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Journal of Marketing Theory and Practice最新文献

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The generalized exchange framework: A guide for managing norms in traditional & non-traditional markets 广义交换框架:传统与非传统市场管理规范指南
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-06-14 DOI: 10.1080/10696679.2022.2048182
A. Rose, K. Hewett, R. L. Rose
{"title":"The generalized exchange framework: A guide for managing norms in traditional & non-traditional markets","authors":"A. Rose, K. Hewett, R. L. Rose","doi":"10.1080/10696679.2022.2048182","DOIUrl":"https://doi.org/10.1080/10696679.2022.2048182","url":null,"abstract":"ABSTRACT While the sharing literature makes claims of uniqueness relative to traditional markets, we show how any market can be understood by positioning salient actors in terms of social distance, and understanding the degree of mutuality in their norms. We introduce the Generalized Exchange Framework, which offers a theoretically rigorous model for understanding and managing any market. An ethnographic study of the craft beer industry illustrates elements of both mutuality and possessive individualism, highlighting normative structures influencing actors in firms‘ environments. We offer managerial implications based on an understanding of the degree to which industry actors value mutuality to differing degrees.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45218872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Gratitude stimulates word-of-mouth more than words of thanks 感恩比感谢更能刺激口碑
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-06-03 DOI: 10.1080/10696679.2022.2078370
F. Cownie, James Haft, V. Vu, N. Natalia, M. Chaiveeradech
{"title":"Gratitude stimulates word-of-mouth more than words of thanks","authors":"F. Cownie, James Haft, V. Vu, N. Natalia, M. Chaiveeradech","doi":"10.1080/10696679.2022.2078370","DOIUrl":"https://doi.org/10.1080/10696679.2022.2078370","url":null,"abstract":"ABSTRACT This study examines the impact of feelings and expressions of gratitude on word-of-mouth communication applying a quantitative method and PLS-SEM. It is the first study evidencing the power of feelings of gratitude as a driver of positive word-of-mouth within the context of students’ experience of Higher Education in ASEAN and UK contexts. The study finds that feelings of gratitude are more likely to result in positive conversations with others than in thanks to the benefactor. Feelings of gratitude may also reduce silent endurance. However, expressions of gratitude appear to have no influence on a sender’s conversations about HE.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45581305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Reducing service sabotage: the influence of supervisor social undermining, job stress, turnover intention and ethical conflict 减少服务破坏:主管社会破坏、工作压力、离职意向和伦理冲突的影响
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-06-03 DOI: 10.1080/10696679.2022.2080713
C. H. Schwepker, C. Dimitriou
{"title":"Reducing service sabotage: the influence of supervisor social undermining, job stress, turnover intention and ethical conflict","authors":"C. H. Schwepker, C. Dimitriou","doi":"10.1080/10696679.2022.2080713","DOIUrl":"https://doi.org/10.1080/10696679.2022.2080713","url":null,"abstract":"ABSTRACT The purpose of this research is to better understand the relationship between supervisor social undermining and service sabotage through related mediating and moderating variables among customer-contact service employees. Based on a sample of 316 hotel/motel employees, findings show that supervisor social undermining leads to greater service sabotage. Unethical behavior in the form of supervisor social undermining is positively related to job stress and this stress is exacerbated when ethical conflict exists. Moreover, besides being an outcome from unethical behavior, job stress can subsequently influence additional unethical behavior in the form of service sabotage via its impact on turnover intention.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46416139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
The gender earnings gap in sharing economy services: The role of price, number of stays, and guests accommodated on Airbnb 共享经济服务中的性别收入差距:价格、住宿次数和在Airbnb上住宿的客人的作用
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-06-03 DOI: 10.1080/10696679.2022.2080715
A. Davidson, Mark R. Gleim
{"title":"The gender earnings gap in sharing economy services: The role of price, number of stays, and guests accommodated on Airbnb","authors":"A. Davidson, Mark R. Gleim","doi":"10.1080/10696679.2022.2080715","DOIUrl":"https://doi.org/10.1080/10696679.2022.2080715","url":null,"abstract":"ABSTRACT Sharing economy platforms present a unique work opportunity for service providers seeking freedom and flexibility, yet discrepancies in earnings between genders are found to persist. Extracting data from over 8,000 service providers on Airbnb, we reveal that males generate higher earnings than females for comparable accommodations. This discrepancy is attributed to three factors revealing that male vs. female hosts are more likely to: set higher prices, generate more stays, and accommodate a greater number of guests per stay. This research carries significant implications for marketing theory and practice, impacting digital platform managers, policymakers, and researchers investigating earnings differences between genders.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44587617","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Digital analytics approach to understanding short video advertising in digital marketing 理解数字营销中短视频广告的数字分析方法
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-04-25 DOI: 10.1080/10696679.2022.2056487
P. Addo, Samuel Kofi Akpatsa, Philip Nukpe, Asare Andy Ohemeng, N. B. Kulbo
{"title":"Digital analytics approach to understanding short video advertising in digital marketing","authors":"P. Addo, Samuel Kofi Akpatsa, Philip Nukpe, Asare Andy Ohemeng, N. B. Kulbo","doi":"10.1080/10696679.2022.2056487","DOIUrl":"https://doi.org/10.1080/10696679.2022.2056487","url":null,"abstract":"ABSTRACT This study relied on datasets from global B2C and C2C to investigate the relationship between short video advertising (SV), customer satisfaction, price, quality signals, and sales in digital marketing. Using the web-scraping mining technique, the results from over twenty-three thousand online shops indicate that logistics service quality overrides the relevance of location in digital marketing. SV directly impacts sales and increases the shops’ dynamic scores, including quality of service and customer satisfaction. We identified actual online data to justify why SV adoption is essential in digital marketing and recommend logistic service quality and price fairness to improve sales in e-commerce.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48599580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Eric is bad, but Erica is worse: greater negativity bias toward female brands 埃里克很糟糕，但艾丽卡更糟糕：对女性品牌的负面偏见更大
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-04-25 DOI: 10.1080/10696679.2022.2067066
Timucin Ozcan, Michael Hair, Ahmet M. Hattat
{"title":"Eric is bad, but Erica is worse: greater negativity bias toward female brands","authors":"Timucin Ozcan, Michael Hair, Ahmet M. Hattat","doi":"10.1080/10696679.2022.2067066","DOIUrl":"https://doi.org/10.1080/10696679.2022.2067066","url":null,"abstract":"ABSTRACT We predicted that brand gender moderates the effect of information valence on attitude change, such that negative information leads to a greater decline in attitude for female brands due to differences in trust change. We conducted three studies to test this prediction. Study 1 (N = 260) and Study 2 (N = 205) results reveal a conditional direct effect of negative information on attitude change, whereby negative information decreases attitude more for female (vs. male) brands; these studies also show a conditional indirect effect of negative information on attitude change via trust change, such that negative information decreases trust more for female (vs. male) brands, which leads to a decrease in attitude. By analyzing 2.68 million Yelp.com customer reviews, the results for Study 3 further demonstrate the gender disparity in review usefulness.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46294810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
“PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances “PLS-SEM:确实是一颗银弹”-回顾观察和最近的进展
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-04-12 DOI: 10.1080/10696679.2022.2056488
M. Sarstedt, Joseph F. Hair, C. Ringle
{"title":"“PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances","authors":"M. Sarstedt, Joseph F. Hair, C. Ringle","doi":"10.1080/10696679.2022.2056488","DOIUrl":"https://doi.org/10.1080/10696679.2022.2056488","url":null,"abstract":"ABSTRACT In 2011, the Journal of Marketing Theory & Practice published “PLS-SEM: Indeed a silver bullet,” which became a cornerstone contribution in marketing. Critical reflection of research work is a fundamental building block of science, including one’s own writing. In this spirit, we offer a review of our own 2011 paper, assuming we were reviewers with today’s background knowledge of the method. Taking a reviewer’s perspective in our comments, we clarify several ambiguities in our initial overview presentation and offer updates of – from today’s perspective– outdated descriptions that led to some criticisms in recent years which have since been overcome.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47139137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 88
Understanding special requests as drivers of customer citizenship behaviors: the mediating role of gratitude and satisfaction 将特殊要求理解为客户公民行为的驱动因素：感恩和满意度的中介作用
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-04-12 DOI: 10.1080/10696679.2022.2056708
T. Fernandes, Beatriz Cruzeiro
{"title":"Understanding special requests as drivers of customer citizenship behaviors: the mediating role of gratitude and satisfaction","authors":"T. Fernandes, Beatriz Cruzeiro","doi":"10.1080/10696679.2022.2056708","DOIUrl":"https://doi.org/10.1080/10696679.2022.2056708","url":null,"abstract":"ABSTRACT Customer special requests are requests that fall outside frontline employees’ (FLE) normal job duties, requiring them to adapt to fit customer’s needs. Adopting the customer perspective, this study aims to understand how can service firms benefit from an efficient reply to these requests. Two hundred and eighty customers were surveyed regarding a plethora of self-selected requests. Results show that FLE’s adaptive behaviors promote customer citizenship behaviors (CCB) through gratitude and satisfaction, revealing a dual route to CCB according to request type. The study contributes a better understanding of the mechanisms underlying the FLE–customer reciprocal relationship, showing that special requests produce value for both parts.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48185541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
The effects of dual branding rumors on consumers’ national and store brand evaluations 双品牌谣言对消费者品牌评价的影响
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-04-07 DOI: 10.1080/10696679.2022.2046477
Allyn Cascio, Stacie F. Waites, Robert S. Moore, Melissa L. Moore, Douglas W. Vorhies, J. Bentley
{"title":"The effects of dual branding rumors on consumers’ national and store brand evaluations","authors":"Allyn Cascio, Stacie F. Waites, Robert S. Moore, Melissa L. Moore, Douglas W. Vorhies, J. Bentley","doi":"10.1080/10696679.2022.2046477","DOIUrl":"https://doi.org/10.1080/10696679.2022.2046477","url":null,"abstract":"ABSTRACT The current research considers dual branding, where national brand manufacturers produce store brands against which they compete. Although agreements are confidential, rumors about the practice emerge. Thus, the authors examine the influence of dual branding rumor exposure on consumers’ respective national and store brand evaluations. The results support positive (negative) serial indirect effects of rumor exposure on participants’ store (national) brand evaluations through dual branding beliefs and comparative quality perceptions. In addition, smart shopper perceptions amplify the indirect effects of dual branding rumor exposure on store, but not national, brand outcomes.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45280320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
“What makes me click?” The effects of images and color in consumer-based pandemic health messages “是什么让我点击？”基于消费者的疫情健康信息中的图像和颜色的影响
IF 3
Journal of Marketing Theory and Practice Pub Date : 2022-04-06 DOI: 10.1080/10696679.2022.2039875
T. Chowdhury, Patricia A. Norberg, A. Asare, Jun Kang, R. Bannor
{"title":"“What makes me click?” The effects of images and color in consumer-based pandemic health messages","authors":"T. Chowdhury, Patricia A. Norberg, A. Asare, Jun Kang, R. Bannor","doi":"10.1080/10696679.2022.2039875","DOIUrl":"https://doi.org/10.1080/10696679.2022.2039875","url":null,"abstract":"ABSTRACT Health messaging for diseases has been an important research area in marketing. The objectives of this research are to explore response to health communications for highly threatening pandemics. We demonstrate that, in addition to message framing, imagery and text color affect intentions to respond to pandemic messages. We find that social imagery combined with positive framing increases intentions to respond, and that text in blue further increases response to messages. These results suggest that text color and social imagery matter when attempting to engage consumers in health messages about highly threatening diseases.","PeriodicalId":16424,"journal":{"name":"Journal of Marketing Theory and Practice","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2022-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41947006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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