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Journal of Marketing Theory and Practice最新文献

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The current and future state of the marketing management profession 市场营销管理行业的现状和未来
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-01-25 DOI: 10.1080/10696679.2023.2166535
Samer Elhajjar
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引用次数: 2
Exploring antecedents and outcomes of salesperson change agility: a social exchange theory perspective 销售人员变革敏捷性的前因与结果:社会交换理论视角
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-01-25 DOI: 10.1080/10696679.2023.2169940
Ashish Kalra, Nakyoung Lee, Riley G. Dugan
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引用次数: 2
Are negative marketing events evaluated equally: the role of service characteristics and brand positioning 负面营销事件是否被同等评价:服务特性和品牌定位的作用
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-01-25 DOI: 10.1080/10696679.2022.2163906
Terence Motsi
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引用次数: 0
What can monitoring our bank account cash flows say about our loyalty cards? 监控我们的银行账户现金流对我们的忠诚卡有什么影响？
IF 3
Journal of Marketing Theory and Practice Pub Date : 2023-01-02 DOI: 10.1080/10696679.2021.1988646
E. Apergis
{"title":"What can monitoring our bank account cash flows say about our loyalty cards?","authors":"E. Apergis","doi":"10.1080/10696679.2021.1988646","DOIUrl":"https://doi.org/10.1080/10696679.2021.1988646","url":null,"abstract":"ABSTRACT The present research postulates customers do not necessarily use loyalty cards to gain their rewards. Applying a logit regression on a sample of 1,500 households from the Understanding Society Innovation Panel, this investigation shows that insecure customers about their bank account cash flows are more likely to own a loyalty card. Checking their cash flows frequently acts as a framing effect; thus, Prospect theory will be explored here if it is relevant in the loyalty card context. Drawing from thirteen different loyalty cards and firms, this work verifies the aforementioned insight and whether loyalty card ownership is gender-sensitive.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45098949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of consumers’ impulsiveness and variety-seeking traits on self-brand connection and communal-brand connection with high- vs. low-involvement products 消费者的冲动性和多样性特征对高介入与低介入产品的自我品牌连接和共同品牌连接的影响
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-11-22 DOI: 10.1080/10696679.2022.2143380
Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi, M. Zúñiga
{"title":"Impact of consumers’ impulsiveness and variety-seeking traits on self-brand connection and communal-brand connection with high- vs. low-involvement products","authors":"Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi, M. Zúñiga","doi":"10.1080/10696679.2022.2143380","DOIUrl":"https://doi.org/10.1080/10696679.2022.2143380","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48305907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Observers’ complaint language perceptions: a new measure to aid social media service recovery evaluations 观察者的抱怨语言感知:一项帮助社交媒体服务恢复评估的新措施
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-11-22 DOI: 10.1080/10696679.2022.2144382
T. Bacile
{"title":"Observers’ complaint language perceptions: a new measure to aid social media service recovery evaluations","authors":"T. Bacile","doi":"10.1080/10696679.2022.2144382","DOIUrl":"https://doi.org/10.1080/10696679.2022.2144382","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44367342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective 探索共同创造(DART)、品牌体验强度和品牌满意度之间的关系:一个品牌参与的视角
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-10-03 DOI: 10.1080/10696679.2022.2120013
Ove Oklevik, Herbjørn Nysveen, Per E. Pedersen
{"title":"Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective","authors":"Ove Oklevik, Herbjørn Nysveen, Per E. Pedersen","doi":"10.1080/10696679.2022.2120013","DOIUrl":"https://doi.org/10.1080/10696679.2022.2120013","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47648398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
How engaged are your employees?: enhancing engagement through autonomy and skill discretion in today’s changing environment 你的员工有多敬业?:在当今不断变化的环境中，通过自主和技能自由裁量权提高参与度
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-09-19 DOI: 10.1080/10696679.2022.2123348
D. Edmondson, L. Matthews
{"title":"How engaged are your employees?: enhancing engagement through autonomy and skill discretion in today’s changing environment","authors":"D. Edmondson, L. Matthews","doi":"10.1080/10696679.2022.2123348","DOIUrl":"https://doi.org/10.1080/10696679.2022.2123348","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44183571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Shoppers’ susceptibility to information overload: scale development and validation 购物者对信息过载的易感性：规模发展与验证
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-09-15 DOI: 10.1080/10696679.2022.2121287
G. Hunter, Steven A. Taylor, Pia Hildegard Kallen
{"title":"Shoppers’ susceptibility to information overload: scale development and validation","authors":"G. Hunter, Steven A. Taylor, Pia Hildegard Kallen","doi":"10.1080/10696679.2022.2121287","DOIUrl":"https://doi.org/10.1080/10696679.2022.2121287","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43522664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Segmenting customer adoption of new consumer packaged goods using latent growth curve modeling 利用潜在增长曲线模型细分消费者对新型包装消费品的采用情况
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-09-13 DOI: 10.1080/10696679.2022.2115383
A. Allaway, H. McCullough, Kyoungmin Kim, Gregory McAmis
{"title":"Segmenting customer adoption of new consumer packaged goods using latent growth curve modeling","authors":"A. Allaway, H. McCullough, Kyoungmin Kim, Gregory McAmis","doi":"10.1080/10696679.2022.2115383","DOIUrl":"https://doi.org/10.1080/10696679.2022.2115383","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43649144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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