基于信号理论分析陌生小型在线零售商初始信任形成过程中的网站功能、投资感知和信任倾向

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2024-01-29 DOI:10.1080/10696679.2024.2305454

Varinder M. Sharma, Andreas Klein

引用次数: 0

摘要

不熟悉的在线零售商数量远远超过熟悉的商店数量，但它们却缺乏消费者的信任，这可能会导致销售额下降，最终导致失败。本研究开发并测试了一个概念，即...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A signaling theory-based analysis of website features, investment perception and trust propensity in initial trust formation on unfamiliar small online retailers

Unfamiliar online retailers far exceed the number of familiar stores, yet they lack consumer trust that may result in lower sales and, ultimately, failure. This study develops and tests a conceptua...

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.