Journal of Marketing最新文献

Corrigendum to “Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption” “少买，买奢侈品：了解和克服可持续消费对产品耐久性的忽视”的勘误表

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2025-10-06 DOI: 10.1177/00222429251385905

引用次数: 0

From JM as Catalyst to JM as Community: Positive, Bold, and Pragmatic 从作为催化剂的JM到作为社区的JM：积极、大胆、务实

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2025-10-06 DOI: 10.1177/00222429251336054

Cait Lamberton, Detelina Marinova, Shrihari Sridhar, Vanitha Swaminathan

引用次数: 0

EXPRESS: The Differentiated Environment: Person Thing Orientation and Feedback Effects 差别化环境：人-物取向与反馈效应

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2025-09-30 DOI: 10.1177/00222429251386784

Malika Malika, Durairaj Maheswaran

{"title":"EXPRESS: The Differentiated Environment: Person Thing Orientation and Feedback Effects","authors":"Malika Malika, Durairaj Maheswaran","doi":"10.1177/00222429251386784","DOIUrl":"https://doi.org/10.1177/00222429251386784","url":null,"abstract":"Managers often face the challenge of protecting parent brand equity when launching brand extensions into low–fit categories. This article recommends that managers can minimize any negative impact of low fit extensions by using a unique segmentation strategy as well as framing the extension fit in terms of brand personality. Specifically, this research introduces person–thing orientation as a framework in the brand extension context to effectively segment consumers based on their environmental orientation. Person-oriented individuals selectively examine the environment and direct their attention towards people and social relationships. Thing-oriented individuals primarily focus on objects and their functionality. We demonstrate that thing-oriented consumers are less likely to exhibit negative feedback effects. Person-oriented consumers respond positively when low–fit extensions align with the parent brand’s personality. Importantly, we demonstrate that person thing orientation can be leveraged managerially through observable proxies (e.g., college major, media context). These findings offer actionable insights for tailoring brand extension strategies to target the right audience, frame extensions effectively, and minimize parent brand dilution.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"54 1","pages":""},"PeriodicalIF":12.9,"publicationDate":"2025-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145254570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Cementing JM's Impact on the Marketing Ecosystem: Advancing Big Ideas 巩固JM对营销生态系统的影响：推进大创意

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2025-09-24 DOI: 10.1177/00222429251375543

Jan-Benedict E.M. Steenkamp, Marc Fischer, Kelly L. Haws, Maura L. Scott, Rebecca J. Slotegraaf

引用次数: 0

EXPRESS: The Glossy Premium: Effects of Product Glossiness on Consumer Judgments of First-Hand and Second-Hand Products 《光泽度溢价：产品光泽度对消费者对一手和二手产品判断的影响》

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2025-09-19 DOI: 10.1177/00222429251383926

Jiaqi (Flora) Song, Linying (Sophie) Fan, Yuwei Jiang

{"title":"EXPRESS: The Glossy Premium: Effects of Product Glossiness on Consumer Judgments of First-Hand and Second-Hand Products","authors":"Jiaqi (Flora) Song, Linying (Sophie) Fan, Yuwei Jiang","doi":"10.1177/00222429251383926","DOIUrl":"https://doi.org/10.1177/00222429251383926","url":null,"abstract":"Consumers demonstrate a preference for products with glossy surfaces. This research examines how and why product glossiness influences consumers’ product preference in the first-hand versus second-hand markets. Six studies demonstrate that consumers generally prefer products with a glossy, as opposed to a matte, surface in both first-hand and second-hand markets. The preference for product glossiness is driven by the heightened recency (pristineness) perception of glossy products in the first-hand (second-hand) market. In addition, in line with these mechanisms, the positive effect of product glossiness on consumer preference is reversed for time-enhanced products (i.e., product quality and value improve with age) in the first-hand market and diminished when diagnostic prior product usage information is available to consumers in the second-hand market. Findings in this research contribute to a deeper understanding of visual marketing and product newness by verifying how visual glossiness induces two different interpretations of product newness in the first-hand and second-hand markets. This research offers practical implications for product design and presentation in the first-hand market, as well as refurbishing and resale strategies in the second-hand market, suggesting ways to communicate a consistent brand image and enhance product preference more effectively.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"76 1","pages":""},"PeriodicalIF":12.9,"publicationDate":"2025-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145089654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EXPRESS: Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry 新产品引入和IPO价值的时间模式：近代性、分散性和不对称性的重要性

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2025-09-15 DOI: 10.1177/00222429251382272

Suyun Mah, Rebecca J. Slotegraaf, Girish Mallapragada

{"title":"EXPRESS: Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry","authors":"Suyun Mah, Rebecca J. Slotegraaf, Girish Mallapragada","doi":"10.1177/00222429251382272","DOIUrl":"https://doi.org/10.1177/00222429251382272","url":null,"abstract":"A firm’s innovation activity is often judged by the number and type of new products it launches, but when these products are introduced may be equally important, especially before going public. This research investigates how the temporal pattern of new product introductions (NPIs) influences a firm’s initial public offering (IPO) value. The analysis uses data from 298 firms that went public between 2006 and 2023, and focuses on three patterns of timing: recency (how recently the latest product was launched before the IPO), dispersion (the degree to which NPIs before the IPO are spread out over time), and asymmetry (how disproportionately NPIs were launched over time before the IPO). Results demonstrate that firms with more dispersed NPIs achieve higher IPO value, whereas firms that introduce a product just before the IPO or introduce several new products disproportionately closer to the IPO tend to perform worse. Findings show that 1% increases in recency, dispersion, or asymmetry result in a 1.34% decrease, 3.65% increase, and 1.03% decrease, respectively, in IPO value, and these vary depending on the firm’s industry growth and product innovativeness. Results provide new insights for theory and practice, highlighting that innovation timing is a key determinant of IPO performance.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"36 1","pages":""},"PeriodicalIF":12.9,"publicationDate":"2025-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145072557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EXPRESS: Psychological Ownership and Territorial Behaviors in Rental Transactions: Why “Who” You Rent from Matters 租赁交易中的心理所有权和地域行为：为什么你从“谁”那里租房很重要

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2025-09-15 DOI: 10.1177/00222429251382533

Nirajana Mishra, Sarah C. Whitley

{"title":"EXPRESS: Psychological Ownership and Territorial Behaviors in Rental Transactions: Why “Who” You Rent from Matters","authors":"Nirajana Mishra, Sarah C. Whitley","doi":"10.1177/00222429251382533","DOIUrl":"https://doi.org/10.1177/00222429251382533","url":null,"abstract":"The phenomenal growth in rentals, with the advent of access-based platforms, has made it possible for consumers to rent products from person providers (e.g., Alex on Airbnb) and company providers (e.g., Apex Vacations on Airbnb). But does “who” a consumer rents from matter? Across nine experiments (including one with real behaviors), we demonstrate that despite the product being the same, consumers differ in how they feel about the product depending on “who” they are renting from. Consumers feel stronger psychological ownership for the product when renting from company providers than person providers. These feelings of psychological ownership drive consumers to engage in “territorial” behaviors – actions that assert their claim on the rented product ( e.g. , moving furniture in a rental cabin). Consequently, consumers are more willing to exhibit such behaviors when renting from company providers than person providers. These behaviors impose real costs on rental providers through increased operational burdens and property damage, as exemplified through additional analyses of providers’comments on Airbnb’s community platform and interviews with providers. We further identify strategies to mitigate consumers’ territorial behaviors by altering consumers’ feelings of psychological ownership through its antecedent in the rental context: provider’s connection to the rental product.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"88 1","pages":""},"PeriodicalIF":12.9,"publicationDate":"2025-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145072558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EXPRESS: Customization and the Customer Journey EXPRESS：客户定制和客户旅程

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2025-09-05 DOI: 10.1177/00222429251379772

Suh Yeon Kim, Rebecca W. Hamilton, TI Tongil Kim, Michael V. Lewis

{"title":"EXPRESS: Customization and the Customer Journey","authors":"Suh Yeon Kim, Rebecca W. Hamilton, TI Tongil Kim, Michael V. Lewis","doi":"10.1177/00222429251379772","DOIUrl":"https://doi.org/10.1177/00222429251379772","url":null,"abstract":"Retailers frequently offer customers the opportunity to customize in addition to buying ready-made products. Although prior research shows that customization can increase product evaluations, purchase intent, and willingness to pay, customers often do not opt into customization. Using a multi-method approach, we resolve this discrepancy by demonstrating that the Customization Journey is dynamic rather than static: an initial customization experience has a lasting impact on the customer journey. Nine years of transaction data from a retailer shows that customers who customize at least one product are more likely to customize again with the retailer; they also spend more, visit more often, and buy more items. Next, we conduct a series of longitudinal experimental studies. By randomly assigning some participants to customize and others to choose among a matched set of products, we disentangle the effects of the customer’s inherent preference for customizing from their experience with customization. We find that an initial experience with customization significantly increases the subsequent likelihood of customization, leading to more favorable outcomes for both the customer and the retailer. Our findings suggest that customizers need not be “born”—they can be “created” via interventions designed to increase experience with customization, shaping the trajectories of customer journeys.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"24 1","pages":""},"PeriodicalIF":12.9,"publicationDate":"2025-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145002856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EXPRESS: Avant-garde Market Driving EXPRESS：先锋市场驱动

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2025-09-01 DOI: 10.1177/00222429251377752

Delphine Dion, Gregory Carpenter, Ashlee Humphreys

{"title":"EXPRESS: Avant-garde Market Driving","authors":"Delphine Dion, Gregory Carpenter, Ashlee Humphreys","doi":"10.1177/00222429251377752","DOIUrl":"https://doi.org/10.1177/00222429251377752","url":null,"abstract":"In this article, we define and develop the concept of avant-garde market driving, a process whereby producers transform an industry by rebelling against the status quo as a means of social-industrial critique rather than in response to market demand. Avant-garde market driving is primarily driven by a desire to rebel against the status quo, at the expense of widespread acceptance; it involves a multiplicity of like-minded individuals such as other producers, intermediaries and consumers; it occurs particularly in contexts where like-minded consumers seek hedonic or aesthetic novelty or social distinction. Breaking new ground comes with substantial challenges. How do rebel producers overcome the challenges of introducing radically different products and successfully sustain avant-garde market driving? Analyzing the wine market in France, we find that avant-garde market driving is initiated and sustained by symbolic disruption and vertical collaboration among producers and intermediaries. This process can provide a strategic advantage to smaller, low-status firms. Based on our analysis, we provide actionable recommendations for producers and intermediaries who wish to engage in avant-garde market driving.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"25 1","pages":""},"PeriodicalIF":12.9,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144924454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EXPRESS: Multiple Unit Offers and Rate Calculations: How Rates Influence Price and Promotion Sensitivity EXPRESS：多单位报价和费率计算：费率如何影响价格和促销敏感性

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2025-08-26 DOI: 10.1177/00222429251375403

Daniel Villanova, Rajesh Bagchi

引用次数: 0