Emil Juvan, Oscar Yuheng Zhu, Bettina Grün, Sara Dolnicar
{"title":"On the Importance of Field Studies for Testing Theory-Driven Behavioral Change Interventions in (Sustainable) Tourism.","authors":"Emil Juvan, Oscar Yuheng Zhu, Bettina Grün, Sara Dolnicar","doi":"10.1177/00472875241253009","DOIUrl":"10.1177/00472875241253009","url":null,"abstract":"<p><p>Practical measures to entice tourists to behave in environmentally sustainable ways are urgently needed. The effectiveness of such measures is typically tested in survey experiments. This study demonstrates that this approach can be misleading. We test two messages aimed at reducing buffet food waste. One builds on established theories of human behavior (theory of planned behavior, value-belief-norm theory); it assumes that changing beliefs by providing information triggers behavior change. The second message builds on hedonic psychology; it attempts to change behavior through humor, presenting the pro-environmental behavior as enjoyable. In the survey experiment, the belief-based message significantly increases intentions to reduce plate waste; but both messages fail to change behavior in a real hotel. These insights have methodological and practical implications: the effectiveness of new practical measures developed to trigger specific tourist behaviors must be tested in the field before reliable managerial recommendations can be derived.</p>","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":"64 6","pages":"1449-1463"},"PeriodicalIF":8.0,"publicationDate":"2025-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12121902/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144200491","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Unpacking masstige brand perception: A multimethod study on value dimensions and brand extension","authors":"JungKun Park , Suhyoung Ahn","doi":"10.1016/j.jretconser.2025.104376","DOIUrl":"10.1016/j.jretconser.2025.104376","url":null,"abstract":"<div><div>As luxury brands increasingly pursue downward extensions to capture the expanding middle-class market, the masstige strategy—offering prestige at accessible prices—has emerged as a compelling marketing approach. This study adopts a two-study design to examine how masstige brand equity is formed and how it influences consumer behavior. Study 1 employs semantic network analysis of large-scale consumer discourse to reveal four thematic clusters that structure masstige perceptions: Product and Consumer Perception, Premium and Strategic Marketing, Fashion Growth and Distribution Channels, and Retail and Market Dynamics. Study 2 builds on these insights by empirically testing the effects of five consumption values—quality, uniqueness, hedonic, conspicuous, and inconspicuous—on masstige brand equity and subsequent purchase intention, along with the moderating role of perceived brand fit. The findings show that hedonic, conspicuous, and quality values significantly enhance brand equity, while uniqueness and inconspicuous values do not. Moreover, the impact of symbolic and emotional values is amplified when brand fit is low, suggesting a compensatory mechanism in consumer evaluation. Together, these results provide a comprehensive understanding of how masstige brand value is constructed and highlight the strategic importance of value prioritization, brand fit, and data-driven brand positioning in managing luxury-to-masstige extensions.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"87 ","pages":"Article 104376"},"PeriodicalIF":11.0,"publicationDate":"2025-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144288866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Enhancing tourist visit intentions through virtual endorsers' short videos: A narrative transportation theory","authors":"Jiahui Huang , Dan Huang , Keyu Huang","doi":"10.1016/j.tmp.2025.101389","DOIUrl":"10.1016/j.tmp.2025.101389","url":null,"abstract":"<div><div>Virtual humans, as actors in the metaverse, are increasingly being utilized as endorsers in short videos to promote tourism destinations. Yet few studies have examined their effectiveness in destination marketing. This study applied the narrative transportation theory to build a model that investigates the impact of virtual endorsers' short videos on tourist visit intentions. The model was empirically tested with a popular virtual endorser (i.e., <em>Su Xiaomei</em>). Results show that endorser-destination congruence, narrative coherence, and authenticity boost empathy and indirectly influence visit intentions, while anthropomorphism directly influence visit intentions. Empathy plays a mediating role in the relationship between these narrative elements and visit intentions. This research provides valuable insights into how virtual endorsers, in conjunction with other elements within the video narrative, can effectively promote destination marketing.</div></div>","PeriodicalId":48141,"journal":{"name":"Tourism Management Perspectives","volume":"58 ","pages":"Article 101389"},"PeriodicalIF":7.3,"publicationDate":"2025-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144288778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Unpacking the role of entrepreneurial orientation in the digital transformation of family SMEs: The importance of leadership structure and generational involvement","authors":"Amaia Maseda , Txomin Iturralde , Unai Arzubiaga","doi":"10.1016/j.techfore.2025.124248","DOIUrl":"10.1016/j.techfore.2025.124248","url":null,"abstract":"<div><div>Are entrepreneurially oriented family firms likely to embrace digital transformation? This study explores this compelling question, addressing the connection between entrepreneurial orientation (EO) dimensions and digital transformation (DT) in family-owned small and medium–sized enterprises (SMEs) while considering the moderating influence of leadership structure and generational involvement. Drawing upon upper echelon and socioemotional theories, we present findings from an analysis of 191 Spanish family SMEs. Our research indicates that while innovativeness and risk-taking positively influence DT, proactiveness does not have a significant effect on it. Interestingly, the familial nature of the CEO emerges as a crucial factor, exerting a negative influence on the innovation-driven and risk-taking pathways to DT. Our research also reveals that CEO–chair duality appears to hinder the relationship between risk-taking and DT, whereas multigenerational top management team (TMT) involvement negatively affects the relationship between proactiveness and DT. The results underscore the complexity of leadership dynamics and generational factors in shaping the EO–DT relationship and the critical role of strategic TMT composition in fostering DT within family SMEs.</div></div>","PeriodicalId":48454,"journal":{"name":"Technological Forecasting and Social Change","volume":"219 ","pages":"Article 124248"},"PeriodicalIF":12.9,"publicationDate":"2025-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144280504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cristina Ledro , Anna Nosella , Andrea Vinelli , Ilaria Dalla Pozza , Thomas Souverain
{"title":"Artificial intelligence in customer relationship management: A systematic framework for a successful integration","authors":"Cristina Ledro , Anna Nosella , Andrea Vinelli , Ilaria Dalla Pozza , Thomas Souverain","doi":"10.1016/j.jbusres.2025.115531","DOIUrl":"10.1016/j.jbusres.2025.115531","url":null,"abstract":"<div><div>This paper explores the integration of artificial intelligence (AI) applications into customer relationship management (CRM), focusing on how organizations can implement AI successfully in this context.</div><div>Using an explorative qualitative approach that includes interviews with AI experts, solution providers, and companies attempting AI-CRM integration, we identify key steps and practical activities often overlooked in literature and industry practice. Our findings provide a comprehensive framework for integrating AI into CRM, emphasizing aspects such as ethics by design, customer data centralization, model retraining, and ongoing user involvement.</div><div>This study offers academic contributions by extending theoretical insights on AI-CRM integration and provides practical guidance for executives and practitioners, helping align AI capabilities with CRM peculiarities to meet business needs.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"199 ","pages":"Article 115531"},"PeriodicalIF":10.5,"publicationDate":"2025-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144279204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Paradoxical leadership and employee creativity: The role of cognitive complexity and flexibility","authors":"Ying Zhang, Yan Zhang","doi":"10.1016/j.jbusres.2025.115542","DOIUrl":"10.1016/j.jbusres.2025.115542","url":null,"abstract":"<div><div>This study aims to examine how and when paradoxical leadership positively influences employee creativity. Drawing on social cognitive theory, we propose that employees’ cognitive processes—specifically cognitive complexity and flexibility—serve as crucial mechanisms linking paradoxical leadership to employee creativity. Furthermore, we investigate the moderating role of employees’ cognitive appraisals in these mediating relationships. We conducted a multi-wave, multi-source field study with 435 supervisor–employee dyads from five firms in China, along with a cross-lagged online study of 355 employees. The results indicate that employees’ cognitive complexity and flexibility mediate the relationship between paradoxical leadership and employee creativity. Additionally, we find that challenge appraisal strengthens the relationships between paradoxical leadership and both cognitive complexity and flexibility, whereas hindrance appraisal weakens these relationships. We discuss the theoretical and practical implications of the cognitive process perspective linking paradoxical leadership to employee creativity.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"199 ","pages":"Article 115542"},"PeriodicalIF":10.5,"publicationDate":"2025-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144289150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Reconsider the role of digital revolution in public sector during the time of climate risk: Fresh insights from panel autoregression model","authors":"Le Thanh Ha","doi":"10.1016/j.techfore.2025.124243","DOIUrl":"10.1016/j.techfore.2025.124243","url":null,"abstract":"<div><div>This study investigates the dynamic relationship between digital public services and climate risks alongside factors like economic growth and trade share. The study uses a Panel Vector Autoregressive (PVAR) model with a dataset of 27 European countries. The findings indicate that climate risks initially hinder the development of digital public services, likely due to infrastructure damage and disruptions caused by extreme weather events. However, in the subsequent years, a positive correlation emerged, suggesting that governments increasingly recognize the importance of robust digital infrastructure in mitigating the adverse effects of climate risks and enhancing resilience. Additionally, economic growth demonstrates a delayed positive impact on digital public services, whereas trade share exhibits a more immediate positive influence. These results highlight the complex interplay between climate risks, economic factors, and the digitalization of public services. Policymakers should consider these findings to develop strategies that leverage digital technologies for climate change adaptation and sustainable development.</div></div>","PeriodicalId":48454,"journal":{"name":"Technological Forecasting and Social Change","volume":"219 ","pages":"Article 124243"},"PeriodicalIF":12.9,"publicationDate":"2025-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144280210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Temporal perspective shapes customers’ food preference: hedonic versus eudaimonic motives for activities","authors":"Juan Liu , Fangxuan Sam Li (Sam)","doi":"10.1016/j.jretconser.2025.104377","DOIUrl":"10.1016/j.jretconser.2025.104377","url":null,"abstract":"<div><div>Although previous studies have widely researched customers' food choices and consumption decisions, little is known about whether and how the temporal perspective affects customers’ food preferences. The current research investigated the impact of temporal perspective on food preference based on the dual-system theory. Using two scenario-based experiments and three focus group interviews, this study reveals that a cyclical (vs. linear) temporal perspective causes a customer preference for healthy (vs. unhealthy) food. Moreover, this study identifies eudaimonic and hedonic motives for activities as the psychological mechanisms underlying these effects. The results of our research also provide marketers with practical guidance to develop appropriate food marketing strategies for customers with different temporal perspectives.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"87 ","pages":"Article 104377"},"PeriodicalIF":11.0,"publicationDate":"2025-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144288801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Understanding the impact of culture on the teleological evaluation of delegation to artificial intelligence-enabled information systems","authors":"James Parrish, Kashif Saeed","doi":"10.1016/j.techfore.2025.124247","DOIUrl":"10.1016/j.techfore.2025.124247","url":null,"abstract":"<div><div>Artificial intelligence and artificial intelligence-enabled information systems (AI-enabled IS) are becoming integrated into various aspects of our society. In some cases, these systems have been given agency to make decisions for individuals. This study evaluates the relationship between the teleological evaluation of an AI-enabled IS tasked with making a decision and the Hofstede (2001) dimensions of national culture. In an experiment involving 236 individuals from 26 different countries, we found that the respondents from countries with higher levels of the cultural dimensions of power distance and masculinity had a significantly more positive teleological evaluation of the AI-enabled IS. In comparison, respondents from countries with higher levels of uncertainty avoidance and indulgence had a significantly negative teleological assessment of the technology. This study makes significant contributions by adding to the body of knowledge and identifying potential issues related to AI-enabled IS embedded in cultural contexts.</div></div>","PeriodicalId":48454,"journal":{"name":"Technological Forecasting and Social Change","volume":"219 ","pages":"Article 124247"},"PeriodicalIF":12.9,"publicationDate":"2025-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144280418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}