Journal of the Academy of Marketing Science最新文献_第2页

Quest for insights: Leveraging data from the video game ecosystem in marketing

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2025-02-04 DOI: 10.1007/s11747-024-01074-1

Roman Welden, Michael Haenlein, Kelly Hewett, Keith Marion Smith, John Hulland

{"title":"Quest for insights: Leveraging data from the video game ecosystem in marketing","authors":"Roman Welden, Michael Haenlein, Kelly Hewett, Keith Marion Smith, John Hulland","doi":"10.1007/s11747-024-01074-1","DOIUrl":"https://doi.org/10.1007/s11747-024-01074-1","url":null,"abstract":"Over the past decade, video games have dramatically risen in popularity, and marketers have started recognizing the research opportunities video games provide. However, much of the current research in the gaming space focuses on the video game experiences of individual consumers, whereas other participants in the video game ecosystem are often ignored. In addition, research frequently uses traditional data collection and analysis techniques that do not adequately account for the unique features of the data generated within this ecosystem. In this article, using a framework based on service-dominant logic and the customer journey, we identify six distinct pillars embedded in the video game ecosystem and describe the types of data generated through interactions among them. We then present three challenges with data gathering and analysis that arise from the co-creation of value within the video game ecosystem. Finally, we outline adaptations marketers can make to address these challenges and present future research directions to help access and analyze data generated throughout the video game ecosystem.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"7 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2025-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143083663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

When previous relationships limit the new: The interplay between product anthropomorphism and used products

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2025-02-01 DOI: 10.1007/s11747-025-01086-5

Hyokjin Kwak, Marina Puzakova, Ann L. McGill, Junhee Kim

{"title":"When previous relationships limit the new: The interplay between product anthropomorphism and used products","authors":"Hyokjin Kwak, Marina Puzakova, Ann L. McGill, Junhee Kim","doi":"10.1007/s11747-025-01086-5","DOIUrl":"https://doi.org/10.1007/s11747-025-01086-5","url":null,"abstract":"This research contributes novel insights into consumer-brand relationships and pricing literature by establishing the negative impact of product anthropomorphism on buyers’ purchase intentions and purchase prices for used products. Drawing on prior research on relationship-dissolution stigma (a pervasive stereotype toward people with dissolved relationships), we show that buyers apply stigma attributions to anthropomorphized used products. This stigma attribution, in turn, decreases consumers’ purchase intentions compared to their nonanthropomorphized counterparts. We establish this negative effect through the use of AI deep learning neural networks that classify products as anthropomorphized or not and five experiments. We further uncover several important boundary conditions. First, we show that the negative effect is mitigated when a seller describes a high level of attachment toward a used product. Second, our research establishes that the negative effect of product anthropomorphism reverses when consumers learn of external reasons for selling a used product. Finally, we provide significant managerial implications by demonstrating that a used product labeling strategy as certified pre-owned (vs. merely used) attenuates the negative effect of product anthropomorphism on the valuation of used products.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"24 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143072359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Expectancy-disconfirmation and consumer satisfaction: A meta-analysis

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2025-01-30 DOI: 10.1007/s11747-024-01078-x

Tom Schiebler, Nick Lee, Felix C. Brodbeck

{"title":"Expectancy-disconfirmation and consumer satisfaction: A meta-analysis","authors":"Tom Schiebler, Nick Lee, Felix C. Brodbeck","doi":"10.1007/s11747-024-01078-x","DOIUrl":"https://doi.org/10.1007/s11747-024-01078-x","url":null,"abstract":"Expectancy-disconfirmation has been the dominant paradigm to explain the formation of consumer satisfaction for over 40 years. Within this paradigm, it is possible for expectations to have opposing effects on consumer satisfaction depending on the underlying psychological processes presupposed. In general, assimilation processes predict positive effects, while contrast processes predict negative effects. A comprehensive assessment of the empirical evidence for these positions is missing. Hence, we provide a meta-analysis of expectancy-disconfirmation research, using 150 records (N = 58,597), to test the direct effects of perceived performance and performance expectations on consumer satisfaction, while also including disconfirmation as a mediator in each path (using meta-analytical path analysis). We found evidence for an overall positive relationship between expectations and consumer satisfaction (r = .29 [0.24, 0.34]) and no evidence supporting contrast effects. Moderator analyses revealed that the positive correlation between performance expectations and consumer satisfaction was significantly stronger for predictive (vs. normative) expectations, for services (vs. goods), and for cross-sectional (vs. longitudinal and experimental) studies. Furthermore, we found an unexpected downward publication bias, which suggests that the true correlation between disconfirmation and consumer satisfaction is higher than the (already high) estimate we found. We discuss how future research can empirically scrutinize popular practitioner views and promote the development of causal explanations, account for non-linear effects, and elucidate the anomalous publication bias found here. ","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"16 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2025-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143056521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Influencer marketing unlocked: Understanding the value chains driving the creator economy

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2025-01-24 DOI: 10.1007/s11747-024-01073-2

Barak Libai, Ana Babić Rosario, Maximilian Beichert, Bas Donkers, Michael Haenlein, Reto Hofstetter, P. K. Kannan, Ralf van der Lans, Andreas Lanz, H. Alice Li, Dina Mayzlin, Eitan Muller, Daniel Shapira, Jeremy Yang, Lingling Zhang

{"title":"Influencer marketing unlocked: Understanding the value chains driving the creator economy","authors":"Barak Libai, Ana Babić Rosario, Maximilian Beichert, Bas Donkers, Michael Haenlein, Reto Hofstetter, P. K. Kannan, Ralf van der Lans, Andreas Lanz, H. Alice Li, Dina Mayzlin, Eitan Muller, Daniel Shapira, Jeremy Yang, Lingling Zhang","doi":"10.1007/s11747-024-01073-2","DOIUrl":"https://doi.org/10.1007/s11747-024-01073-2","url":null,"abstract":"As influencer marketing evolves into a dominant force in the marketing landscape, it necessitates a deeper theoretical exploration to understand its strategic implementations and impacts. This article examines the dynamics of influencer marketing within the growing creator economy, emphasizing the interactions among firms, influencers, followers, and digital platforms. We introduce a novel, equity-driven framework that analyzes how influencers contribute to customer equity, how influencers manage and leverage the value from their followers, and how platforms maximize the value from their users. We detail the complex relationships and value exchanges within the influencer marketing ecosystem, highlighting the challenges of measuring the return on investment and influencers’ strategic use of content to maintain authenticity and influence. By synthesizing diverse academic literature and current industry practices, this manuscript provides a comprehensive overview of the mechanisms of value creation and exchange in influencer marketing, offers strategic implications for marketers aiming to optimize their influencer engagements, and outlines future work in the form of the eleven “INFLUENCERS” research directions.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"38 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2025-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143026629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Assortment management strategies that people see: Insights from a meta-analysis of experimental research on perceived assortment variety 人们看到的分类管理策略：来自感知分类多样性实验研究的元分析的见解

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2025-01-18 DOI: 10.1007/s11747-024-01075-0

Victor D. Mejía

{"title":"Assortment management strategies that people see: Insights from a meta-analysis of experimental research on perceived assortment variety","authors":"Victor D. Mejía","doi":"10.1007/s11747-024-01075-0","DOIUrl":"https://doi.org/10.1007/s11747-024-01075-0","url":null,"abstract":"Assortment “variety” is a major factor influencing consumer attraction. Brands and firms use five assortment management strategies to improve consumers’ perception of variety (size, composition, arrangement, visual layout, and textual information). This paper breaks down Perceived Assortment Variety (PAV) into its constituent parts (numerosity and diversity) and investigates the effect of each strategy on each component of PAV through meta-regressions on experimental studies (61 papers, 135 studies, cumulative N = 66,638). Assortment size increase has a linear positive effect on perceived numerosity, but a positive and marginally decreasing effect on perceived diversity. In contrast, arrangement and visual layout have a negative and marginally increasing effect on perceived diversity, and a stronger effect than assortment size increase on diversity perception above 38 and 58 items respectively. These findings have practical and theoretical implications for assortment management. A supplementary analysis on 44 non-experimental papers extends the results for PAV to behavioral outcomes.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"98 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2025-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142988775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Breaking bad news: How frontline employees cope with bad news disclosure to customers 突发坏消息：一线员工如何应对向客户披露的坏消息

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2025-01-16 DOI: 10.1007/s11747-024-01079-w

Cécile Delcourt, Dwayne D. Gremler, Dominique A. Greer

引用次数: 0

How generative AI Is shaping the future of marketing 生成式人工智能如何塑造营销的未来

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-12-14 DOI: 10.1007/s11747-024-01064-3

Dhruv Grewal, Cinthia B. Satornino, Thomas Davenport, Abhijit Guha

引用次数: 0

The impact of analyst stock recommendations on firms’ relative exploration orientation 分析师股票推荐对企业相对探索取向的影响

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-12-09 DOI: 10.1007/s11747-024-01070-5

Xinchun Wang, Anna Shaojie Cui

引用次数: 0

Shifting perspectives: How communicating user innovations’ self-focus enhances adoption 转变观点：如何沟通用户创新的自我关注提高采用

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-11-30 DOI: 10.1007/s11747-024-01068-z

Helen Si Wang, Chi Kin (Bennett) Yim

{"title":"Shifting perspectives: How communicating user innovations’ self-focus enhances adoption","authors":"Helen Si Wang, Chi Kin (Bennett) Yim","doi":"10.1007/s11747-024-01068-z","DOIUrl":"https://doi.org/10.1007/s11747-024-01068-z","url":null,"abstract":"Each year, millions of user inventors spend billions of dollars creating innovations for their own use and to satisfy their own needs. Many user entrepreneurs also commercialize their user innovations to the mass market to benefit others and generate financial return. However, because user innovations are inherently self-focused, they often fail to achieve adoption in the mass market, leading to significant social welfare losses. Extant research suggests deploying customer-focused design modifications to improve the diffusion of user innovations. As an alternative to this customer-focused perspective, the authors propose a novel communication strategy that evokes adopters’ creativity to increase adoption. In particular, presenting user innovations’ self-focused goals and related key attributes in a sequence that mismatches adopters’ default innovation learning sequences can evoke adopters’ creative thinking regarding the self-relevance of the user innovations, and in turn enhances adoption. Furthermore, deploying self-focused, user inventor solo (vs. customer-focused, open customer participation) enhancement strategy sustains (vs. attenuates) the proposed effects.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"1 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142753565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research 有生意就有演艺圈！营销学者和管理者可以从 40 年的娱乐科学研究中学到什么

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-11-16 DOI: 10.1007/s11747-024-01057-2

Ronny Behrens, Ann-Kristin Kupfer, Thorsten Hennig-Thurau

{"title":"There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research","authors":"Ronny Behrens, Ann-Kristin Kupfer, Thorsten Hennig-Thurau","doi":"10.1007/s11747-024-01057-2","DOIUrl":"https://doi.org/10.1007/s11747-024-01057-2","url":null,"abstract":"For over four decades, scholars have developed the field of entertainment science, establishing a thorough understanding of the business behind filmed, recorded, written, and programmed media products and services, encompassing consumer behavior and strategic decision-making. Building on six foundational characteristics that jointly define entertainment offerings (i.e., their hedonic, narrative, cultural, creative, innovative, and digital nature), we synthesize key findings from entertainment science research. Since each of these characteristics can be found individually in various industries, this review offers substantial potential for learning beyond the entertainment world. Leveraging the entertainment industry’s pioneering role in major cross-industry trends, including virtual worlds and generative AI, we then provide best practices for adapting to these developments. We conclude by proposing a comprehensive agenda for future research on each of the foundational entertainment characteristics within the field of entertainment science and beyond.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"247 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142642993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0