European Research on Management and Business Economics最新文献

{"title":"eWOM and content marketing strategies: maximizing brand engagement among social media users in Spain","authors":"Carlos Osorio-Andrade ,&nbsp;Pericles asher Rospigliosi ,&nbsp;Ana Jiménez Zarco","doi":"10.1016/j.iedeen.2025.100293","DOIUrl":"10.1016/j.iedeen.2025.100293","url":null,"abstract":"<div><div>This study analyses how brands' content marketing strategies on social networks influence electronic word of mouth (eWOM), a major predictor of business success that reflects consumer engagement and shapes behaviours such as increased purchase intention, willingness to pay more, reduced perceived risk, and strengthened brand trust and loyalty. While prior research has focused on isolated aspects of digital communication, such as message format or content appeal, this work incorporates additional key elements—brand humanization, personalization, and conversational relationships—that are essential for fostering trust and engagement in today's audiovisual content on platforms like Instagram and TikTok.</div><div>Grounded in theories such as Service-Dominant Logic, brand personalization and humanization, Uses and Gratifications, trust transfer, Marketing Communications Theory, and Media Richness Theory, this research proposes a conceptual model based on the stimulus-organism-response (SOR) framework. The study analyses 250 Instagram posts and 250 TikTok posts from top-interaction consumer brands in Spain, measuring independent variables such as brand consistency, post position, message format, celebrity endorsement, content attractiveness, and interactivity, with eWOM operationalised as the volume of likes and comments. Control variables included posting day, emoji use, and post length, with content analysis applied for coding and negative binomial regression for hypothesis testing.</div><div>Findings reveal platform-specific patterns: while message format drives eWOM on TikTok, content attractiveness is more influential on Instagram. Celebrity endorsement is the only variable showing similar effects across platforms, increasing likes on both networks and comments on TikTok. This work addresses the gap in comparative analyses of content effectiveness between platforms with distinct social and technical dynamics, offering evidence-based insights for optimising brand communication strategies according to platform-specific audience interaction styles, message temporality, and visual engagement.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100293"},"PeriodicalIF":6.4,"publicationDate":"2025-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144907472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Stakeholders as enablers of corporate entrepreneurship leading to triple bottom line performance","authors":"Mercedes Segarra-Ciprés,&nbsp;Ana B. Escrig-Tena,&nbsp;Georgiana-Alexandra Badoiu","doi":"10.1016/j.iedeen.2025.100292","DOIUrl":"10.1016/j.iedeen.2025.100292","url":null,"abstract":"<div><div>Can corporate entrepreneurship (CE) benefit from insights gained from stakeholders? This study develops a novel framework to analyse how stakeholder relationships provide opportunities and resources for CE, with a particular focus on the role of employees as key stakeholders in driving entrepreneurial activities within organisations. It also examines the consequences of CE for creating value in terms of triple bottom line performance. Matched data on 358 employees working in 125 technology-based companies in Spain were analysed to examine the proposed relationships. Structural equation models were estimated using EQS software. The research concludes that close relationships with stakeholders and employees’ proactive and risk-taking behaviour lead to high levels of CE. Employees’ innovative behaviour contributes to CE when coupled with a shared vision. Moreover, CE creates shared value by contributing positively to economic, environmental and social performance. Through this approach, we not only shed light on the drivers of CE, but also underline its transformative potential in promoting sustainable growth.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100292"},"PeriodicalIF":6.4,"publicationDate":"2025-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144763629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Roles of service innovation and dynamic internal resources on the organizational innovativeness-competitiveness relationship in Indian IT sector—A moderated mediation model","authors":"Mumin Dayan ,&nbsp;Zafar Husain ,&nbsp;Betul Dayan ,&nbsp;Anthony Di Benedetto","doi":"10.1016/j.iedeen.2025.100290","DOIUrl":"10.1016/j.iedeen.2025.100290","url":null,"abstract":"<div><div>This study develops a moderated mediation model to investigate the relationship between organizational innovativeness and organizational competitiveness, with service innovation as a mediating variable. It further explores the moderating effects of organizational support and organizational flexibility on this relationship. A quantitative, cross-sectional survey was conducted among 1350 IT solution providers operating within Software Export Zones in India. Data were collected from 110 firms, targeting project managers, senior project managers, general managers, and vice presidents responsible for project oversight. A pretested, self-administered questionnaire was used for data collection. Structural equation modeling was employed to validate the measurement model and to test the hypothesized relationships. The findings demonstrate that service innovation plays a key mediating role between organizational innovativeness and competitiveness. Moreover, both organizational support and flexibility significantly moderate this relationship. The results underscore the importance of dynamic organizational capabilities in enhancing service innovation and sustaining competitive advantage in the IT services sector.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100290"},"PeriodicalIF":6.4,"publicationDate":"2025-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144748753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"AI and ML patent intensity and firm performance: A machine learning-based lagged analysis","authors":"Melih Sefa Yavuz ,&nbsp;Hilal Çalik","doi":"10.1016/j.iedeen.2025.100291","DOIUrl":"10.1016/j.iedeen.2025.100291","url":null,"abstract":"<div><div>This study investigates the long-term impact of artificial intelligence (AI) and machine learning (ML) patent intensity on firms’ performance, focusing on innovation-driven competitive advantage. Using a panel of 20 technology-intensive firms from 2013 to 2023, this study employs eXtreme gradient boosting (XGBoost) and random forest algorithms to capture nonlinear relationships between AI and ML patent intensity and key financial indicators, including return on assets (ROA), operating margin, and net profit margin. The results indicate that AI and ML patents significantly enhance ROA and operating margins, particularly with a five-year lag, highlighting the delayed but positive influence of such innovations. However, the effect on net profit margin remains limited. These findings underscore the strategic value of AI and ML innovation in driving sustainable firm performance while also emphasizing the importance of long-term planning and complementary investments for maximizing financial returns.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100291"},"PeriodicalIF":6.4,"publicationDate":"2025-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144748752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Perceptions of formal and informal financing sources as a predictor of female university students’ entrepreneurial intentions","authors":"Alejandro Campos-Sánchez ,&nbsp;Citlalli Rocío Flores-Rodríguez ,&nbsp;Gloria Yaneth Zápari-Romero","doi":"10.1016/j.iedeen.2025.100289","DOIUrl":"10.1016/j.iedeen.2025.100289","url":null,"abstract":"<div><div>This research aims to demonstrate how the female university students’ perceptions of the two main categories of financing—formal and informal—can influence their entrepreneurial intentions. Analyzing data collected through a custom-designed instrument grounded in existing literature via a structural equation modeling (SEM) approach, the study draws on a sample of 473 female university students from a public university in Mexico. The findings reveal that perceptions of the importance, accessibility, and convenience of formal financing sources—such as bank loans, government credit programs, and other institutional financial services—exert a stronger influence on entrepreneurial intentions than perceptions of informal financing sources—such as loans from family or friends, non-institutional angel investors, and informal lenders such as loan sharks.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100289"},"PeriodicalIF":6.4,"publicationDate":"2025-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144738990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The impact of capital structure on product responsibility and corporate reputation: Evidence from non-financial institutions listed on the London stock exchange","authors":"Leviticus Mensah ,&nbsp;Richard Arhinful ,&nbsp;Hayford Asare Obeng ,&nbsp;Bright Akwasi Gyamfi","doi":"10.1016/j.iedeen.2025.100287","DOIUrl":"10.1016/j.iedeen.2025.100287","url":null,"abstract":"<div><div>Companies that prioritize product responsibility often develop stronger brand identities and foster greater consumer loyalty. However, these outcomes are influenced by the firm's capital structure. This study applies the trade-off theory to examine how capital structure affects product responsibility and corporate reputation. Using purposive sampling, the study analyzed 22 years of data (2002–2023) from 163 non-financial firms listed on the London Stock Exchange, sourced from Thomson Reuters Eikon DataStream. The analysis employed the Common Correlated Effects Mean Group (CCEMG) and two-step Generalized Method of Moments (GMM) estimation techniques. Findings reveal a significant negative relationship between the debt-to-equity ratio and both product responsibility and corporate reputation. Additionally, the interaction between governance and the debt-to-equity ratio negatively influences product responsibility but positively affects corporate reputation. To enhance product responsibility, companies should adopt sustainable practices, such as implementing environmentally friendly technologies and promoting supply chain transparency. Management may also consider increasing equity financing—through retained earnings or new share issuance—to improve financial stability and stakeholder confidence, thereby strengthening market perception and corporate reputation.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100287"},"PeriodicalIF":7.1,"publicationDate":"2025-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144695342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Leveraging xAI for enhanced surrender risk management in life insurance products","authors":"Lluís Bermúdez ,&nbsp;David Anaya ,&nbsp;Jaume Belles-Sampera","doi":"10.1016/j.iedeen.2025.100286","DOIUrl":"10.1016/j.iedeen.2025.100286","url":null,"abstract":"<div><div>Explainable Artificial Intelligence (xAI) plays a crucial role in enhancing our understanding of decision-making processes within black-box Machine Learning models. Our objective is to introduce various xAI methodologies, providing risk managers with accessible approaches to model interpretation. To exemplify this, we present a case study focused on mitigating surrender risk in insurance savings products. We begin by using real data from universal life policies to build logistic regression and tree-based models. Using a range of xAI techniques, we gain valuable insight into the inner workings of tree-based models. We then propose a novel supervised clustering approach that integrates Shapley values with a Kohonen neural network (KNN). The process involves three main steps: computing Shapley values from a supervised tree-based model; clustering individuals into homogeneous profiles using an unsupervised KNN; and interpreting these profiles with a supervised decision tree model. Finally, we present several key findings derived from the application of xAI techniques, which have the potential to enhance surrender risk management practices.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100286"},"PeriodicalIF":7.1,"publicationDate":"2025-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144679384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Ex-military strategic leaders and corporate social performance: effects and boundaries","authors":"Ge Ren ,&nbsp;Ping Zeng ,&nbsp;Xi Zhong","doi":"10.1016/j.iedeen.2025.100288","DOIUrl":"10.1016/j.iedeen.2025.100288","url":null,"abstract":"<div><div>Exmilitary strategic leaders, by whether and when they affect corporate social performance (CSP), have not been systematically explored to date. On the basis of imprinting theory, upper echelons theory, and empirical data from Chinese listed firms from 2011 to 2020, we obtain the following findings: (1) Exmilitary strategic leaders have a positive effect on firms’ CSP. (2) From the perspective of managerial discretion, industry discretion (e.g., industry turbulence) and institutional discretion (e.g., regional marketization) enhance the positive effect of ex-military strategic leaders on firms’ CSP. (3) From the perspective of firm characteristics, the positive effect of ex-military strategic leaders on firms’ CSP is more pronounced in state-owned and heavily polluting firms. (4) Social responsibility attention is a potential mechanism for ex-military strategic leaders and CSP. We contribute to the literature on strategic leaders and CSP by validating the influence of ex-military strategic leaders on firms’ CSP.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100288"},"PeriodicalIF":7.1,"publicationDate":"2025-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144654942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Belief triggers to action in artificial intelligence arenas: Exploring the role of AI intention and top management support in multi-level investigation","authors":"Ali Nawaz Khan ,&nbsp;Naseer Abbas Khan","doi":"10.1016/j.iedeen.2025.100285","DOIUrl":"10.1016/j.iedeen.2025.100285","url":null,"abstract":"<div><div>This study investigates the impact of belief about artificial intelligence (AI) on AI continuous usage in Business-to-Business (B2B) contexts through the lens of socio-technical system theory (STST). Using multilevel structural equation modeling of data from 460 employees across 78 software firms in Southern China, this study examines how beliefs about AI influence AI continuous usage, mediated by intention to use AI and moderated by top management support. Results demonstrate that positive belief about AI significantly enhance intention to use AI and AI continuous usage, and also indicate a significant mediating effect of intention to use AI. Top management support emerged as a significant organizational-level moderator of these relationships. The findings of this study contribute to understanding AI adoption in B2B service sectors by integrating human and technical factors within an STST framework.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100285"},"PeriodicalIF":7.1,"publicationDate":"2025-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144522763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The pathway to winning: optimizing small and medium enterprises performance in the construction industry through tailored success factors","authors":"Yenus Muhammed Argaw,&nbsp;Yingqi Liu","doi":"10.1016/j.iedeen.2025.100282","DOIUrl":"10.1016/j.iedeen.2025.100282","url":null,"abstract":"<div><div>Small and medium-scale enterprises (SMEs) play a crucial role in most developing countries. However, many of these enterprises face a range of challenges that hinder their growth and survival. This research aimed to examine the critical success factors affecting the growth of different sizes of SMEs in the Ethiopian construction industry. The novelty of the paper lies in addressing the identification problem found in the existing literature by employing appropriate estimation techniques to quantify the contribution of multiple success factors, thereby moving beyond descriptive statistics. Using an ordered logit model, we obtained interesting and informative results about the effects of critical success factors on the growth of SMEs. The results invariably suggest that the contribution of the critical success factors depends on the firm's specific factors (annual turnover). We found that not all factors exert comparable effects on success; certain factors wield a substantial influence for larger SMEs, whereas others demonstrate a significant impact on smaller SMEs. The gender of the owner has a positive and significant impact on the sustainable growth and success of Ethiopian construction firms with an annual turnover below 500,000 Birr. In contrast, for firms with an annual turnover above 500,000 Birr, the entrepreneur’s education level and entrepreneurial orientation are strongly and positively associated with firm success, showing a greater influence compared to lower-turnover firms. Therefore, this paper strongly recommends SME owners, managers, and staffs consider the level of annual turnover as the effectiveness of success factors depends on the level of annual turnover.</div></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":"31 3","pages":"Article 100282"},"PeriodicalIF":7.1,"publicationDate":"2025-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144313354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}