道德领导者如何培养销售人员的创造力：探讨社会权力、工作自主权和内部竞争性工作环境的作用

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2024-01-29 DOI:10.1080/10696679.2024.2305444

Colin Gabler, Ashish Kalra

引用次数: 0

摘要

虽然销售人员创造力的好处已被充分证明，但最近的呼吁却强调了有关如何培养创造力销售人员的研究的缺乏。采用社会学习理论，我们将销售人员的创造力定位为...

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.