Journal of the Academy of Marketing Science最新文献_第4页

Recycle right: How to decrease recycling contamination with informational point-of-disposal signage 正确回收：如何利用信息处置点标识减少回收污染

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-11-05 DOI: 10.1007/s11747-024-01058-1

Aylin Cakanlar, Megan Hunter, Gergana Y. Nenkov

{"title":"Recycle right: How to decrease recycling contamination with informational point-of-disposal signage","authors":"Aylin Cakanlar, Megan Hunter, Gergana Y. Nenkov","doi":"10.1007/s11747-024-01058-1","DOIUrl":"https://doi.org/10.1007/s11747-024-01058-1","url":null,"abstract":"Plastic pollution represents a grand challenge facing society, yet the amount of plastic being recycled is only about 5%. This recycling crisis has intensified with the growing problem of recycling contamination (i.e., incorrect placement of unrecyclable materials in recycling receptacles). This research investigates the potential for informational point-of-disposal recycling signage to decrease recycling contamination. In a longitudinal field study and three experiments, the authors demonstrate that providing schema-congruent prescriptive information (“Recycle these items”) does not reduce recycling contamination and may inadvertently lead to over-recycling. In contrast, the presence of proscriptive information that is moderately incongruent with established schemas (“Do not recycle these items”) prompts more effortful, piecemeal processing. This encourages individuals to integrate the information into their recycling decisions, diminishing their dependence on pre-existing beliefs and expectations regarding recycling and, consequently, lowering contamination rates. Recycling expertise is found to moderate the effects of point-of-disposal recycling signage. By examining such nuanced recycling communication strategies, this research aims to shift the conversation from “recycle more” to “recycle right.”","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"153 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142580314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice 大规模实验设计的田口方法：推进营销理论与实践的强大而高效的工具

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-11-05 DOI: 10.1007/s11747-024-01059-0

Jordan W. Moffett, Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan, Alexander Bleier

{"title":"The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice","authors":"Jordan W. Moffett, Patrick Fennell, Colleen M. Harmeling, Daniel Sheehan, Alexander Bleier","doi":"10.1007/s11747-024-01059-0","DOIUrl":"https://doi.org/10.1007/s11747-024-01059-0","url":null,"abstract":"Current research often relies on narrowly focused experimental methods that address just a few independent variables or correlational designs, despite calls for future research to take big-picture perspectives that offer real-world applicability and causal evidence. This disparity likely reflects the constraints imposed by the need for extensive resources to conduct broad, causal examinations. To bridge this gap, the current article presents the Taguchi approach to large-scale experimental design, which remains notably underutilized in marketing research despite being well-established in other fields. Its effectiveness stems from the robust catalog of experimental design rubrics that can incorporate many different independent variables systematically and efficiently. The causal and efficient experimental option for broad scopes of investigation embraces the embeddedness of independent variables and thus can help build marketing theory and advance practice. This article details the fundamentals of the Taguchi approach, its relative advantages, and a three-step implementation process.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"88 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142580317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation 专业广告开发中的创意表现：构思模板、消费者洞察力和内在动力的作用

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-10-31 DOI: 10.1007/s11747-024-01063-4

Alexander Tevi, John Parker, Scott Koslow, Lawrence Ang

{"title":"Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation","authors":"Alexander Tevi, John Parker, Scott Koslow, Lawrence Ang","doi":"10.1007/s11747-024-01063-4","DOIUrl":"https://doi.org/10.1007/s11747-024-01063-4","url":null,"abstract":"To develop more creative advertising, scholars advocate ideation techniques and one of the most strongly supported is the Templates method. This research explores the efficacy of Templates, and evaluates its effectiveness compared to other creative ideation approaches. Two studies are presented. One directly asks professional advertising creatives to use specific Templates to develop advertisements. The other determines if the mere knowledge of the Templates method improves creative ideation. In both studies, industry-based judges assess the quality of respondents’ work. The Templates approach improves the originality of advertising, with no detrimental influence on strategy. Two alternative approaches to enhancing creativity were compared against Templates: 1) providing better domain knowledge through consumer insight and 2) improving the intrinsic motivation of creatives. The research shows these two alternatives both improve originality yet reduce how “on strategy” the advertising is—a trade-off effect. However, the Templates method does not suffer from this trade-off and performs well, by improving originality without any detriment on strategic focus.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"4 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142556186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

When marketplaces fail: How market challenged consumers navigate the marketplace 当市场失败时：面临市场挑战的消费者如何驾驭市场

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-10-31 DOI: 10.1007/s11747-024-01062-5

Samantha N. N. Cross, Akon E. Ekpo

{"title":"When marketplaces fail: How market challenged consumers navigate the marketplace","authors":"Samantha N. N. Cross, Akon E. Ekpo","doi":"10.1007/s11747-024-01062-5","DOIUrl":"https://doi.org/10.1007/s11747-024-01062-5","url":null,"abstract":"This paper examines the challenges permeating the experiences and strategies of market challenged consumers (MCCs). We employ a multi-method approach, combining discourse analysis of personal reflection essays with grounded theory analysis of interview data in the context of consumers with disabilities. Findings reveal that MCCs experience both material and social marketplace challenges that shape three distinct yet interrelated tensions: desiring normality while needing accommodation, managing visibility while needing acknowledgement, and negotiating privacy while needing to participate. We demonstrate that MCCs enact coping strategies (reconciling and (re)positioning identity, counterbalancing (in)visibility, and armoring themselves) which subsequently both mitigate and reinforce inner tensions. This study argues that the marketplace must intervene, given the incessant nature of the challenges, inner tensions and resulting coping strategies, thus shifting the onus of coping from the MCC to the marketplace. We provide theoretical and managerial implications to better understand how marketplaces can alleviate MCCs’ marketplace challenges.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"7 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142556187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach 通过高斯共轭方法的调整估计器处理回归模型的内生性问题

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-10-30 DOI: 10.1007/s11747-024-01055-4

Benjamin D. Liengaard, Jan-Michael Becker, Mikkel Bennedsen, Phillip Heiler, Luke N. Taylor, Christian M. Ringle

{"title":"Dealing with regression models’ endogeneity by means of an adjusted estimator for the Gaussian copula approach","authors":"Benjamin D. Liengaard, Jan-Michael Becker, Mikkel Bennedsen, Phillip Heiler, Luke N. Taylor, Christian M. Ringle","doi":"10.1007/s11747-024-01055-4","DOIUrl":"https://doi.org/10.1007/s11747-024-01055-4","url":null,"abstract":"Endogeneity in regression models is a key marketing research concern. The Gaussian copula approach offers an instrumental variable (IV)-free technique to mitigate endogeneity bias in regression models. Previous research revealed substantial finite sample bias when applying this method to regression models with an intercept. This is particularly problematic as models in marketing studies almost always require an intercept. To resolve this limitation, our research determines the bias’s sources, making several methodological advances in the process. First, we show that the cumulative distribution function estimation’s quality strongly affects the Gaussian copula approach’s performance. Second, we use this insight to develop an adjusted estimator that improves the Gaussian copula approach’s finite sample performance in regression models with (and without) an intercept. Third, as a broader contribution, we extend the framework for copula estimation to models with multiple endogenous variables on continuous scales and exogenous variables on discrete and continuous scales, and non-linearities such as interaction terms. Fourth, simulation studies confirm that the new adjusted estimator outperforms the established ones. Further simulations also underscore that our extended framework allows researchers to validly deal with multiple endogenous and exogenous regressors, and the interactions between them. Fifth, we demonstrate the adjusted estimator and the general framework’s systematic application, using an empirical marketing example with real-world data. These contributions enable researchers in marketing and other disciplines to effectively address endogeneity problems in their models by using the improved Gaussian copula approach.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"238 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142541562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry 营销投入与结果异质性：在娱乐业中使用量化回归框架

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-10-21 DOI: 10.1007/s11747-024-01054-5

Alexa B. Burmester, Michel Clement, Jan U. Becker, Cord Otten

引用次数: 0

Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks 首席营销官薪酬：采用内部和外部基准对收入增长的影响

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-10-15 DOI: 10.1007/s11747-024-01056-3

Hui Feng, Kimberly A. Whitler, Michael A. Wiles

{"title":"Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks","authors":"Hui Feng, Kimberly A. Whitler, Michael A. Wiles","doi":"10.1007/s11747-024-01056-3","DOIUrl":"https://doi.org/10.1007/s11747-024-01056-3","url":null,"abstract":"The chief marketing officer (CMO) is typically held accountable for generating firm revenue growth, but it is unclear whether current top management team (TMT) compensation practices, focused on an external benchmarking process, best align CMO behavior with this outcome. Drawing on equity theory, we explore how CMO pay (i.e., salary), relative to external and internal referents, impacts revenue growth. Using over 20 years of data for 457 public U. S. firms, we find that CMO-CFO relative pay (i.e., the Chief Finance Officer) positively relates to firm revenue growth, but CMO pay relative to the industry median does not. Further examination reveals an asymmetry in the effect for CMO-CFO relative pay—when CMOs are paid above the CFO, there is no impact on revenue growth, but when CMOs are paid below the CFO, there is a strong association to revenue growth (i.e., hampering growth), as such pay inequity can be particularly demotivating. Moderation analysis using CMO tenure provides support for this mechanistic pathway. Weaker evidence is found for the effect between CMO-highest paid TMT member relative pay and revenue growth, and no relationship between CMO-CEO relative pay and revenue growth is observed. Findings support the CFO as a key CMO pay referent and indicate that the common practice of using predominantly external benchmarks to determine CMO pay is not optimal, providing valuable insight and guidance to better align CMO pay and firm growth.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"8 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142440160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Influencer marketing effectiveness: A meta-analytic review 影响者营销的有效性：元分析综述

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-10-12 DOI: 10.1007/s11747-024-01052-7

Meizhi Pan, Markus Blut, Arezou Ghiassaleh, Zach W. Y. Lee

{"title":"Influencer marketing effectiveness: A meta-analytic review","authors":"Meizhi Pan, Markus Blut, Arezou Ghiassaleh, Zach W. Y. Lee","doi":"10.1007/s11747-024-01052-7","DOIUrl":"https://doi.org/10.1007/s11747-024-01052-7","url":null,"abstract":"Influencer marketing significantly impacts consumer behavior and decision-making. However, identifying the drivers of influencer marketing effectiveness and conditions that enhance their impact remains challenging. This meta-analysis, which synthesizes 1,531 effect sizes from 251 papers, assesses influencer marketing effectiveness by examining its antecedents, mediators, and moderators. Building on the persuasion knowledge model to develop and test a framework, we identify post, follower, and influencer characteristics as key antecedents impacting both non-transactional (i.e., attitude, behavioral engagement, and purchase intention) and transactional (i.e., purchase behavior and sales) marketing outcomes. For non-transactional outcomes, follower characteristics (social identity) have the strongest effects on consumer attitudes and behavioral engagement, while post characteristics (informational value and hedonic value) exert stronger effects on purchase intention. For transactional outcomes, influencer characteristics (influencer communication) have the strongest effects on purchase behavior. These antecedents also affect marketing outcomes indirectly through persuasion knowledge and source credibility. Moderation results indicate that direct and indirect effects of antecedents depend on social media types (i.e., nature of connection and usage) and product types (i.e., information availability and status-signaling capability). These results consolidate and advance the literature and offer insights into enhancing the effectiveness of influencer marketing.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"2 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142415775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Customer insights for innovation: A framework and research agenda for marketing 洞察客户，促进创新：营销框架和研究议程

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-10-02 DOI: 10.1007/s11747-024-01051-8

Stefan Stremersch, Elke Cabooter, Ivan A. Guitart, Nuno Camacho

{"title":"Customer insights for innovation: A framework and research agenda for marketing","authors":"Stefan Stremersch, Elke Cabooter, Ivan A. Guitart, Nuno Camacho","doi":"10.1007/s11747-024-01051-8","DOIUrl":"https://doi.org/10.1007/s11747-024-01051-8","url":null,"abstract":"Customer insights play a critical role in innovation. In recent years, articles studying customer insights for innovation have risen in marketing and other fields such as innovation, strategy, and entrepreneurship. However, the literature on customer insights for innovation grew fragmented and plagued by inconsistent definitions and ambiguity. The literature also lacks a precise classification of different domains of customer insights for innovation. This article offers four key contributions. First, it clearly and consistently defines customer insights for innovation. Second, it proposes a “customer insights process” that describes the activities firms and customer insights intermediaries (e.g., market research agencies) use to generate, disseminate, and apply customer insights for innovation. Third, it offers a synthesis of the knowledge on customer insights for innovation along ten domains of customer insights for innovation: (1) crowdsourcing, (2) co-creating, (3) imagining, (4) observing, (5) testing, (6) intruding, (7) interpreting, (8) organizing, (9) deciding, and (10) tracking. Fourth, the authors qualify and quantify the managerial importance and potential for scholarly research in these domains of customer insights for innovation. They conducted 12 in-depth interviews with executives at market research agencies such as Ipsos, Kantar, Nielsen, IQVIA, and GfK to do so. They surveyed 305 managers working in innovation, marketing, strategy, and customer experience. The article concludes with a research agenda for marketing aimed at igniting knowledge development in high-priority domains for customer insights for innovation.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"65 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142385056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The effect of second screening on repeat viewing: Insights from large-scale mobile diary data 二次筛选对重复观看的影响：大规模移动日记数据的启示

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-09-30 DOI: 10.1007/s11747-024-01048-3

Sarah Gelper, Mitchell J. Lovett, Renana Peres

引用次数: 0