管理学最新文献

{"title":"Influencer marketing unlocked: Understanding the value chains driving the creator economy","authors":"Barak Libai, Ana Babić Rosario, Maximilian Beichert, Bas Donkers, Michael Haenlein, Reto Hofstetter, P. K. Kannan, Ralf van der Lans, Andreas Lanz, H. Alice Li, Dina Mayzlin, Eitan Muller, Daniel Shapira, Jeremy Yang, Lingling Zhang","doi":"10.1007/s11747-024-01073-2","DOIUrl":"https://doi.org/10.1007/s11747-024-01073-2","url":null,"abstract":"<p>As influencer marketing evolves into a dominant force in the marketing landscape, it necessitates a deeper theoretical exploration to understand its strategic implementations and impacts. This article examines the dynamics of influencer marketing within the growing creator economy, emphasizing the interactions among firms, influencers, followers, and digital platforms. We introduce a novel, equity-driven framework that analyzes how influencers contribute to customer equity, how influencers manage and leverage the value from their followers, and how platforms maximize the value from their users. We detail the complex relationships and value exchanges within the influencer marketing ecosystem, highlighting the challenges of measuring the return on investment and influencers’ strategic use of content to maintain authenticity and influence. By synthesizing diverse academic literature and current industry practices, this manuscript provides a comprehensive overview of the mechanisms of value creation and exchange in influencer marketing, offers strategic implications for marketers aiming to optimize their influencer engagements, and outlines future work in the form of the eleven “INFLUENCERS” research directions.</p>","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"38 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2025-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143026629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"What theory is and is not? The need for theorizing in tourism research","authors":"Robin Nunkoo, John Armbrecht","doi":"10.1016/j.tourman.2025.105150","DOIUrl":"https://doi.org/10.1016/j.tourman.2025.105150","url":null,"abstract":"","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"61 1","pages":""},"PeriodicalIF":12.7,"publicationDate":"2025-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143031407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Liability of foreignness in immersive technologies: evidence from extended reality innovations","authors":"Hyoryung Nam, Yiling Li, P. K. Kannan, Jeonghye Choi","doi":"10.1057/s41267-024-00756-w","DOIUrl":"https://doi.org/10.1057/s41267-024-00756-w","url":null,"abstract":"<p>Emerging extended reality (XR) technologies, such as augmented reality (AR) and virtual reality (VR), enable global businesses to deliver immersive experiences to customers beyond geographical borders. Despite the opportunities, leveraging XR innovations in foreign markets can present significant challenges. This study investigates whether and under what conditions global businesses experience liability of foreignness (LOF) when leveraging XR innovations. We argue that LOF in XR innovations arises from the inherent disadvantages foreign firms face in delivering mentally fluent XR experiences, which in turn can diminish the effectiveness of their XR innovations compared to local counterparts. We further contend that the extent of LOF in XR innovations varies depending on the features of XR technology, with greater LOF in less realistic, more interactive, and more vivid XR innovations. We also suggest that foreign businesses can mitigate LOF by strategically leveraging brand newness and brand platforms. Our empirical analyses, based on a dataset of 257 beauty brands in South Korea from 2019 to 2022, support the presence of LOF in XR innovations and show how technology features and brand-specific factors influence the extent of LOF. Our findings provide valuable insights for global businesses developing strategies to configure immersive technologies in international markets.</p>","PeriodicalId":48453,"journal":{"name":"Journal of International Business Studies","volume":"15 1","pages":""},"PeriodicalIF":11.6,"publicationDate":"2025-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143030908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The multinational enterprise, capabilities, and digitalization: governance and growth with world disorder","authors":"David J. Teece","doi":"10.1057/s41267-024-00767-7","DOIUrl":"https://doi.org/10.1057/s41267-024-00767-7","url":null,"abstract":"<p>This essay revisits my 2014 JIBS article about the potential for integrating international business internalization theory with a strategic management capabilities perspective. It recaps the capabilities framework with an emphasis on the learning required of emerging market multinationals and illustrates this with the case of Hyundai Motor Company’s internationalization and growth. It also discusses two aspects of the global economy that have become more prominent since 2014 in shaping international business: geopolitical uncertainty and digitalization. A rise in geopolitical tensions appears to be rebalancing the relationships between multinationals and home/host governments. Digitalization facilitates international business; but it adds new vulnerabilities by (further) accelerating competition, enabling new rivals, and introducing systemic risks into digital supply chains. Implications for managers, board members, and international business scholars are drawn.</p>","PeriodicalId":48453,"journal":{"name":"Journal of International Business Studies","volume":"28 1","pages":""},"PeriodicalIF":11.6,"publicationDate":"2025-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143030907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Medium and Message by Mail: A Field Experiment to Promote Low-Income Assistance Programs","authors":"Manuel P. Teodoro, Jean Smith","doi":"10.1111/puar.13931","DOIUrl":"https://doi.org/10.1111/puar.13931","url":null,"abstract":"Limited awareness impedes take-up in low-income utility assistance programs, which often suffer from low uptake. This study uses a field experiment to evaluate direct mail as a means of reducing learning burdens and thereby increasing participation in financial assistance programs offered by a large American sewer utility. Employing a conjoint design, we sent customers mailings that varied by medium (postcard vs. letter), frequency, color, sender (government vs. nonprofit), message framing (percentage discount vs. dollar savings), and language (English vs. English-Spanish). Compared to the control group receiving no mail, direct mail significantly increased program inquiries. Notably, postcards were as effective as letters, and sending even one mailing yielded a substantial response increase; additional mailings provided minimal benefit. Sender and message framing had no significant effect. Surprisingly, bilingual mailings resulted in slightly lower response rates. Our findings suggest that direct mailings, particularly postcards, can help improve take-up of income-qualified public assistance programs.","PeriodicalId":48431,"journal":{"name":"Public Administration Review","volume":"20 1","pages":""},"PeriodicalIF":8.3,"publicationDate":"2025-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143026651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Unpacking the Nature of Orchestrator Coherence in Entrepreneurial Ecosystems","authors":"Juliana Bonomi Santos, Bruno Brandão Fischer, André Cherubini Alves, Philip T. Roundy","doi":"10.1177/10422587241311118","DOIUrl":"https://doi.org/10.1177/10422587241311118","url":null,"abstract":"Despite its importance to the functioning of entrepreneurial ecosystems (EEs), the orchestration of networks remains a largely undertheorized topic. To address this “omission,” we sought to explain the interplay between networks, their orchestrators, and their implications for ecosystem outcomes. To do so, we conducted an in-depth case study of the Agtech Valley EE in Brazil. From our study, we developed theoretical insights on the notion of “ecosystem coherence” as a foundational driver of EE structuration. Findings revealed two dimensions of ecosystem coherence: capabilities coherence (based on organizational and cognitive proximities) and relationship coherence (based on institutional and social proximities).","PeriodicalId":48443,"journal":{"name":"Entrepreneurship Theory and Practice","volume":"3 1","pages":""},"PeriodicalIF":10.5,"publicationDate":"2025-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143030909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"When Should Incumbent Consumer Goods Producers Ally with Digital Platforms?","authors":"Charles Baden-Fuller, John Blair, David Teece","doi":"10.1177/00081256241296915","DOIUrl":"https://doi.org/10.1177/00081256241296915","url":null,"abstract":"Physical goods producers routinely collaborate with digital platforms to extend their distribution capabilities. They usually realize that digital platform firms differ from them in their strategies and capabilities, and that significant opportunities arise from innovating digital platforms being able to collect, analyze, and leverage behavioral customer data related to the consumption experience. However, collaborating with digital platforms is likely to put competitive pressure on the incumbent’s margins, and, in extremis, encourage entry by the platform into the incumbent’s business. These threats can be moderated by limiting access to the incumbent’s technology and supply chain, or by building an in-house digital platform.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"98 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2025-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143030917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Emotional resources and knowledge management: a gender perspective on human-centric innovation amidst crises","authors":"David Bruce Audretsch, Dafna Kariv","doi":"10.1108/jkm-02-2024-0235","DOIUrl":"https://doi.org/10.1108/jkm-02-2024-0235","url":null,"abstract":"&lt;h3&gt;Purpose&lt;/h3&gt;\u0000&lt;p&gt;This paper aims to advocate for a paradigm shift that prioritizes a human-centered approach in the pursuit of innovation during crises, urging a departure from the prevailing dominance of the technology-centric approach. The incorporation of emotional capabilities as a dynamic capability is posited as a pivotal contribution, in harmony with the tenets of Society 5.0 and imperative for establishing a robust knowledge management foundation. This research underscores the significance of the human-centered approach, portraying women as exemplars in a novel paradigm of innovation development amid crises.&lt;/p&gt;&lt;!--/ Abstract__block --&gt;\u0000&lt;h3&gt;Design/methodology/approach&lt;/h3&gt;\u0000&lt;p&gt;This research uses the framework of knowledge management for innovation to focus on the challenges presented by complex crises, now considered the new normal. The study employs a distinct, human centric approach to explore the nexus of gender, opportunities and innovation, during crises, with an emphasis on the founders’ emotional capabilities and resources as catalysts for innovation development.&lt;/p&gt;&lt;!--/ Abstract__block --&gt;\u0000&lt;h3&gt;Findings&lt;/h3&gt;\u0000&lt;p&gt;This research utilizes mixed methods; qualitative findings driven from AI analyses reveal women’s positive approach toward innovation development in adversity, showcasing the influence of their emotional resources in their innovation pursuits. The subsequent quantitative findings, derived from a sample of 464 tech-founders navigating complex crises, emphasize the role of emotional capabilities as activators of opportunity exploitation for enhancing innovation development during crises, particularly among female founders.&lt;/p&gt;&lt;!--/ Abstract__block --&gt;\u0000&lt;h3&gt;Social implications&lt;/h3&gt;\u0000&lt;p&gt;The potential for future research lies in exploring diverse emotional dimensions, employing various measures and methodologies. Envisioning upcoming studies that extend our findings across institutional, national and crisis contexts, emotional capabilities and skills may emerge as critical assets relevant to all entrepreneurs, transcending gender boundaries. This paper’s framework sets the stage for promising avenues at the nexus of gender and emotional capabilities in the innovation pursuits, shaping entrepreneurial performance in both challenging and stable conditions.&lt;/p&gt;&lt;!--/ Abstract__block --&gt;\u0000&lt;h3&gt;Originality/value&lt;/h3&gt;\u0000&lt;p&gt;This research contributes significantly in several key areas. Firstly, it explores innovation development and knowledge management within Society 5.0 during a polycrisis, emphasizing the crucial role of emotional capabilities in activating opportunity exploitation. Secondly, it champions a human-centric premise in innovation, highlighting women as role models for innovation during crises and introducing pathways to tap into external resources, ultimately enriching knowledge management. Thirdly, the innovative methodological approach using Artificial Intelligence (AI) and Natural Language Processing (NLP) to construct syn","PeriodicalId":48368,"journal":{"name":"Journal of Knowledge Management","volume":"15 1","pages":""},"PeriodicalIF":7.0,"publicationDate":"2025-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143020776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Greener Pathways, Strategy, and Economic Performance: A Cross‐National Study on European Service SMEs","authors":"Emidia Vagnoni, Caterina Cavicchi, Michela Borghesi, Edoardo Trincanato, Stefano Bonnini","doi":"10.1002/bse.4135","DOIUrl":"https://doi.org/10.1002/bse.4135","url":null,"abstract":"Research into how environmental management practices impact firm performance has largely overlooked the service sector's small and medium‐sized enterprises (SMEs). Drawing on industry, resource, and institution‐based strategy perspectives, this study investigates how adopting resource efficiency (RE) practices within the framework of a circular economy (<jats:sc>CE</jats:sc>) supports European service SMEs in achieving carbon neutrality (CN) and reducing production costs (PCs). The study also examines difficulties in adapting to environmental regulations among adopters, their associated impact on performance, and the importance of having a CN strategy. A combined permutation test conducted on 681 European service SMEs from 35 countries revealed––after controlling for sectoral differences––that SMEs without RE practices within the <jats:sc>CE</jats:sc> framework faced higher PCs, a critical factor for firm performance. Additionally, transportation and storage SMEs with a CN strategy demonstrated greater adoption of RE practices. Implications for theory, practice, and future research are discussed.","PeriodicalId":9518,"journal":{"name":"Business Strategy and The Environment","volume":"38 1","pages":""},"PeriodicalIF":13.4,"publicationDate":"2025-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143020292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Worker cooperative ‘regeneration’: Insights from the Brazilian Landless Rural Workers Movement","authors":"Reece Garcia, Christopher J McLachlan","doi":"10.1177/00187267241311215","DOIUrl":"https://doi.org/10.1177/00187267241311215","url":null,"abstract":"The degeneration thesis posits that worker cooperatives fail commercially or renege on their democratic governance when operating within free-market neoliberalism. Whilst the inevitability of degeneration has been challenged, there remain limited in-depth empirical examinations of where cooperatives have shown a capacity to ‘regenerate’. This article draws on participatory action research in cooperatives within a Brazilian social movement to contribute novel empirical insights into cooperative regeneration. In doing so, we develop an analytical framework that facilitates an understanding of what constitutes the cooperative regeneration process. Informed by extant literature and reflected in our findings, we identify four dynamically interacting criteria: the preservation of democratic member control; the renewal of collaborative forms of work organisation; a continued conferment of equal rights, responsibilities and opportunities; and a sustained commitment and reflexivity to cooperative ideals and goals. Our findings illustrate the practices and governance structures that underpin these criteria, enabling cooperatives to preserve direct and participatory democratic member control under the omnipresent threat of capitalist imperatives, and thus effectively combat cooperative degeneration.","PeriodicalId":48433,"journal":{"name":"Human Relations","volume":"1 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143026295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}