated that the robotic usage experience significantly increases employees’ exploitative and exploratory learning behaviors. Workplace inspiration plays a partial mediating role between them. Moreover, employees’ learning goal orientation positively moderates the relationship between robotic usage experience and workplace inspiration. When employees have a higher learning goal orientation, the impact of robotic usage experience on workplace inspiration becomes stronger. The findings can effectively guide employees to utilize robotic usage experience to promote their learning behaviors, thereby enhancing organizational innovation and competitiveness.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":null,"pages":null},"PeriodicalIF":9.9,"publicationDate":"2024-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142327144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
AI assistant is my new best friend! Role of emotional disclosure, performance expectations and intention to reuse
IF 11 1区 管理学
Journal of Retailing and Consumer Services Pub Date : 2024-09-27 DOI: 10.1016/j.jretconser.2024.104087
{"title":"AI assistant is my new best friend! Role of emotional disclosure, performance expectations and intention to reuse","authors":"","doi":"10.1016/j.jretconser.2024.104087","DOIUrl":"10.1016/j.jretconser.2024.104087","url":null,"abstract":"<div><div>In this modern era, high-tech companies are launching their AI assistants, considering their role in shaping consumer behavior. This research sheds light by building a conceptual framework using dual process theory to determine the impact of AI assistant advantage on user engagement and user emotional disclosure, subsequently influencing the intention to reuse AI with the moderating role of performance expectation. Using a random sampling method, a structured questionnaire was used for data collection from 644 consumers. The findings show that AI assistant advantages positively impact user engagement, and user emotional disclosure increases the intention to reuse AI assistants. This impact of user engagement and user emotional disclosure, along with performance expectations, maximizes the reuse intention of AI. Managers and marketers in the AI environment can insinuate the study methods to increase the intention of reuse and may transform their marketing strategies to promote their businesses using AI more effectively.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":null,"pages":null},"PeriodicalIF":11.0,"publicationDate":"2024-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142328359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Patent litigation and narrative R&D disclosures: Evidence from the adoption of anti-troll legislation 专利诉讼与研发信息披露:通过反欺诈立法的证据
IF 7.5 1区 管理学
Research Policy Pub Date : 2024-09-27 DOI: 10.1016/j.respol.2024.105127
{"title":"Patent litigation and narrative R&D disclosures: Evidence from the adoption of anti-troll legislation","authors":"","doi":"10.1016/j.respol.2024.105127","DOIUrl":"10.1016/j.respol.2024.105127","url":null,"abstract":"<div><div>The last two decades have witnessed a sharp increase in patent litigation in the United States (U.S.), mainly driven by patent trolls. By exploiting the staggered adoption of Anti-Troll laws across 34 states as a plausible exogenous shock that reduces the risk of patent litigation by these trolls, we show that firms significantly increase their narrative R&amp;D disclosures following the enactment of Anti-Troll laws. This effect is less pronounced in firms facing higher competitive pressure, and more pronounced in firms that are more exposed to threats from patent trolls. Further analyses alleviate the concern that the impact of Anti-Troll laws on disclosures is attributable to state-level economic or policy changes. Our results highlight the significant role of patent troll litigation in influencing the dissemination of narrative R&amp;D information.</div></div>","PeriodicalId":48466,"journal":{"name":"Research Policy","volume":null,"pages":null},"PeriodicalIF":7.5,"publicationDate":"2024-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142323448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Decontesting an essentially contested concept: The standardization of sustainable finance 解构一个本质上有争议的概念:可持续金融的标准化
IF 13.4 1区 管理学
Business Strategy and The Environment Pub Date : 2024-09-27 DOI: 10.1002/bse.3972
Olivier Boiral, Marie‐Christine Brotherton, David Gilbert‐Parisée, David Talbot, Isabelle Martinez
{"title":"Decontesting an essentially contested concept: The standardization of sustainable finance","authors":"Olivier Boiral, Marie‐Christine Brotherton, David Gilbert‐Parisée, David Talbot, Isabelle Martinez","doi":"10.1002/bse.3972","DOIUrl":"https://doi.org/10.1002/bse.3972","url":null,"abstract":"The aim of this article is to investigate how the standardization process and the public consultations carried out in the development of new sustainable finance standards and laws tend to shape the decontestation of practices in this field. The analysis of 255 comment letters submitted by various stakeholders in the context of these public consultations shows the dual role of standardization as a mechanism for both the decontestation and the (re)contestation of sustainable finance. This article makes important contributions to the emerging literature on the governance of sustainable finance through initiatives that are meant to improve the transparency of disclosures in this field and prevent investor misconduct. In light of Gallie's theory of essentially contested concepts, this article also contributes to the literature on the challenges of developing sustainability standards and the implications of adopting practices centered on concepts whose meanings and applications are the subject of endless disputes.","PeriodicalId":9518,"journal":{"name":"Business Strategy and The Environment","volume":null,"pages":null},"PeriodicalIF":13.4,"publicationDate":"2024-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142325607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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