“PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2022-04-12 DOI:10.1080/10696679.2022.2056488

M. Sarstedt, Joseph F. Hair, C. Ringle

引用次数: 88

Abstract

ABSTRACT In 2011, the Journal of Marketing Theory & Practice published “PLS-SEM: Indeed a silver bullet,” which became a cornerstone contribution in marketing. Critical reflection of research work is a fundamental building block of science, including one’s own writing. In this spirit, we offer a review of our own 2011 paper, assuming we were reviewers with today’s background knowledge of the method. Taking a reviewer’s perspective in our comments, we clarify several ambiguities in our initial overview presentation and offer updates of – from today’s perspective– outdated descriptions that led to some criticisms in recent years which have since been overcome.

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“PLS-SEM:确实是一颗银弹”-回顾观察和最近的进展

2011年，《市场营销理论与实践》杂志发表了《PLS-SEM:确实是一颗银弹》一文，成为市场营销领域的奠基石。对研究工作的批判性反思是科学的基本组成部分，包括自己的写作。本着这种精神，我们提供了我们自己2011年论文的回顾，假设我们是具有今天的方法背景知识的评论者。在我们的评论中，我们从审稿人的角度出发，澄清了我们最初概述中的一些模糊之处，并从今天的角度更新了近年来导致一些批评的过时描述，这些描述已经被克服了。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.