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Journal of Marketing Theory and Practice最新文献

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Does reference-group comparison impact compensatory consumption for bottom of the pyramid (BOP) consumers? 参照组比较是否影响金字塔底(BOP)消费者的补偿性消费?
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-06-09 DOI: 10.1080/10696679.2023.2221441
Fairuz Chowdhury, Srinivasan Swaminathan
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引用次数: 0
Channel choices and interaction patterns in continuously provided services: a customer journey perspective 持续提供服务中的渠道选择和交互模式:客户旅程视角
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-06-09 DOI: 10.1080/10696679.2023.2217487
Andrea Tracogna, Tun-I Hu
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引用次数: 0
Into the matrix: collecting psychometric data from consumers immersed in virtual worlds 进入矩阵：从沉浸在虚拟世界中的消费者那里收集心理测量数据
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-05-15 DOI: 10.1080/10696679.2023.2202861
Kamal Ahmmad, Elizabeth Howlett, Andrew Perkins
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引用次数: 0
Redefining brand globalness: an interpretive inquiry 重新定义品牌全球化:解释性探究
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-04-28 DOI: 10.1080/10696679.2023.2202860
Muhammad Kashif, M. Udunuwara
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引用次数: 0
Revisiting online reviews: signals of latent reviewer traits mediate the review length-helpfulness relationship 重温在线评论：潜在评论人特征的信号介导评论长度与帮助关系
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-04-07 DOI: 10.1080/10696679.2023.2196636
Yiru Wang, Christina A. Kuchmaner
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引用次数: 1
Social media snap judgments: the effect of social media-based brand cues on purchase intention 社交媒体快速判断:基于社交媒体的品牌线索对购买意愿的影响
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-03-30 DOI: 10.1080/10696679.2023.2191329
Kristin Stewart, Rebeca Perren
{"title":"Social media snap judgments: the effect of social media-based brand cues on purchase intention","authors":"Kristin Stewart, Rebeca Perren","doi":"10.1080/10696679.2023.2191329","DOIUrl":"https://doi.org/10.1080/10696679.2023.2191329","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46383797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Influential entrepreneurs and entrepreneurial influencers: are they two sides of the same coin? 有影响力的企业家和有影响力的创业者：他们是一枚硬币的两面吗？
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-03-30 DOI: 10.1080/10696679.2023.2191330
Victoria L. Crittenden, W. Crittenden, A. Kemp
{"title":"Influential entrepreneurs and entrepreneurial influencers: are they two sides of the same coin?","authors":"Victoria L. Crittenden, W. Crittenden, A. Kemp","doi":"10.1080/10696679.2023.2191330","DOIUrl":"https://doi.org/10.1080/10696679.2023.2191330","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46253915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Beyond stars: role of discrete emotions on online consumer review helpfulness 超越明星:离散情感对在线消费者评论帮助性的作用
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-03-10 DOI: 10.1080/10696679.2022.2148111
Vartika Srivastava, Arti D. Kalro, Gaurav Raizada, Dinesh Sharma
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引用次数: 1
Purposeful practice as the key to superior sales performance: An exploratory analysis 有目的的实践是卓越销售绩效的关键:探索性分析
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-01-27 DOI: 10.1080/10696679.2022.2159838
Anja Taylor, Helen Jossberger, H. Gruber
{"title":"Purposeful practice as the key to superior sales performance: An exploratory analysis","authors":"Anja Taylor, Helen Jossberger, H. Gruber","doi":"10.1080/10696679.2022.2159838","DOIUrl":"https://doi.org/10.1080/10696679.2022.2159838","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48790303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Touch or click? The effect of direct and indirect human-computer interaction on consumer responses 触摸还是点击？直接和间接人机交互对消费者反应的影响
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-01-25 DOI: 10.1080/10696679.2022.2158872
Jifei Wu, Yimin Zhu, Xiang Fang, Pramit Banerjee
{"title":"Touch or click? The effect of direct and indirect human-computer interaction on consumer responses","authors":"Jifei Wu, Yimin Zhu, Xiang Fang, Pramit Banerjee","doi":"10.1080/10696679.2022.2158872","DOIUrl":"https://doi.org/10.1080/10696679.2022.2158872","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48728541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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