Maximilian Schreieck, Jan Ondrus, Manuel Wiesche, Helmut Krcmar
{"title":"Platform Governance for Established Companies","authors":"Maximilian Schreieck, Jan Ondrus, Manuel Wiesche, Helmut Krcmar","doi":"10.1177/00081256251338251","DOIUrl":null,"url":null,"abstract":"Summary This article explores platform governance in established companies that face unique challenges when adopting platform strategies because of their complex organizational structures, diverse product ranges, legacy systems, and existing networks of partners. It analyzes four established companies’ governance strategies and proposes a multi-layered governance model that addresses the varying needs of internal business units, core partners, and third-party developers. This model highlights the importance of custom governance strategies tailored to specific ecosystem actors and their relationships. The findings contribute to a deeper understanding of platform governance in established companies and present practical recommendations for managers embarking on digital transformation.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"24 5 1","pages":""},"PeriodicalIF":6.3000,"publicationDate":"2025-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"California Management Review","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/00081256251338251","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Summary This article explores platform governance in established companies that face unique challenges when adopting platform strategies because of their complex organizational structures, diverse product ranges, legacy systems, and existing networks of partners. It analyzes four established companies’ governance strategies and proposes a multi-layered governance model that addresses the varying needs of internal business units, core partners, and third-party developers. This model highlights the importance of custom governance strategies tailored to specific ecosystem actors and their relationships. The findings contribute to a deeper understanding of platform governance in established companies and present practical recommendations for managers embarking on digital transformation.
期刊介绍:
California Management Review (CMR) serves as a vital link between academia and management practice, offering leading-edge research with practical applications. Edited at UC Berkeley’s Haas School of Business, CMR covers a wide range of management topics, including innovation, strategy, sustainable practices, and human resources. CMR ranks among the top management journals globally, distributing articles through outlets like Harvard Business School Publishing and SAGE Publishing. Focused on bridging academia and practice, CMR ensures that all articles are based on rigorous academic research while providing actionable insights for managers. In addition to regular issues, CMR publishes special issues and sections on relevant topics, often guest-edited by leading faculty. Recent special issues have covered dynamic capabilities, city innovation, big data, and intellectual property management.