Journal of Business Research最新文献

The effect of stress on compliance with health-related advertising

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-03-29 DOI: 10.1016/j.jbusres.2025.115328

Sheng Bi , Menglin Li

引用次数: 0

Using reminders with reward opportunities to reduce spectator no-show behavior 利用提醒和奖励机会减少观众的缺席行为

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-03-26 DOI: 10.1016/j.jbusres.2025.115318

Dominik Schreyer , Steve J. Bickley , Ho Fai (Ben) Chan , Sascha L. Schmidt , Benno Torgler

{"title":"Using reminders with reward opportunities to reduce spectator no-show behavior","authors":"Dominik Schreyer , Steve J. Bickley , Ho Fai (Ben) Chan , Sascha L. Schmidt , Benno Torgler","doi":"10.1016/j.jbusres.2025.115318","DOIUrl":"10.1016/j.jbusres.2025.115318","url":null,"abstract":"<div><div>Because no-show behavior leads to operational inefficiencies and diminishing returns for service firms, in particular, a growing number of authors have demonstrated the potential of using reminders to reduce no-show rates. However, given the highly contextually driven nature of these previous studies, it remains unclear whether reminders are also an effective means to reduce no-show behavior in a sports environment. Analyzing individual behavioral responses of 13,911 season ticket holders of a German football team, we conduct an experimental exploration of the potential for using reminders with reward opportunities in a sporting setting. According to the results of our large-scale experiment, reminders only have a short-term effect that operates most effectively through a monetary gift reward with no persistent behavioral change in subsequent games. As such, replicating and extending previous research findings in alternative environments is vital for avoiding premature assumptions about the potential effectiveness of otherwise already well-established measures.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"193 ","pages":"Article 115318"},"PeriodicalIF":10.5,"publicationDate":"2025-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143705165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Reperceiving personal resources within JD-R: Mindfulness influences burnout and work engagement by shaping perceptions of job demands and job resources

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-03-26 DOI: 10.1016/j.jbusres.2025.115307

Christopher J. Lyddy , Darren J. Good , Shuai Yuan , Eric J. Michel , Catarina Ahlvik-Garrison , Jochen Reb

引用次数: 0

Computer vision in branding: A conceptual framework and future research agenda

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-03-25 DOI: 10.1016/j.jbusres.2025.115329

Yaqiu Li , Hsin Hsuan Meg Lee , Lorena Blasco-Arcas

{"title":"Computer vision in branding: A conceptual framework and future research agenda","authors":"Yaqiu Li , Hsin Hsuan Meg Lee , Lorena Blasco-Arcas","doi":"10.1016/j.jbusres.2025.115329","DOIUrl":"10.1016/j.jbusres.2025.115329","url":null,"abstract":"<div><div>This study examines how computer vision transforms branding research by offering a typology of visual features and introducing an integrative CTV-CBBE framework that bridges computational processes and branding outcomes. Through an integrative literature review, we analyze the impact of computer vision across different levels of brand equity, highlighting a progression from single-level to integrative visual analysis, from single to multimodal approaches, and from static imagery to broader visuals. These advancements underscore the growing importance of computer vision in navigating dynamic, hyperconnected branding environments. Our findings contribute to assessing brand identity, enhancing product design, interpreting brand meaning, evaluating consumer sentiment, and improving engagement. To advance the field, we propose a future research agenda centered on leveraging underexplored visual features, generative artificial intelligence, and multimodality while aligning technical innovations with branding theories. This study offers a strategic roadmap for researchers and practitioners to harness computer vision to enhance branding strategies.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"193 ","pages":"Article 115329"},"PeriodicalIF":10.5,"publicationDate":"2025-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143697766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Generative AI for growth hacking: How startups use generative AI in their growth strategies

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-03-21 DOI: 10.1016/j.jbusres.2025.115320

Arash Rezazadeh , Marco Kohns , René Bohnsack , Nuno António , Paulo Rita

{"title":"Generative AI for growth hacking: How startups use generative AI in their growth strategies","authors":"Arash Rezazadeh , Marco Kohns , René Bohnsack , Nuno António , Paulo Rita","doi":"10.1016/j.jbusres.2025.115320","DOIUrl":"10.1016/j.jbusres.2025.115320","url":null,"abstract":"<div><div>This study explores how startups and scaleups in Europe and the US use generative AI in their go-to-market strategies across product-led, sales-led, and operational efficiency-driven growth. Through interviews with 20 cases spanning pre-seed to Series E funding stages, we 1) analyze generative AI’s role in growth strategies, 2) identify large language model use cases for tackling growth challenges such as customer churn, and 3) develop a framework for AI capabilities that guides managers in building, refining, and reflecting on their knowledge of using generative AI for growth hacking. Key findings include the implications of generative AI for technical and non-technical content creation in product-led growth, promotional content creation and repurposing, and customer experience personalization in sales-led growth, and market research, market entry strategies, and customer engagement in operational efficiency-driven growth. Findings empower managers to develop effective generative AI-driven growth hacking strategies while proactively managing unintended organizational, competitive, and societal consequences.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"192 ","pages":"Article 115320"},"PeriodicalIF":10.5,"publicationDate":"2025-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143685776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Breaking the TMT glass ceiling: Myth or reality? Female CEOs, decision authority, and family firms

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-03-20 DOI: 10.1016/j.jbusres.2025.115324

Paola Rovelli , Marco Mismetti

引用次数: 0

Free yourself from professionalism trap: A self-control explanation of the negative effect of involuntary professionalism

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-03-20 DOI: 10.1016/j.jbusres.2025.115321

Xue Zhang , Chao Ma

引用次数: 0

Evolution of service robots in marketing: A relational framework and future research agenda

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-03-19 DOI: 10.1016/j.jbusres.2025.115204

Dominik Mahr , Gaby Odekerken-Schröder , Jenny van Doorn

引用次数: 0

Attention to market expansion: Aspirational antecedent and risk-taking consequence

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-03-18 DOI: 10.1016/j.jbusres.2025.115322

Renfei Gao , Cyndi Man Zhang , Xiaogang He , Zhengyu Li

{"title":"Attention to market expansion: Aspirational antecedent and risk-taking consequence","authors":"Renfei Gao , Cyndi Man Zhang , Xiaogang He , Zhengyu Li","doi":"10.1016/j.jbusres.2025.115322","DOIUrl":"10.1016/j.jbusres.2025.115322","url":null,"abstract":"<div><div>The behavioral theory of the firm (BTOF) emphasizes the goal-directed logic in explaining firms’ risk-taking. Scholars in this tradition typically conceptualize how performance feedback indicates problems and triggers risk-taking behaviors. Yet, the theory remains underdeveloped in understanding decision-makers’ attention to forward-looking goals, such as market expansion, and its impact on firm risk-taking. In this study, we theorize performance feedback as an antecedent to decision-makers’ attention to forward-looking goals, and firm risk-taking as a consequence of such attention. Focusing on market expansion as a critical forward-looking goal, we first theorize how performance feedback influences decision-makers’ attention to market expansion. Then, we examine how such attention drives a firm’s risk-taking, contingent on how competitive the firm’s industry is. Using panel data on Chinese listed firms, we find that negative feedback exerts a stronger negative influence than positive feedback on decision-maker attention to market expansion. Moreover, attention to market expansion promotes firm risk-taking only when the focal firm’s industry competitive intensity is weaker. Our study extends the BTOF literature by providing novel insights and evidence that performance feedback drives firms’ attention to forward-looking goals and such attention influences firms’ risk-taking.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"192 ","pages":"Article 115322"},"PeriodicalIF":10.5,"publicationDate":"2025-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143644028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Fostering consumer engagement with sustainability marketing using augmented reality (SMART): A climate change response

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-03-18 DOI: 10.1016/j.jbusres.2025.115289

Waqar Nadeem , Abdul R. Ashraf , V. Kumar

{"title":"Fostering consumer engagement with sustainability marketing using augmented reality (SMART): A climate change response","authors":"Waqar Nadeem , Abdul R. Ashraf , V. Kumar","doi":"10.1016/j.jbusres.2025.115289","DOIUrl":"10.1016/j.jbusres.2025.115289","url":null,"abstract":"<div><div>As climate change concerns escalate, businesses increasingly realize the pivotal role of consumer engagement through sustainability practices in enhancing brand and firm performance. In a transformative landscape characterized by societal shifts towards environmentally conscious consumer behaviors, the re-evaluation of sustainability marketing strategies is crucial. This need is further amplified by the advent of technologies like augmented reality (AR), which are reshaping market dynamics. This study not only extends the conceptualization of sustainability marketing using AR (SMART) but also proposes a comprehensive measurement scale. This scale is designed to accurately measure consumers’ perceptions of AR-focused sustainability marketing efforts in fostering engagement. Our approach, a mix of qualitative and quantitative methods, involved five studies with n = 1072 consumers across the U.S., U.K., and South Africa. We conceptualize consumers’ perceptions of sustainability marketing using AR (SMART) across six dimensions: social equity, economic development, environmental protection, ethical considerations, regulatory measures, and technological innovation. The findings not only underscore the importance of integrating sustainability practices and new-age technologies (i.e., AR to foster climate-positive consumer engagement) but also offer strategic insights that can help businesses thrive in a climate-change era and meet their sustainability objectives.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"192 ","pages":"Article 115289"},"PeriodicalIF":10.5,"publicationDate":"2025-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143644029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0