触摸还是点击？直接和间接人机交互对消费者反应的影响

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2023-01-25 DOI:10.1080/10696679.2022.2158872

Jifei Wu, Yimin Zhu, Xiang Fang, Pramit Banerjee

引用次数: 0

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Touch or click? The effect of direct and indirect human-computer interaction on consumer responses

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.