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The feature transposition effect: Increasing brand coolness through brand extension 特色换位效应：通过品牌延伸增加品牌冷度
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2025-04-01 DOI: 10.1016/j.jbusres.2025.115346
Cheng-Yue Yin , Nan Bi , Xiao-Xin Liu , Meng-Ran Li , Yong Chen
{"title":"The feature transposition effect: Increasing brand coolness through brand extension","authors":"Cheng-Yue Yin ,&nbsp;Nan Bi ,&nbsp;Xiao-Xin Liu ,&nbsp;Meng-Ran Li ,&nbsp;Yong Chen","doi":"10.1016/j.jbusres.2025.115346","DOIUrl":"10.1016/j.jbusres.2025.115346","url":null,"abstract":"<div><div>Brand coolness has emerged as a critical factor in brand competitiveness, yet research on strategies to enhance it remains limited. This study proposes that brand coolness can be elevated by introducing far extensions. Specifically, in cases with far brand extensions, feature transposition (vs. no transposition) from a flagship product positively influences brand coolness. Conversely, this effect disappears in cases with near brand extensions. We further show that this effect arises because far extensions with feature transposition sequentially evoke perceived humor, enhancing coolness perceptions of the extension product. This effect is particularly pronounced when the brand is prototypical and when a cobranding strategy is employed. Evidence from five studies incorporating review data and online experiments supports these conclusions. This study also discusses implications for marketers seeking to increase brand coolness.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"193 ","pages":"Article 115346"},"PeriodicalIF":10.5,"publicationDate":"2025-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143785570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The effect of stress on compliance with health-related advertising 压力对健康相关广告依从性的影响
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2025-03-29 DOI: 10.1016/j.jbusres.2025.115328
Sheng Bi , Menglin Li
{"title":"The effect of stress on compliance with health-related advertising","authors":"Sheng Bi ,&nbsp;Menglin Li","doi":"10.1016/j.jbusres.2025.115328","DOIUrl":"10.1016/j.jbusres.2025.115328","url":null,"abstract":"<div><div>Given the growing importance of health-related advertising, in our research we examined how the persuasiveness of health-related advertisements is affected by a new antecedent: stress, a universal and draining experience. A series of five studies (including one survey and four experiments) revealed that people are more willing to comply with health-related advertising when they feel stressed. This is because stress increases consumers’ tendency to avoid risk, which consequently prompts their compliance with health-related advertising. Moreover, consumers’ promotion focus was found to be a boundary condition for the effect of stress on compliance with health-related advertising, with the effect being weaker among promotion-focused consumers. Our findings not only reveal a novel variable that could promote health compliance but also suggest what marketers should do to bolster the effectiveness of health-related advertising.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"193 ","pages":"Article 115328"},"PeriodicalIF":10.5,"publicationDate":"2025-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143725201","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Using reminders with reward opportunities to reduce spectator no-show behavior 利用提醒和奖励机会减少观众的缺席行为
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2025-03-26 DOI: 10.1016/j.jbusres.2025.115318
Dominik Schreyer , Steve J. Bickley , Ho Fai (Ben) Chan , Sascha L. Schmidt , Benno Torgler
{"title":"Using reminders with reward opportunities to reduce spectator no-show behavior","authors":"Dominik Schreyer ,&nbsp;Steve J. Bickley ,&nbsp;Ho Fai (Ben) Chan ,&nbsp;Sascha L. Schmidt ,&nbsp;Benno Torgler","doi":"10.1016/j.jbusres.2025.115318","DOIUrl":"10.1016/j.jbusres.2025.115318","url":null,"abstract":"<div><div>Because no-show behavior leads to operational inefficiencies and diminishing returns for service firms, in particular, a growing number of authors have demonstrated the potential of using reminders to reduce no-show rates. However, given the highly contextually driven nature of these previous studies, it remains unclear whether reminders are also an effective means to reduce no-show behavior in a sports environment. Analyzing individual behavioral responses of 13,911 season ticket holders of a German football team, we conduct an experimental exploration of the potential for using reminders with reward opportunities in a sporting setting. According to the results of our large-scale experiment, reminders only have a short-term effect that operates most effectively through a monetary gift reward with no persistent behavioral change in subsequent games. As such, replicating and extending previous research findings in alternative environments is vital for avoiding premature assumptions about the potential effectiveness of otherwise already well-established measures.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"193 ","pages":"Article 115318"},"PeriodicalIF":10.5,"publicationDate":"2025-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143705165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Reperceiving personal resources within JD-R: Mindfulness influences burnout and work engagement by shaping perceptions of job demands and job resources 在JD-R内重新感知个人资源：正念通过塑造对工作需求和工作资源的感知来影响倦怠和工作投入
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2025-03-26 DOI: 10.1016/j.jbusres.2025.115307
Christopher J. Lyddy , Darren J. Good , Shuai Yuan , Eric J. Michel , Catarina Ahlvik-Garrison , Jochen Reb
{"title":"Reperceiving personal resources within JD-R: Mindfulness influences burnout and work engagement by shaping perceptions of job demands and job resources","authors":"Christopher J. Lyddy ,&nbsp;Darren J. Good ,&nbsp;Shuai Yuan ,&nbsp;Eric J. Michel ,&nbsp;Catarina Ahlvik-Garrison ,&nbsp;Jochen Reb","doi":"10.1016/j.jbusres.2025.115307","DOIUrl":"10.1016/j.jbusres.2025.115307","url":null,"abstract":"","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"193 ","pages":"Article 115307"},"PeriodicalIF":10.5,"publicationDate":"2025-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143704545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Computer vision in branding: A conceptual framework and future research agenda 品牌中的计算机视觉：概念框架和未来研究议程
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2025-03-25 DOI: 10.1016/j.jbusres.2025.115329
Yaqiu Li , Hsin Hsuan Meg Lee , Lorena Blasco-Arcas
{"title":"Computer vision in branding: A conceptual framework and future research agenda","authors":"Yaqiu Li ,&nbsp;Hsin Hsuan Meg Lee ,&nbsp;Lorena Blasco-Arcas","doi":"10.1016/j.jbusres.2025.115329","DOIUrl":"10.1016/j.jbusres.2025.115329","url":null,"abstract":"<div><div>This study examines how computer vision transforms branding research by offering a typology of visual features and introducing an integrative CTV-CBBE framework that bridges computational processes and branding outcomes. Through an integrative literature review, we analyze the impact of computer vision across different levels of brand equity, highlighting a progression from single-level to integrative visual analysis, from single to multimodal approaches, and from static imagery to broader visuals. These advancements underscore the growing importance of computer vision in navigating dynamic, hyperconnected branding environments. Our findings contribute to assessing brand identity, enhancing product design, interpreting brand meaning, evaluating consumer sentiment, and improving engagement. To advance the field, we propose a future research agenda centered on leveraging underexplored visual features, generative artificial intelligence, and multimodality while aligning technical innovations with branding theories. This study offers a strategic roadmap for researchers and practitioners to harness computer vision to enhance branding strategies.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"193 ","pages":"Article 115329"},"PeriodicalIF":10.5,"publicationDate":"2025-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143697766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Generative AI for growth hacking: How startups use generative AI in their growth strategies 增长黑客的生成人工智能：初创公司如何在其增长战略中使用生成人工智能
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2025-03-21 DOI: 10.1016/j.jbusres.2025.115320
Arash Rezazadeh , Marco Kohns , René Bohnsack , Nuno António , Paulo Rita
{"title":"Generative AI for growth hacking: How startups use generative AI in their growth strategies","authors":"Arash Rezazadeh ,&nbsp;Marco Kohns ,&nbsp;René Bohnsack ,&nbsp;Nuno António ,&nbsp;Paulo Rita","doi":"10.1016/j.jbusres.2025.115320","DOIUrl":"10.1016/j.jbusres.2025.115320","url":null,"abstract":"<div><div>This study explores how startups and scaleups in Europe and the US use generative AI in their go-to-market strategies across product-led, sales-led, and operational efficiency-driven growth. Through interviews with 20 cases spanning pre-seed to Series E funding stages, we 1) analyze generative AI’s role in growth strategies, 2) identify large language model use cases for tackling growth challenges such as customer churn, and 3) develop a framework for AI capabilities that guides managers in building, refining, and reflecting on their knowledge of using generative AI for growth hacking. Key findings include the implications of generative AI for technical and non-technical content creation in product-led growth, promotional content creation and repurposing, and customer experience personalization in sales-led growth, and market research, market entry strategies, and customer engagement in operational efficiency-driven growth. Findings empower managers to develop effective generative AI-driven growth hacking strategies while proactively managing unintended organizational, competitive, and societal consequences.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"192 ","pages":"Article 115320"},"PeriodicalIF":10.5,"publicationDate":"2025-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143685776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Breaking the TMT glass ceiling: Myth or reality? Female CEOs, decision authority, and family firms 打破TMT玻璃天花板：神话还是现实？女性ceo、决策权与家族企业
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2025-03-20 DOI: 10.1016/j.jbusres.2025.115324
Paola Rovelli , Marco Mismetti
{"title":"Breaking the TMT glass ceiling: Myth or reality? Female CEOs, decision authority, and family firms","authors":"Paola Rovelli ,&nbsp;Marco Mismetti","doi":"10.1016/j.jbusres.2025.115324","DOIUrl":"10.1016/j.jbusres.2025.115324","url":null,"abstract":"<div><div>Women can bring significant benefits to organizations but continue to face barriers to breaking the glass ceiling at the TMT level. Drawing on the attraction-selection-attrition model and role congruity theory, we examine whether the presence of a female CEO is associated with higher female representation in the TMT and how the CEO’s decision authority influences this relationship. Analyzing survey data from 153 Italian firms, our results confirm a positive relationship between the presence of a female CEO and TMT female representation and a positive moderating effect of the CEO’s decision authority on this relationship. Nevertheless, these effects lose significance in family firms, suggesting that these organizations may be less conducive to promoting gender equality. Our findings contribute to the literature at the intersection of gender, organizational design, and family business.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"192 ","pages":"Article 115324"},"PeriodicalIF":10.5,"publicationDate":"2025-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143685775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Free yourself from professionalism trap: A self-control explanation of the negative effect of involuntary professionalism 摆脱职业陷阱：非自愿职业主义负面效应的自我控制解释
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2025-03-20 DOI: 10.1016/j.jbusres.2025.115321
Xue Zhang , Chao Ma
{"title":"Free yourself from professionalism trap: A self-control explanation of the negative effect of involuntary professionalism","authors":"Xue Zhang ,&nbsp;Chao Ma","doi":"10.1016/j.jbusres.2025.115321","DOIUrl":"10.1016/j.jbusres.2025.115321","url":null,"abstract":"<div><div>The purpose of this research is to propose a two-pathway model to investigate the dark side of professionalism among employees. Specifically, drawing from integrative self-control theory, we anticipate that involuntary professionalism will increase employees’ cognitive deletion and reduce their work inspiration and as a result, will have a negative impact on their performance goal progress. Further, we argue that employees’ psychological reactions toward involuntary professionalism are contingent on motivational climates in the workplace, such that a mastery climate will attenuate the negative effect of involuntary professionalism while a performance climate will strengthen its negative effect. The results of a multi-wave field study (N = 309) and a multi-wave, multi-source field supplementary study (N = 584) supported our hypothesized model. The theoretical and practical implications of our findings are also discussed.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"192 ","pages":"Article 115321"},"PeriodicalIF":10.5,"publicationDate":"2025-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143686562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Evolution of service robots in marketing: A relational framework and future research agenda 服务机器人在市场营销中的演变：一个关系框架和未来的研究议程
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2025-03-19 DOI: 10.1016/j.jbusres.2025.115204
Dominik Mahr , Gaby Odekerken-Schröder , Jenny van Doorn
{"title":"Evolution of service robots in marketing: A relational framework and future research agenda","authors":"Dominik Mahr ,&nbsp;Gaby Odekerken-Schröder ,&nbsp;Jenny van Doorn","doi":"10.1016/j.jbusres.2025.115204","DOIUrl":"10.1016/j.jbusres.2025.115204","url":null,"abstract":"<div><div>This research explores the evolution of service robots in marketing, examining past developments, current trends, and future directions. It introduces a conceptual framework for categorizing and analyzing diverse contributions in service robot research, providing a structured overview of the field’s development from a relational perspective. Based on this classification, four Guiding Premises (GPs) and corresponding illustrative future scenarios summarize key aspects of this evolving field: 1) Service Robots are relational entities, 2) Human-Robot-Interaction is the locus of value creation, 3) The service robot is part of a constellation of interconnected stakeholders, and 4) Over time, service robots are drivers and subjects of change in value creation. We offer a structured research agenda highlighting underexplored relevant areas, such as the ethical side of human-robot relations, exploring service robots as part of a constellation of relations within the service ecosystem and unfolding relational dynamics over time.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"192 ","pages":"Article 115204"},"PeriodicalIF":10.5,"publicationDate":"2025-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143644030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Attention to market expansion: Aspirational antecedent and risk-taking consequence 关注市场扩张：雄心勃勃的前提和冒险的后果
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2025-03-18 DOI: 10.1016/j.jbusres.2025.115322
Renfei Gao , Cyndi Man Zhang , Xiaogang He , Zhengyu Li
{"title":"Attention to market expansion: Aspirational antecedent and risk-taking consequence","authors":"Renfei Gao ,&nbsp;Cyndi Man Zhang ,&nbsp;Xiaogang He ,&nbsp;Zhengyu Li","doi":"10.1016/j.jbusres.2025.115322","DOIUrl":"10.1016/j.jbusres.2025.115322","url":null,"abstract":"<div><div>The behavioral theory of the firm (BTOF) emphasizes the goal-directed logic in explaining firms’ risk-taking. Scholars in this tradition typically conceptualize how performance feedback indicates problems and triggers risk-taking behaviors. Yet, the theory remains underdeveloped in understanding decision-makers’ attention to forward-looking goals, such as market expansion, and its impact on firm risk-taking. In this study, we theorize performance feedback as an antecedent to decision-makers’ attention to forward-looking goals, and firm risk-taking as a consequence of such attention. Focusing on market expansion as a critical forward-looking goal, we first theorize how performance feedback influences decision-makers’ attention to market expansion. Then, we examine how such attention drives a firm’s risk-taking, contingent on how competitive the firm’s industry is. Using panel data on Chinese listed firms, we find that negative feedback exerts a stronger negative influence than positive feedback on decision-maker attention to market expansion. Moreover, attention to market expansion promotes firm risk-taking only when the focal firm’s industry competitive intensity is weaker. Our study extends the BTOF literature by providing novel insights and evidence that performance feedback drives firms’ attention to forward-looking goals and such attention influences firms’ risk-taking.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"192 ","pages":"Article 115322"},"PeriodicalIF":10.5,"publicationDate":"2025-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143644028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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