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Leveraging Livestreaming to Enrich Influencer Marketing
IF 1 2区 管理学
California Management Review Pub Date : 2024-12-21 DOI: 10.1177/00081256241300730
Oliver Buckley, Rachel Ashman, Michael Haenlein
{"title":"Leveraging Livestreaming to Enrich Influencer Marketing","authors":"Oliver Buckley, Rachel Ashman, Michael Haenlein","doi":"10.1177/00081256241300730","DOIUrl":"https://doi.org/10.1177/00081256241300730","url":null,"abstract":"This article investigates how livestreaming content can be integrated into influencer marketing to effectively engage Generation Z—a demographic increasingly wary of traditional marketing techniques. Livestreaming is an interactive marketing channel that enhances influencer credibility, audience engagement, and brand authenticity. Through a conceptual model, this article explores the core dynamics of livestream influencer marketing and introduces a framework to provide actionable managerial insights. The analysis highlights how livestreaming can revitalize the influencer marketing landscape by offering a more authentic and interactive avenue for brand promotion.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"14 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2024-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142869968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Transforming Business Education for Sustainability
IF 1 2区 管理学
California Management Review Pub Date : 2024-12-21 DOI: 10.1177/00081256241303182
Ann Harrison, Michele de Nevers, Katherine Baird
{"title":"Transforming Business Education for Sustainability","authors":"Ann Harrison, Michele de Nevers, Katherine Baird","doi":"10.1177/00081256241303182","DOIUrl":"https://doi.org/10.1177/00081256241303182","url":null,"abstract":"In an era of catastrophic climate change, businesses that are sustainable will be more likely to survive and thrive. The same is true of business schools. This article discusses different business school approaches to this transformation, touching on both successes and ongoing challenges. While its focus is on Berkeley Haas, it also draws on a 2022 benchmarking survey of other business schools. Mainstreaming sustainability education into the business school curriculum is not without its challenges, yet considerable progress has been made in mainstreaming sustainability into all aspects of business education.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"24 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2024-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142869938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Managing Sustainability Alliances: A Goal-Directed Framework 管理可持续性联盟：目标导向框架
IF 1 2区 管理学
California Management Review Pub Date : 2024-12-14 DOI: 10.1177/00081256241296897
Elizaveta Johansson, Johan Frishammar, Anna Brattström
{"title":"Managing Sustainability Alliances: A Goal-Directed Framework","authors":"Elizaveta Johansson, Johan Frishammar, Anna Brattström","doi":"10.1177/00081256241296897","DOIUrl":"https://doi.org/10.1177/00081256241296897","url":null,"abstract":"To address climate change, firms are increasingly forming sustainability alliances. Pursuing sustainability via such alliances is challenging as it means working with multifaceted and not necessarily compatible goals. Moreover, it often requires collaboration among heterogeneous partners outside traditional industrial contexts as well as dealing with wicked problems. This article presents a multiple-case study of eight sustainability alliances in Sweden, identifying managerial challenges and solutions over three phases where such alliances unfold. It offers a framework, tailored to each phase, to help companies fulfill their goals by proactively addressing the challenges posed by the pursuit of sustainability through alliances.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"45 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2024-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142820669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Legitimizing Digital Technologies in Open Innovation Ecosystems: Overcoming Adoption Barriers in Healthcare 使开放式创新生态系统中的数字技术合法化：克服医疗保健领域的采用障碍
IF 1 2区 管理学
California Management Review Pub Date : 2024-10-21 DOI: 10.1177/00081256241276553
Krithika Randhawa, Wim Vanhaverbeke, Paavo Ritala
{"title":"Legitimizing Digital Technologies in Open Innovation Ecosystems: Overcoming Adoption Barriers in Healthcare","authors":"Krithika Randhawa, Wim Vanhaverbeke, Paavo Ritala","doi":"10.1177/00081256241276553","DOIUrl":"https://doi.org/10.1177/00081256241276553","url":null,"abstract":"Highly regulated industries such as healthcare can reap significant benefits from new digital technologies. However, due to institutional constraints, adopting such technologies is a slow and difficult process. Technology providers need to legitimize their underlying technologies to the customers and other stakeholders in the field. Drawing on multiple case studies in the healthcare industry, this article demonstrates how technology providers deploy two legitimizing practices: solution selling and issue selling. These activities lead to the emergence of open innovation ecosystems that help technology providers overcome adoption barriers.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"210 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2024-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142486700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Vertical Integration versus Open Innovation? From Winner Takes it All to Winners Make it All 垂直整合与开放创新？从 "赢家通吃 "到 "赢家通吃
IF 1 2区 管理学
California Management Review Pub Date : 2024-10-11 DOI: 10.1177/00081256241279334
Sigvald Harryson, Peter Lorange
{"title":"Vertical Integration versus Open Innovation? From Winner Takes it All to Winners Make it All","authors":"Sigvald Harryson, Peter Lorange","doi":"10.1177/00081256241279334","DOIUrl":"https://doi.org/10.1177/00081256241279334","url":null,"abstract":"This study explores the dynamics between the extremes of open innovation (OI)—from inclusive co-creation to exclusive vertical integration (VI). This analysis addresses the management issues of how Tesla and Porsche manage value capture and value distribution in the e-mobility industry through their contrasting approaches and strategic shifts between OI and VI. It develops a novel theoretical model juxtaposing the OI mode from open to closed with the value chain position from horizontal to vertical. Analyzing Tesla and Porsche’s strategic moves offers a paradigm shift for OI practitioners. Our model can enable enhanced value capture through greater openness and more inclusive value distribution through proactive inside-out strategies in core technology areas. Instead of positioning VI and OI as static polar extremes, a novel combination of VI and OI can realize untapped potential.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"13 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2024-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142415585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Open Innovation in the Age of AI 人工智能时代的开放式创新
IF 1 2区 管理学
California Management Review Pub Date : 2024-10-08 DOI: 10.1177/00081256241279326
Marcus Holgersson, Linus Dahlander, Henry Chesbrough, Marcel L. A. M. Bogers
{"title":"Open Innovation in the Age of AI","authors":"Marcus Holgersson, Linus Dahlander, Henry Chesbrough, Marcel L. A. M. Bogers","doi":"10.1177/00081256241279326","DOIUrl":"https://doi.org/10.1177/00081256241279326","url":null,"abstract":"Artificial intelligence (AI) can enhance, enable, or replace traditional open innovation (OI) practices, changing the scope and efficiency of both outside-in and inside-out OI. This article provides a comprehensive framework to analyze AI’s influence on OI, supported by illustrative examples, and outlines the key implications for organizations and researchers. The co-evolutionary relationship between AI and OI will be a central focus in both research and practice moving forward.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"96 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2024-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142386287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Critical Catalyst: Getting Open Innovation Projects Right in Times of Disruption 关键催化剂：在混乱时期正确实施开放式创新项目
IF 1 2区 管理学
California Management Review Pub Date : 2024-10-07 DOI: 10.1177/00081256241277238
Wan Ri Ho, Nikolai Kazantsev, Torbjørn Netland
{"title":"The Critical Catalyst: Getting Open Innovation Projects Right in Times of Disruption","authors":"Wan Ri Ho, Nikolai Kazantsev, Torbjørn Netland","doi":"10.1177/00081256241277238","DOIUrl":"https://doi.org/10.1177/00081256241277238","url":null,"abstract":"Disruptions often call for rapid innovation at scale. Open innovation (OI) is critical in such contexts because it allows organizations to access resources beyond the firm’s boundaries. Yet, many OI projects fail, posing significant risks during disruptions. This article examines 12 ventilator development projects during the COVID-19 pandemic, of which only seven succeeded. Fifty-five interviews were analyzed to understand how organizational roles influence the outcomes of OI projects in times of disruption. The key finding is that projects that succeeded involved an organizational role largely absent in those that failed: namely, a catalyst.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"6 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2024-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142383721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Beyond the Buzz: Unpacking the Forms and Practices of Dedicated Open Innovation Functions 超越喧嚣：解读专职开放式创新职能的形式与实践
IF 1 2区 管理学
California Management Review Pub Date : 2024-10-07 DOI: 10.1177/00081256241276566
Justyna Dąbrowska, Joona Keränen, Anne-Laure Mention
{"title":"Beyond the Buzz: Unpacking the Forms and Practices of Dedicated Open Innovation Functions","authors":"Justyna Dąbrowska, Joona Keränen, Anne-Laure Mention","doi":"10.1177/00081256241276566","DOIUrl":"https://doi.org/10.1177/00081256241276566","url":null,"abstract":"Open Innovation (OI) has become a key part of corporate strategy, and many firms have adopted dedicated organizational functions to leverage OI. However, current literature lacks insights into how firms deploy such functions and what they do. To address this issue, this article provides insights from interviews with senior managers in dedicated OI functions in 20 different firms. The findings reveal three ways that firms can employ these functions and the key practices for which they are responsible. Finally, dedicated OI functions can change over time as the firms’ OI capabilities mature.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"6 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2024-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142383717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Open Innovation: Accomplishments and Prospects for the Next 20 Years 开放式创新：未来 20 年的成就与展望
IF 1 2区 管理学
California Management Review Pub Date : 2024-09-30 DOI: 10.1177/00081256241273964
Henry Chesbrough
{"title":"Open Innovation: Accomplishments and Prospects for the Next 20 Years","authors":"Henry Chesbrough","doi":"10.1177/00081256241273964","DOIUrl":"https://doi.org/10.1177/00081256241273964","url":null,"abstract":"SummaryI have been invited to discuss the prospects for Open Innovation (OI) as part of this special issue of the California Management Review. To organize my discussion, I will examine three phases of the evolution of this concept: the antecedents of OI, some of the main findings from OI (including both successes and failures), and prospects for the future of OI.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"15 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2024-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142360516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Navigating Open Innovation at the European Space Agency: A Strategy for Public Organizations and Their Stakeholders 欧洲航天局的开放式创新导航：公共组织及其利益相关者的战略
IF 1 2区 管理学
California Management Review Pub Date : 2024-09-11 DOI: 10.1177/00081256241267026
Ntorina Antoni, Sharon Dolmans, Christina Giannopapa, Isabelle Reymen
{"title":"Navigating Open Innovation at the European Space Agency: A Strategy for Public Organizations and Their Stakeholders","authors":"Ntorina Antoni, Sharon Dolmans, Christina Giannopapa, Isabelle Reymen","doi":"10.1177/00081256241267026","DOIUrl":"https://doi.org/10.1177/00081256241267026","url":null,"abstract":"SummaryPublic organizations are embracing open innovation (OI) to better serve their societal mission. This study presents a “Strategy Perimeter Framework,” developed and validated at the European Space Agency, to integrate OI into their strategy development. The framework helps manage stakeholder engagement within the strategy perimeter, thereby fostering collaborative innovation. It enables the alignment of stakeholder engagement with a public organization’s adoption of OI, ensuring innovation aligns with societal objectives.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"383 1","pages":""},"PeriodicalIF":10.0,"publicationDate":"2024-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142171321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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