消费者对事实在前面(FUF)标签上的积极营养的反应:健康和不健康食品之间的比较和营养动机的作用

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2022-02-22 DOI:10.1080/10696679.2021.2020662

Anh Dang, B. Nichols

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引用次数: 3

摘要

摘要:本文报告了三个实验，研究了FUF标签上提供的营养信息变化的影响。一项研究表明，当标签上添加一种积极的营养成分时，不健康的食品会被认为更健康;健康食品不受影响。研究二扩展了这一发现，表明可能发生溢出效应，即在一个人接触到在FUF标签上含有积极营养成分的产品后，没有任何包装正面营养标签的类似不健康食品也可能被认为更健康。研究三利用眼球追踪来显示对视觉注意力的影响。

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Consumer response to positive nutrients on the facts up front (FUF) label: A comparison between healthy and unhealthy foods and the role of nutrition motivation

ABSTRACT This paper reports on three experiments that examine the effects of variations in the nutrition information provided on the FUF label. Study one shows that when a positive nutrient is added to the label, unhealthy food is perceived as healthier; healthy food is unaffected. Study two extends this finding by showing that a spillover effect can occur whereby a similar unhealthy food without any front-of-pack nutrition label may also be perceived as healthier after a person is exposed to a product containing a positive nutrition fact on the FUF label. Study three utilizes eye-tracking to show effects on visual attention.

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.