利用潜在增长曲线模型细分消费者对新型包装消费品的采用情况

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2022-09-13 DOI:10.1080/10696679.2022.2115383

A. Allaway, H. McCullough, Kyoungmin Kim, Gregory McAmis

引用次数: 0

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Segmenting customer adoption of new consumer packaged goods using latent growth curve modeling

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.