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Journal of the Academy of Marketing Science最新文献

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Making new enemies: How suppliers’ digital disintermediation strategy shifts consumers’ use of incumbent offerings 制造新的敌人:供应商的数字去中介策略如何改变消费者对现有产品的使用
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-08-21 DOI: 10.1007/s11747-023-00963-1
Nico Schauerte, Ricarda Schauerte, Maren Becker, T. Hennig-Thurau
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引用次数: 0
Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success 利用B2B现场服务技术人员作为“第二销售力量”:服务情况如何影响销售活动和成功
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-08-19 DOI: 10.1007/s11747-023-00964-0
Manuel Berkmann, Maik Eisenbeiss, W. Reinartz, Nico Schauerte
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引用次数: 0
Product recall effectiveness and consumers’ participation in corrective actions 产品召回的有效性和消费者参与纠正措施
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-08-19 DOI: 10.1007/s11747-023-00967-x
Sascha Raithel, Stefan J. Hock, Alexander Mafael
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引用次数: 0
Stick to my guns: he impact of crowding on consumers’ responsiveness to sale promotions 坚持我的观点：拥挤对消费者对促销反应的影响
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-08-09 DOI: 10.1007/s11747-023-00966-y
Linying Fan, Zhongqiang Huang, X. Chu, Yuwei Jiang
{"title":"Stick to my guns: he impact of crowding on consumers’ responsiveness to sale promotions","authors":"Linying Fan, Zhongqiang Huang, X. Chu, Yuwei Jiang","doi":"10.1007/s11747-023-00966-y","DOIUrl":"https://doi.org/10.1007/s11747-023-00966-y","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":null,"pages":null},"PeriodicalIF":18.2,"publicationDate":"2023-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43799194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer behavior across competitive loyalty programs 竞争忠诚度计划中的客户行为
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-08-08 DOI: 10.1007/s11747-023-00965-z
F. Khodakarami, J. Andrew Petersen, R. Venkatesan
{"title":"Customer behavior across competitive loyalty programs","authors":"F. Khodakarami, J. Andrew Petersen, R. Venkatesan","doi":"10.1007/s11747-023-00965-z","DOIUrl":"https://doi.org/10.1007/s11747-023-00965-z","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":null,"pages":null},"PeriodicalIF":18.2,"publicationDate":"2023-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49603272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Dynamic and global drivers of salesperson effectiveness 销售人员效率的动态和全球驱动因素
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-08-07 DOI: 10.1007/s11747-023-00954-2
D. P. Claro, Carla Ramos, Robert W. Palmatier
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引用次数: 1
Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing 直接邮寄给潜在客户和电子邮件给现有客户?多渠道营销建模和现场测试
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-08-05 DOI: 10.1007/s11747-023-00962-2
Albert Valenti, Shuba Srinivasan, G. Yildirim, K. Pauwels
{"title":"Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing","authors":"Albert Valenti, Shuba Srinivasan, G. Yildirim, K. Pauwels","doi":"10.1007/s11747-023-00962-2","DOIUrl":"https://doi.org/10.1007/s11747-023-00962-2","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":null,"pages":null},"PeriodicalIF":18.2,"publicationDate":"2023-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43336616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances 复仇者联盟，集合！多品牌联盟溢出效应的网络偶然性分析
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-07-24 DOI: 10.1007/s11747-023-00957-z
J. Klostermann, Tobias K. Hinze, F. Völckner, Ann-Kristin Kupfer, Rouven Schwerdtfeger
{"title":"Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances","authors":"J. Klostermann, Tobias K. Hinze, F. Völckner, Ann-Kristin Kupfer, Rouven Schwerdtfeger","doi":"10.1007/s11747-023-00957-z","DOIUrl":"https://doi.org/10.1007/s11747-023-00957-z","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":null,"pages":null},"PeriodicalIF":18.2,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49162035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on sales and ethics: Mapping the past and charting the future 销售与道德研究:回顾过去，展望未来
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-07-20 DOI: 10.1007/s11747-023-00961-3
Nathaniel N. Hartmann, H. Wieland, Brandon M. Gustafson, Johannes Habel
{"title":"Research on sales and ethics: Mapping the past and charting the future","authors":"Nathaniel N. Hartmann, H. Wieland, Brandon M. Gustafson, Johannes Habel","doi":"10.1007/s11747-023-00961-3","DOIUrl":"https://doi.org/10.1007/s11747-023-00961-3","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":null,"pages":null},"PeriodicalIF":18.2,"publicationDate":"2023-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42244366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The effect of customer asset strategies on acquisition performance in business-to-government markets 企业对政府市场中客户资产策略对收购绩效的影响
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-07-17 DOI: 10.1007/s11747-023-00955-1
Shuai Yan, Ju-Yeon Lee, Brett W. Josephson
{"title":"The effect of customer asset strategies on acquisition performance in business-to-government markets","authors":"Shuai Yan, Ju-Yeon Lee, Brett W. Josephson","doi":"10.1007/s11747-023-00955-1","DOIUrl":"https://doi.org/10.1007/s11747-023-00955-1","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":null,"pages":null},"PeriodicalIF":18.2,"publicationDate":"2023-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42641557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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