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Cooperation: An enduring theory of relationship marketing 合作：一个经久不衰的关系营销理论
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2026-04-28 DOI: 10.1007/s11747-026-01158-0
Conor M. Henderson, Lena Steinhoff, Robert W. Palmatier
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引用次数: 0
When does past sales performance predict turnover in contemporary inside and outside sales forces? 什么时候过去的销售业绩可以预测当前内部和外部销售人员的营业额？
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2026-04-25 DOI: 10.1007/s11747-025-01138-w
Youngtak M. Kim, Andrew T. Crecelius, Andrea L. Dixon, Son K. Lam
{"title":"When does past sales performance predict turnover in contemporary inside and outside sales forces?","authors":"Youngtak M. Kim, Andrew T. Crecelius, Andrea L. Dixon, Son K. Lam","doi":"10.1007/s11747-025-01138-w","DOIUrl":"https://doi.org/10.1007/s11747-025-01138-w","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"127 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147743922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Free and paid word-of-mouth from physical to digital, AI and beyond 从实体到数字、人工智能等领域的免费和付费口碑营销
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2026-04-25 DOI: 10.1007/s11747-026-01151-7
Koen Pauwels, Zeynep Aksehirli
{"title":"Free and paid word-of-mouth from physical to digital, AI and beyond","authors":"Koen Pauwels, Zeynep Aksehirli","doi":"10.1007/s11747-026-01151-7","DOIUrl":"https://doi.org/10.1007/s11747-026-01151-7","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"149 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147743925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Inside the call: How customer service agent warmth and competence shape customer reactions 电话内部：客服座席的热情和能力如何塑造客户的反应
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2026-04-20 DOI: 10.1007/s11747-026-01144-6
Michael C. Peasley, Carlos Bauer, Bryan Hochstein, Daniel G. Bachrach, Ashutosh Patil
{"title":"Inside the call: How customer service agent warmth and competence shape customer reactions","authors":"Michael C. Peasley, Carlos Bauer, Bryan Hochstein, Daniel G. Bachrach, Ashutosh Patil","doi":"10.1007/s11747-026-01144-6","DOIUrl":"https://doi.org/10.1007/s11747-026-01144-6","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"60 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147733591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Possessions and the extended and incorporated self 财产和延伸和整合的自我
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2026-04-20 DOI: 10.1007/s11747-026-01142-8
Vitor Lima, Russell Belk
{"title":"Possessions and the extended and incorporated self","authors":"Vitor Lima, Russell Belk","doi":"10.1007/s11747-026-01142-8","DOIUrl":"https://doi.org/10.1007/s11747-026-01142-8","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"1 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147733592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Signaling sequel success: How franchise characteristics shape the influence of brand consistency on movie sequel performance 续集成功的信号：系列特征如何塑造品牌一致性对电影续集表现的影响
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2026-04-15 DOI: 10.1007/s11747-026-01148-2
Brandon Zachary Holle, Ahmet Halil Kirca, Jamal Shamsie, Daniel Chaffin
{"title":"Signaling sequel success: How franchise characteristics shape the influence of brand consistency on movie sequel performance","authors":"Brandon Zachary Holle, Ahmet Halil Kirca, Jamal Shamsie, Daniel Chaffin","doi":"10.1007/s11747-026-01148-2","DOIUrl":"https://doi.org/10.1007/s11747-026-01148-2","url":null,"abstract":"Sequels abound in the entertainment industry. New sequels to movies, video games, and books are launched on a regular basis as a means to build on existing franchise brands and generate revenues for entertainment firms. This study leverages signaling theory to explain how the influence of brand consistency as a signal for movie sequels is contingent upon franchise characteristics, including franchise length, age, and origin. Using a sample of 466 movie sequels, this research empirically shows how brand consistency-box office revenue relationship depends on franchise characteristics. This research contributes to the entertainment marketing literature and provides important managerially relevant insights by highlighting how and when brand consistency improves sequel success.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"15 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147708623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Converting preference to actual commitment: The role of option presentation order 将偏好转换为实际承诺：期权呈现顺序的作用
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2026-04-15 DOI: 10.1007/s11747-026-01150-8
Elina Yewon Hur, Kaitlin Woolley, Yanping Tu
{"title":"Converting preference to actual commitment: The role of option presentation order","authors":"Elina Yewon Hur, Kaitlin Woolley, Yanping Tu","doi":"10.1007/s11747-026-01150-8","DOIUrl":"https://doi.org/10.1007/s11747-026-01150-8","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"65 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147708627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How should content creators narrate their content? The impact of emotionality flips on audience engagement 内容创作者应该如何叙述他们的内容？情绪对观众参与度的影响是颠倒的
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2026-04-15 DOI: 10.1007/s11747-026-01147-3
Hesam Ghasemi, Vivek Astvansh, Amir Sepehri
{"title":"How should content creators narrate their content? The impact of emotionality flips on audience engagement","authors":"Hesam Ghasemi, Vivek Astvansh, Amir Sepehri","doi":"10.1007/s11747-026-01147-3","DOIUrl":"https://doi.org/10.1007/s11747-026-01147-3","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"23 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147708621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Thumbnail power: Visual cues and video popularity on UGV platforms 缩略图的力量：视觉线索和视频在UGV平台上的知名度
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2026-04-15 DOI: 10.1007/s11747-026-01152-6
Jiaming Fang, Qiqi Zheng, Miyan Liao, Lintong Han, Lu Liu
{"title":"Thumbnail power: Visual cues and video popularity on UGV platforms","authors":"Jiaming Fang, Qiqi Zheng, Miyan Liao, Lintong Han, Lu Liu","doi":"10.1007/s11747-026-01152-6","DOIUrl":"https://doi.org/10.1007/s11747-026-01152-6","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"125 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147708620","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The size of the same-week promotion bump—Drivers and their implications 同周促销活动的规模——驱动因素及其影响
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2026-03-30 DOI: 10.1007/s11747-025-01135-z
Anthony Koschmann, Scott A. Neslin, Shuba Srinivasan, Paul Wolfson
{"title":"The size of the same-week promotion bump—Drivers and their implications","authors":"Anthony Koschmann, Scott A. Neslin, Shuba Srinivasan, Paul Wolfson","doi":"10.1007/s11747-025-01135-z","DOIUrl":"https://doi.org/10.1007/s11747-025-01135-z","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"19 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147536273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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