Elisabetta Benevento , Davide Aloini , Paolo Roma , Davide Bellino
{"title":"The impact of influencers on brand social network growth: Insights from new product launch events on Twitter","authors":"Elisabetta Benevento , Davide Aloini , Paolo Roma , Davide Bellino","doi":"10.1016/j.jbusres.2024.115123","DOIUrl":"10.1016/j.jbusres.2024.115123","url":null,"abstract":"<div><div>In the ever-evolving marketing landscape, influencers play a pivotal role in shaping brand perception and expanding social network followings. This study, grounded in Social Network Theory, examines the impact of influencers on brand social network growth during new product launch events. Leveraging an extensive dataset of over two million tweets from Twitter (now X), we empirically analyse three video game releases to uncover the characteristics and behaviours of influencers within their networks that drive follower migration to the sponsored brand’s social network. Our findings highlight the importance of frequent influencer-follower interactions in enhancing brand awareness and directing followers to brand social networks. Furthermore, influencers who occupy central social hub positions and exhibit high popularity are particularly effective in fostering brand growth. This research provides practical guidance within the realm of influencer marketing, offering several valuable insights for both companies and influencers.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"189 ","pages":"Article 115123"},"PeriodicalIF":10.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How perceived stakeholder orientations affect consumers’ perceived firm innovativeness across nations","authors":"Nele Jacobs, Bernhard Swoboda","doi":"10.1016/j.jbusres.2024.115125","DOIUrl":"10.1016/j.jbusres.2024.115125","url":null,"abstract":"<div><div>Firms’ perceived innovativeness endows multinational corporations with a unique competitive edge among consumers. Although stakeholder orientation drives firms’ innovation, the mechanisms by which consumers’ perceptions of firms’ orientation toward key stakeholder groups, like customers, employees, and society, affect perceptions of firm innovativeness remain underexplored, especially in different countries. Certain stakeholder orientations may be advantageous in one country but not in another. To address this gap, this study leverages information integration theory to analyze how strong perceptions of customer, employee, and society orientations influence firm innovativeness perceptions differently across 22 countries and how these influences are moderated by country development in an important contingency perspective. Through multilevel structural equation modeling, the authors reveal novel and surprising effects of stakeholder orientations and astonishing variations in more versus less developed countries. They offer actionable insights for decision-makers aiming to grasp the intricate ways in which communicating stakeholder orientations shape consumer perceptions of firm innovativeness internationally.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"189 ","pages":"Article 115125"},"PeriodicalIF":10.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143170193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Informal competition and sales of new offerings in emerging markets: The role of Non-Market effort and offerings newness","authors":"Sadrac Cenophat , Alexander Haas","doi":"10.1016/j.jbusres.2024.115122","DOIUrl":"10.1016/j.jbusres.2024.115122","url":null,"abstract":"<div><div>Although research has argued for introducing new offerings in emerging markets to overcome informal competition (IC), the literature remains scant on the impact of IC<!--> <!-->on the success of new offerings in these markets. In this paper, we draw on the attention-based view to develop a conceptual framework to probe the effect of IC on the sales of new offerings in emerging markets. We use data from 2,399 formal firms with new offerings operating in 28 countries across Eastern Europe and Central Asia to test this framework. The findings show<!--> <!-->that the effect of IC on sales of new offerings is mediated by non-market effort. Such a mediating effect is strengthened when formal firms’ offerings are new to the market. We discuss the complexity of the IC-sales of new offerings relationship, the implications for research and practice, and outline a research agenda on the issue of IC in marketing management research.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"189 ","pages":"Article 115122"},"PeriodicalIF":10.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Coopetition in supply chains: A case study of Australian construction industry in supplier market","authors":"Atif Saleem Butt","doi":"10.1016/j.jbusres.2024.115111","DOIUrl":"10.1016/j.jbusres.2024.115111","url":null,"abstract":"<div><div>Coopetition is a relatively novel concept with limited application in the supply chain and marketing domains. Particularly, the benefits attributed to coopetition for supplying firms are relatively unexplored. This study attempts to explore this unique idea. A multiple case study method is used to extrapolate the benefits of coopetition in the<!--> <!-->supplier market in Australian construction industry. Moreover, 42 semi-structured interviews with senior managers from seven supplying firms, working with a single buyer, are undertaken. Results unveil that coopetition brings five major benefits for supplying firms. First, suppliers can reduce costs (research and development, transportation and logistics, inventory and warehouse). Second, small and medium-sized firms can expand their market share while large-scale firms can improve their work operations. Third, firms can have a fair share of risks (financial, operational etc.) and experience higher supply chain resilience. Fourth, employees across competing firms have better opportunities to share tactical operational knowledge/cross-industry knowledge and engage in joint programs. Fifth, firms are in a stronger position to contribute to sustainable business practices and corporate social responsibility by developing collaborative relationships with competing firms. The study offers some robust action plans to firms to reap the benefits associated with coopetition and further mitigate its dark side. The study, finally, concludes by discussing the limitations and future research directions.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"189 ","pages":"Article 115111"},"PeriodicalIF":10.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Consumers’ adoption of autonomous cars as a personal values-directed behavior","authors":"B. Crisafulli , R. Guesalaga , R. Dimitriu","doi":"10.1016/j.jbusres.2024.115106","DOIUrl":"10.1016/j.jbusres.2024.115106","url":null,"abstract":"<div><div>Autonomous cars are the future of transportation. Manufacturers’ success is, nonetheless, dependent on consumers’ adoption of such innovation. Past studies distinguish between factors contributing to autonomous cars’ adoption and those prompting resistance. Extant evidence does not explain, however, when and why certain factors both facilitate and inhibit adoption. Addressing this gap, we propose a personal values-directed perspective on consumers’ adoption of autonomous cars. Through a means-end chain analysis of 54 laddering interviews and an online survey, we show that personal values function as a sense-making mechanism in innovation adoption decisions. We propose a comprehensive set of consumer-perceived consequences arising from autonomous cars’ attributes, which explain adoption and non-adoption based on personal values. Notably, we show an innovative application of means-end chain analysis based on bipolar hierarchical value maps to investigate the adoption of highly novel innovations. Findings have implications for managers seeking to encourage the adoption of yet-to-be-commercially-launched innovations.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"189 ","pages":"Article 115106"},"PeriodicalIF":10.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Leveraging design thinking to foster Knowledge-Based dynamic capabilities","authors":"Vaneet Kaur","doi":"10.1016/j.jbusres.2024.115177","DOIUrl":"10.1016/j.jbusres.2024.115177","url":null,"abstract":"<div><div>This study represents one of the earliest attempts to bring together two siloed paradigms viz. design thinking and knowledge management process capabilities to propose a novel ambidextrous approach for developing dynamic capabilities in individuals. An alternative conceptualization of connection between design thinking and dynamic capabilities has been unfolded by empirically establishing that the effect of design thinking on dynamic capabilities of individuals is indirect and realized through the development of knowledge management process capabilities. Through rigorous statistical analysis, including subgroup analyses based on gender, design thinking training, and work experience, the study provides valuable insights for individuals and organizations seeking to cultivate dynamic capabilities. The newly developed assessment instruments can be used to identify strengths, weaknesses, and areas for development in these areas.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"189 ","pages":"Article 115177"},"PeriodicalIF":10.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Does your neighbor’s absorptive capacity matter? The effect of the local dimension on firms’ absorptive capacity and business failure","authors":"Mariluz Mate-Sanchez-Val , MCarmen Martinez-Victoria","doi":"10.1016/j.jbusres.2024.115168","DOIUrl":"10.1016/j.jbusres.2024.115168","url":null,"abstract":"<div><div>Despite extensive research on absorptive capacity (ACAP) and its role in firm performance, the impact of geographical proximity and external knowledge flows on ACAP in small and medium-sized enterprises (SMEs) remains underexplored. This study aims to fill that gap by testing and validating how neighboring firms influence a company’s ACAP and its probability of business failure within the context of SMEs. Utilizing the Resource-Based View (RBV) as a theoretical framework, this research explores the “neighbor effect” as a boundary condition that may offset some limitations in SMEs’ absorptive capacities. Using data from over 13,000 SMEs in Spain, we employ spatial modeling techniques to reveal external mechanisms that strengthen ACAP. Our findings demonstrate that geographical proximity to knowledge sources, coupled with the integration of external flows, significantly enhances the ACAP of SMEs, which, in turn, positively impacts their performance and reduces the likelihood of business failure. This study also extends existing literature by providing empirical evidence of how proximity and external knowledge flows can influence a firm’s success. Contrary to some common assumptions, our results indicate that while proximity is beneficial, it is the integration of external knowledge flows into the ACAP framework that plays a crucial role in achieving competitive advantage. These findings contribute to a deeper understanding of the dynamics between proximity, knowledge flows, and absorptive capacity, providing valuable insights for policymakers and business leaders aiming to foster innovation and resilience in SMEs.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"189 ","pages":"Article 115168"},"PeriodicalIF":10.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Carolin Gerlich , Katharina Brenk , Jerome L. Antonio , Dominik K. Kanbach , Sascha Kraus
{"title":"Wielding a double-edged sword: Unravelling the development of dynamic capabilities through growth hacking","authors":"Carolin Gerlich , Katharina Brenk , Jerome L. Antonio , Dominik K. Kanbach , Sascha Kraus","doi":"10.1016/j.jbusres.2024.115172","DOIUrl":"10.1016/j.jbusres.2024.115172","url":null,"abstract":"<div><div>Rapid scaling amidst resource constraints is crucial for established firms and startups in today’s business landscape. Despite its increasing popularity and research interest, little is understood about dynamic capabilities in the context of growth hacking. This study explores how growth hacking activities contribute to developing dynamic capabilities by employing a flexible pattern matching approach based on 29 qualitative interviews with growth hacking experts. By filling the gap in understanding dynamic capabilities in the context of growth hacking, the research enriches growth hacking’s theoretical foundations and provides practical insights. The results emphasize effectively managing capability dimensions dualities, distinguishing between startup and corporate challenges, and prioritizing rapid experimentation with big data. The study also examines artificial intelligence’s (AI) potential for automating growth hacking processes, while highlighting data privacy risks. This paper suggests future research avenues for further exploring the interplay of dynamic capabilities and growth hacking.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"189 ","pages":"Article 115172"},"PeriodicalIF":10.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143171257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Natalia Jubault Krasnopevtseva , Catherine Thomas , Renata Kaminska
{"title":"Organizing for resilience in high-risk organizations: The interplay between managerial coordination and control in resolving stability/flexibility tensions in a nuclear power plant","authors":"Natalia Jubault Krasnopevtseva , Catherine Thomas , Renata Kaminska","doi":"10.1016/j.jbusres.2024.115120","DOIUrl":"10.1016/j.jbusres.2024.115120","url":null,"abstract":"<div><div>To avoid accidents, organizations operating in high-risk environments must develop resilience in the face of uncertainty. While uncertainty can be reduced through anticipation and prevention via procedural barriers—ensuring organizational stability—it can also be managed through actor autonomy, allowing for prompt, localized responses that enhance organizational flexibility. Despite growing scholarly interest in managing the stability/flexibility tension for building resilience, their intertwinement and joint development through the design of coordination and control mechanisms remain significant theoretical and managerial challenges. Our qualitative case study of a European nuclear power plant reveals the limitations of managerial control and coordination, highlighting the adverse effects of their interaction on resilience. We contribute to the prevailing theory on resilience by demonstrating that how rules are developed, formalized (whether more or less rigid), and how their application is controlled are critical to their effectiveness.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"189 ","pages":"Article 115120"},"PeriodicalIF":10.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143169771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Are intrateam trust and organizational trust substitutable? Effects on team reflexivity, engagement and performance","authors":"Xing Liu , Abere Kassa , Amanuel G. Tekleab","doi":"10.1016/j.jbusres.2024.115164","DOIUrl":"10.1016/j.jbusres.2024.115164","url":null,"abstract":"<div><div>Intrateam trust and trust in the organization are critical to organizational and employee outcomes. Yet, their interplay and effects on team processes and outcomes remain unclear. Our study integrates social exchange theory and heuristic and systematic information processing (HSIP) theory to examine how intrateam trust and teams’ trust in the organization interact to influence team reflexivity and, ultimately, team performance. We tested our model using a multi-source, multi-wave design with a sample of 272 employees and 75 supervisors across 75 teams. The results revealed that teams’ trust in the organization substitutes for intrateam trust. Additionally, the interactive effect of intrateam trust and teams’ trust in the organization on team reflexivity enhanced team performance through team engagement. By combining social exchange and cognitive perspectives, this research offers a nuanced understanding of trust dynamics and provides actionable insights for enhancing team effectiveness in organizational settings.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"189 ","pages":"Article 115164"},"PeriodicalIF":10.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143169777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}