Journal of the Academy of Marketing Science最新文献

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Research on sales and ethics: Mapping the past and charting the future 销售与道德研究:回顾过去,展望未来
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-07-20 DOI: 10.1007/s11747-023-00961-3
Nathaniel N. Hartmann, H. Wieland, Brandon M. Gustafson, Johannes Habel
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引用次数: 2
The effect of customer asset strategies on acquisition performance in business-to-government markets 企业对政府市场中客户资产策略对收购绩效的影响
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-07-17 DOI: 10.1007/s11747-023-00955-1
Shuai Yan, Ju-Yeon Lee, Brett W. Josephson
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引用次数: 0
Building effective inside-outside sales rep dyads: A collaboration perspective 建立有效的内外部销售代表二人组:协作视角
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-07-08 DOI: 10.1007/s11747-023-00960-4
Huanhuan Shi, Shrihari Sridhar, Rajdeep Grewal
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引用次数: 1
A theory of sales system shocks 销售系统冲击理论
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-07-08 DOI: 10.1007/s11747-023-00953-3
Nathaniel N. Hartmann, Nawar N. Chaker, Bruno Lussier, D. Larocque, Johannes Habel
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引用次数: 5
Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics 董事会营销人员:具有营销经验的董事会成员对企业创新投入的影响及CEO工作特征的调节作用
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-06-30 DOI: 10.1007/s11747-023-00950-6
B. Lee, Shekhar Misra, C. Haon
{"title":"Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics","authors":"B. Lee, Shekhar Misra, C. Haon","doi":"10.1007/s11747-023-00950-6","DOIUrl":"https://doi.org/10.1007/s11747-023-00950-6","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":" ","pages":""},"PeriodicalIF":18.2,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49127695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Correction to: What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers 更正:我附近的商店发生了什么?彻底的店面改造对现有顾客的自身和交叉影响
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-06-28 DOI: 10.1007/s11747-023-00958-y
E. Breugelmans, M. Hermans, M. Krafft, M. Kroschke, Felix Lehmkuhle, M. Mantrala
{"title":"Correction to: What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers","authors":"E. Breugelmans, M. Hermans, M. Krafft, M. Kroschke, Felix Lehmkuhle, M. Mantrala","doi":"10.1007/s11747-023-00958-y","DOIUrl":"https://doi.org/10.1007/s11747-023-00958-y","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":" ","pages":""},"PeriodicalIF":18.2,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45690187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
How do firms value sales career paths? 公司如何评价销售职业道路?
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-06-17 DOI: 10.1007/s11747-023-00952-4
Ali Reza Keshavarz, D. Rouziès, F. Kramarz, B. Quélin, M. Segalla
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引用次数: 0
On the role of scarcity in marketing: Identifying research opportunities across the 5Ps. 关于稀缺性在营销中的作用:确定5P的研究机会。
IF 9.5 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-06-06 DOI: 10.1007/s11747-023-00956-0
Caroline Roux, Kelly Goldsmith, Christopher Cannon
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引用次数: 0
Defining, and understanding commitment to, activity streaks 定义和理解对活动条纹的承诺
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-06-02 DOI: 10.1007/s11747-023-00944-4
Danny Weathers, T. A. Poehlman
{"title":"Defining, and understanding commitment to, activity streaks","authors":"Danny Weathers, T. A. Poehlman","doi":"10.1007/s11747-023-00944-4","DOIUrl":"https://doi.org/10.1007/s11747-023-00944-4","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"1 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2023-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41568771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Co-creating educational consumer journeys: A sensemaking perspective 共同创造教育消费之旅:一个有意义的视角
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-06-02 DOI: 10.1007/s11747-023-00951-5
M. Beverland, P. Cankurtaran, Pietro Micheli, Sarah J. S. Wilner
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引用次数: 1
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