Journal of the Academy of Marketing Science最新文献_第5页

Rural women microentrepreneurs, consumer acquisition, and value delivery: Evidence from a quasi-experiment in rural India 农村妇女微型企业家、消费者获取和价值传递：来自印度农村准实验的证据

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-09-23 DOI: 10.1007/s11747-024-01053-6

Aindrila Chatterjee, Amit J. Chauradia, Kiran Pedada

{"title":"Rural women microentrepreneurs, consumer acquisition, and value delivery: Evidence from a quasi-experiment in rural India","authors":"Aindrila Chatterjee, Amit J. Chauradia, Kiran Pedada","doi":"10.1007/s11747-024-01053-6","DOIUrl":"https://doi.org/10.1007/s11747-024-01053-6","url":null,"abstract":"Gender equality and social impact are gaining significant research attention in marketing. This paper investigates the impact of recruiting rural women microentrepreneurs on acquiring consumers and delivering value to them. We study the outcomes from a quasi-experiment in which a social enterprise recruited a group of women to become microentrepreneurs in 91 out of 164 locations (panchayats) across rural districts in India. We show that the rural locations with more women than men microentrepreneurs experienced a 40.8% increase in consumer acquisition and delivered 64.1% greater value to their consumers. Moreover, these locations with more women than men microentrepreneurs delivered $5,445 more value for women consumers. Men microentrepreneurs who work in inclusive settings with other women microentrepreneurs delivered $25,100 more value to their consumers than men microentrepreneurs working in predominantly male-work environments. This research contributes to the intersection of marketing, social entrepreneurship, and gender dynamics, underscoring the importance of empowering women for better marketing and societal outcomes.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"44 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142306192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Corporate sustainability research in marketing: Mapping progress and broadening our perspective 市场营销中的企业可持续发展研究：绘制进展图，拓宽视野

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-09-20 DOI: 10.1007/s11747-024-01050-9

Youngtak M. Kim, Neil T. Bendle, John Hulland, Michael D. Pfarrer

{"title":"Corporate sustainability research in marketing: Mapping progress and broadening our perspective","authors":"Youngtak M. Kim, Neil T. Bendle, John Hulland, Michael D. Pfarrer","doi":"10.1007/s11747-024-01050-9","DOIUrl":"https://doi.org/10.1007/s11747-024-01050-9","url":null,"abstract":"This review examines corporate sustainability research in marketing, using a perspective that encompasses the environmental and social, as well as economic, aspects of firm performance (i.e., the “Triple Bottom Line”). The authors describe major trends in the strategy-level corporate sustainability literature over several generations. Prior research has mostly focused on the organizational level, noting how firms have engaged with sustainability, while largely ignoring markets and the global economic system. Trends in economic, environmental, and social focus are highlighted, with environmental issues being of relatively greater importance in the nascent stages of corporate sustainability research. However, a growing preference for economic and social issues is observed over time. More recent research examines the tension between sustainability and profitability, examining potential trade-offs between bottom line financial results and achieving the sustainability goals of social and environmental progress. The paper concludes with an agenda for future research in strategic marketing sustainability.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"27 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142306205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The idea marketplace: Diversity, social capital, and innovation 创意市场：多样性、社会资本与创新

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-09-10 DOI: 10.1007/s11747-024-01045-6

Andreas H. Heusler, Natasha Z. Foutz, Martin Spann, Lucas Stich

{"title":"The idea marketplace: Diversity, social capital, and innovation","authors":"Andreas H. Heusler, Natasha Z. Foutz, Martin Spann, Lucas Stich","doi":"10.1007/s11747-024-01045-6","DOIUrl":"https://doi.org/10.1007/s11747-024-01045-6","url":null,"abstract":"Firms increasingly leverage idea markets, where participants (such as employees) generate, improve, and evaluate ideas on a collaborative digital platform. Different participants contribute differently to the ideation process, some generating high quality ideas while others initiating discussion threads and commenting on the ideas to further enhance the ideas’ quality. Such diverse contributions may be importantly influenced by the participants’ diverse social capital—resource access and status—in their pre-existing network. We theorize this relationship and further test our hypotheses by conducting two idea market studies, one involving only a firm’s employees (Study 1: closed innovation) and the other further incorporating non-employees (Study 2: open innovation). We show that the higher quality ideas are generated by the participants with greater resource access, whereas continued engagement, including contributing larger quantities of ideas, discussion threads, and comments, stems from those with higher status. These findings have important implications for ideator recruitment and idea market design.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"49 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142166086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effects of sampling healthy versus unhealthy foods on subsequent food purchases 健康食品和不健康食品样品对后续食品购买的影响

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-09-04 DOI: 10.1007/s11747-024-01047-4

Dipayan Biswas, Annika Abell, Mikyoung Lim, J. Jeffrey Inman, Johanna Held

引用次数: 0

Addressing the greatest global challenges (UN SDGs) with a marketing lens 以营销视角应对全球最大挑战（联合国可持续发展目标

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-09-02 DOI: 10.1007/s11747-024-01049-2

Dhruv Grewal, Praveen K. Kopalle, John Hulland

引用次数: 0

Generative AI in innovation and marketing processes: A roadmap of research opportunities 创新和营销过程中的生成式人工智能：研究机会路线图

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-08-26 DOI: 10.1007/s11747-024-01044-7

Paola Cillo, Gaia Rubera

引用次数: 0

The attenuation effects of time and “sensemaking” surveys on customer revenge 时间和 "感性 "调查对客户报复的衰减效应

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-08-20 DOI: 10.1007/s11747-024-01046-5

Yany Grégoire, Mansur Khamitov, François A. Carrillat, Mina Rohani

{"title":"The attenuation effects of time and “sensemaking” surveys on customer revenge","authors":"Yany Grégoire, Mansur Khamitov, François A. Carrillat, Mina Rohani","doi":"10.1007/s11747-024-01046-5","DOIUrl":"https://doi.org/10.1007/s11747-024-01046-5","url":null,"abstract":"The attenuation of revenge-related responses after a major service failure is not simply caused by the passage of time—as is assumed in prior work. Instead, we propose that the effect of time is enhanced by the completion of multiple surveys that allow customers to constructively make sense of their service failures. We document this sensemaking-based attenuation effect by conducting four longitudinal experiments; each of them includes a series of three to four surveys completed over four to eight weeks. Doing so, we make three key contributions. First, all studies show that customers having the opportunities to complete a series of sensemaking-inducing surveys report fewer revenge-related responses than participants completing a single survey (i.e., a control group) for the same period. Second, we document the process at play by manipulating the contents of surveys (i.e., “cognitions and emotions” vs. “only cognitions” vs. “only emotions”) and by showing the mediation roles played by sensemaking and benevolent trusting beliefs. Third, we identify quality of pre-failure relationship as a boundary condition whereby the attenuation is stronger when relationship quality is weaker. Finally, we explain how sensemaking can be prompted by marketers to appease their customers.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"5 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142007501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Network centrality and firm performance: A meta-analysis 网络中心性与公司业绩：荟萃分析

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-08-15 DOI: 10.1007/s11747-024-01043-8

Mehdi Nezami, Natalie Chisam, Robert W. Palmatier

{"title":"Network centrality and firm performance: A meta-analysis","authors":"Mehdi Nezami, Natalie Chisam, Robert W. Palmatier","doi":"10.1007/s11747-024-01043-8","DOIUrl":"https://doi.org/10.1007/s11747-024-01043-8","url":null,"abstract":"This study offers a comprehensive view of the network centrality–firm performance relationship through a meta-analysis. Drawing on a data set of 1,699 effect sizes retrieved from 147 studies published during 2000–2022, the authors establish a positive association between degree, closeness, betweenness, and eigenvector measures of centrality with firm performance on average. Nevertheless, these measures show significant differences in their effectiveness across various contexts. While the associations of degree, closeness, and betweenness centralities with firm performance have diminished over time, the relationship between eigenvector centrality and performance has strengthened. Moreover, the linkage between degree centrality and overall performance is more pronounced in customer-oriented and larger markets, whereas closeness centrality demonstrates a stronger relationship with overall performance in larger markets. Also, social trust amplifies the relationships of degree, closeness, and betweenness centralities with overall performance. Furthermore, the centrality–performance linkage and the moderating effects of the contingency factors depend at least partially on the type of network (i.e., board interlock vs. alliance vs. supplier–customer) and the measure of firm performance used (i.e., innovation vs. financial outcomes). Incorporating these factors into social network analyses helps managers refine their networking strategies and enables scholars to improve the generalizability of their findings.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"19 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141986583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The unheard voice of marketing research: Breaking through to news and social media 市场调研中不为人知的声音：突破新闻和社交媒体

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-08-12 DOI: 10.1007/s11747-024-01038-5

Samuel Stäbler, Michael Haenlein

引用次数: 0

Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities 消费者脆弱性动态与市场营销：概念基础与未来研究机会

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2024-08-12 DOI: 10.1007/s11747-024-01039-4

Martin Mende, Tonya Williams Bradford, Anne L. Roggeveen, Maura L. Scott, Mariella Zavala

{"title":"Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities","authors":"Martin Mende, Tonya Williams Bradford, Anne L. Roggeveen, Maura L. Scott, Mariella Zavala","doi":"10.1007/s11747-024-01039-4","DOIUrl":"https://doi.org/10.1007/s11747-024-01039-4","url":null,"abstract":"Inspired by the goal of making marketplaces more inclusive, this research provides a deeper understanding of consumer vulnerability dynamics to develop strategies that help reduce these vulnerabilities. The proposed framework, first, conceptualizes vulnerability states as a function of the breadth and depth of consumers’ vulnerability; then, it sketches a set of vulnerability indicators that illustrate vulnerability breadth and depth. Second, because the breadth and depth of vulnerability vary over time, the framework goes beyond vulnerability states to identify distinct vulnerability-increasing and vulnerability-decreasing pathways, which describe how consumers move between vulnerability states. In a final step, the framework proposes that organizations can (and should) support consumers to mitigate vulnerability by helping consumers build resilience (e.g., via distinct types of resilience-fueling consumer agency). This framework offers novel conceptual insights into consumer vulnerability dynamics as well as resilience and provides avenues for future research on how organizations can better partner with consumers who experience vulnerabilities.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"21 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2024-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141918751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0