Journal of Business Research最新文献_第9页

Economic or Political Outcomes: Corporate Political Activity in a Populist Setting

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-02-08 DOI: 10.1016/j.jbusres.2025.115234

Hammad ul Haq, Andrea Kuiken

引用次数: 0

Coping with uncertainty: The interaction of psychological safety and authentic leadership in their effects on defensive decision making

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-02-07 DOI: 10.1016/j.jbusres.2025.115240

Florian M. Artinger , Stefanie Marx-Fleck , Nina M. Junker , Gerd Gigerenzer , Sabrina Artinger , Rolf van Dick

{"title":"Coping with uncertainty: The interaction of psychological safety and authentic leadership in their effects on defensive decision making","authors":"Florian M. Artinger , Stefanie Marx-Fleck , Nina M. Junker , Gerd Gigerenzer , Sabrina Artinger , Rolf van Dick","doi":"10.1016/j.jbusres.2025.115240","DOIUrl":"10.1016/j.jbusres.2025.115240","url":null,"abstract":"<div><div>Defensive decision making occurs when employees do not decide in the best interest of the organization but rather opt for a personally safer alternative. Analyzing defensive decision making through the lens of the behavioral theory of the firm, we hypothesized that psychological safety and authentic leadership mitigate defensive decisions as they reduce the perceived uncertainty should anything go wrong. An experimental scenario study with 315 managers in a large organization provides causal evidence that the combination of low psychological safety and low authentic leadership increases defensive decisions. Whereas a leader’s authenticity offset a lack of psychological safety, it did not further reduce defensive decisions if psychological safety was present. We developed a tool that provides a first estimate of the consequences of defensive decision making in terms of forgone opportunities which equate to 10.8% of the annual revenue for the organization studied. Effectively coping with uncertainty is thus highly relevant.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"190 ","pages":"Article 115240"},"PeriodicalIF":10.5,"publicationDate":"2025-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143309256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Growth hacking: Leveraging hyper-scalability, hyper-specialization, and human-centric strategies for competitive advantage

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-02-07 DOI: 10.1016/j.jbusres.2025.115217

Veronica Scuotto , Theofilos Tzanidis , Alan Murray , Del Giudice Manlio

{"title":"Growth hacking: Leveraging hyper-scalability, hyper-specialization, and human-centric strategies for competitive advantage","authors":"Veronica Scuotto , Theofilos Tzanidis , Alan Murray , Del Giudice Manlio","doi":"10.1016/j.jbusres.2025.115217","DOIUrl":"10.1016/j.jbusres.2025.115217","url":null,"abstract":"<div><div>The Growth Hacking process brings new opportunities for business which are achieved through new strategies such as hyper-scalability, hyperspecialization and human- based competitive advantage. However this is a field which has not been deeply studied. In order to bridge this gap, by applying the lens of resource-based theory of the digital firm, this study is based on the findings from 20 semi-structured interviews with growth orientated entrepreneurs from a diverse range of sectors based in the UK. The study applies a content analysis and inductive approach and the results show that in the competitive marketplace new digital skills are needed to grow a successful business and these skills should be balanced with the introduction of any new technologies. The requirement for human skills and engagement is necessity for the development and leverage of unique capabilities and competencies to drive growth hacking strategies. As a result, these new strategies allow entrepreneurs to exploit new opportunities and overcome business challenges.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"190 ","pages":"Article 115217"},"PeriodicalIF":10.5,"publicationDate":"2025-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143350090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Going against the Tide: How Self-Construal Moderates Receptivity towards Popular Brand Activism

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-02-06 DOI: 10.1016/j.jbusres.2025.115228

Geetanjali Saluja , Eugene Y. Chan

引用次数: 0

An emerging future for digital marketing: From products and services to sequenced solutions

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-02-06 DOI: 10.1016/j.jbusres.2025.115230

Sonja Gensler , Arvind Rangaswamy

{"title":"An emerging future for digital marketing: From products and services to sequenced solutions","authors":"Sonja Gensler , Arvind Rangaswamy","doi":"10.1016/j.jbusres.2025.115230","DOIUrl":"10.1016/j.jbusres.2025.115230","url":null,"abstract":"<div><div>This paper highlights key developments in digital marketing since 1990, emphasizing the shift from static interactions to dynamic, data-driven ecosystems. While significant research on digital marketing has focused on the promotion and distribution aspects, the “Product” component of the 4P framework remains underexplored. Addressing this gap, the paper examines how digital technologies are transforming products and services, merging them into a “phygital” realm where physical and digital experiences seamlessly integrate. This has led to the rise of sequenced solutions—tailored offerings that combine products and services in a timely manner to achieve higher consumer goals, like well-being. Such solutions require companies to adopt customer-centric, proactive approaches using real-time data and advanced technologies. The paper discusses challenges in adopting a solutions-oriented mindset, emphasizing cross-company and cross-industry collaboration. It concludes by exploring the transformative potential of sequenced solutions and calls for further research to address critical challenges in this evolving field.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"190 ","pages":"Article 115230"},"PeriodicalIF":10.5,"publicationDate":"2025-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143309406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Making the most of digital social innovation: An exploration into success factors

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-02-06 DOI: 10.1016/j.jbusres.2025.115215

Christoph Buck , Laura Heim , Katrin Körner-Wyrtki , Anna Krombacher , Maximilian Röglinger

{"title":"Making the most of digital social innovation: An exploration into success factors","authors":"Christoph Buck , Laura Heim , Katrin Körner-Wyrtki , Anna Krombacher , Maximilian Röglinger","doi":"10.1016/j.jbusres.2025.115215","DOIUrl":"10.1016/j.jbusres.2025.115215","url":null,"abstract":"<div><div>Digital social innovation (DSI) is an emerging phenomenon that leverages digital technologies to address societal challenges. With the growing interest of customers, employees, and investors in societal challenges, as well as the availability and affordability of digital technologies, DSI gains importance for organisations to achieve long-term success. Although DSI has evoked increasing interest, research and practice are far from realising the potential of DSI as guidance on its successful development is missing. To minimise the risk of failure and fully exploit the benefits of DSI, this research explores DSI success factors based on a systematic literature review and explorative interview. Building on these valuable insights, we present the DSI success factor framework (DSF) consisting of 18 DSI success factors in three categories, moderating factors, and the DSI success. The DSF contributes descriptive knowledge on DSI development and is a foundation for further research while inspiring practitioners to successfully develop DSI.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"190 ","pages":"Article 115215"},"PeriodicalIF":10.5,"publicationDate":"2025-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143355088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-02-05 DOI: 10.1016/j.jbusres.2025.115219

Rajasshrie Pillai , Brijesh Sivathanu , Nripendra P. Rana

{"title":"Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory","authors":"Rajasshrie Pillai , Brijesh Sivathanu , Nripendra P. Rana","doi":"10.1016/j.jbusres.2025.115219","DOIUrl":"10.1016/j.jbusres.2025.115219","url":null,"abstract":"<div><div>The emergence of Metaverse has transformed the consumer shopping experience. This novel e-commerce platform offers a fresh approach to shopping, with Generation Z primarily exploring this innovative technology. Our research examines shopping within the Metaverse by developing a model based on the ’Uses and Gratifications Theory’ and Metaverse-related factors. A total of 1220 Gen Z consumers were surveyed, and data was collected using a structured questionnaire. Further, analysis of collected data was done using PLS-SEM. The results reveal that information seeking, perceived enjoyment, escapism, social interaction, sense of immersion, and personalization influence the shopping intention in the Metaverse, and perceived risk negatively influences the shopping intention of consumers. Further, shopping intention influences the potential use of Metaverse for shopping, and this relationship is moderated by technological innovativeness. This investigation into the adoption of the Metaverse for retail purposes augments the current Metaverse research and enhances the uses and gratifications theory within the Metaverse domain. Metaverse e-commerce professionals, including managers and developers, can acquire valuable perspectives on consumer shopping tendencies in the Metaverse from this study.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"190 ","pages":"Article 115219"},"PeriodicalIF":10.5,"publicationDate":"2025-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143308685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sustainable development at a temporal crossroads: Learning from the past while focusing on the future

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-02-05 DOI: 10.1016/j.jbusres.2025.115232

Pratima (Tima) Bansal , Ju Young Lee , Alice Mascena , Stephanie Rüegger , Elizabeth M. Miller

引用次数: 0

The effects of dual-oriented branding strategies on brand equity through innovation investment

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-02-05 DOI: 10.1016/j.jbusres.2025.115235

Lefa Teng , Chenxin Xie , Xue Huang , Jun Ma

{"title":"The effects of dual-oriented branding strategies on brand equity through innovation investment","authors":"Lefa Teng , Chenxin Xie , Xue Huang , Jun Ma","doi":"10.1016/j.jbusres.2025.115235","DOIUrl":"10.1016/j.jbusres.2025.115235","url":null,"abstract":"<div><div>Branding strategy serves as a comprehensive and forward-looking framework that guides firms’ decisions and behaviors. This research highlights the importance of branding strategy in boosting competitiveness and achieving long-term growth, particularly its driving role in firm innovation. Using a combination of qualitative and quantitative analyses, this research elucidates the concept and dimensions of branding strategy to specifically illustrate how the firms implement branding strategy. From the internal and external perspectives, both organization-oriented branding strategy and market-oriented branding strategy are shown to positively influence innovation investment, thereby enhancing brand equity. Further, this research demonstrates that executives’ long-term and innovation-oriented mindsets amplify the positive relationship between dual-oriented branding strategies and innovation investment. These findings contribute a fresh perspective to the interdisciplinary literature on branding and innovation while offering firms nuanced understanding and evaluation criteria for their strategic planning.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"190 ","pages":"Article 115235"},"PeriodicalIF":10.5,"publicationDate":"2025-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143094996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Marketing strategy implementation: Why is it so hard?

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-02-04 DOI: 10.1016/j.jbusres.2025.115231

Neil A. Morgan , Ajay Menon , Bernard J. Jaworski , Giuseppe Musarra

{"title":"Marketing strategy implementation: Why is it so hard?","authors":"Neil A. Morgan , Ajay Menon , Bernard J. Jaworski , Giuseppe Musarra","doi":"10.1016/j.jbusres.2025.115231","DOIUrl":"10.1016/j.jbusres.2025.115231","url":null,"abstract":"<div><div>The successful implementation of planned marketing strategy is widely held to be an important driver of firm performance. For managers, however, implementing marketing strategy is a time- consuming, problem-ridden process, with frequent failures. Yet, despite past research attention we still have little understanding of why this continues to be the case. This study synthesizes insights from fieldwork interviews, the marketing and strategic management literature, and focus groups with managers to enhance understanding of why implementing marketing strategy is so hard. In delineating important components of marketing strategy implementation, mapping the strategy implementation process, and identifying new causes of common problems inherent in the resulting understanding of the marketing strategy implementation phenomenon, our study offers an explanation for frequently observed gaps between “intended” and “realized” marketing strategy. Strategy implementation is revealed as a complex phenomenon that involves inherent trade-offs between different aspects and stages of implementation, making “silver bullet” solutions to commonly observed marketing strategy implementation problems unlikely. This offers a rich foundation for a new generation of marketing strategy implementation research. We also offer some guidance—with associated downside trade-offs highlighted—for managers to consider in efforts to enhance marketing strategy implementation effectiveness.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"190 ","pages":"Article 115231"},"PeriodicalIF":10.5,"publicationDate":"2025-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143099261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0