Tua A. Björklund, Pia Hannukainen, Tuomas Manninen, Sampsa Hyysalo
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Extending Design in Organizations: A Meshwork of Organizing, Aligning, and Displaying Actions
Organizations increasingly seek benefits from design and design thinking beyond product and service creation. Building on a case study of OP Financial Group, this article showcases interconnected organizational actions to extend the utilization of design from offerings to operations and strategy. Organizing, aligning, and displaying actions work together to consolidate and embed design in organizations, offering a combinatory approach to navigating the integration-differentiation paradox. The results highlight the importance of multipronged efforts to extend the impact of design. Synergy among the three types of actions builds momentum and resilience in change efforts at different levels of design utilization.
期刊介绍:
California Management Review (CMR) serves as a vital link between academia and management practice, offering leading-edge research with practical applications. Edited at UC Berkeley’s Haas School of Business, CMR covers a wide range of management topics, including innovation, strategy, sustainable practices, and human resources. CMR ranks among the top management journals globally, distributing articles through outlets like Harvard Business School Publishing and SAGE Publishing. Focused on bridging academia and practice, CMR ensures that all articles are based on rigorous academic research while providing actionable insights for managers. In addition to regular issues, CMR publishes special issues and sections on relevant topics, often guest-edited by leading faculty. Recent special issues have covered dynamic capabilities, city innovation, big data, and intellectual property management.