影响者营销对购买意向的影响：探讨物质主义、嫉妒和一厢情愿认同的作用

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2024-05-31 DOI:10.1080/10696679.2024.2353717

Jingyi Duan, Jean Brechman

引用次数: 0

摘要

本文旨在研究关注者的物质主义价值观如何影响他们对社交媒体影响者推广的旅游和休闲体验的购买意向。三项研究...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The effects of influencer marketing on purchase intention: exploring the roles of materialism, envy and wishful identification

The purpose of this paper is to examine how materialism values of followers affect their purchase intention toward travel and leisure experiences promoted by social media influencers. Three studies...

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.