{"title":"A preference learning method to estimate consumer preferences from online reviews","authors":"Xingli Wu, Huchang Liao","doi":"10.1016/j.jbusres.2025.115741","DOIUrl":"10.1016/j.jbusres.2025.115741","url":null,"abstract":"<div><div>Accurate prediction of consumer preferences aids numerous marketing efforts on e-commerce platforms, as it identifies which product attributes have an impact and how they influence a consumer’s purchase decisions. This study proposes a preference learning method for the automated extraction of consumer preferences from online reviews. A preference model, grounded in the multi-attribute value theory, is proposed to delineate the preference structures of consumers. This model bridges overall ratings and attribute-level reviews while incorporating considerations of attribute importance, compensation effects between attributes, and inconsistent sets of attributes across reviews. A classification algorithm is presented based on an optimization model to estimate preference parameters within the preference model. Its prediction accuracy is evaluated using k-fold cross-validation, while its robustness is measured through simulations. Case studies in the hotel, restaurant, and automobile domains validate that the proposed method generates transparent preference models with robust predictive performance and clear interpretations.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115741"},"PeriodicalIF":9.8,"publicationDate":"2025-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145220960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A systematic investigation of why P2P services are rated higher than traditional services","authors":"Vasu Unnava , Amit Surendra Singh , H. Rao Unnava","doi":"10.1016/j.jbusres.2025.115746","DOIUrl":"10.1016/j.jbusres.2025.115746","url":null,"abstract":"<div><div>Prior literature has reported a tendency for consumers to rate peer-to-peer (P2P) services more positively than the same services provided by traditional businesses (e.g. Airbnb vs. hotel). We first show that consumers experience greater empathy toward a P2P service provider (a person) than a traditional service provider (a business). We then show that P2P services enjoy higher evaluations because empathy for the provider leads consumers to tolerate minor negative elements in those settings as compared to traditional business settings. Further, we show that this effect is moderated by the perceived size of the business. The implications of this type of rating bias on traditional businesses and consumer welfare, and the limitations of this research, are discussed.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115746"},"PeriodicalIF":9.8,"publicationDate":"2025-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145220959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Zooming in and out for strategic advantage: Slack configurations and R&D investments in high-growth firms","authors":"Yunzhou Du , Phillip H. Kim , Di Fan , Yiyi Su","doi":"10.1016/j.jbusres.2025.115729","DOIUrl":"10.1016/j.jbusres.2025.115729","url":null,"abstract":"<div><div>Our study reinterprets the relationship between slack and R&D investment using a configurational framework derived from the resource-based view (RBV) of firm growth. We address the unresolved <em>paradox of equifinal non-substitutability</em>, which raises the question of how firms can invest non-substitutable resources using different equifinal resources for R&D. To solve this puzzle, we develop novel arguments based on a set-theoretic approach. We conduct Necessary Condition Analysis (NCA) and fuzzy-set Qualitative Comparative Analysis (fsQCA) with a sample of high-growth Chinese firms. Our findings demonstrate how firms can form non-substitutable slack combinations disjunctively (“zooming out”) and configure slack investments conjunctively (“zooming in”) in various equifinal and asymmetric ways. By employing a holistic configurational zooming approach that involves zooming out for necessary, non-substitutable configurations and zooming in for versatile slack configurations, high-growth firms can achieve strategic advantages that create customer value and outmaneuver competition.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115729"},"PeriodicalIF":9.8,"publicationDate":"2025-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145155476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Not all sparks ignite the same flame: Firm AI innovation and ESG performance","authors":"Zixun Zhou , Xinyu Zhou , Xuezhi Zhang , Qi He","doi":"10.1016/j.jbusres.2025.115738","DOIUrl":"10.1016/j.jbusres.2025.115738","url":null,"abstract":"<div><div>Technological innovation exhibits dual impacts—fueling progress while exacerbating disparities—especially regarding artificial intelligence (AI). While AI’s productivity benefits are well documented, its role in corporate sustainability remains contentious. Drawing on divergent perspectives from the resource-based view and stakeholder theory, this study examines the differential effects of firm-level AI innovation on Environmental, Social, and Governance (ESG) performance. Leveraging proprietary AI patent and hiring data from Chinese listed firms, we find that AI innovation significantly promotes ESG performance—particularly in governance and social dimensions—but not in environmental outcomes. Mechanism analyses reveal expanded AI talent recruitment, strengthened employee protection awareness, and improved corporate transparency as plausible channels. Moreover, AI innovation mitigates greenwashing behavior, corporate misconduct, and negative media coverage. By unpacking AI innovation-driven sustainability as a contested nexus, we advance the understanding of how technological capabilities and stakeholder accountability can reconcile ESG trade-offs.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115738"},"PeriodicalIF":9.8,"publicationDate":"2025-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145155477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The impact of host and home country democratization on multinational enterprises’ performance","authors":"Kubilay S.L. Ozkan , Huda Khan , Zaheer Khan , Oded Shenkar","doi":"10.1016/j.jbusres.2025.115730","DOIUrl":"10.1016/j.jbusres.2025.115730","url":null,"abstract":"<div><div>In international business literature, limited attention has been paid to the role of democratization and its impact on firm-level outcomes. This study examines the relationship between democratization and market share gain as a performance indicator of multinational enterprises operating across seven industries in six emerging markets and six advanced economies. We differentiate between advanced economy multinational enterprises (AMNEs) and emerging market multinational enterprises (EMNEs) to compare their relative performance. Utilizing data on democracy indices, FDI inflows, and firm market share from Our <em>World in Data</em>, World Bank Data, and Euromonitor Passport, we explore the impact of both host and home country democratization on MNE performance using multiple linear regression. Drawing on institutional theory, our findings reveal that host country democratization may positively influence MNE performance, while home country democratization has a negative effect. Furthermore, EMNEs outperform AMNEs, demonstrating their adaptability in diverse political environments. We provide implications of our findings for research and practice.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115730"},"PeriodicalIF":9.8,"publicationDate":"2025-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145155475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Where and how do social entrepreneurs access resources in the early stages of their ventures? A relational chain typology of French social ventures","authors":"Frederic Bally , Thibault Daudigeos , Ludivine Calamel , Josselin Tallec","doi":"10.1016/j.jbusres.2025.115732","DOIUrl":"10.1016/j.jbusres.2025.115732","url":null,"abstract":"<div><div>Very little research has described how social entrepreneurs leverage their local social networks to access resources, despite their proven crucial role in the early stages of such ventures. To address this gap, we draw on the concept of relational chains. We interviewed and collected data on 40 social ventures based in Grenoble, a French city known for its social activism. Using a quantified narration approach, we developed a typology of social ventures based on how, when, and where they mobilize social ties to access resources. Our work contributes to the literature on social entrepreneurship typologies by exploring original and little-explored dimensions and revealing two new findings: first, unlike in commercial ventures, the local embeddedness of social ventures tends to increase over time; second, the interpersonal ties of social entrepreneurs—weak or strong—play a minor role in accessing resources compared to local institutional and market ties.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115732"},"PeriodicalIF":9.8,"publicationDate":"2025-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145155474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ayşe Kocabıyıkoğlu, Celile Itır Göğüş, Ozan Duygulu, Kemal Berkay Tüzün
{"title":"Sustainability logic and goals in operations: An experimental study","authors":"Ayşe Kocabıyıkoğlu, Celile Itır Göğüş, Ozan Duygulu, Kemal Berkay Tüzün","doi":"10.1016/j.jbusres.2025.115736","DOIUrl":"10.1016/j.jbusres.2025.115736","url":null,"abstract":"<div><div>The tensions among the three pillars of sustainability – economic, environmental, and social – pose significant challenges for organizational decision making. We examine how goal setting, goal difficulty, goal specificity, and organizational sustainability logic shape operations decisions and sustainability outcomes amid these trade-offs, using vignette-based experiments. We observe that a sustainability logic that emphasizes all dimensions of sustainability may not, on its own, improve environmental outcomes, suggesting its impact might be strengthened if coupled with concrete, actionable levers – such as goal setting – that operationalize and signal sustainability commitments within decision making processes. Setting environmental performance goals alongside traditional financial objectives emerges as a key lever in our study for promoting pro-environmental behavior, with the characteristics of these goals and their alignment with the organization’s dominant sustainability logic playing a critical role. Our findings highlight the need to strategically configure goal mechanisms to navigate sustainability tensions effectively and offer practical guidance for embedding sustainability into operations decisions.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115736"},"PeriodicalIF":9.8,"publicationDate":"2025-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145155478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mariana Girão Carrilho , Rafael Wagner , Diego Costa Pinto , Hector Gonzalez-Jimenez , Khaoula Akdim
{"title":"The feeling skills gap: the role of empathy in voice-driven AI for service recovery","authors":"Mariana Girão Carrilho , Rafael Wagner , Diego Costa Pinto , Hector Gonzalez-Jimenez , Khaoula Akdim","doi":"10.1016/j.jbusres.2025.115703","DOIUrl":"10.1016/j.jbusres.2025.115703","url":null,"abstract":"<div><div>As companies increasingly deploy voice-driven AI to enhance service efficiency, its impact on perceived customer orientation remains underexplored. Drawing on AI Constraints and Feeling Economy perspectives, this research examines when and how voice AI affects perceptions of customer orientation in service recovery. Results show that customers perceive providers as less customer-oriented when recovery is handled by AI (<em>vs.</em> humans), due to AI’s tendency to reduce emotions into quantifiable parameters (parametric reductionism) and fail to convey empathy. Mediation analyses confirm that perceived empathy explains the link between agent type and service outcomes. We identify a boundary condition: the negative effect of voice AI emerges only when there is a task–ability mismatch, in which the task requires feeling skills that the AI cannot convincingly deliver, but not when the task calls for thinking skills, for which AI’s capabilities are aligned with task demands. We further discuss implications for AI in service recovery.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115703"},"PeriodicalIF":9.8,"publicationDate":"2025-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145155456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dongjin He , Ce Liang , Fangyuan Chen , Yuwei Jiang
{"title":"Heartbreakers must be punished! Consumer reaction toward brand alliance termination","authors":"Dongjin He , Ce Liang , Fangyuan Chen , Yuwei Jiang","doi":"10.1016/j.jbusres.2025.115692","DOIUrl":"10.1016/j.jbusres.2025.115692","url":null,"abstract":"<div><div>Although brand alliances have gained popularity in the real world, they are often short-lived, which necessitates research on understanding how consumers view brand alliance termination and react to the brands involved accordingly. This research examines how consumers react when a brand alliance ends. Through nine experiments, including two supplementary studies, we demonstrate that consumers perceive alliance terminations as less fair when they are initiated by one party unilaterally, compared to when they are mutually terminated by both parties. The reduced fairness perception triggers anger toward the brand that initiated the unilateral termination, leading to negative reactions from consumers such as decreased brand evaluation, increased brand avoidance tendency, a reluctance to provide support, and reduced brand choice. Importantly, we identify three key moderators that mitigate these negative reactions: justifiability of the unilateral termination, initiator-recipient size difference, and monetary compensation for terminating the alliance. Our research carries critical theoretical and managerial implications.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115692"},"PeriodicalIF":9.8,"publicationDate":"2025-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145119054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Longdong Wang , Zhengtang Zhang , Hanqiu Zhu , Su Cui
{"title":"Envy or inspiration? The emotional and behavioral reactions of bystanders to peer voice endorsement","authors":"Longdong Wang , Zhengtang Zhang , Hanqiu Zhu , Su Cui","doi":"10.1016/j.jbusres.2025.115735","DOIUrl":"10.1016/j.jbusres.2025.115735","url":null,"abstract":"<div><div>The influence of Peer Voice Endorsement (PVE) on bystanders has attracted attention from both academia and practitioners. However, a crucial yet overlooked issue persists in understanding how its emotional nature evokes bystanders’ affective responses and subsequent outcomes. Utilizing the cognitive appraisal theory of emotions, we propose that PVE triggers two distinct cognitive appraisal processes in bystanders, leading to envy and inspiration, which exert opposing behavioral effects. Specifically, PVE evokes envy that promotes social undermining behavior, and inspiration that enhances voice behavior. Furthermore, goal interdependence between bystanders and peers moderates these emotional and behavioral effects. A multi-wave and multi-source field study and a scenario-based experiment support our model. Overall, our model explains whether, how, and when bystanders may exhibit emotional and behavioral responses to PVE, thereby expanding the application of the cognitive appraisal theory of emotions in the field of voice endorsement.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"201 ","pages":"Article 115735"},"PeriodicalIF":9.8,"publicationDate":"2025-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145155457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}