Journal of the Academy of Marketing Science最新文献_第3页

Beyond the standard: The impact of mannequin body diversity on brand perceptions and consumer behavior 超越标准：人体模特身体多样性对品牌认知和消费者行为的影响

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-08-19 DOI: 10.1007/s11747-026-01197-7

Alexander B. Pratt, Clay M. Voorhees, Lacey K. Wallace

{"title":"Beyond the standard: The impact of mannequin body diversity on brand perceptions and consumer behavior","authors":"Alexander B. Pratt, Clay M. Voorhees, Lacey K. Wallace","doi":"10.1007/s11747-026-01197-7","DOIUrl":"https://doi.org/10.1007/s11747-026-01197-7","url":null,"abstract":"Retailers are increasingly incorporating mannequins with diverse body types into their store displays, yet little is known about how consumers respond to this form of visual merchandising. Across seven studies, we examine how mannequin body diversity influences consumer evaluations of brands and products. We find that displays featuring both traditional-size and plus-size mannequins lead to more favorable brand attitudes and higher willingness to pay than displays featuring only one body type. These effects operate through two complementary mechanisms. At the individual level, diverse mannequin displays strengthen self-brand connection by increasing the personal relevance of the brand. At a broader, other-oriented level, diverse mannequins increase perceived brand inclusivity by signaling that the brand represents a wide range of consumers. We also identify important boundary conditions. The effectiveness of diverse mannequin displays is moderated by brand positioning, such that effects are attenuated for luxury brands. The identity-based pathway through self-brand connection is moderated by consumers’ body mass index, with weaker effects at lower BMI levels. We further find that these effects generalize beyond body-type diversity: we demonstrate that mannequin skin tone diversity also produces similar benefits for brand attitudes. Together, these findings demonstrate when and why mannequin diversity shapes consumer responses and how visual merchandising strategies influence brand evaluations.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"9 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148768923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Visual strategies in influencer marketing campaigns: The role of consistency 影响者营销活动中的视觉策略：一致性的作用

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-08-05 DOI: 10.1007/s11747-026-01188-8

Ali Boluki, Edlira Shehu, Tammo H. A. Bijmolt

{"title":"Visual strategies in influencer marketing campaigns: The role of consistency","authors":"Ali Boluki, Edlira Shehu, Tammo H. A. Bijmolt","doi":"10.1007/s11747-026-01188-8","DOIUrl":"https://doi.org/10.1007/s11747-026-01188-8","url":null,"abstract":"This research analyzes the role of visual features in influencer marketing campaigns, focusing on visual consistency within campaigns. Using 707 posts and 1,105 stories from 182 campaigns, we extract 47 visual and consistency features along four fundamental visual dimensions: color, complexity, composition, and content. Results show that visual consistency is a key factor. Posts perform better when visually consistent, while stories require a feature-specific mix of consistency and variation. These associations differ by influencer size and campaign type: Consistency is most effective for posts by macro influencers, whereas variation is positively linked to stories by micro influencers. Product campaigns favor consistency in posts but variation in stories; service campaigns show mixed patterns for both formats. Simulations show that a model-informed visual strategy outperforms briefing strategies that ignore consistency or focus exclusively on consistency and variation, emphasizing the value of managing feature-specific consistency. These findings offer practical guidance for visual strategies in influencer marketing campaigns.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"91 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148693349","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Actor engagement management in multi-actor settings 多参与者设置中的参与者参与管理

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-08-04 DOI: 10.1007/s11747-026-01182-0

Elina Jaakkola, Suvi Nenonen, Matthew Alexander, Kaj Storbacka

{"title":"Actor engagement management in multi-actor settings","authors":"Elina Jaakkola, Suvi Nenonen, Matthew Alexander, Kaj Storbacka","doi":"10.1007/s11747-026-01182-0","DOIUrl":"https://doi.org/10.1007/s11747-026-01182-0","url":null,"abstract":"Contemporary marketing increasingly relies on engagement from diverse actors beyond the firm–customer dyad. Yet existing research offers limited guidance on how to strategically manage multi-actor engagement. We develop a framework for Actor Engagement Management (AEM), comprising three foundational activities: Setting engagement scope, Evaluating actor engagement, and Facilitating actor engagement behaviors. We then identify four ideal types of AEM that translate the theoretical framework into actionable managerial approaches in complex, multi-actor settings comprising differing degrees of role heterogeneity among engaging actors and varying network distance from the focal firm. This study responds to calls for a deeper understanding of engagement management and contributes to the evolution of marketing thought by extending engagement theory into complex, multi-actor domains. Specifically, it (1) positions AEM as a strategic approach that is shaped by the complexity inherent in multi‑actor environments, (2) advances a systemic, dynamic view on AEM, (3) unravels the impact of multi-actor complexities on AEM, and (4) highlights the relevance of disengagement for AEM.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"2 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148693351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A policy change at JAMS: The role of reproducibility in science JAMS的一项政策变化：可重复性在科学中的作用

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-08-04 DOI: 10.1007/s11747-026-01190-0

Marko Sarstedt, Charles H. Noble, Stephanie M. Noble

引用次数: 0

When more is not better: Configurational fit of product, service and digital technologies in manufacturing firms 当更多不是更好：制造企业中产品、服务和数字技术的配置匹配

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-07-31 DOI: 10.1007/s11747-026-01184-y

Wenyan Song, Yue Zhu, Caibo Zhou

引用次数: 0

To swear or not to swear: Exploring the role of profanity in influencer marketing 骂人还是不骂人：探讨脏话在网红营销中的作用

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-07-24 DOI: 10.1007/s11747-026-01183-z

Mahdi Niknejad Moghadam, Vijay Mahajan

{"title":"To swear or not to swear: Exploring the role of profanity in influencer marketing","authors":"Mahdi Niknejad Moghadam, Vijay Mahajan","doi":"10.1007/s11747-026-01183-z","DOIUrl":"https://doi.org/10.1007/s11747-026-01183-z","url":null,"abstract":"Influencers play a central role in promoting products and services on digital platforms. Understanding the impact of their linguistic choices, including the use of profanity, is therefore important for marketers seeking to engage target audiences. This study investigates how influencers’ profanity usage shapes user engagement. The authors analyze videos shared by influencers on a popular video-sharing platform and extract auditory, visual, and verbal features using a range of machine-learning tools. The findings indicate that profanity in focal content is associated with lower engagement, with a substantially larger effect in categories where profanity is less normatively expected. This negative effect is more pronounced when influencers are female, when the post is sponsored, or when the content is otherwise polite. At the same time, an influencer’s profanity history attenuates this effect, though this adaptation is constrained in categories where profanity is less normative. In these settings, consistent usage can even amplify negative reactions. These results indicate that the engagement consequences of profanity in influencer marketing are shaped by category-level norms and the influencer’s established communicative style. The findings offer important implications for marketers, influencers, and platform owners.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"291 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148587184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Automated social presence in artificial agents: A conventional and qualitative comparative meta-analysis 人工代理中的自动社交存在：传统的和定性的比较荟萃分析

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-07-24 DOI: 10.1007/s11747-026-01177-x

Antoine Juquelier, Simon Hazée, Yves Van Vaerenbergh, Ingrid Poncin

引用次数: 0

Taking the role of marketing in consumer well-being seriously: It is about time—the PACT framework 认真对待市场营销在消费者福利中的作用：这是一个时间问题——PACT框架

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-07-24 DOI: 10.1007/s11747-026-01179-9

Andreas B. Eisingerich, Deborah J. MacInnis, Barbara Duffek, Winze Tam

引用次数: 0

Process and outcome frames in firms’ environmental posts and consumer engagement 企业环境岗位和消费者参与的过程和结果框架

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-07-22 DOI: 10.1007/s11747-026-01181-1

Hai-Anh Tran, Yuliya Strizhakova, Guowei Huang, Huy Tran, Anders Gustafsson

{"title":"Process and outcome frames in firms’ environmental posts and consumer engagement","authors":"Hai-Anh Tran, Yuliya Strizhakova, Guowei Huang, Huy Tran, Anders Gustafsson","doi":"10.1007/s11747-026-01181-1","DOIUrl":"https://doi.org/10.1007/s11747-026-01181-1","url":null,"abstract":"As firms face pressure to communicate about their environmental sustainability, effective messaging remains a challenge. Drawing on mental simulation theory, this research positions firms (rather than consumers) as mental simulation agents and examines how firms can effectively use process (e.g., “We deployed electric vehicles”) versus outcome (e.g., “We reduced our carbon footprint by 50%”) frames in their digital communication to increase consumer engagement with environmental posts (likes, shares, comments) and with firms (purchase intentions, investments). Across seven studies (four online experiments, a field experiment, secondary data comprising 12,311 environmental X posts by 110 U.S firms, and 533 crowdfunding eco-projects), we demonstrate that both frames increase engagement via distinct mechanisms, but using them jointly may backfire due to incongruence. When firms combine warmth expressions with process (but not outcome) frames, the effect on engagement is amplified. The use of competence expressions strengthens the effect on engagement with the post of both process and outcome frames, but only the effect of outcome frames on engagement with the firm.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"1 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148587189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Customer satisfaction: A multi-level framework 客户满意度：一个多层次的框架

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-07-18 DOI: 10.1007/s11747-026-01175-z

Vikas Mittal, Sonam Singh, Ashwin Malshe

{"title":"Customer satisfaction: A multi-level framework","authors":"Vikas Mittal, Sonam Singh, Ashwin Malshe","doi":"10.1007/s11747-026-01175-z","DOIUrl":"https://doi.org/10.1007/s11747-026-01175-z","url":null,"abstract":"Customer satisfaction (CSAT) is a central construct in theory and practice; yet its role as a strategic resource is often underappreciated. This article synthesizes the conceptual foundations, measurement approaches, empirical findings, and managerial applications of CSAT research. This article defines CSAT as a post-consumption evaluative judgment of whether customers receive the promised value, and distinguishes it from related constructs such as service quality, engagement, loyalty, experience, and value. Drawing on multiple scales and a comparative study across consumer demographics, we demonstrate that widely used CSAT measures exhibit strong convergent validity. A historical review of the evolution of CSAT research highlights the multi-level nature of the resulting frameworks, providing individual-, firm-, and industry-level insights. Furthermore, we use a large-scale dataset of more than 285 million ratings across 1,126 brands to replicate and extend prior meta-analytic evidence and show that CSAT is robustly associated with customer mindset metrics, accounting outcomes, and stock market performance. Finally, we develop micro-, meso- and macro-level conceptual frameworks and outline a forward-looking, multi-level research agenda to revitalize CSAT scholarship and practice.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"43 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148539284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0