Journal of Business Research最新文献_第8页

I feel it, I buy it: Deploy AR-based product presentation to generate satisfying tactile experiences in online retail 我感觉到了，我就买了：部署基于 AR 的产品展示，在在线零售中产生令人满意的触觉体验

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-04-10 DOI: 10.1016/j.jbusres.2025.115357

Min Zhang , Yiwei Li , Yuxuan Sun , Lin Sun

{"title":"I feel it, I buy it: Deploy AR-based product presentation to generate satisfying tactile experiences in online retail","authors":"Min Zhang , Yiwei Li , Yuxuan Sun , Lin Sun","doi":"10.1016/j.jbusres.2025.115357","DOIUrl":"10.1016/j.jbusres.2025.115357","url":null,"abstract":"<div><div>The sensorialization of e-commerce environments presents a compelling strategy to mitigate the lack of tactile experiences in online shopping. Grounded in cross-modal mental imagery theory, this study investigates how online product presentation can generate satisfying tactile experiences and drive favorable consumer responses. The findings indicate that augmented reality (AR)-based product presentations generally surpass tactile priming statements in eliciting virtual touch. However, this advantage diminishes in the presence of product-interface textural dissonance, where AR and tactile priming yield comparable effects. Besides, virtual touch enhances consumers’ decision comfort, strengthens purchase intention, and fosters fond memories of online shopping experiences. Moreover, for consumers with heightened contactless service consciousness, the positive effects of virtual touch on purchase intention and memory are attenuated. This study advances research on AR-based product presentation, cross-modal mental imagery, and sensory marketing, while offering practical implications for online retailers to enhance product presentation and marketing communications within technology-mediated shopping environments.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"194 ","pages":"Article 115357"},"PeriodicalIF":10.5,"publicationDate":"2025-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143815756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The role of intellectual capital and women managers in the internationalization-performance relationship: An analysis of Spanish hotel firms 智力资本和女性管理者在国际化绩效关系中的作用：西班牙酒店企业的分析

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-04-10 DOI: 10.1016/j.jbusres.2025.115378

Rosario Andreu, Laura Rienda, Lorena Ruiz-Fernández

{"title":"The role of intellectual capital and women managers in the internationalization-performance relationship: An analysis of Spanish hotel firms","authors":"Rosario Andreu, Laura Rienda, Lorena Ruiz-Fernández","doi":"10.1016/j.jbusres.2025.115378","DOIUrl":"10.1016/j.jbusres.2025.115378","url":null,"abstract":"<div><div>Many research studies have separately addressed the relationships between internationalization and firm performance, and between Intellectual Capital (IC) and firm performance. The three-way relationship between internationalization, IC and performance has received less attention. However, internationalization allows firms to increase knowledge that can be transformed into IC and contribute to increased firm performance. From the knowledge-based view of the firm, this paper considers IC as a mediating variable in the internationalization-performance relationship. According to this view, knowledge management is key to the development of IC and firm performance. The presence of women in management positions is also analyzed as a moderating variable in this relationship. Increasingly, gender diversity in management teams is associated with both greater growth orientation and higher corporate performance. The results obtained confirm that IC mediates the relationship between internationalization and performance and that the presence of women in management strengthens this relationship.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"194 ","pages":"Article 115378"},"PeriodicalIF":10.5,"publicationDate":"2025-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143808061","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumers’ smartphone addiction: Impact of engagement and app type on wellbeing 消费者的智能手机成瘾：参与和应用类型对幸福感的影响

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-04-09 DOI: 10.1016/j.jbusres.2025.115379

Emi Moriuchi , Linda D. Hollebeek , Weng Marc Lim

{"title":"Consumers’ smartphone addiction: Impact of engagement and app type on wellbeing","authors":"Emi Moriuchi , Linda D. Hollebeek , Weng Marc Lim","doi":"10.1016/j.jbusres.2025.115379","DOIUrl":"10.1016/j.jbusres.2025.115379","url":null,"abstract":"<div><div>The pervasive use of smartphones has increased consumers’ exposure to push notifications from mobile apps, which – while potentially beneficial at moderate levels – can compromise wellbeing at excessive levels (e.g., by instigating addiction). We conducted two studies to explore the impact of push notifications on smartphone addiction and its subsequent effect on consumer wellbeing, as mediated by consumer engagement. Study 1 investigates the relationship between push notifications and smartphone addiction and assesses whether engagement-based contributing (vs. consuming) behavior mitigates the adverse effect on well-being. The findings indicate that though push notifications are conducive to addiction, consumers’ active content contributions significantly enhance wellbeing by counteracting these negative effects. Study 2 builds on Study 1 by distinguishing the effects of consumer engagement based on app type (hedonic vs. utilitarian). The results show that consumers’ content-related contributing (consuming) behavior is more beneficial for hedonic (utilitarian) apps, respectively. Based on the results, we identify strategies through which consumer engagement can buffer the detrimental effects of smartphone addiction on consumer wellbeing.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"194 ","pages":"Article 115379"},"PeriodicalIF":10.5,"publicationDate":"2025-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143799091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Is it real or not? construction of meaning and identity in virtual influencer marketing 这是真的还是假的？虚拟网红营销中意义与身份的建构

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-04-09 DOI: 10.1016/j.jbusres.2025.115362

Jamie Thompson , Reika Igarashi , Agata Krowinska , Ashleigh Logan-McFarlane

引用次数: 0

Internal marketing and organizational performance: A systematic review and future research agenda 内部营销与组织绩效：系统回顾与未来研究议程

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-04-09 DOI: 10.1016/j.jbusres.2025.115384

David M. Brown , Steven Pattinson , Caroline Sutherland , Mark A.P. Davies

{"title":"Internal marketing and organizational performance: A systematic review and future research agenda","authors":"David M. Brown , Steven Pattinson , Caroline Sutherland , Mark A.P. Davies","doi":"10.1016/j.jbusres.2025.115384","DOIUrl":"10.1016/j.jbusres.2025.115384","url":null,"abstract":"<div><div>Internal marketing uses organizational integration and collaboration to facilitate strategic alignment of the organization with external market demands. In this systematic literature review, we explore how the exchanges instigated by internal marketing help to orient employees’ service relationships towards customer needs, thereby creating competitive advantage. We discuss how internal marketing, often broadly conceptualized as located in an employer-employee dyad, may stimulate complementary interactions amongst employees which contribute to the fulfilment of business objectives. We also consider how theories of internal marketing, whilst proposing an inherently inclusive strategic mindset, leave questions unanswered about the nature of stakeholder primacy. Specifically, we analyze the extent to which employees, customers or organizations should be prioritized as the principal beneficiaries of internal marketing, and the effects of theorists adopting ‘top-down’ and ‘outside-in’ perspectives focused on commercial, rather than relational, outcomes. We conclude by considering the implications of emerging working practices and suggest future research avenues.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"194 ","pages":"Article 115384"},"PeriodicalIF":10.5,"publicationDate":"2025-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143799259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Examining the complementary roles of market-driven and market-driving orientations in the geographical diversification strategies of e-commerce SMEs 考察市场导向与市场驱动导向在电子商务中小企业地域多元化战略中的互补作用

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-04-09 DOI: 10.1016/j.jbusres.2025.115375

Uyen Vu , Daniel Tolstoy

{"title":"Examining the complementary roles of market-driven and market-driving orientations in the geographical diversification strategies of e-commerce SMEs","authors":"Uyen Vu , Daniel Tolstoy","doi":"10.1016/j.jbusres.2025.115375","DOIUrl":"10.1016/j.jbusres.2025.115375","url":null,"abstract":"<div><div>This study examines how e-commerce SMEs can succeed with geographical diversification strategies. We argue that market orientation is crucial in this process. By combining the PLS-SEM with a necessary condition analysis, we explore the independent roles that market-driven and market-driving orientations play in deriving benefits from geographical diversity. We find that only market-driving e-commerce companies can leverage geographical diversification strategies for improved international performance. We also find that a market-driven orientation is a necessary condition for the effective deployment of market-driving behaviors across multiple markets. This study shows that explorations of the complementary relationship between the two market-oriented capabilities in the pursuit of geographical diversification strategies can provide a detailed theoretical account of how international e-commerce can be advanced. In practice, e-commerce SMEs need to be mindful of market conditions as they combine firm-specific assets with digital resources in attempts to achieve desired outcomes.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"194 ","pages":"Article 115375"},"PeriodicalIF":10.5,"publicationDate":"2025-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143799260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Tokenomics: Challenges for All-Female Founding teams in accelerator cohorts 符号经济学：加速器中全女性创始团队面临的挑战

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-04-01 DOI: 10.1016/j.jbusres.2025.115326

Agnieszka Kwapisz , Diana M. Hechavarria

引用次数: 0

Leveraging Machine learning and generative AI for content Engagement: An Exploration of drivers for the success of YouTube videos 利用机器学习和生成式人工智能进行内容参与：探索YouTube视频成功的驱动因素

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-04-01 DOI: 10.1016/j.jbusres.2025.115330

Arindra Nath Mishra , Pooja Sengupta , Baidyanath Biswas , Ajay Kumar , Kristof Coussement

{"title":"Leveraging Machine learning and generative AI for content Engagement: An Exploration of drivers for the success of YouTube videos","authors":"Arindra Nath Mishra , Pooja Sengupta , Baidyanath Biswas , Ajay Kumar , Kristof Coussement","doi":"10.1016/j.jbusres.2025.115330","DOIUrl":"10.1016/j.jbusres.2025.115330","url":null,"abstract":"<div><div>Digital content creation has exploded in the last decade offering immense opportunities for brands and content creators. However, more research is needed on textual and aural content for determining video success using video analytics. Yet, data collection and analysis in this research context are labor-intensive. This study leveraged Generative AI (GenAI) models to automatically extract video transcripts and extract relevant metrics. We examined over 1055 YouTube videos released between 2021 and 2023 across three popular smartphones. We extracted semantic metrics from the transcript and comments to build models to explore the drivers of video success. We compared various GenAI-based measures and compared them to traditional methods. The results from this study confirm the superior performance of GPT4 over the benchmarks. The study’s theoretical contributions to the field of video-based content management and the managerial implications for practitioners in the field of video analytics are discussed.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"193 ","pages":"Article 115330"},"PeriodicalIF":10.5,"publicationDate":"2025-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143739305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mirror, mirror on the wall, who is the most convincing of them all? A systematic literature review on packaging 魔镜，魔镜，谁是最令人信服的？关于包装的系统文献综述

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-04-01 DOI: 10.1016/j.jbusres.2025.115355

Ulun Akturan, Deniz Kuter, B. Selin Gökkut

引用次数: 0

X factor in the boardroom: The moderating effect of generation X directors on the relation between advertising spending and firm performance 董事会中的X因素：X一代董事对广告支出与公司绩效关系的调节作用

IF 10.5 1区管理学

Journal of Business Research Pub Date : 2025-04-01 DOI: 10.1016/j.jbusres.2025.115347

Viktoriya Staneva , Atanas N. Nikolov , Mihail K. Miletkov , Scarlett Song

引用次数: 0