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Journal of Marketing Theory and Practice最新文献

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Sales team value co-creation in turbulent markets: the role of team learning and agility 销售团队在动荡的市场中重视共同创造:团队学习和敏捷性的作用
Journal of Marketing Theory and Practice Pub Date : 2023-09-18 DOI: 10.1080/10696679.2023.2258266
Eddie Inyang, Omar S. Itani, Hayam Alnakhli, Juliana White
{"title":"Sales team value co-creation in turbulent markets: the role of team learning and agility","authors":"Eddie Inyang, Omar S. Itani, Hayam Alnakhli, Juliana White","doi":"10.1080/10696679.2023.2258266","DOIUrl":"https://doi.org/10.1080/10696679.2023.2258266","url":null,"abstract":"ABSTRACTValue co-creation has emerged as a way for organizations to gain a competitive advantage and differentiate themselves from the competition. In the literature, a positive link has been found between value co-creation and firm performance. However, the impact of sales team value co-creation on performance has been largely unexplored. This study explores drivers of value co-creation by sales teams and its performance outcomes, with market turbulence as a contingency factor. Using a sample of 201 salespeople in 24 sales teams, the results indicate that when sales teams co-create value with customers, they can increase their sales performance. This effect is magnified when sales teams are working with customers operating in turbulent environments. Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135148651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products 信息与转型广告吸引力在为低参与度产品建立基于消费者的品牌资产中的作用
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-08-25 DOI: 10.1080/10696679.2023.2249213
Wael Nuweihed, O. Trendel
{"title":"The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products","authors":"Wael Nuweihed, O. Trendel","doi":"10.1080/10696679.2023.2249213","DOIUrl":"https://doi.org/10.1080/10696679.2023.2249213","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48131641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: an attribution theory perspective 基于归因理论的SEM-An-NCA综合方法预测影响CSR真实性和CRM购买意向的因素
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-08-22 DOI: 10.1080/10696679.2023.2241158
Sudhir Pandey, Sujo Thomas, Viral Bhatt, Ritesh Patel, Vinod Malkar
{"title":"An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: an attribution theory perspective","authors":"Sudhir Pandey, Sujo Thomas, Viral Bhatt, Ritesh Patel, Vinod Malkar","doi":"10.1080/10696679.2023.2241158","DOIUrl":"https://doi.org/10.1080/10696679.2023.2241158","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49122138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Influencer marketing research: review and future research agenda 影响力营销研究：回顾与未来研究议程
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-07-28 DOI: 10.1080/10696679.2023.2235883
Eugene Cheng-Xi Aw, Raj Agnihotri
{"title":"Influencer marketing research: review and future research agenda","authors":"Eugene Cheng-Xi Aw, Raj Agnihotri","doi":"10.1080/10696679.2023.2235883","DOIUrl":"https://doi.org/10.1080/10696679.2023.2235883","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43812574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Lean on me: the positive effects of brand resources and brand love during stressful life transitions 依靠我:品牌资源和品牌爱在压力生活转型中的积极影响
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-07-28 DOI: 10.1080/10696679.2023.2234598
Ginger Killian, J. Siemens, Anastasia Thyroff, Scott Smith
{"title":"Lean on me: the positive effects of brand resources and brand love during stressful life transitions","authors":"Ginger Killian, J. Siemens, Anastasia Thyroff, Scott Smith","doi":"10.1080/10696679.2023.2234598","DOIUrl":"https://doi.org/10.1080/10696679.2023.2234598","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46129264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of neuroticism on compulsive buying behavior: the mediating role of the past-negative time perspective and the moderating role of the consumer’s need for uniqueness 神经质对强迫性购买行为的影响：过去消极时间视角的中介作用和消费者对独特性需求的调节作用
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-07-03 DOI: 10.1080/10696679.2022.2076247
Beyza Aksoy, Ayhan Akpınar, Behçet Yalın Özkara
{"title":"The impact of neuroticism on compulsive buying behavior: the mediating role of the past-negative time perspective and the moderating role of the consumer’s need for uniqueness","authors":"Beyza Aksoy, Ayhan Akpınar, Behçet Yalın Özkara","doi":"10.1080/10696679.2022.2076247","DOIUrl":"https://doi.org/10.1080/10696679.2022.2076247","url":null,"abstract":"ABSTRACT Around 300 million people are affected by consumption-related psychological disorders. Despite the prominence of this problem, which impacts 1 in every 20 people, the number of studies on consumption-related problems in marketing is limited. Furthermore, although marketing scholarship focuses on identifying antecedents of compulsive buying, the potential variables involved in this complex mechanism are still unknown. For this purpose, this study investigated (1) the mediating role of past-negative time perspective (PNTP) in the effect of neuroticism on compulsive buying behavior (CBB) and (2) the moderating role of consumer’s need for uniqueness (CNFU) on the direct or indirect effects of neuroticism on CBB. In the study using data (n = 666) from a questionnaire survey, the Hayes PROCESS macro was used to perform mediation and moderated mediation analysis. Results demonstrated that consumers’ PNTP partially mediate the impact of neuroticism on CBB. Moreover, moderated mediation analysis showed that the CNFU moderated the pathway between neuroticism and CBB; that is, the path was weaker in the context of a greater need for uniqueness. The study offers an empirical contribution to the international research on compulsive buying behavior, including mediator and moderator variables. The findings are discussed in theoretical and practical insights to better understand compulsive buying behavior and related constructs.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41450855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Do brand influencers matter on TikTok? A social influence theory perspective 品牌影响者在TikTok上重要吗?社会影响理论视角
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-06-09 DOI: 10.1080/10696679.2023.2217488
Sunil Hazari, S. Talpade, C. Brown
{"title":"Do brand influencers matter on TikTok? A social influence theory perspective","authors":"Sunil Hazari, S. Talpade, C. Brown","doi":"10.1080/10696679.2023.2217488","DOIUrl":"https://doi.org/10.1080/10696679.2023.2217488","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47181962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Determinants of continuous intention to use retail apps: A hybrid PLS-ANN approach 持续使用零售应用程序意愿的决定因素：PLS-ANN混合方法
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-06-09 DOI: 10.1080/10696679.2023.2218098
G. Abbasi, Y. Goh, M. Iranmanesh, Francisco J. Liébana‐Cabanillas
{"title":"Determinants of continuous intention to use retail apps: A hybrid PLS-ANN approach","authors":"G. Abbasi, Y. Goh, M. Iranmanesh, Francisco J. Liébana‐Cabanillas","doi":"10.1080/10696679.2023.2218098","DOIUrl":"https://doi.org/10.1080/10696679.2023.2218098","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47637841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Demystifying hedonic shopping motivation and consumer buying behavior during the post-global pandemic: evidence from a developing country 揭开后全球疫情期间享乐购物动机和消费者购买行为的神秘面纱：来自发展中国家的证据
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-06-09 DOI: 10.1080/10696679.2023.2221442
A. Aruldoss, S. Rana, Satyanarayana Parayitam, B. Gurumurthy
{"title":"Demystifying hedonic shopping motivation and consumer buying behavior during the post-global pandemic: evidence from a developing country","authors":"A. Aruldoss, S. Rana, Satyanarayana Parayitam, B. Gurumurthy","doi":"10.1080/10696679.2023.2221442","DOIUrl":"https://doi.org/10.1080/10696679.2023.2221442","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45383813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Dignity in the workplace: a frontline service employee perspective 工作场所的尊严：一线服务员工的视角
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-06-09 DOI: 10.1080/10696679.2023.2221443
Breanne A. Mertz, Jennifer A. Locander, Barron W. Brown, William B. Locander
{"title":"Dignity in the workplace: a frontline service employee perspective","authors":"Breanne A. Mertz, Jennifer A. Locander, Barron W. Brown, William B. Locander","doi":"10.1080/10696679.2023.2221443","DOIUrl":"https://doi.org/10.1080/10696679.2023.2221443","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41562885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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