Journal of the Academy of Marketing Science最新文献_第5页

Assembling flow: A unified theoretical framework for understanding online experience in an AI-powered world 组装流程：一个统一的理论框架，用于理解人工智能世界中的在线体验

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-07-13 DOI: 10.1007/s11747-026-01173-1

Donna L. Hoffman, Thomas P. Novak

引用次数: 0

How human presence in environmental images shapes sustainable behaviors 人类在环境图像中的存在如何塑造可持续的行为

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-07-09 DOI: 10.1007/s11747-026-01180-2

Maggie Wenjing Liu, Junhui Huang, Dingsheng Fu, Hean Tat Keh

{"title":"How human presence in environmental images shapes sustainable behaviors","authors":"Maggie Wenjing Liu, Junhui Huang, Dingsheng Fu, Hean Tat Keh","doi":"10.1007/s11747-026-01180-2","DOIUrl":"https://doi.org/10.1007/s11747-026-01180-2","url":null,"abstract":"Images depicting the natural environment are widely used to highlight environmental issues. This research investigates whether and how human presence in environmental images influences consumers’ perceptions of human dependence on nature and, in turn, their sustainable behaviors. Across six studies, including analyses of two secondary datasets and four preregistered experiments, we demonstrate that environmental images featuring human presence increase perceived dependence on nature, which in turn promotes sustainable behaviors such as signing petitions, donating to environmental causes, and engaging in other pro-environmental actions. We further show that this effect is moderated by three image-based factors. Specifically, the positive influence of human presence weakens when the depicted human figure is large relative to the image, appears unsuitable for the context, or is placed in a non-nature image. These conditions reduce perceived dependence on nature and, consequently, sustainable behaviors. These findings advance research on promoting consumers’ sustainable behaviors, deepen understanding of human–environment relationships, and enhance knowledge of how human presence functions in marketing communications. They also offer actionable guidance for designing environmental campaigns that subtly promote sustainability while reducing the risk of consumer resistance and skepticism.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"43 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148408954","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

From gaming to politics: The impact of political chatter by social media influencers on consumer engagement with non-political content 从游戏到政治：社交媒体影响者的政治话题对消费者参与非政治内容的影响

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-07-09 DOI: 10.1007/s11747-026-01171-3

Mahdi Niknejad Moghadam

{"title":"From gaming to politics: The impact of political chatter by social media influencers on consumer engagement with non-political content","authors":"Mahdi Niknejad Moghadam","doi":"10.1007/s11747-026-01171-3","DOIUrl":"https://doi.org/10.1007/s11747-026-01171-3","url":null,"abstract":"Social media influencers (SMIs) have become integral to digital marketing, shaping consumer perceptions and promoting products and services. While some SMIs are dedicated to political content or develop such content occasionally, non-political SMIs may also engage in political chatter within their usual content. This study examines the effects of such chatter on consumer engagement by focusing on gaming SMIs. The main analysis is based on a dataset of 43,892 videos from 200 SMIs. The findings indicate that, overall, political chatter intensity in non-political content negatively impacts user engagement. However, this adverse effect is mitigated when SMIs express negative emotions, i.e., sadness or anger, in their content, adopt a humorous tone during their chatter, or address audiences with greater prior exposure to the SMIs’ political chatter. Conversely, the negative impact of political chatter intensity intensifies when moral incongruence between SMIs and their audiences is higher. These results offer valuable insights for both marketers and SMIs who leverage social media platforms to connect with consumers.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"151 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148408955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer expertise across technological frontiers: Consumer literacy, the internet, and artificial intelligence 跨越技术前沿的消费者专业知识：消费者素养、互联网和人工智能

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-07-09 DOI: 10.1007/s11747-026-01174-0

Yanmei Zheng, Joseph W Alba, J. Benjamin Hutchinson, J. Wesley Hutchinson

引用次数: 0

The missing big idea: Brand-differentiating messages and advertising effectiveness across the brand funnel 缺失的大创意：品牌差异化信息和跨品牌渠道的广告效果

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-07-07 DOI: 10.1007/s11747-026-01166-0

Sascha Raithel, Alexander Mafael, Bastian Amberg, Charles R. Taylor, David W. Stewart

{"title":"The missing big idea: Brand-differentiating messages and advertising effectiveness across the brand funnel","authors":"Sascha Raithel, Alexander Mafael, Bastian Amberg, Charles R. Taylor, David W. Stewart","doi":"10.1007/s11747-026-01166-0","DOIUrl":"https://doi.org/10.1007/s11747-026-01166-0","url":null,"abstract":"While strategy research emphasizes the importance of product differentiation, research on advertising effectiveness has paid limited attention to whether advertising communicates a clear point of brand difference. This study examines the role of brand-differentiating messages (BDMs) in advertising effectiveness across the brand funnel. Using ten years of Super Bowl advertising, we analyze 280 brand-level advertising events and 17,080 daily observations of ad awareness, brand liking, brand consideration, brand purchase intention, and brand purchase. The findings show that BDM has direct positive effects on the earlier stages of the brand funnel, particularly ad awareness and brand liking. In addition, ad liking strengthens the effects of BDM on ad awareness, brand liking, and brand consideration, indicating that positive affect toward the ad amplifies the impact of communicated differentiation. Finally, BDM strengthens the relationships between consideration and purchase intention and between purchase intention and purchase, suggesting that communicated differentiation facilitates conversion across later funnel stages. These results clarify the role of ad liking in advertising effectiveness, identify BDM as an important form of diagnostic advertising content, and show how communicated differentiation influences both level and transition effects across the brand funnel.","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"1 1","pages":""},"PeriodicalIF":18.2,"publicationDate":"2026-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148408967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The foundations, evolution and promise of customer-based brand equity 基于顾客的品牌资产的基础、演变和前景

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-07-07 DOI: 10.1007/s11747-026-01168-y

Kevin Lane Keller

引用次数: 0

AI and human designers: How consumers see the genuine care in product design as more sustainable 人工智能和人类设计师：消费者如何看待产品设计中的真正关怀更具可持续性

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-07-06 DOI: 10.1007/s11747-026-01170-4

Barbara Duffek, Dipayan Biswas

引用次数: 0

CMOs’ influence on data breach prevention 首席营销官对数据泄露预防的影响

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-05-30 DOI: 10.1007/s11747-026-01162-4

Amit Agarwal, Ben Lee, Shekhar Misra

引用次数: 0

Cooperation: An enduring theory of relationship marketing 合作：一个经久不衰的关系营销理论

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-04-28 DOI: 10.1007/s11747-026-01158-0

Conor M. Henderson, Lena Steinhoff, Robert W. Palmatier

引用次数: 0

When does past sales performance predict turnover in contemporary inside and outside sales forces? 什么时候过去的销售业绩可以预测当前内部和外部销售人员的营业额？

IF 18.2 1区管理学

Journal of the Academy of Marketing Science Pub Date : 2026-04-25 DOI: 10.1007/s11747-025-01138-w

Youngtak M. Kim, Andrew T. Crecelius, Andrea L. Dixon, Son K. Lam

引用次数: 0