Journal of Marketing Theory and Practice最新文献

{"title":"Touch or click? The effect of direct and indirect human-computer interaction on consumer responses","authors":"Jifei Wu, Yimin Zhu, Xiang Fang, Pramit Banerjee","doi":"10.1080/10696679.2022.2158872","DOIUrl":"https://doi.org/10.1080/10696679.2022.2158872","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48728541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The current and future state of the marketing management profession","authors":"Samer Elhajjar","doi":"10.1080/10696679.2023.2166535","DOIUrl":"https://doi.org/10.1080/10696679.2023.2166535","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45744556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring antecedents and outcomes of salesperson change agility: a social exchange theory perspective","authors":"Ashish Kalra, Nakyoung Lee, Riley G. Dugan","doi":"10.1080/10696679.2023.2169940","DOIUrl":"https://doi.org/10.1080/10696679.2023.2169940","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46636924","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Are negative marketing events evaluated equally: the role of service characteristics and brand positioning","authors":"Terence Motsi","doi":"10.1080/10696679.2022.2163906","DOIUrl":"https://doi.org/10.1080/10696679.2022.2163906","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44573678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"What can monitoring our bank account cash flows say about our loyalty cards?","authors":"E. Apergis","doi":"10.1080/10696679.2021.1988646","DOIUrl":"https://doi.org/10.1080/10696679.2021.1988646","url":null,"abstract":"ABSTRACT The present research postulates customers do not necessarily use loyalty cards to gain their rewards. Applying a logit regression on a sample of 1,500 households from the Understanding Society Innovation Panel, this investigation shows that insecure customers about their bank account cash flows are more likely to own a loyalty card. Checking their cash flows frequently acts as a framing effect; thus, Prospect theory will be explored here if it is relevant in the loyalty card context. Drawing from thirteen different loyalty cards and firms, this work verifies the aforementioned insight and whether loyalty card ownership is gender-sensitive.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"31 1","pages":"18 - 38"},"PeriodicalIF":3.0,"publicationDate":"2023-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45098949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Bloodmeal host identities among sympatric <i>Glossina austeni</i> and <i>Glossina pallidipes</i> tsetse flies in Shimba Hills National Reserve, Kwale, Kenya.","authors":"Kennedy O Ogolla, Tevin Onyango, Billiah K Bwana, Moses Y Otiende, Clarence M Mang'era, Benard Ochieng, Maurice O Omolo, John M Mugambi, Ahmed Hassanali, Patrick Omondi, Paul O Mireji","doi":"10.3389/fitd.2023.1145993","DOIUrl":"10.3389/fitd.2023.1145993","url":null,"abstract":"<p><p>Odor from preferred/non-preferred tsetse fly vertebrate hosts have been exploited in R&D of attractants/repellents of the fly for human and livestock protection. Odors from vertebrate hosts of <i>Glossina austeni</i> and <i>Glossina pallidipes</i> tsetse flies can facilitate formulation of novel attractants effective against <i>G. austeni</i> or improvement of existing attractant blends for <i>G. pallidipes.</i> We compared vertebrate blood meal sources of both fly species at Shimba Hills National Reserve, Kenya, to establish putative preferred host of either species, hence potential source of <i>G. austeni</i> or <i>G. pallidipes</i> specific odors. We trapped sympatric adult flies in 2021 and 2022 using NGU traps/sticky panels baited with POCA, collected their blood meals and characterize the meals using HRM vertebrate 16S rRNA- PCR (for host identification), and compared host profiles using GLM and Fisher's exact tests. We collected 168 and 62 sympatric <i>G. pallidipes</i> and <i>G. austeni</i> with bloodmeal, respectively in 2021 and, 230 and 142 respectively in 2022. In 2021, we identified putative hosts of 65.48 and 69.35 % of the <i>G. pallidipes</i> and <i>G. austeni</i> respectively and 82.61 and 80.28%, respectively in 2022. In 2021, we detected harnessed bushbuck, buffalo, common warthog and cattle putative host bloodmeals, and additionally bushpig and suni antelope bloodmeals in 2022. Putative vertebrate bloodmeal sources were significantly different by tsetse fly species (χ²_{(1, N=457)} = 43.215, <i>p</i> < 0.001) and sampling year (χ²_{(1, N=457)} = 8.044, <i>p</i> = 0.005). Frequency of common warthog bloodmeals was higher in <i>G. pallidipes</i> (65.79 %) than <i>G. austeni</i> (38.60%), and that of suni antelope and harnessed bushbuck putative bloodmeals higher in <i>G. austeni</i> (21.05-28.07%) than in <i>G. pallidipes</i> (6.84 - 17.37%) in 2022. There was an apparent change in putative feeding preference/host choices in both fly species between 2021 and 2022. Host bloodmeals in <i>G. pallidipes</i> or <i>G. austeni</i> predominantly from putative harnessed bushbuck, suni antelope or common warthog reveal these vertebrates with potential odors that can be harnessed and formulated into appropriate attractants for respective species and integrated into routine control regiment for <i>G. pallidipes</i> and/or <i>G. austeni</i>.</p>","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10919243/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91232897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of consumers’ impulsiveness and variety-seeking traits on self-brand connection and communal-brand connection with high- vs. low-involvement products","authors":"Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi, M. Zúñiga","doi":"10.1080/10696679.2022.2143380","DOIUrl":"https://doi.org/10.1080/10696679.2022.2143380","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48305907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Observers’ complaint language perceptions: a new measure to aid social media service recovery evaluations","authors":"T. Bacile","doi":"10.1080/10696679.2022.2144382","DOIUrl":"https://doi.org/10.1080/10696679.2022.2144382","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44367342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective","authors":"Ove Oklevik, Herbjørn Nysveen, Per E. Pedersen","doi":"10.1080/10696679.2022.2120013","DOIUrl":"https://doi.org/10.1080/10696679.2022.2120013","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2022-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47648398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How engaged are your employees?: enhancing engagement through autonomy and skill discretion in today’s changing environment","authors":"D. Edmondson, L. Matthews","doi":"10.1080/10696679.2022.2123348","DOIUrl":"https://doi.org/10.1080/10696679.2022.2123348","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2022-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44183571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}