One value does not ‘fit’ all: value-laden luxury advertising through the lens of consumer individuality

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2023-11-28 DOI:10.1080/10696679.2023.2280564

Antigone G. Kyrousi, Eirini Koronaki, Athina Y. Zotou, Anastasios Panopoulos

引用次数: 0

Abstract

This paper investigates how consumers’ individual differences (personal values and characteristics in the adaptations level of personality) affect responses to luxury advertising laden with two opp...

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一种价值观并不“适合”所有人:通过消费者个性的视角进行价值取向的奢侈品广告

本文研究了消费者的个体差异(个人价值观和个性适应层面的特征)如何影响消费者对两种选择的奢侈品广告的反应。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.