Netflix的成功经验

IF 7.3 2区管理学 Q1 BUSINESS

California Management Review Pub Date : 2025-09-08 DOI:10.1177/00081256251358910

Sayan Chatterjee

{"title":"Netflix的成功经验","authors":"Sayan Chatterjee","doi":"10.1177/00081256251358910","DOIUrl":null,"url":null,"abstract":"This article demonstrates how Netflix has dominated the streaming market by staying focused on the same profit logic from inception. One tactic that is unique to Netflix is being able to exploit factor market inefficiencies to source their inputs much more inexpensively than others. The principles described can be used by myriad businesses across many industries.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"31 1","pages":""},"PeriodicalIF":7.3000,"publicationDate":"2025-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Lessons from Netflix’s Success\",\"authors\":\"Sayan Chatterjee\",\"doi\":\"10.1177/00081256251358910\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This article demonstrates how Netflix has dominated the streaming market by staying focused on the same profit logic from inception. One tactic that is unique to Netflix is being able to exploit factor market inefficiencies to source their inputs much more inexpensively than others. The principles described can be used by myriad businesses across many industries.\",\"PeriodicalId\":9605,\"journal\":{\"name\":\"California Management Review\",\"volume\":\"31 1\",\"pages\":\"\"},\"PeriodicalIF\":7.3000,\"publicationDate\":\"2025-09-08\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"California Management Review\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1177/00081256251358910\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"California Management Review","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/00081256251358910","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}

引用次数: 0

摘要

本文展示了Netflix如何从一开始就专注于同样的盈利逻辑，从而主导了流媒体市场。Netflix的一个独特策略是能够利用市场效率低下的因素，以比其他公司低得多的成本获得他们的投入。所描述的原则可以被许多行业的无数企业所使用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Lessons from Netflix’s Success

This article demonstrates how Netflix has dominated the streaming market by staying focused on the same profit logic from inception. One tactic that is unique to Netflix is being able to exploit factor market inefficiencies to source their inputs much more inexpensively than others. The principles described can be used by myriad businesses across many industries.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

California Management Review Multiple-

CiteScore

18.40

自引率

3.00%

发文量

期刊介绍： California Management Review (CMR) serves as a vital link between academia and management practice, offering leading-edge research with practical applications. Edited at UC Berkeley’s Haas School of Business, CMR covers a wide range of management topics, including innovation, strategy, sustainable practices, and human resources. CMR ranks among the top management journals globally, distributing articles through outlets like Harvard Business School Publishing and SAGE Publishing. Focused on bridging academia and practice, CMR ensures that all articles are based on rigorous academic research while providing actionable insights for managers. In addition to regular issues, CMR publishes special issues and sections on relevant topics, often guest-edited by leading faculty. Recent special issues have covered dynamic capabilities, city innovation, big data, and intellectual property management.