Journal of Marketing最新文献_第2页

EXPRESS: Diversity Matters: How Film Critic Ratings Vary with Critic and Movie Cast Racial Profiles 快讯多样性很重要：影评人评分如何随影评人和电影演员的种族特征而变化

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2025-01-13 DOI: 10.1177/00222429251314385

Ye Hu

引用次数: 0

EXPRESS: Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity 快讯较低的人工智能素养预示着更高的人工智能接受度

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2025-01-13 DOI: 10.1177/00222429251314491

Stephanie Tully, Chiara Longoni, Gil Appel

{"title":"EXPRESS: Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity","authors":"Stephanie Tully, Chiara Longoni, Gil Appel","doi":"10.1177/00222429251314491","DOIUrl":"https://doi.org/10.1177/00222429251314491","url":null,"abstract":"As artificial intelligence (AI) transforms society, understanding factors that influence AI receptivity is increasingly important. The current research investigates which types of consumers have greater AI receptivity. Contrary to expectations revealed in four surveys, cross country data and six additional studies find that people with lower AI literacy are typically more receptive to AI. This lower literacy-greater receptivity link is not explained by differences in perceptions of AI’s capability, ethicality, or feared impact on humanity. Instead, this link occurs because people with lower AI literacy are more likely to perceive AI as magical and experience feelings of awe in the face of AI’s execution of tasks that seem to require uniquely human attributes. In line with this theorizing, the lower literacy-higher receptivity link is mediated by perceptions of AI as magical and is moderated among tasks not assumed to require distinctly human attributes. These findings suggest that companies may benefit from shifting their marketing efforts and product development towards consumers with lower AI literacy. Additionally, efforts to demystify AI may inadvertently reduce its appeal, indicating that maintaining an aura of magic around AI could be beneficial for adoption.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"17 1","pages":""},"PeriodicalIF":12.9,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142974562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EXPRESS: Natural Affect DEtection (NADE): Using Emojis to Infer Emotions from Text 快讯：自然情感保护（NADE）：使用表情符号从文本中推断情绪

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2025-01-13 DOI: 10.1177/00222429251315088

Christian Hotz-Behofsits, Nils Wlömert, Nadia Abou Nabout

{"title":"EXPRESS: Natural Affect DEtection (NADE): Using Emojis to Infer Emotions from Text","authors":"Christian Hotz-Behofsits, Nils Wlömert, Nadia Abou Nabout","doi":"10.1177/00222429251315088","DOIUrl":"https://doi.org/10.1177/00222429251315088","url":null,"abstract":"Emotions are central to consumer communications, and extracting them from user-generated online content is crucial for marketers, considering that such consumer opinions significantly shape brand perceptions, influence purchase decisions, and provide essential insights for marketing analytics. To leverage vast user-generated data, marketers and researchers require advanced text-to-emotion converters. However, existing tools for fine-grained emotion extraction face several limitations: Lexica are constrained by their dictionaries, machine learning models by human-annotated training data, and large language models by insufficient validation. As a result, marketing research still tends to rely on mere sentiment detection instead of extracting more nuanced emotions from text. This paper introduces Nade (Natural Affect DEtection), a novel text-to-emoji-to-emotion converter that first “emojifies” language and then converts these emojis into intensity measures of well-established, theory-grounded emotions. This approach addresses the limitations of existing tools by leveraging the inherent emotional information in emojis. Using human raters and state-of-the-art converters as benchmarks, the authors establish the benefits of exploiting emojis, validate Nade, and demonstrate its use in several marketing applications using data from various social media platforms. Users can apply the proposed converter through an easy-to-use online app and programming packages for Python and R.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"43 1","pages":""},"PeriodicalIF":12.9,"publicationDate":"2025-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142974583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EXPRESS: The Impact of App Crashes on Consumer Engagement 快讯应用程序崩溃对消费者参与度的影响

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2024-11-22 DOI: 10.1177/00222429241304322

Savannah Wei Shi, Seoungwoo Lee, Kirthi Kalyanam, Michel Wedel

{"title":"EXPRESS: The Impact of App Crashes on Consumer Engagement","authors":"Savannah Wei Shi, Seoungwoo Lee, Kirthi Kalyanam, Michel Wedel","doi":"10.1177/00222429241304322","DOIUrl":"https://doi.org/10.1177/00222429241304322","url":null,"abstract":"The authors develop and test a theoretical framework to examine the impact of app crashes on app engagement. The framework predicts that consumers increase engagement after encountering a single crash due to their need-for-closure and curiosity, yet reduce engagement after experiencing repeated and concentrated crashes, primarily because of frustration and perceived task unattainability; the recency of crashes moderates these effects. Field data analysis reveals that while a crash truncates a session and reduces content consumption, it increases page views in the following session. However, this increase in page views does not compensate for the loss during the crashed session. Frequent and more concentrated crashes curtail engagement. Three experiments in which crashes are exogenously manipulated in a different context support the validity and generalizability of these findings, confirm the proposed mediators, and demonstrate how to lessen the negative impact of repeated crashes with post-crash messages. The research adds new dimensions to the task pursuit literature and provides managers with a framework to quantify the economic impact of crashes, analyze content substitution behavior, and assess the bias of a transactional view of crash incidents. Additionally, it offers insights into targeted feature release to more tolerant users and strategic design of post-crash messages.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"129 1","pages":""},"PeriodicalIF":12.9,"publicationDate":"2024-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142690925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EXPRESS: Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation 快：与跑步机先生一起做有氧运动：将追求目标的手段拟人化如何增强动力

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2024-11-22 DOI: 10.1177/00222429241303387

Lili Wang, Maferima Touré-Tillery

{"title":"EXPRESS: Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation","authors":"Lili Wang, Maferima Touré-Tillery","doi":"10.1177/00222429241303387","DOIUrl":"https://doi.org/10.1177/00222429241303387","url":null,"abstract":"This article examines the motivational consequences of anthropomorphizing the means of goal pursuit. Eight studies show that consumers are more motivated to pursue fitness and academic goals with anthropomorphized (vs. non-anthropomorphized) means because such means elicit a greater sense of companionship and thus stronger beliefs that (a) goal pursuit is enjoyable (perceived enjoyability) and that (b) the goal is attainable (goal expectancy). We first find that participants work out harder when using an anthropomorphized (vs. non-anthropomorphized) treadmill (Study 1) and jump rope (Study 2). We then show that this effect occurs due to a greater sense of companionship, which in turn increases both perceived enjoyability and goal expectancy (sequential mediations; Study 3). We further demonstrate these underlying mechanisms through moderation: the effect attenuates when a human companion is present (Study 4), for means perceived as inherently fun (Study 5), and when self-efficacy is high (Study 6). Study 7 identifies a boundary condition: the effect disappears when the means takes on a supervisor (rather than partner) role. Finally, Study 8 shows the downstream consequence of the effect on subsequent choice of means. These findings contribute to research on motivation and anthropomorphism, with practical implications for marketers and consumers.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"53 1","pages":""},"PeriodicalIF":12.9,"publicationDate":"2024-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142690786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EXPRESS: Conceptual Research: Multidisciplinary Insights for Marketing EXPRESS：概念研究：市场营销的多学科见解

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2024-11-16 DOI: 10.1177/00222429241302814

Irina V. Kozlenkova, Caleb Warren, Suresh Kotha, Reihane Boghrati, Robert W. Palmatier

{"title":"EXPRESS: Conceptual Research: Multidisciplinary Insights for Marketing","authors":"Irina V. Kozlenkova, Caleb Warren, Suresh Kotha, Reihane Boghrati, Robert W. Palmatier","doi":"10.1177/00222429241302814","DOIUrl":"https://doi.org/10.1177/00222429241302814","url":null,"abstract":"Conceptual research is fundamental to advancing theory and, thus, science. Conceptual articles launch new research streams, resolve conflicting findings, explain new phenomena, and integrate divergent research areas. Yet, compared with other disciplines, marketing publishes little conceptual research. This paper provides a multidisciplinary perspective of conceptual research to help increase the quality and quantity of conceptual research in marketing. First, the authors compare conceptual research approaches across marketing, management, psychology, and sociology to provide a synthesis of existing conceptual research frameworks. Second, using citation analyses, the authors provide insights into the academic impact of conceptual research across disciplines, across marketing domains, and over time; they also assess its impact outside of academia. Third, to assist researchers, the paper offers a step-by-step process or “how to” guide for developing high-impact conceptual research, based on insights from the multidisciplinary analysis and interviews with conceptual researchers from different disciplines. Fourth, drawing on the interviews and keyword analysis of recent conceptual marketing articles, the authors suggest emerging opportunities for conceptual research and how to increase the value of conceptual papers for practitioners.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"77 1","pages":""},"PeriodicalIF":12.9,"publicationDate":"2024-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142645940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EXPRESS: Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising 快讯超越配对：广告中的媒体原型和复杂渠道协同效应

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2024-11-16 DOI: 10.1177/00222429241302808

J. Jason Bell, Felipe Thomaz, Andrew T. Stephen

{"title":"EXPRESS: Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising","authors":"J. Jason Bell, Felipe Thomaz, Andrew T. Stephen","doi":"10.1177/00222429241302808","DOIUrl":"https://doi.org/10.1177/00222429241302808","url":null,"abstract":"Prior research on advertising media mixes has mostly focused on single channels (e.g., television), pairwise cross-elasticities, or budget optimization within single campaigns. This is starkly detached from advertising practice where (i) there is an increasingly large number of media channels available to marketers, (ii) media plans employ complex combinations of channels, and (iii) marketers manage complementarities among many (i.e., more than pairs) channels. This research empirically learns complex channel complementaries using Latent Class analysis. Latent classes have three useful properties: (i) they account for non-random selection of channels into campaigns, (ii) they capture pairwise and higher-order interactions between channels, and (iii) they allow for meaningful interpretation. We empirically describe the most common media channel archetypes and estimate their relationship to the effectiveness of a set advertising campaigns on a set of common brand-related performance metrics. We use a dataset of 1,083 advertising campaigns from around the world run between 2008 and 2019. We find that there is not a systematically “best” media mix that correlates to dominant performance across all metrics, but clear patterns emerge given specific metrics. We find that traditional channels (TV, outdoor) are commonly paired with digital channels (Facebook, YouTube) in high-performing campaigns. We also find that current marketing practice appears far from optimal, and simple strategies have the potential to increase brand mindset metric lifts by 50% or more.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"168 1","pages":""},"PeriodicalIF":12.9,"publicationDate":"2024-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142645938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Becoming More Socially Profit Oriented 更加注重社会效益

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2024-11-05 DOI: 10.1177/00222429241293990

George S. Day

引用次数: 0

EXPRESS: Racial Inequity in Donation-based Crowdfunding Platforms: the Role of Facial Emotional Expressiveness 表达：基于捐赠的众筹平台中的种族不平等：面部情绪表达能力的作用

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2024-11-05 DOI: 10.1177/00222429241300320

Elham Yazdani, Anindita Chakravarty, Jeffrey Inman

{"title":"EXPRESS: Racial Inequity in Donation-based Crowdfunding Platforms: the Role of Facial Emotional Expressiveness","authors":"Elham Yazdani, Anindita Chakravarty, Jeffrey Inman","doi":"10.1177/00222429241300320","DOIUrl":"https://doi.org/10.1177/00222429241300320","url":null,"abstract":"Donation-based crowdfunding platforms often claim to pursue equitable outcomes for all beneficiaries, yet many face criticism for failing to do so across different demographic profiles. In response, platform managers are eager to understand how these inequities emerge and explore solutions to address them. In this research, we show that the degree of facial emotional expressiveness of beneficiaries in uploaded images can differentially impact donation amounts for White vs Black beneficiaries. Drawing on social vision theory, we propose that facial emotional expressiveness in images combined with the race of the faces activates racial stereotypes of emotion expression that result in differential donation amounts to Black and White individuals. Analyzing a sample of 4,153 campaigns from GoFundMe between June 2021 and September 2022, along with a follow-up experiment, we find that higher facial emotional expressiveness is associated with significantly lower donation amounts for Black compared to White beneficiaries. Further exploring our moderating constructs reveals that the use of call-to-action cues, affective messaging, and race-gender homophily cues can attenuate the activation of stereotypes and therefore reduce differences in donation amounts between racial groups. Based on these findings, we offer targeted recommendations for platform managers to help reduce racial inequities in crowdfunding outcomes.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"90 1","pages":""},"PeriodicalIF":12.9,"publicationDate":"2024-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142588663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Driving Social Profit: Frontline Insights from an Entrepreneur Committed to Sustainable Innovation 推动社会盈利：致力于可持续创新的企业家的一线见解

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2024-11-04 DOI: 10.1177/00222429241293973

Alessandro Benneton

引用次数: 0