Journal of the Academy of Marketing Science最新文献_第3页

Regulating the sharing economy: The effects of day caps on short- and long-term rental markets and stakeholder outcomes 规范共享经济：日上限对短期和长期租赁市场及利益相关者结果的影响

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-06-15 DOI: 10.1007/s11747-024-01028-7

Patrick Gauß, Sonja Gensler, Michael Kortenhaus, Nadine Riedel, Andrea Schneider

{"title":"Regulating the sharing economy: The effects of day caps on short- and long-term rental markets and stakeholder outcomes","authors":"Patrick Gauß, Sonja Gensler, Michael Kortenhaus, Nadine Riedel, Andrea Schneider","doi":"10.1007/s11747-024-01028-7","DOIUrl":"https://doi.org/10.1007/s11747-024-01028-7","url":null,"abstract":"Home sharing platforms have experienced a rapid growth over the last decade. Following negative publicity, many cities have started regulating the short-term rental market. Regulations often involve a cap on the number of days a property can be rented out on a short-term basis. We draw on rich data for short-term rentals on Airbnb and for the long-term rental market to examine the impact of short-term rental regulations with a day cap on various stakeholders: hosts, guests, the platform provider, and residents. Based on a difference-in-differences design, we document a sizable drop in Airbnb activity. Interestingly, not only targeted hosts (i.e., hosts with reservation days larger than the day cap), but also non-targeted hosts reduce their Airbnb activity. The reservation days of non-targeted hosts decrease between 26.27% and 51.89% depending on the treatment. Targeted hosts experience a similar decline. There is, nevertheless, significant non-compliance: more than one third of hosts do not comply with enacted short-term rental regulations. Additional analyses show that few properties are redirected from short-term rental to long-term rental use and that there is no significant drop in long-term rents. Drawing on a theoretical model, we tie the estimated effects to changes in stakeholders’ welfare: Regulations significantly reduce the welfare of hosts, and the loss ranges between 46.30% and 9.02%. The welfare loss of the platform provider is proportional to the loss of the hosts. Welfare of guests decreases moderately ranging between 4.5% to 4.1%. The welfare of residents increases minimal. These results question the effectiveness and desirability of the studied short-term rental regulations.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":null,"pages":null},"PeriodicalIF":18.2,"publicationDate":"2024-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141326881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Correction: Introducing the ARTS framework: A tool for constructive re-inquiry 更正：ARTS 框架介绍：建设性再探究工具

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-06-10 DOI: 10.1007/s11747-024-01033-w

Kelly Goldsmith, Jillian Hmurovic, Cait Lamberton

引用次数: 0

The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness 对话式评论中的机器人偏见：征集媒介拟人化如何影响产品评分价值和评论有用性

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-06-06 DOI: 10.1007/s11747-024-01027-8

Dimitrios Tsekouras, Dominik Gutt, Irina Heimbach

{"title":"The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness","authors":"Dimitrios Tsekouras, Dominik Gutt, Irina Heimbach","doi":"10.1007/s11747-024-01027-8","DOIUrl":"https://doi.org/10.1007/s11747-024-01027-8","url":null,"abstract":"Companies are increasingly introducing conversational reviews—reviews solicited via chatbots—to gain customer feedback. However, little is known about how chatbot-mediated solicitation influences rating valence and review helpfulness compared to conventional online forms. Therefore, we conceptualized these review solicitation media on the continuum of anthropomorphism and investigated how various levels of anthropomorphism affect rating valence and review helpfulness, showing that more anthropomorphic media lead to more positive and less helpful reviews. We found that moderate levels of anthropomorphism lead to increased interaction enjoyment, and high levels increase social presence, thus inflating the rating valence and decreasing review helpfulness. Further, the effect of anthropomorphism remains robust across review solicitors’ salience (sellers vs. platforms) and expressed emotionality in conversations. Our study is among the first to investigate chatbots as a new form of technology to solicit online reviews, providing insights to inform various stakeholders of the advantages, drawbacks, and potential ethical concerns of anthropomorphic technology in customer feedback solicitation.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":null,"pages":null},"PeriodicalIF":18.2,"publicationDate":"2024-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141264999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Dynamic interplays between online reviews and marketing promotions 在线评论与营销推广之间的动态相互作用

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-05-22 DOI: 10.1007/s11747-024-01025-w

Yufei Zhang, Clay M. Voorhees, G. Tomas M. Hult

引用次数: 0

Turning the wheels of engagement: Evidence from entertainment live streaming 转动参与的车轮：来自娱乐直播的证据

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-05-16 DOI: 10.1007/s11747-024-01020-1

Xiaofei Song, Mengyao Fu, Jie Fang, Zhao Cai, Chee-Wee Tan, Eric Tze Kuan Lim, Alain Yee Loong Chong

{"title":"Turning the wheels of engagement: Evidence from entertainment live streaming","authors":"Xiaofei Song, Mengyao Fu, Jie Fang, Zhao Cai, Chee-Wee Tan, Eric Tze Kuan Lim, Alain Yee Loong Chong","doi":"10.1007/s11747-024-01020-1","DOIUrl":"https://doi.org/10.1007/s11747-024-01020-1","url":null,"abstract":"Influencers (e.g., live streamers) earn gratuities from engaging customers, a phenomenon that we label as engagement monetization. Although scholars have advocated a process view of customer engagement, they tend to accentuate unidirectional transitions from low- to high-engagement-level states. This constrains influencers’ understanding of customer engagement, which in turn inhibits their ability to both trigger profitable states of engagement as well as prevent deteriorating states of engagement from manifesting. To this end, we extend extant literature by conceptualizing customer engagement as an emergent process that embodies engagement states and engagement transitions. Empirically, we conduct an illustrative study in the context of entertainment live streaming and subscribe to the Markov chain method to showcase how customer engagement transition can be modeled. Based on 91,148 engagement records, we scrutinize the effects of influencers’ scheduling strategy on engagement transitions and viewers’ gratuities using the Multilevel Linear Model (MLM). Findings yield practical implications for influencers in terms of how live streaming sessions can be strategically scheduled to bolster customer engagement and monetization opportunities.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":null,"pages":null},"PeriodicalIF":18.2,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140949754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The bad-influencer effect: Indulgence undermines social connection 不良影响者效应：放纵破坏社交联系

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-05-09 DOI: 10.1007/s11747-024-01024-x

Jessica Gamlin, Maferima Touré-Tillery

{"title":"The bad-influencer effect: Indulgence undermines social connection","authors":"Jessica Gamlin, Maferima Touré-Tillery","doi":"10.1007/s11747-024-01024-x","DOIUrl":"https://doi.org/10.1007/s11747-024-01024-x","url":null,"abstract":"This research tested the “bad influencer” effect, whereby consumers are less willing to connect with people on social media who post about their indulgence (vs. self-control) with respect to the goals valued by those consumers. We present six studies that test the bad-influencer effect across multiple domains involving indulgence (vs. self-control): eating indulgent (vs. healthy) foods, spending time mindlessly (vs. mindfully), and using profane (vs. proper) language. Our findings show consumers are less willing to connect with people whose social media posts appear indulgent (vs. self-controlled) because they believe such posters will more negatively influence their own valued goals (i.e., interpersonal instrumentality expectations). We further identify two theoretically derived moderators of the bad-influencer effect: goal commitment amplifies the effect, whereas goal suppression attenuates the effect. Finally, we show that willingness to connect (WTC) has downstream consequences for consumers’ receptivity to word-of-mouth (WOM) recommendations made by posters. Our research suggests that content creators and marketing managers seeking to maximize connections should avoid sharing content that appears indulgent with respect to their target audience’s goals.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":null,"pages":null},"PeriodicalIF":18.2,"publicationDate":"2024-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140895732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The show must go on: The role of contract frames in safeguarding relationship continuity 演出必须继续：合同框架在保障关系连续性中的作用

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-05-07 DOI: 10.1007/s11747-024-01023-y

Erik Mooi, Qiong Wang, Steven Seggie, Sandy D. Jap

引用次数: 0

The impact of corporate social irresponsibility on prosocial consumer behavior 企业不承担社会责任对消费者亲社会行为的影响

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-04-25 DOI: 10.1007/s11747-024-01021-0

Sumin Kim, Hongwei He, Anders Gustafsson

引用次数: 0

Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits 原生广告的有效性：一致性和消费者烦恼对点击、跳出和访问的影响

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-04-20 DOI: 10.1007/s11747-024-01014-z

Alexander C. LaBrecque, Clay M. Voorhees, Farnoosh Khodakarami, Paul W. Fombelle

{"title":"Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits","authors":"Alexander C. LaBrecque, Clay M. Voorhees, Farnoosh Khodakarami, Paul W. Fombelle","doi":"10.1007/s11747-024-01014-z","DOIUrl":"https://doi.org/10.1007/s11747-024-01014-z","url":null,"abstract":"In response to increased avoidance of traditional banner advertising, publishers have turned to a subtler form of display advertising called native advertising. Unlike traditional banner ads, native ads are intentionally designed to be cohesive with editorial content and assimilated into the design of the publisher’s website. We examine the performance of native advertising placements across three studies. In Study 1, we use a large dataset from a native advertising platform to examine the interplay of ad placement and ad content. We find that clicks are higher when ads are (1) delivered in-feed and (2) contain lower levels of selling intent, highlighting the interplay between the ad content and delivery. Study 2 confirms that in-feed placements experience higher clicks, but they also result in more bounces relative to in-ad placements. As a result, their effect on net visits is similar to in-ad placements at a higher cost. To further understand this phenomenon, we conducted a lab study (Study 3), which shows that when consumers are redirected to an advertiser’s site from an in-feed (versus in-ad) placement they experience higher annoyance and, ultimately, higher bounce intentions and reduced advertiser purchase intentions.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":null,"pages":null},"PeriodicalIF":18.2,"publicationDate":"2024-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140622845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy 通过自下而上的营销方法应对重大挑战：自给自足的市场和市场扫盲的经验教训

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-04-17 DOI: 10.1007/s11747-024-01022-z

Madhu Viswanathan, Arun Sreekumar, Srinivas Sridharan, Gaurav R. Sinha

{"title":"Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy","authors":"Madhu Viswanathan, Arun Sreekumar, Srinivas Sridharan, Gaurav R. Sinha","doi":"10.1007/s11747-024-01022-z","DOIUrl":"https://doi.org/10.1007/s11747-024-01022-z","url":null,"abstract":"We present a bottom-up marketing approach as a pathway to addressing the grand challenge of poverty and inequality for the marketing discipline. We derive this approach from the research stream on radically different contexts of subsistence marketplaces. Research on subsistence marketplaces has typically explored micro-level phenomena but also traversed upward and explained aggregate phenomena at higher levels. We present a conceptual framework to encapsulate general and granular elements of the bottom-up marketing approach. Study 1 demonstrates general elements of the framework through a retrospective examination of the global diffusion of a marketplace literacy program. Study 2 demonstrates the more granular elements of the framework through a qualitative analysis of five case studies of social enterprise start-ups. Though presenting a complementary counter-perspective to conventional thinking, we embed the process of interweaving the bottom-up with the macro level to present an actionable approach. We conclude with insights for marketing research and practice.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":null,"pages":null},"PeriodicalIF":18.2,"publicationDate":"2024-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140608148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0