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Journal of Marketing Theory and Practice最新文献

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Examining the effects of Facebook’s personalized advertisements on brand love 考察Facebook个性化广告对品牌喜爱的影响
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-09-12 DOI: 10.1080/10696679.2022.2096637
Trang P. Tran, Tiffany Blanchflower, C. Lin
{"title":"Examining the effects of Facebook’s personalized advertisements on brand love","authors":"Trang P. Tran, Tiffany Blanchflower, C. Lin","doi":"10.1080/10696679.2022.2096637","DOIUrl":"https://doi.org/10.1080/10696679.2022.2096637","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47892543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
The impact of Artificial Intelligence on the marketing practices of Professional Services Firms 人工智能对专业服务公司营销实践的影响
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-08-24 DOI: 10.1080/10696679.2022.2090005
Carli Bezuidenhout, Troy Heffernan, Roba Abbas, Michael Mehmet
{"title":"The impact of Artificial Intelligence on the marketing practices of Professional Services Firms","authors":"Carli Bezuidenhout, Troy Heffernan, Roba Abbas, Michael Mehmet","doi":"10.1080/10696679.2022.2090005","DOIUrl":"https://doi.org/10.1080/10696679.2022.2090005","url":null,"abstract":"ABSTRACT Artificial intelligence (AI) is rapidly evolving, influencing service industries and Professional Services Firms (PSFs) embracing AI to improve margins. In this paper, we reveal how AI impacts the characteristics and marketing practices of PSFs. AI has the potential to provide considerable efficiency and organizational benefits, yet simultaneously changes service attributes, threatens the competitive advantage of deep client relationships, and directly influences the marketing practices of PSFs, including pricing strategy. Based on an extensive literature review, we present a conceptual model illustrating the changes impacting the business model, marketing practices, and client relationships of PSFs.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47025752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Artificial intelligence marketing (AIM): connecting-the-dots using bibliometrics 人工智能营销（AIM）：使用文献计量学连接点
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-08-24 DOI: 10.1080/10696679.2022.2103435
Shaista Anayat, Gowhar Rasool
{"title":"Artificial intelligence marketing (AIM): connecting-the-dots using bibliometrics","authors":"Shaista Anayat, Gowhar Rasool","doi":"10.1080/10696679.2022.2103435","DOIUrl":"https://doi.org/10.1080/10696679.2022.2103435","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47724270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity 相互冲突的消费文化、购物习惯，以及衡量消费者品牌资产的挑战
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-07-22 DOI: 10.1080/10696679.2022.2080714
Monika Hajdas, Joanna Radomska, Aleksandra Szpulak, S. Silva
{"title":"Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity","authors":"Monika Hajdas, Joanna Radomska, Aleksandra Szpulak, S. Silva","doi":"10.1080/10696679.2022.2080714","DOIUrl":"https://doi.org/10.1080/10696679.2022.2080714","url":null,"abstract":"ABSTRACT Despite the increasing social perspective in branding research, accompanied by more firms creating brands including environmental issues, no studies so far have investigated whether brand narratives referring to polarizing consumer cultures affect brand-related metrics. We explore the impact of shopping rituals rooted in either materialistic or material-resistant consumer culture on consumer-based brand equity. Our research shows that consumers do not assess brand equity based on the narratives associated to any of the cultures, which suggests that in the case of such contextual sensitive research, a more reflexive approach is needed to explore brands’ appeal gained from cultural meanings.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48436378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Clearance vs. sale: promotion keywords and their implications for retailers and public policy 清仓与销售：促销关键词及其对零售商和公共政策的影响
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-07-22 DOI: 10.1080/10696679.2022.2081207
B. Gillespie, K. Manning, O. Ferrell, L. Ferrell
{"title":"Clearance vs. sale: promotion keywords and their implications for retailers and public policy","authors":"B. Gillespie, K. Manning, O. Ferrell, L. Ferrell","doi":"10.1080/10696679.2022.2081207","DOIUrl":"https://doi.org/10.1080/10696679.2022.2081207","url":null,"abstract":"ABSTRACT Promotion keywords (e.g. sale, clearance) are a frequent component of retail advertising, store signage, and point-of-purchase displays. Despite retailers’ frequent use of promotion keywords, past research has not examined their meaning. To address this void, the authors conducted studies examining both consumers’ and retail managers’ perceptions of promotional keywords within the United States market. Using an experimental approach, the authors predict and find that clearance leads to relatively deep retail discount expectations compared to sale (across samples including consumers and retail managers) and that the attractiveness of price promotions is dependent upon associated promotional keywords.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47388477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How, when, and why do stores’ humor climates affect retail customer purchase? 商店的幽默氛围如何、何时以及为何影响零售顾客的购买?
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-07-22 DOI: 10.1080/10696679.2022.2080712
Michel Tremblay
{"title":"How, when, and why do stores’ humor climates affect retail customer purchase?","authors":"Michel Tremblay","doi":"10.1080/10696679.2022.2080712","DOIUrl":"https://doi.org/10.1080/10696679.2022.2080712","url":null,"abstract":"ABSTRACT This study examines the influence of affiliative and aggressive humor climate levels and variability of humor climates on customer purchase, and the mediating effect of customer perceptions of service quality on such relationships. Sixty-seven store managers assessed 615 employees’ use of humor, while 3533 customers were surveyed to assess the quality of service received and their purchase behavior. Results show that a high affiliative humor climate was associated with a decrease in customer perceptions of service quality when variability in this humor usage was low in stores. Furthermore, high usage of aggressive humor was associated with a decrease in customer purchase.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47025807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing 《劝导》知识线索对社交媒体参与度的影响:宠物网红营销
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-07-22 DOI: 10.1080/10696679.2022.2093224
Susan D. Myers, Sandipan S. Sen, Holly A. Syrdal, Parker J. Woodroof
{"title":"The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing","authors":"Susan D. Myers, Sandipan S. Sen, Holly A. Syrdal, Parker J. Woodroof","doi":"10.1080/10696679.2022.2093224","DOIUrl":"https://doi.org/10.1080/10696679.2022.2093224","url":null,"abstract":"","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45748259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 12
The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model 感知操纵、动机和道德在事业相关营销中的影响:CRM+模型
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-07-22 DOI: 10.1080/10696679.2022.2074462
Nathan W. Twyman, Sarah M. Stanley, Cassandra C. Elrod, Tamara M. Masters
{"title":"The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model","authors":"Nathan W. Twyman, Sarah M. Stanley, Cassandra C. Elrod, Tamara M. Masters","doi":"10.1080/10696679.2022.2074462","DOIUrl":"https://doi.org/10.1080/10696679.2022.2074462","url":null,"abstract":"ABSTRACT We developed a CRM+ Model using experimentation and structural equation modeling analysis. CRM+ demonstrates previously unexplored interrelationships among consumer-perceived manipulation, brand motives, perceived ethicality of the Cause-related Marketing, and brand attitude. CRM+ reveals that perceived ethicality of the CRM has a significant positive effect on brand attitude, though it is not as pronounced as the effect of perceived altruistic motives. Egoistic motives decrease ethicality perceptions, but has no direct effect on brand attitude. Altruistic motive perceptions diminish egoistic motive perceptions. CRM+ suggests marketing managers should prioritize emphasizing altruistic motives and ethicality of the partnership over downplaying egoistic motives.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42634919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use 品牌冷静如何以及何时将产品质量判断转化为积极的口碑和购买/使用意向
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-06-21 DOI: 10.1080/10696679.2022.2081925
R. Bagozzi, Mozhde Khoshnevis
{"title":"How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use","authors":"R. Bagozzi, Mozhde Khoshnevis","doi":"10.1080/10696679.2022.2081925","DOIUrl":"https://doi.org/10.1080/10696679.2022.2081925","url":null,"abstract":"ABSTRACT Brand coolness is a relatively understudied but important marketing phenomenon that only recently has received systematic scrutiny. We investigate a multidimensional structure of brand coolness and show how it mediates the effects of product quality on word of mouth communication and on intentions to buy/use cool brands. We also demonstrate under what conditions brand coolness influences WOM and intentions. The self-concept, rooted in materialism and expressed as the desire to impress other people and to compare oneself to others so as to emulate them, serves to regulate the effects of brand coolness in a negative way on WOM and intentions, thereby fulfilling the autonomous function of brand coolness for consumers described in the past as one important aspect of brand coolness. In order to show the incremental contribution of brand coolness in predicting WOM and decisions to buy/use cool brands, the effects of brand coolness are tested in head-to-head comparisons with the influence of self-brand connections and attitudes toward cool brands, which are classically studied brand drivers, on a representative sample of 400 adult Americans aged 20–40 years inclusive.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45811498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 15
Design aesthetics in predominantly-utilitarian versus predominantly-hedonic services: the “what is beautiful is good” and “Ulysses” effects 设计美学在功利主义和享乐主义服务中占主导地位:“美即善”和“尤利西斯”效应
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-06-21 DOI: 10.1080/10696679.2022.2085117
W. Chaouali, Nizar Souiden
{"title":"Design aesthetics in predominantly-utilitarian versus predominantly-hedonic services: the “what is beautiful is good” and “Ulysses” effects","authors":"W. Chaouali, Nizar Souiden","doi":"10.1080/10696679.2022.2085117","DOIUrl":"https://doi.org/10.1080/10696679.2022.2085117","url":null,"abstract":"ABSTRACT This study is the first that uses quadratic effects to explore when design aesthetics can generate the opposite effect. It complements the “what is beautiful is good” effect by introducing the “Ulysses” effect (newly introduced effect). Mobile banking and mobile gaming are selected as predominantly-utilitarian and predominantly-hedonic services, respectively. Using online questionnaires, data are collected in France. SmartPLS is used. The results show that, in a predominantly-utilitarian service, the relationship between design aesthetics and intention is an inverted U-shaped curve. However, in a predominantly-hedonic service context, the relationship between design aesthetics and intention is rather linear ascending.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43963269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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