The gender earnings gap in sharing economy services: The role of price, number of stays, and guests accommodated on Airbnb

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2022-06-03 DOI:10.1080/10696679.2022.2080715

A. Davidson, Mark R. Gleim

引用次数: 2

Abstract

ABSTRACT Sharing economy platforms present a unique work opportunity for service providers seeking freedom and flexibility, yet discrepancies in earnings between genders are found to persist. Extracting data from over 8,000 service providers on Airbnb, we reveal that males generate higher earnings than females for comparable accommodations. This discrepancy is attributed to three factors revealing that male vs. female hosts are more likely to: set higher prices, generate more stays, and accommodate a greater number of guests per stay. This research carries significant implications for marketing theory and practice, impacting digital platform managers, policymakers, and researchers investigating earnings differences between genders.

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共享经济服务中的性别收入差距:价格、住宿次数和在Airbnb上住宿的客人的作用

摘要共享经济平台为寻求自由和灵活性的服务提供商提供了独特的工作机会，但性别之间的收入差异仍然存在。从Airbnb上8000多家服务提供商的数据中，我们发现，在类似的住宿条件下，男性的收入高于女性。这种差异归因于三个因素，这表明男性和女性房东更有可能：设定更高的价格，产生更多的住宿，以及每次住宿容纳更多的客人。这项研究对营销理论和实践具有重要意义，影响了数字平台管理者、决策者和调查性别收入差异的研究人员。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.