{"title":"Loneliness increases consumers’ preference for virtual human companionship","authors":"Junyun Liao , Xinyue Wang , Xuebing Dong","doi":"10.1016/j.jbusres.2026.116001","DOIUrl":"10.1016/j.jbusres.2026.116001","url":null,"abstract":"<div><div>Consumers increasingly seek online companionship in their daily lives. Alongside traditional real human online companionship, a novel form of online companionship through virtual humans powered by artificial intelligence (AI), has rapidly gained prominence. However, factors influencing consumers’ preferences for virtual versus real human companionship remain unexplored. The current research examines how loneliness shapes the preference for online companionship. Six experiments demonstrate that loneliness increases individuals’ preferences for virtual human companionship (vs. real human), and such an effect is driven by social anxiety. Importantly, this effect diminishes when the interaction serves a functional purpose. These findings provide valuable insights for marketers aiming to leverage virtual humans in the companionship economy.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"207 ","pages":"Article 116001"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146075054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Through Thick or Thin: A Recursive Model of Workplace Slights and Social Relationships","authors":"Feigu Zhou , James M. Vardaman , Kyle Stockdall","doi":"10.1016/j.jbusres.2026.116017","DOIUrl":"10.1016/j.jbusres.2026.116017","url":null,"abstract":"<div><div>This paper proposes a recursive model of microaggressions and interpersonal relationships. The model leverages theory on social networks to shed light on how the existing relationship between microaggressors and their targets influences the negative impact of the microaggressions. The model specifically suggests that an existing friendship between aggressor and target mitigates the microaggression’s effect, while an existing advice relationship will magnify the microaggression’s effects. The model further explicates how the microaggression reverberates onto the relationship between the aggressor and target by damaging the friendship and potentially terminating the advice relationship. Theoretical implications of the recursive model and future research directions are also discussed.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"207 ","pages":"Article 116017"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146075055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Contractual arrangements and information consistency: How ESG executive compensation incentives affect corporate AI disclosure","authors":"Yiqiang Zhou , Lianghua Chen , Fangfang Zhou , Maoran Ye","doi":"10.1016/j.jbusres.2026.116019","DOIUrl":"10.1016/j.jbusres.2026.116019","url":null,"abstract":"<div><div>As AI commercialization accelerates, firms are incentivized to engage in “AI washing”—exaggerating AI capabilities to attract capital. We develop an index to measure AI washing, the discrepancy between symbolic AI disclosure and substantive AI investment, and examine the governance effect of ESG-linked executive compensation (ESG compensation). We find that ESG compensation significantly mitigates AI washing, acting as a constraining incentive that curbs symbolic disclosure rather than stimulating substantive investment. The effect is mediated by managerial long-term orientation and employee organizational identification. Additional analyses show that the governance effect of ESG compensation is stronger among firms with higher AI technology dependency, greater media attention, and stronger managerial ability. Moreover, AI washing erodes market value, and firms facing legitimacy loss are more likely to resort to symbolic practices. This study contributes by extending governance theory to the AI context and clarifying the role of ESG compensation in aligning managerial and employee interests.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"207 ","pages":"Article 116019"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146075061","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Anna M. Pastwa , Mathew Hughes , Hans Bruining , Aart Willem Saly , Ernst Verwaal
{"title":"Explicit strategy articulation and entrepreneurial orientation in dynamic and hostile environments","authors":"Anna M. Pastwa , Mathew Hughes , Hans Bruining , Aart Willem Saly , Ernst Verwaal","doi":"10.1016/j.jbusres.2026.116005","DOIUrl":"10.1016/j.jbusres.2026.116005","url":null,"abstract":"<div><div>The resource-based view sees entrepreneurial orientation (EO) as channeling strategic resources that are valuable, rare, and difficult to imitate or substitute to achieve superior firm performance. However, scholars argue that, on its own, EO struggles to sustain performance amid today’s hostile and dynamic environments. Turning to the attention-based view, which emphasizes the focus and structuring of attention in a demanding environment, we argue that explicit strategy (ES) positively moderates the effect of EO on firm performance, contingent on the environment (ENV). Testing our theoretical framework on 167 large companies in the Netherlands, we find that a high level of ES positively regulates the focus of EO on certain opportunities, stimuli, and decisions, improving firm performance in highly dynamic and hostile environmental contexts. Less regulation due to lower ES nullifies the effectiveness of EO for large firms in both environmental contexts.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"207 ","pages":"Article 116005"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146036512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Impact of content and emotion congruency on tipping: evidence from live streaming","authors":"Ziyang Huang , Kun Chen , Ting Xu","doi":"10.1016/j.jbusres.2026.116000","DOIUrl":"10.1016/j.jbusres.2026.116000","url":null,"abstract":"<div><div>In live streaming, while real-time streamer–viewer interaction is crucial, prior research has often overlooked how their interaction congruency influences tipping behavior. Drawing on interaction adaptation theory, our study investigates how content congruency and emotion congruency between streamers and viewers influence tipping frequency, and further explores how key live-streaming characteristics, i.e., stream type and time slot, moderate these effects. Our empirical analysis is based on a dataset comprising 5,229 three-minute observations and is conducted using the GMM model. We find that both congruency types boost tipping frequency. Emotion congruency has a particularly strong influence in informational streams, while content congruency plays a more prominent role in entertainment streams. Notably, the positive effects of both types of congruencies on tipping frequency are amplified during midday sessions. Our work applies interaction adaptation theory to live streaming, enriching its theoretical framework while offering strategic guidance for content design and interaction optimization.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"207 ","pages":"Article 116000"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146036517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Christian Pescher , Oliver Hinz , Ju-Young Kim , Martin Spann
{"title":"Digital new products in virtual worlds – How do limited-time offers influence consumers’ adoption behavior?","authors":"Christian Pescher , Oliver Hinz , Ju-Young Kim , Martin Spann","doi":"10.1016/j.jbusres.2026.115995","DOIUrl":"10.1016/j.jbusres.2026.115995","url":null,"abstract":"<div><div>Limiting availability is a common strategy to accelerate the adoption of new products. Yet, the status-related dynamics behind this process are unclear. We analyze the effects of digital limited-time offers on adoption behavior combining (1) a large-scale set of adoption and social network data from a virtual world and (2) data from a choice experiment to validate our results. We find that the number of peers who previously adopted the product accelerates the future adoption of regular products but slows down the adoption of limited-time offers. This reversal is driven by status-related dynamics: high-status users and consumers with a strong need for uniqueness adopt limited-time offers earlier. Our results suggest that scarcity signals can undermine peer effects and that exclusivity-seeking consumers may avoid overly popular products. These findings offer novel theoretical insights into social diffusion under scarcity and provide actionable implications for marketers.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"207 ","pages":"Article 115995"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146036520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Firm complexity and capital structure: evidence from U.S. public firms","authors":"Rudresh Pandey","doi":"10.1016/j.jbusres.2026.116053","DOIUrl":"10.1016/j.jbusres.2026.116053","url":null,"abstract":"<div><div>This paper examines the impact of a firm’s information complexity on capital structure decisions, focusing on how |firm disclosure complexity influences financial leverage. Using a large panel of U.S. public firms, I document a significant and positive association between information complexity and multiple measures of leverage, including book, market, short-term, and long-term debt ratios. The effect is particularly pronounced among financially constrained firms, highlighting the role of information complexity in mitigating financing frictions. The findings contribute to capital structure theory by identifying information complexity as a structural firm attribute that enhances debt capacity, complementing trade-off and information asymmetry perspectives.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"208 ","pages":"Article 116053"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146192065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Trust in, isolation out: the impact of collective mindfulness on individual trust, perceived isolation, and employees’ feelings of energy at work","authors":"Aldijana Bunjak , Matej Černe , Heike Bruch , Amadeja Lamovšek","doi":"10.1016/j.jbusres.2026.116043","DOIUrl":"10.1016/j.jbusres.2026.116043","url":null,"abstract":"<div><div>In dynamic, frequently digitally mediated workplaces, employees often experience isolation, which can deplete energy at work. Building individual trust is crucial for addressing these challenges. This study introduces collective mindfulness—the workforce’s shared mindfulness perception—as a key factor. Applying social exchange theory (SET) and the attention-based view, we examine how individual trust and collective mindfulness interact to shape perceived isolation and employees’ feelings of energy at work. Our analysis of 3,644 employees across 92 German organizations shows that high collective mindfulness has contrasting effects: combined with low trust, it increases isolation, while combined with low isolation, it enhances employees’ feelings of energy at work. The strongest isolation occurs under low trust, and the strongest energy at work under low isolation. These findings highlight the complex role of collective mindfulness in shaping individual energy at work and offer valuable insights for researchers and practitioners interested in organizational dynamics and employee experiences.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"208 ","pages":"Article 116043"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146192063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"To balance between efficiency and fairness: leveraging CSR as optimal distinctive instrument","authors":"Lingyun Zhou , Dan Hu , Liang Liang","doi":"10.1016/j.jbusres.2026.116052","DOIUrl":"10.1016/j.jbusres.2026.116052","url":null,"abstract":"<div><div>While corporate social responsibility (CSR) has become strategically vital, there is limited understanding of how to balance its conformity and differentiation. Using 8,252 firm-year observations of Chinese listed firms from 2010 to 2019, we examine how CSR scope conformity and emphasis differentiation affect firm efficiency and fairness based on optimal distinctiveness theory (ODT). In terms of efficiency, we find inverted U-shaped relationship between CSR scope conformity and total factor productivity (TFP), alleviated by CSR emphasis differentiation, and U-shaped relationship between CSR emphasis differentiation and TFP. In terms of fairness, we find that both CSR scope conformity and emphasis differentiation increase the executive-to-employee pay gap, through different channels; scope conformity increases the normal pay gap, while emphasis differentiation increases the excess pay gap, which is amplified by conformity. Thus, we can identify two OD configurations in theoretical terms. In practice, however, there is no general OD solution fits for all firms.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"208 ","pages":"Article 116052"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146191422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Vladislav Valentinov , Ingo Pies , Felix Carl Schultz
{"title":"Transactions and relationships in stakeholder theory: A Luhmannian view","authors":"Vladislav Valentinov , Ingo Pies , Felix Carl Schultz","doi":"10.1016/j.jbusres.2026.116016","DOIUrl":"10.1016/j.jbusres.2026.116016","url":null,"abstract":"<div><div>Stakeholder theory has often elevated relationships above transactions, portraying relationships as morally richer and strategically superior. This asymmetry can obscure Freeman’s original insight that both are indispensable to value creation. Drawing on Luhmann’s theory of social systems, we reconceptualize transactions as the elemental operations that reproduce the economic system, while stakeholder relationships generate the legitimacy and trust that stabilize these operations. We argue that transactions and relationships are functionally distinct yet mutually reinforcing: transactions sustain the autonomy of the economy, while relationships provide the social acceptance necessary for its continued viability. Methodologically, the paper adopts a conceptual research design and develops a systems-theoretical framework through theoretical synthesis of scholarship in stakeholder and systems theory. The framework advances stakeholder theory by restoring conceptual symmetry between relationships and transactions and by sensitizing managers to the need for ongoing calibration that aligns the two.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"207 ","pages":"Article 116016"},"PeriodicalIF":9.8,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146036447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}