Journal of the Academy of Marketing Science最新文献_第3页

Addressing the greatest global challenges (UN SDGs) with a marketing lens 以营销视角应对全球最大挑战（联合国可持续发展目标

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-09-02 DOI: 10.1007/s11747-024-01049-2

Dhruv Grewal, Praveen K. Kopalle, John Hulland

引用次数: 0

Generative AI in innovation and marketing processes: A roadmap of research opportunities 创新和营销过程中的生成式人工智能：研究机会路线图

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-08-26 DOI: 10.1007/s11747-024-01044-7

Paola Cillo, Gaia Rubera

引用次数: 0

The attenuation effects of time and “sensemaking” surveys on customer revenge 时间和 "感性 "调查对客户报复的衰减效应

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-08-20 DOI: 10.1007/s11747-024-01046-5

Yany Grégoire, Mansur Khamitov, François A. Carrillat, Mina Rohani

{"title":"The attenuation effects of time and “sensemaking” surveys on customer revenge","authors":"Yany Grégoire, Mansur Khamitov, François A. Carrillat, Mina Rohani","doi":"10.1007/s11747-024-01046-5","DOIUrl":"https://doi.org/10.1007/s11747-024-01046-5","url":null,"abstract":"The attenuation of revenge-related responses after a major service failure is not simply caused by the passage of time—as is assumed in prior work. Instead, we propose that the effect of time is enhanced by the completion of multiple surveys that allow customers to constructively make sense of their service failures. We document this sensemaking-based attenuation effect by conducting four longitudinal experiments; each of them includes a series of three to four surveys completed over four to eight weeks. Doing so, we make three key contributions. First, all studies show that customers having the opportunities to complete a series of sensemaking-inducing surveys report fewer revenge-related responses than participants completing a single survey (i.e., a control group) for the same period. Second, we document the process at play by manipulating the contents of surveys (i.e., “cognitions and emotions” vs. “only cognitions” vs. “only emotions”) and by showing the mediation roles played by sensemaking and benevolent trusting beliefs. Third, we identify quality of pre-failure relationship as a boundary condition whereby the attenuation is stronger when relationship quality is weaker. Finally, we explain how sensemaking can be prompted by marketers to appease their customers.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"5 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142007501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Network centrality and firm performance: A meta-analysis 网络中心性与公司业绩：荟萃分析

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-08-15 DOI: 10.1007/s11747-024-01043-8

Mehdi Nezami, Natalie Chisam, Robert W. Palmatier

{"title":"Network centrality and firm performance: A meta-analysis","authors":"Mehdi Nezami, Natalie Chisam, Robert W. Palmatier","doi":"10.1007/s11747-024-01043-8","DOIUrl":"https://doi.org/10.1007/s11747-024-01043-8","url":null,"abstract":"This study offers a comprehensive view of the network centrality–firm performance relationship through a meta-analysis. Drawing on a data set of 1,699 effect sizes retrieved from 147 studies published during 2000–2022, the authors establish a positive association between degree, closeness, betweenness, and eigenvector measures of centrality with firm performance on average. Nevertheless, these measures show significant differences in their effectiveness across various contexts. While the associations of degree, closeness, and betweenness centralities with firm performance have diminished over time, the relationship between eigenvector centrality and performance has strengthened. Moreover, the linkage between degree centrality and overall performance is more pronounced in customer-oriented and larger markets, whereas closeness centrality demonstrates a stronger relationship with overall performance in larger markets. Also, social trust amplifies the relationships of degree, closeness, and betweenness centralities with overall performance. Furthermore, the centrality–performance linkage and the moderating effects of the contingency factors depend at least partially on the type of network (i.e., board interlock vs. alliance vs. supplier–customer) and the measure of firm performance used (i.e., innovation vs. financial outcomes). Incorporating these factors into social network analyses helps managers refine their networking strategies and enables scholars to improve the generalizability of their findings.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"19 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141986583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The unheard voice of marketing research: Breaking through to news and social media 市场调研中不为人知的声音：突破新闻和社交媒体

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-08-12 DOI: 10.1007/s11747-024-01038-5

Samuel Stäbler, Michael Haenlein

引用次数: 0

Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities 消费者脆弱性动态与市场营销：概念基础与未来研究机会

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-08-12 DOI: 10.1007/s11747-024-01039-4

Martin Mende, Tonya Williams Bradford, Anne L. Roggeveen, Maura L. Scott, Mariella Zavala

{"title":"Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities","authors":"Martin Mende, Tonya Williams Bradford, Anne L. Roggeveen, Maura L. Scott, Mariella Zavala","doi":"10.1007/s11747-024-01039-4","DOIUrl":"https://doi.org/10.1007/s11747-024-01039-4","url":null,"abstract":"Inspired by the goal of making marketplaces more inclusive, this research provides a deeper understanding of consumer vulnerability dynamics to develop strategies that help reduce these vulnerabilities. The proposed framework, first, conceptualizes vulnerability states as a function of the breadth and depth of consumers’ vulnerability; then, it sketches a set of vulnerability indicators that illustrate vulnerability breadth and depth. Second, because the breadth and depth of vulnerability vary over time, the framework goes beyond vulnerability states to identify distinct vulnerability-increasing and vulnerability-decreasing pathways, which describe how consumers move between vulnerability states. In a final step, the framework proposes that organizations can (and should) support consumers to mitigate vulnerability by helping consumers build resilience (e.g., via distinct types of resilience-fueling consumer agency). This framework offers novel conceptual insights into consumer vulnerability dynamics as well as resilience and provides avenues for future research on how organizations can better partner with consumers who experience vulnerabilities.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"21 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141918751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

(Un)intended spillovers of green government policies: The case of plastic regulations (绿色政府政策的（非）预期溢出效应：塑料法规案例

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-08-08 DOI: 10.1007/s11747-024-01041-w

Jenny van Doorn, Hans Risselada, Stephanie M. Rizio, Mengfei Ye

引用次数: 0

Platform cooperatives in the sharing economy: How market challengers bring change from the margins 共享经济中的平台合作社：市场挑战者如何从边缘带来变革

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-08-08 DOI: 10.1007/s11747-024-01042-9

Aleksandrina Atanasova, Giana M. Eckhardt, Mikko Laamanen

引用次数: 0

The food production–consumption chain: Fighting food insecurity, loss, and waste with technology 食品生产-消费链：利用技术应对粮食不安全、损失和浪费问题

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-08-07 DOI: 10.1007/s11747-024-01040-x

Dhruv Grewal, Abhijit Guha, Stephanie M. Noble, Kara Bentley

引用次数: 0

Felt something, hence it works: Merely adding a sensory signal to a product improves objective measures of product efficacy and product evaluations 有感觉，所以有效：只需在产品中添加感官信号，就能提高产品功效和产品评价的客观衡量标准

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-07-29 DOI: 10.1007/s11747-024-01030-z

Dan King, Sumitra Auschaitrakul, Yanfen (Cindy) You

{"title":"Felt something, hence it works: Merely adding a sensory signal to a product improves objective measures of product efficacy and product evaluations","authors":"Dan King, Sumitra Auschaitrakul, Yanfen (Cindy) You","doi":"10.1007/s11747-024-01030-z","DOIUrl":"https://doi.org/10.1007/s11747-024-01030-z","url":null,"abstract":"Product efficacy is an important driver of product evaluation and product usage. This research examines how marketers can improve perceived and actual product efficacy. Given the managerial ease of adjusting product design, we demonstrate that adding a sensory signal (e.g., tingling, cooling, fizzing) to a product that promises positive outcomes would improve product evaluations and actual product efficacy. In five studies (and two additional studies reported in the Web Appendix), we show that sensory signaling (vs. nonsignaling) products elicit actual product choice and improve product evaluations, repurchase likelihood, recommendation likelihood, as well as objective measures of product efficacy (such as consumer performance). This occurs because the sensory signals make consumers feel a greater transfer of benefits to the body during product usage. We further demonstrate that the effect holds even when persuasion knowledge is activated. Together, this research provides important insights on product designs that benefit not only marketers but also consumers.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"66 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141790947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0