Defining the Metaverse with challenges and opportunities in the business environment

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2023-11-09 DOI:10.1080/10696679.2023.2273555

Roberto Bruni, Michela Piccarozzi, Federica Caboni

引用次数: 0

Abstract

ABSTRACTThis paper defines the Metaverse in the business environment using a holistic lens, highlighting opportunities and challenges. The research is based on a systematic literature review (SLR) that collects definitions, opportunities and challenges of the Metaverse from the latest marketing and management research streams. A definition of the Metaverse, including opportunities and challenges for the business environment, is provided. Furthermore, the research results highlight the emergence of the Metaverse as a technology that facilitates communication, actor interaction and knowledge dissemination, both for the competitive advantage of companies and for the social interaction of people in society. Disclosure statementNo potential conflict of interest was reported by the author(s).

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定义具有业务环境中的挑战和机遇的元界

摘要本文从整体的角度对商业环境中的元宇宙进行了定义，突出了机遇和挑战。该研究基于系统的文献综述(SLR)，从最新的营销和管理研究流中收集了Metaverse的定义、机遇和挑战。提供了一个定义，包括业务环境的机遇和挑战。此外，研究结果强调了元宇宙作为一种促进沟通、演员互动和知识传播的技术的出现，既有利于公司的竞争优势，也有利于社会中人们的社会互动。披露声明作者未报告潜在的利益冲突。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.