Journal of the Academy of Marketing Science最新文献

Pet-owner synchrony: Operationalization, application, and implications 宠物所有者同步：操作化、应用程序和含义

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-10-15 DOI: 10.1007/s11747-026-01214-9

Sunhee Choi,Wesley Friske,Mayukh Dass

{"title":"Pet-owner synchrony: Operationalization, application, and implications","authors":"Sunhee Choi,Wesley Friske,Mayukh Dass","doi":"10.1007/s11747-026-01214-9","DOIUrl":"https://doi.org/10.1007/s11747-026-01214-9","url":null,"abstract":"Abstract Despite the pet industry’s significant economic and social importance, academic attention to this sector of the economy has been limited. Rather than focusing solely on the household demographics of pet ownership or the attitudinal components of the pet-owner relationship, we explore actual purchase decisions of pet owners. In this study, we examine pet-owner synchrony, a behavioral operationalization of pet-owner relationships that is grounded in attachment theory, anthropomorphism, and the extended self. Utilizing scanner data from 875,853 market baskets including 23 million transactions collected from a regional supermarket chain, we analyze cross-category co-occurrence patterns within shopping baskets. Our analysis reveals affinities, or parallels, in pet owners’ purchases of health and wellness products and hedonic products for both themselves and their pets, which we attribute to pet-owner synchrony. We identify two moderators that influence the strength of pet-owner synchrony: pet type (cat versus dog) and the presence of young children in the household. In addition, we evaluate how basket size, holidays, and price elasticities impact pet-owner synchrony. Our findings deliver useful insights into pet-owner relationships, have direct implications for retail and manufacturing managers, and yield recommendations for public policy.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"64 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149210848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The ripple effects of customer orientation: Personal, vicarious, and temporal pathways to frontline employee well-being 顾客导向的连锁反应：对一线员工幸福感的个人、替代和时间途径

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-10-15 DOI: 10.1007/s11747-026-01218-5

Siddeeq M. Shabazz,Gabriel Gazzoli,Jin Ho Jung,Todd Arnold,Alex Zablah,Woo Gon Kim,R. L. Fernando Garcia

引用次数: 0

Can green innovations enhance competitive advantage? 绿色创新能增强竞争优势吗？

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-10-10 DOI: 10.1007/s11747-026-01209-6

The Hoa Mai, Satheesh Seenivasan, David Sugianto Lie, Dinesh K. Gauri

引用次数: 0

Populism and sustainable marketing practices: Insights from consumer-packaged goods manufacturers’ new product launches 民粹主义与可持续营销实践：来自包装消费品制造商新产品发布的见解

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-10-08 DOI: 10.1007/s11747-026-01211-y

Martin Heinberg, Mustapha Belkhouja, Hyungseok David Yoon

{"title":"Populism and sustainable marketing practices: Insights from consumer-packaged goods manufacturers’ new product launches","authors":"Martin Heinberg, Mustapha Belkhouja, Hyungseok David Yoon","doi":"10.1007/s11747-026-01211-y","DOIUrl":"https://doi.org/10.1007/s11747-026-01211-y","url":null,"abstract":"While sustainable marketing practices have traditionally been grounded in stakeholder capitalism, the rise of anti-climate-action populism presents new challenges to firms’ sustainable strategies. Drawing on resource dependence theory, this study argues that anti-climate-action populism prompts firms to reduce sustainable marketing practices, specifically the use of environmentally friendly packaging in new product launches. However, we propose that subnational formal and informal institutions, such as economic freedom and cultural tightness, attenuate this effect. To test these hypotheses, we employ a quasi-natural experimental design, using the announcement of the United States’ exit from the Paris Agreement to analyze its impact on sustainable marketing practices, based on a global sample of product launches by consumer-packaged goods manufacturers. Our difference-in-differences analysis supports these hypotheses. This study advances the understanding of the dynamic relationship between populism and subnational institutions, highlighting how different institutional pillars shape firms’ sustainable marketing strategies.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"39 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149130293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Symbolic promotions: Conceptualization and empirical investigation 符号化晋升：概念与实证研究

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-10-02 DOI: 10.1007/s11747-026-01202-z

Chloé Vanasse,François Carrillat,Renaud Legoux,Valentyna Melnyk

{"title":"Symbolic promotions: Conceptualization and empirical investigation","authors":"Chloé Vanasse,François Carrillat,Renaud Legoux,Valentyna Melnyk","doi":"10.1007/s11747-026-01202-z","DOIUrl":"https://doi.org/10.1007/s11747-026-01202-z","url":null,"abstract":"Abstract Symbolic promotions are an increasingly prevalent marketing practice globally, yet little is known about how or when they influence consumer behavior. We conceptualize symbolic promotions as a distinct type of sales promotion that creates value by reinforcing consumers' social identity through shared group membership rather than by providing economic incentives, such as reward-based promotions, or supporting distant others, such as cause-related marketing promotions (CMPs). We investigate the effectiveness of symbolic promotions and their underlying mechanisms using a multimethod approach. A nine-year longitudinal field study of daily sales for 22,084 books demonstrates that an existing symbolic promotion (\"On August 12, I buy a Quebec book!\") generates a substantial increase in sales, with stronger effects for lesser-known brands than for well-known brands. A follow-up experiment uncovers the unique mechanisms underlying these effects, showing that symbolic promotions stimulate curiosity and community rootedness, which in turn enhance multiple types of behavioral intentions, i.e., the likelihood of participating in the promotion, sharing it on social media, and future brand consideration. Together, these findings position symbolic promotions as a distinct, complementary addition to firms’ promotional portfolios, and demonstrate how firms can leverage shared identities to create value beyond traditional monetary incentives, with implications for various stakeholders.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"8 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149093350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Multi-stakeholder market shaping for sustainability: effort types and enactment pathways in B2B markets 可持续发展的多方利益相关者市场塑造：B2B市场的努力类型和制定路径

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-09-28 DOI: 10.1007/s11747-026-01207-8

Kaisa Koskela-Huotari,Suvi Nenonen,Chelsey Jo Huisman,Hans Kjellberg

{"title":"Multi-stakeholder market shaping for sustainability: effort types and enactment pathways in B2B markets","authors":"Kaisa Koskela-Huotari,Suvi Nenonen,Chelsey Jo Huisman,Hans Kjellberg","doi":"10.1007/s11747-026-01207-8","DOIUrl":"https://doi.org/10.1007/s11747-026-01207-8","url":null,"abstract":"Abstract Marketing scholarship has primarily focused on influencing consumer behavior towards sustainability, yet many sustainability challenges require market-level changes across multiple stakeholders. Addressing this gap, we examine how heterogeneous stakeholders collectively shape markets for sustainability. We conduct a multi-case study of B2B markets whose impact on climate change and biodiversity is actively contested. Drawing on institutional field theory, we conceptualize market shaping for sustainability as linked to issue fields where diverse stakeholders engage to influence market trajectories. Our abductive analysis identifies four types of multi-stakeholder market-shaping efforts pursuing markedly different—at times opposing—market-level outcomes: status quo maintenance, targeted reform, infrastructure reform, and market contraction. To explain this variation, we delineate four pathways through which stakeholders enact sustainability-related issues—two for challengers and two for incumbents. By linking these pathways to intended market-level outcomes, we advance theory on market-based sustainability interventions and offer actionable insights for navigating multi-stakeholder market-shaping processes.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"25 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149093352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Through thick and thin? When sustainable packaging design increases consumer waste generation 同甘共苦？当可持续包装设计增加了消费废物的产生

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-09-23 DOI: 10.1007/s11747-026-01208-7

Lyndsay Loomer, Sarah C. Whitley

引用次数: 0

Pathways to premium: How habits and benefits shape conversion and retention in freemium subscription models 付费之路：习惯和利益如何影响免费订阅模式的转化率和留存率

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-09-21 DOI: 10.1007/s11747-026-01205-w

Daniel Kreimer,Lukas Stoppacher,Walter Hauser,Thomas Foscht,Andreas B. Eisingerich

{"title":"Pathways to premium: How habits and benefits shape conversion and retention in freemium subscription models","authors":"Daniel Kreimer,Lukas Stoppacher,Walter Hauser,Thomas Foscht,Andreas B. Eisingerich","doi":"10.1007/s11747-026-01205-w","DOIUrl":"https://doi.org/10.1007/s11747-026-01205-w","url":null,"abstract":"Abstract Numerous digital services rely on freemium models, yet the mechanisms that move users from free usage to premium subscriptions remain poorly understood. This research examines how expected benefits of premium access, experienced benefits during trials, and habit development in free and premium contexts jointly shape conversion and retention. Across four empirical field studies in a freemium subscription setting, we show that habits in the free version are double‑edged: they can increase conversion by reinforcing expected benefits of the premium version, yet also anchor users in continued free usage through inertia. Habits formed while using the premium version, together with experienced premium benefits, generally support paid conversion and long‑term retention. In discounted trial settings, we further identify an inverse‑U‑shaped relationship between premium‑side habits and retention, with very strong habits associated with lower retention than moderate levels. These insights inform the design of effective freemium and trial strategies.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"336 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"149124444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

From liability to asset: How campaign context determines whether body weight helps or hurts online fundraisers 从负债到资产：活动环境如何决定体重是帮助还是伤害在线筹款人

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-09-21 DOI: 10.1007/s11747-026-01204-x

Annette P. Tower,Tongxi Wang,Yufei Zhang,Abhi Bhattacharya,David Mathis,Clay M. Voorhees

引用次数: 0

Minds in motion: The effect of perceived social mobility on distant brand extension 运动中的心理：感知社会流动性对品牌延伸的影响

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-09-19 DOI: 10.1007/s11747-026-01203-y

Hanyu Chen,Jihao Hu,Yujie Zhao

引用次数: 0