Journal of the Academy of Marketing Science最新文献_第2页

Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms. 忙还是穷：时间或金钱的稀缺性线索如何对服务公司的购买决策产生不同影响。

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2023-02-15 DOI: 10.1007/s11747-022-00922-2

Malika Malika, Durairaj Maheswaran

引用次数: 0

How attributions of coproduction motives shape customer relationships over time. 共同生产动机的归因如何随着时间的推移影响客户关系。

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2023-01-14 DOI: 10.1007/s11747-022-00910-6

Pascal Güntürkün, Till Haumann, Laura Marie Edinger-Schons, Jan Wieseke

{"title":"How attributions of coproduction motives shape customer relationships over time.","authors":"Pascal Güntürkün, Till Haumann, Laura Marie Edinger-Schons, Jan Wieseke","doi":"10.1007/s11747-022-00910-6","DOIUrl":"10.1007/s11747-022-00910-6","url":null,"abstract":"Despite the proliferation of coproduction concepts in various B2C contexts, knowledge on how coproduction shapes customer relationships is still surprisingly limited, as prior studies find mixed results and are bound to a short-term perspective. The present study addresses these limitations by providing first insights into the underlying psychological processes that explain differences in the short- and long-term relationship consequences of positive and negative coproduction perceptions. Drawing from the multiple inference model, this research shows how customers' ambivalent attributions of a firm's coproduction motives (i.e., firm-serving and customer-serving) affect customer satisfaction, willingness to pay, and spending behavior over time. The results of a latent growth analysis based on a longitudinal field study (n1 = 12,662; six waves) show that coproduction can harm customer relationships in the long-run, as the detrimental effects of firm-serving motive attributions are temporally more persistent than the favorable but ephemeral effects of customer-serving motive attributions. An additional experiment (n2 = 931) and field study (n3 = 360) confirm the generalizability of the key findings and provide new managerial insights into how firm-specific characteristics of a coproduction concept (i.e., coproduction intensity, design freedom, monetary savings) influence customer attributions different coproduction motives and thereby shape customer relationships over time.Supplementary information: The online version contains supplementary material available at 10.1007/s11747-022-00910-6.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":" ","pages":"1-29"},"PeriodicalIF":18.2,"publicationDate":"2023-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9839446/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"10585896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations. 数字营销中的非面部表情符号:效果、偶然性和战略建议。

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2023-01-01 DOI: 10.1007/s11747-022-00917-z

Davide Christian Orazi, Bhoomija Ranjan, Yimin Cheng

{"title":"Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations.","authors":"Davide Christian Orazi, Bhoomija Ranjan, Yimin Cheng","doi":"10.1007/s11747-022-00917-z","DOIUrl":"https://doi.org/10.1007/s11747-022-00917-z","url":null,"abstract":"Non-face (NF) emojis are increasingly used to complement or substitute words in digital marketing messages, yet the effects, mechanisms, and contingencies of this communication strategy remain underexplored. In a large-scale longitudinal study of Airbnb listings, we show that NF emojis (vs. simple text) lead to an increase in eWOM volume, an effect we replicate experimentally. This effect is qualified by important boundary conditions whose underlying mechanisms are investigated in two additional experimental studies. At the message level, using multiple substitutive (vs. complementary) NF emojis reduces message evaluations and eWOM volume due to reduced processing fluency. At the source level, seller quality further moderates the interaction between emoji function and emoji number: for premium sellers, using multiple NF emojis reduces message evaluations and eWOM volume irrespective of their function due to reduced perceptions of competence. We distill these findings into detailed managerial guidelines for using NF emojis in digital marketing.Supplementary information: The online version contains supplementary material available at 10.1007/s11747-022-00917-z.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"51 3","pages":"570-597"},"PeriodicalIF":18.2,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9852812/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9279974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Moving the stakeholder journey forward. 推动涉众的旅程。

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2023-01-01 DOI: 10.1007/s11747-022-00878-3

Linda D Hollebeek, V Kumar, Rajendra K Srivastava, Moira K Clark

{"title":"Moving the stakeholder journey forward.","authors":"Linda D Hollebeek, V Kumar, Rajendra K Srivastava, Moira K Clark","doi":"10.1007/s11747-022-00878-3","DOIUrl":"https://doi.org/10.1007/s11747-022-00878-3","url":null,"abstract":"Though the customer journey (CJ) is gaining traction, its limited customer focus overlooks the dynamics characterizing other stakeholders' (e.g., employees'/suppliers') journeys, thus calling for an extension to the stakeholder journey (SJ). Addressing this gap, we advance the SJ, which covers any stakeholder's journey with the firm. We argue that firms' consideration of the SJ, defined as a stakeholder's trajectory of role-related touchpoints and activities, enacted through stakeholder engagement, that collectively shape the stakeholder experience with the firm, enhances their stakeholder relationship management and performance outcomes. We also view the SJ in a network of intersecting journeys that are characterized by interdependence theory's structural tenets of stakeholder control, covariation of interest, mutuality of dependence, information availability, and temporal journey structure, which we view to impact stakeholders' journey-based engagement and experience, as formalized in a set of Propositions. We conclude with theoretical (e.g., further research) and practical (e.g., SJ design/management) implications.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"51 1","pages":"23-49"},"PeriodicalIF":18.2,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9211785/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"10477305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying. COVID-19的扩展健康信念模型:理解基于媒体的导致社交距离和恐慌性购买的过程。

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2023-01-01 DOI: 10.1007/s11747-022-00865-8

Marie Louise Radanielina Hita, Yany Grégoire, Bruno Lussier, Simon Boissonneault, Christian Vandenberghe, Sylvain Sénécal

{"title":"An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying.","authors":"Marie Louise Radanielina Hita, Yany Grégoire, Bruno Lussier, Simon Boissonneault, Christian Vandenberghe, Sylvain Sénécal","doi":"10.1007/s11747-022-00865-8","DOIUrl":"https://doi.org/10.1007/s11747-022-00865-8","url":null,"abstract":"Building on the health belief model (HBM), this research tests, over six months, how the exposure to COVID-related information in the media affects fear, which in turn conditions beliefs about the severity of the virus, susceptibility of getting the virus, and benefits of safety measures. These health beliefs ultimately lead to social distancing and panic buying. As a first contribution, we find that fear is not directly triggered by the objective severity of a crisis, but rather formed over time by the way individuals are exposed to media. Second, we show that fear affects behaviors through the components of the HBM which relate to the risks/benefits of a situation. Last, we find that critical thinking about media content amplifies the \"adaptive\" responses of our model (e.g., health beliefs, social distancing) and reduces its \"maladaptive\" responses (e.g., panic buying). Interestingly, we note that the beneficial effect of critical thinking about media content disappears as the level of fear increases over time. The implications of these findings for policymakers, media companies, and theory are further discussed.Supplementary information: The online version contains supplementary material available at 10.1007/s11747-022-00865-8.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"51 1","pages":"132-152"},"PeriodicalIF":18.2,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9109429/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"10827321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12

The effect of disease anthropomorphism on compliance with health recommendations. 疾病拟人化对健康建议依从性的影响。

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2023-01-01 DOI: 10.1007/s11747-022-00891-6

Lili Wang, Maferima Touré-Tillery, Ann L McGill

{"title":"The effect of disease anthropomorphism on compliance with health recommendations.","authors":"Lili Wang, Maferima Touré-Tillery, Ann L McGill","doi":"10.1007/s11747-022-00891-6","DOIUrl":"https://doi.org/10.1007/s11747-022-00891-6","url":null,"abstract":"The present article examines how disease anthropomorphism affects compliance with recommendations for preventing the disease. We find that consumers are more likely to comply with health recommendations when the disease is described in anthropomorphic (vs. non-anthropomorphic) terms because anthropomorphism increases psychological closeness to the disease, which increases perceived vulnerability. We demonstrate the effect of disease anthropomorphism on health compliance in seven studies with several diseases (COVID-19, breast cancer), manipulations of anthropomorphism (first person and third person; with and without an image), and participant populations (the US and China). We test the proposed pathway through psychological closeness and perceived vulnerability with sequential mediation analyses and moderation-of-process approaches, and we rule out alternative accounts based on known consequences of anthropomorphism and antecedents of health compliance. This research contributes to the theory and practice of health communication and to the growing literature on how the anthropomorphism of negative entities affects consumers' judgments and behaviors.Supplementary information: The online version contains supplementary material available at 10.1007/s11747-022-00891-6.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"51 2","pages":"266-285"},"PeriodicalIF":18.2,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9281194/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"10853799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years. 品牌个性对以顾客为基础的品牌资产的影响是如何随时间变化的?来自18年面板数据集的纵向证据。

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2023-01-01 DOI: 10.1007/s11747-022-00895-2

Jonathan Luffarelli, Sebastiano A Delre, Polina Landgraf

{"title":"How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years.","authors":"Jonathan Luffarelli, Sebastiano A Delre, Polina Landgraf","doi":"10.1007/s11747-022-00895-2","DOIUrl":"https://doi.org/10.1007/s11747-022-00895-2","url":null,"abstract":"Using a panel data set (n = 49,626), this research tests opposing hypotheses about the influence of brand personality dimensions (BPDs) on customer-based brand equity (CBBE) and the evolution of this influence over an 18-year period. The results show that, on average, the BPDs of excitement, competence, and sincerity have more positive effects on CBBE than sophistication and ruggedness. Furthermore, the effects of sincerity, sophistication, and ruggedness on CBBE have declined over time while the effects of excitement and competence have grown more positive: A 1% change in excitement is associated with a .45% change in CBBE in 2001 and a .71% change in 2018 (a 58% increase), while a 1% change in competence is associated with a .42% change in CBBE in 2001 and a .60% change in 2018 (a 43% increase). How these effects vary between countries, industry sectors, and brand types is also explored.Supplementary information: The online version contains supplementary material available at 10.1007/s11747-022-00895-2.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"51 3","pages":"598-616"},"PeriodicalIF":18.2,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9375090/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9277752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising. 特许经营结构的变化和股东价值：来自商店回购和重组的证据。

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2023-01-01 Epub Date: 2023-01-14 DOI: 10.1007/s11747-022-00921-3

Anna Sadovnikova, Manish Kacker, Saurabh Mishra

{"title":"Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising.","authors":"Anna Sadovnikova, Manish Kacker, Saurabh Mishra","doi":"10.1007/s11747-022-00921-3","DOIUrl":"10.1007/s11747-022-00921-3","url":null,"abstract":"Drawing on agency theory and transaction cost analysis, this study investigates the impact of refranchising and buybacks of downstream retail units by franchising firms on shareholder value (i.e., stock returns). It further evaluates the contingency role of firm and industry factors in shaping this impact. An event study analysis over the years 2001-2020 confirms that both refranchising and buybacks positively affect stock returns. However, notable impact differences emerge between the two types of strategic decisions. For refranchising, firms with lower royalty rates, smaller returns-on-assets (ROA), and higher trade credit provided generate higher stock returns. Whereas, for buybacks, firms with higher royalty rates derive more value in stock markets. Analysis further shows that investors judge refranchising (buybacks) less (more) favorably in munificent industries, but industry dynamism has no effect on the stock returns generated from these moves. Together, the study offers important implications for franchising theory and retail practice in marketing.Supplementary information: The online version contains supplementary material available at 10.1007/s11747-022-00921-3.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"51 5","pages":"1098-1117"},"PeriodicalIF":18.2,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10435657/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"10089505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

A taxonomy of marketing organizations. 营销组织的分类。

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2023-01-01 DOI: 10.1007/s11747-022-00911-5

Leigh McAlister, Frank Germann, Natalie Chisam, Pete Hayes, Adriana Lynch, Bill Stewart

{"title":"A taxonomy of marketing organizations.","authors":"Leigh McAlister, Frank Germann, Natalie Chisam, Pete Hayes, Adriana Lynch, Bill Stewart","doi":"10.1007/s11747-022-00911-5","DOIUrl":"https://doi.org/10.1007/s11747-022-00911-5","url":null,"abstract":"A basic step in scientific inquiry entails ordering, classifying, or grouping the phenomena under investigation-that is, developing a taxonomy. Yet no method-transparent taxonomy of marketing organization types has been established, creating significant confusion among both managers and theoreticians. Many marketers, inspired by educators, assume that marketing organizations control all marketing-related decisions, yet skeptics counter with assertions that instead, marketing organizations simply put a positive spin on the meaningful value created by others in the company. The method-transparent taxonomic study presented in this article addresses this debate and reveals three marketing organization types: Growth Champions, which reflect a textbook view, representing about 17% of the sample firms; Service Providers, consistent with the skeptics' view, equivalent to about 43% of the sample firms; and Marcom Leaders, a third marketing organization type in which marketers are primarily responsible for brands and communications, representing about 40% of the sample firms. Establishing these different marketing organization types can help address conflicting views about marketing organizations. The conceptual typology underlying the empirical taxonomy also clarifies why the different marketing organization types exist and suggests hypotheses, specific to each marketing organization type, that might address previously unresolved research questions.Supplementary information: The online version contains supplementary material available at 10.1007/s11747-022-00911-5.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"51 3","pages":"617-635"},"PeriodicalIF":18.2,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9755790/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"9278798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

From tablet to table: How augmented reality influences food desirability. 从平板电脑到餐桌:增强现实如何影响食物的吸引力。

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2023-01-01 DOI: 10.1007/s11747-022-00919-x

William Fritz, Rhonda Hadi, Andrew Stephen

引用次数: 5