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Structuring experimentation: Implementing Growth Hacking in new ventures
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2024-11-25 DOI: 10.1016/j.jbusres.2024.115084
Silvia Sanasi
{"title":"Structuring experimentation: Implementing Growth Hacking in new ventures","authors":"Silvia Sanasi","doi":"10.1016/j.jbusres.2024.115084","DOIUrl":"10.1016/j.jbusres.2024.115084","url":null,"abstract":"<div><div>Recent academic and managerial literature has paid significant attention to experimentation methods employed at different stages of a new venture’s lifecycle. Alongside the widely popularized Lean Startup method, Growth Hacking has emerged as an effective approach for supporting venture growth. While previous studies have examined experimentation from the process and individual perspectives, research on the integration of these methods within increasingly complex organizational structures remains limited. This article presents a comparative case study of two new ventures that adopted Growth Hacking while scaling. The findings reveal two approaches to the organizational implementation of Growth Hacking—either <em>bridging</em> or <em>permeating</em> experimentation throughout the organization—and explore their characteristics in terms of organizational configuration, the structure of marketing and product units, key roles, governance of experimentation, and associated benefits and shortcomings. These findings contribute to the literature on structuring experimentation and scaling in new ventures.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"188 ","pages":"Article 115084"},"PeriodicalIF":10.5,"publicationDate":"2024-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142748824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring my entrepreneurial self at work: How entrepreneurial identity aspiration influences employee intrapreneurial behaviors and work performance
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2024-11-25 DOI: 10.1016/j.jbusres.2024.115078
Alexander B. Hamrick , Charles Y. Murnieks , Jacob A. Waddingham
{"title":"Exploring my entrepreneurial self at work: How entrepreneurial identity aspiration influences employee intrapreneurial behaviors and work performance","authors":"Alexander B. Hamrick ,&nbsp;Charles Y. Murnieks ,&nbsp;Jacob A. Waddingham","doi":"10.1016/j.jbusres.2024.115078","DOIUrl":"10.1016/j.jbusres.2024.115078","url":null,"abstract":"<div><div>Aspirations to be an entrepreneur inspire individuals to take action and engage in new venture creation. It is unclear, however, how these entrepreneurial aspirations might influence individuals working as employees in traditional jobs. We draw from theory on possible selves to predict that entrepreneurial identity aspiration motivates employees to engage in intrapreneurial behaviors within their organizations, subsequently increasing their work performance. Additionally, we argue that individuals’ organizational identification and their entrepreneurial self-efficacy will strengthen the relationship between their entrepreneurial identity aspiration and their engagement in intrapreneurial behaviors at work. Results from two studies largely support our predictions.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"188 ","pages":"Article 115078"},"PeriodicalIF":10.5,"publicationDate":"2024-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142748826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does gamified training improve training performance? A dual-pathway moderated mediation model
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2024-11-23 DOI: 10.1016/j.jbusres.2024.115086
Song Liu, Hao Zhou
{"title":"Does gamified training improve training performance? A dual-pathway moderated mediation model","authors":"Song Liu,&nbsp;Hao Zhou","doi":"10.1016/j.jbusres.2024.115086","DOIUrl":"10.1016/j.jbusres.2024.115086","url":null,"abstract":"<div><div>Although gamification has grown in popularity in organizational training, scientific evidence verifying the benefits of gamified training is mixed, and the underlying mechanisms of it on training outputs remain unclear. Drawing upon the technology-enhanced training effectiveness model and cognitive-affective personality system theory, this research constructs a dual-pathway moderated mediation model explaining how gamified training shapes training performance, including knowledge, skills, and attitudes (KSAs). Adopting a randomized field experiment, the results indicated that gamified training significantly promoted knowledge and attitudes via enhancing goal commitment and perceived enjoyment, but exerted no significant influence on skills. Moreover, need for achievement moderated the effect of gamified training on goal commitment and its indirect effect on KSAs via goal commitment. Furthermore, hedonic need moderated the effect of gamified training on perceived enjoyment and its indirect effect on knowledge and attitudes via perceived enjoyment. Theoretical and practical implications are discussed.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"188 ","pages":"Article 115086"},"PeriodicalIF":10.5,"publicationDate":"2024-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142748751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Unraveling the performance puzzle of digital transformation: The moderating role of TMT heterogeneity and faultline strength
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2024-11-23 DOI: 10.1016/j.jbusres.2024.115076
Kui Wang , Junjia He , Xiaodan Zhang , Diandian Xiang , Ping Zhang
{"title":"Unraveling the performance puzzle of digital transformation: The moderating role of TMT heterogeneity and faultline strength","authors":"Kui Wang ,&nbsp;Junjia He ,&nbsp;Xiaodan Zhang ,&nbsp;Diandian Xiang ,&nbsp;Ping Zhang","doi":"10.1016/j.jbusres.2024.115076","DOIUrl":"10.1016/j.jbusres.2024.115076","url":null,"abstract":"<div><div>Despite the proven advantages of cutting costs and boosting efficiency through digital transformation (DT), the empirical findings about the relationship between DT and financial performance remain ambiguous. This study attempts to reveal boundary conditions under which DT influences firm performance by examining how two top management team (TMT) characteristics—TMT heterogeneity and TMT faultline strength—moderate this relationship. Using panel data from A-share listed companies in China, the results reveal that DT positively impacts financial performance. However, TMT heterogeneity and TMT faultline strength have negative moderating effects on the relationship between DT and firm performance. Moreover, when heterogeneity creates strong faultline within the TMT, it strengthens the weakening role of heterogeneity on the effectiveness of DT implementation. These findings contribute to existing literature on DT implementation by exploring the role of TMT characteristics and provide valuable insights for managers and policymakers seeking to leverage digital transformation strategically.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"188 ","pages":"Article 115076"},"PeriodicalIF":10.5,"publicationDate":"2024-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142748822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Passion ignites: Effect of expert worker passion on employee performance in knowledge worker teams
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2024-11-23 DOI: 10.1016/j.jbusres.2024.115052
Yipeng Tang , Xiaoping Pu , Erica Xu , Xu Huang , Guanglei Zhang , Jialing Xiao
{"title":"Passion ignites: Effect of expert worker passion on employee performance in knowledge worker teams","authors":"Yipeng Tang ,&nbsp;Xiaoping Pu ,&nbsp;Erica Xu ,&nbsp;Xu Huang ,&nbsp;Guanglei Zhang ,&nbsp;Jialing Xiao","doi":"10.1016/j.jbusres.2024.115052","DOIUrl":"10.1016/j.jbusres.2024.115052","url":null,"abstract":"<div><div>Previous studies have shown that employees perform better by acquiring knowledge and skills from domain-specific experts. In this research, we depart from this perspective to focus on expert workers, who possess a high level of domain-general and task-related competencies, and draw on role modeling theory to propose that expert workers’ passion can inspire employees’ passion and thus contribute to employee performance in knowledge worker teams. We conducted three studies to test our research model. The results consistently showed the positive effects of expert workers’ harmonious passion on employees’ harmonious passion, which in turn increased employees’ task performance and taking charge behavior; these effects were stronger when employees and expert workers had similar expertise and demographic backgrounds. In contrast, expert workers’ obsessive passion had no significant effect on employees’ passion and performance. Overall, the study advances the understanding of passion in knowledge worker teams and provides important insight into the managerial practice of presenting outstanding employees as role models.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"188 ","pages":"Article 115052"},"PeriodicalIF":10.5,"publicationDate":"2024-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142748821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Implementing enterprise metaverse as a means of enhancing growth hacking performance: Will adopting the metaverse be a success in organizations?
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2024-11-23 DOI: 10.1016/j.jbusres.2024.115079
Aman Kumar , Amit Shankar , Abhishek Behl , Vijay Pereira , Payal Kapoor , Armando Papa
{"title":"Implementing enterprise metaverse as a means of enhancing growth hacking performance: Will adopting the metaverse be a success in organizations?","authors":"Aman Kumar ,&nbsp;Amit Shankar ,&nbsp;Abhishek Behl ,&nbsp;Vijay Pereira ,&nbsp;Payal Kapoor ,&nbsp;Armando Papa","doi":"10.1016/j.jbusres.2024.115079","DOIUrl":"10.1016/j.jbusres.2024.115079","url":null,"abstract":"<div><div>This study examines the factors influencing the implementation of the enterprise metaverse within organisations and aims to define how this implementation can assist organisations in achieving growth hacking. The study employed a mixed-methods research design, utilising structural equation modelling (SEM) and artificial neural network (ANN) techniques to analyse the framework. The results show that real-time analytics capability, operational excellence, industry pressure, and stakeholder pressure are significantly associated with enterprise metaverse implementation. The results also reveal that the success or failure of an enterprise metaverse largely depends on how it is implemented. In addition, potential and realised absorptive capacity are identified as significant moderators. This study provides a deeper understanding of organisational behavioural intentions towards the enterprise metaverse using the underpinnings of institutional theory.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"188 ","pages":"Article 115079"},"PeriodicalIF":10.5,"publicationDate":"2024-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142748752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategic consensus at founding and product innovation performance in high-tech ventures
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2024-11-23 DOI: 10.1016/j.jbusres.2024.115082
Li-Qun Wei , Yan Ling , Franz W. Kellermanns , Yuli Zhang
{"title":"Strategic consensus at founding and product innovation performance in high-tech ventures","authors":"Li-Qun Wei ,&nbsp;Yan Ling ,&nbsp;Franz W. Kellermanns ,&nbsp;Yuli Zhang","doi":"10.1016/j.jbusres.2024.115082","DOIUrl":"10.1016/j.jbusres.2024.115082","url":null,"abstract":"<div><div>This study examines whether high-tech ventures would be better at product innovation if their top management team (TMT) members had higher levels of strategic consensus at founding, and, if so, how it happens. Taking the entrepreneurial process model (EPM) as our research lens, we propose that TMT strategic consensus can streamline opportunity recognition, leading to faster TMT decision-making; higher TMT decision speed then facilitates opportunity exploitation in which product innovation is realized. We also suggest that this indirect influence is contextually sensitive; that is, external conditions (specifically, environmental competitiveness) negatively moderate the relationship between strategic consensus and decision speed, and internal conditions (specifically, structural specialization among TMT members) positively moderate the relationship between decision speed and product innovation. Drawing on a sample of 92 Chinese high-tech ventures and using a lagged, multiple-respondent design, we found support for these arguments.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"188 ","pages":"Article 115082"},"PeriodicalIF":10.5,"publicationDate":"2024-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142748832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Navigating the future of B2B marketing: The transformative impact of the industrial metaverse
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2024-11-22 DOI: 10.1016/j.jbusres.2024.115057
Boas Bamberger , Werner Reinartz , Wolfgang Ulaga
{"title":"Navigating the future of B2B marketing: The transformative impact of the industrial metaverse","authors":"Boas Bamberger ,&nbsp;Werner Reinartz ,&nbsp;Wolfgang Ulaga","doi":"10.1016/j.jbusres.2024.115057","DOIUrl":"10.1016/j.jbusres.2024.115057","url":null,"abstract":"<div><div>Rapid technological advancements and shifting market dynamics challenge business-to-business (B2B) marketing academia to maintain relevance among scholars and practitioners. This article examines the discipline’s evolution and explores future research directions shaped by the industrial metaverse.<!--> <!-->Scholarly research in B2B marketing evolved from a focus on transactions to one on relationships, business networks, and, finally,<!--> <!-->virtualized business ecosystems.<!--> <!-->The industrial metaverse, through business virtualization, dynamic strategizing, and enhanced stakeholder centricity, fundamentally affects how B2B transactions and relationships<!--> <!-->are managed.<!--> <!-->By embracing the industrial metaverse, we propose that scholarly research in B2B marketing can maintain its relevance and enhance its impact by tracking industry advances and<!--> <!-->more effectively<!--> <!-->addressing managerially relevant challenges.<!--> <!-->To this end, the article discusses the substantial shifts triggered by the industrial metaverse<!--> <!-->and develops<!--> <!-->promising research opportunities, advocating for academics to embrace these changes to align with practitioner needs and contemporary market dynamics.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"188 ","pages":"Article 115057"},"PeriodicalIF":10.5,"publicationDate":"2024-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142748819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How structures of common difference constrain and create equity in market society: A genealogy of an adroit practice performance
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2024-11-22 DOI: 10.1016/j.jbusres.2024.115038
Melissa Archpru Akaka , Hope Jensen Schau
{"title":"How structures of common difference constrain and create equity in market society: A genealogy of an adroit practice performance","authors":"Melissa Archpru Akaka ,&nbsp;Hope Jensen Schau","doi":"10.1016/j.jbusres.2024.115038","DOIUrl":"10.1016/j.jbusres.2024.115038","url":null,"abstract":"<div><div>We investigate a globally diffused practice reimagined as a competitive sport through international professional contests. Competition rules reduce a complex cultural practice to a curated set of characteristics that reward adroit (skilled) performance with a bias towards male athletes. Through a practice genealogy, we explore how a <em>meso</em>-level structure of common difference (SCD) emerges through competition success metrics that marginalize female practitioners. We trace macro-level shifts in meaning and micro-level actions that that have led to an increase in equality through equal pay. However, equity across genders is constrained because the unique competences of male athletes remain dominant on scorecards without recognition of countervailing unique female athletes’ competences. We argue that inclusivity of multiple practice modalities is needed to increase the structural diversity (e.g., variation in norms) of an SCD. This has important implications for how market structuration can shape social structures and create a more equitable market society.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"188 ","pages":"Article 115038"},"PeriodicalIF":10.5,"publicationDate":"2024-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142748820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
When does betting on ambidexterity pay off? Exploring SME’s customer relationship strategies during crises
IF 10.5 1区 管理学
Journal of Business Research Pub Date : 2024-11-22 DOI: 10.1016/j.jbusres.2024.115073
Dario Miocevic , Selma Kadic-Maglajlic , Maja Arslanagic-Kalajdzic
{"title":"When does betting on ambidexterity pay off? Exploring SME’s customer relationship strategies during crises","authors":"Dario Miocevic ,&nbsp;Selma Kadic-Maglajlic ,&nbsp;Maja Arslanagic-Kalajdzic","doi":"10.1016/j.jbusres.2024.115073","DOIUrl":"10.1016/j.jbusres.2024.115073","url":null,"abstract":"<div><div>This study draws on the strategic fit framework and portfolio theory to show how ambidexterity in SMEs evolves in times of crisis. Using survey-based data and objective performance data collected at two points in time, we develop a framework that examines SMEs’ ambidextrous strategic orientation and customer retention-acquisition ambidexterity in relation to performance. This framework accounts for the interaction effects of customer portfolio management, proactiveness and customer concentration. The results show that an ambidextrous strategic orientation is positively related to retention-acquisition ambidexterity. Customer portfolio management can increase retention-acquisition ambidexterity when ambidextrous strategic orientation is low and vice versa. However, the importance of customer portfolio management is lower for SMEs with a strong proactive stance. Finally, the results show that customer concentration can undermine the effect of retention-acquisition ambidexterity on performance. This finding opens an interesting discussion on whether increasing retention-acquisition ambidexterity always benefits SME performance in times of crisis.</div></div>","PeriodicalId":15123,"journal":{"name":"Journal of Business Research","volume":"188 ","pages":"Article 115073"},"PeriodicalIF":10.5,"publicationDate":"2024-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142748818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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