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Service strategy’s effect on firm performance: A meta-analysis of the servitization literature 服务策略对企业绩效的影响:服务化文献的元分析
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-09-05 DOI: 10.1007/s11747-023-00971-1
Ashkan Faramarzi, S. Worm, Wolfgang Ulaga
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引用次数: 0
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations 基于处置的稀缺性:库存减少方法如何影响消费者的品牌认知和评价
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-09-01 DOI: 10.1007/s11747-023-00969-9
Oanh Dinh Yen Nguyen, Tania Bucic, L. Ngo, H. Oppewal
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引用次数: 1
Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market 通过变革性服务的创新实现社会和经济可持续性：以新兴市场的医疗保健组织为例
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-08-21 DOI: 10.1007/s11747-023-00968-w
Amalesh Sharma, S. B. Borah, A. C. Moses
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引用次数: 0
Making new enemies: How suppliers’ digital disintermediation strategy shifts consumers’ use of incumbent offerings 制造新的敌人:供应商的数字去中介策略如何改变消费者对现有产品的使用
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-08-21 DOI: 10.1007/s11747-023-00963-1
Nico Schauerte, Ricarda Schauerte, Maren Becker, T. Hennig-Thurau
{"title":"Making new enemies: How suppliers’ digital disintermediation strategy shifts consumers’ use of incumbent offerings","authors":"Nico Schauerte, Ricarda Schauerte, Maren Becker, T. Hennig-Thurau","doi":"10.1007/s11747-023-00963-1","DOIUrl":"https://doi.org/10.1007/s11747-023-00963-1","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":" ","pages":""},"PeriodicalIF":18.2,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43586326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success 利用B2B现场服务技术人员作为“第二销售力量”:服务情况如何影响销售活动和成功
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-08-19 DOI: 10.1007/s11747-023-00964-0
Manuel Berkmann, Maik Eisenbeiss, W. Reinartz, Nico Schauerte
{"title":"Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success","authors":"Manuel Berkmann, Maik Eisenbeiss, W. Reinartz, Nico Schauerte","doi":"10.1007/s11747-023-00964-0","DOIUrl":"https://doi.org/10.1007/s11747-023-00964-0","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":" ","pages":""},"PeriodicalIF":18.2,"publicationDate":"2023-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49139568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Product recall effectiveness and consumers’ participation in corrective actions 产品召回的有效性和消费者参与纠正措施
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-08-19 DOI: 10.1007/s11747-023-00967-x
Sascha Raithel, Stefan J. Hock, Alexander Mafael
{"title":"Product recall effectiveness and consumers’ participation in corrective actions","authors":"Sascha Raithel, Stefan J. Hock, Alexander Mafael","doi":"10.1007/s11747-023-00967-x","DOIUrl":"https://doi.org/10.1007/s11747-023-00967-x","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":" ","pages":""},"PeriodicalIF":18.2,"publicationDate":"2023-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42234025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Stick to my guns: he impact of crowding on consumers’ responsiveness to sale promotions 坚持我的观点：拥挤对消费者对促销反应的影响
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-08-09 DOI: 10.1007/s11747-023-00966-y
Linying Fan, Zhongqiang Huang, X. Chu, Yuwei Jiang
{"title":"Stick to my guns: he impact of crowding on consumers’ responsiveness to sale promotions","authors":"Linying Fan, Zhongqiang Huang, X. Chu, Yuwei Jiang","doi":"10.1007/s11747-023-00966-y","DOIUrl":"https://doi.org/10.1007/s11747-023-00966-y","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":" ","pages":""},"PeriodicalIF":18.2,"publicationDate":"2023-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43799194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer behavior across competitive loyalty programs 竞争忠诚度计划中的客户行为
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-08-08 DOI: 10.1007/s11747-023-00965-z
F. Khodakarami, J. Andrew Petersen, R. Venkatesan
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引用次数: 0
Dynamic and global drivers of salesperson effectiveness 销售人员效率的动态和全球驱动因素
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-08-07 DOI: 10.1007/s11747-023-00954-2
D. P. Claro, Carla Ramos, Robert W. Palmatier
{"title":"Dynamic and global drivers of salesperson effectiveness","authors":"D. P. Claro, Carla Ramos, Robert W. Palmatier","doi":"10.1007/s11747-023-00954-2","DOIUrl":"https://doi.org/10.1007/s11747-023-00954-2","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":" ","pages":""},"PeriodicalIF":18.2,"publicationDate":"2023-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46831534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing 直接邮寄给潜在客户和电子邮件给现有客户?多渠道营销建模和现场测试
IF 18.2 1区 管理学
Journal of the Academy of Marketing Science Pub Date : 2023-08-05 DOI: 10.1007/s11747-023-00962-2
Albert Valenti, Shuba Srinivasan, G. Yildirim, K. Pauwels
{"title":"Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing","authors":"Albert Valenti, Shuba Srinivasan, G. Yildirim, K. Pauwels","doi":"10.1007/s11747-023-00962-2","DOIUrl":"https://doi.org/10.1007/s11747-023-00962-2","url":null,"abstract":"","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":" ","pages":""},"PeriodicalIF":18.2,"publicationDate":"2023-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43336616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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