视觉设计对生态标签评价的影响：有效的绿色广告指南

IF 4.4 Q2 BUSINESS

Journal of Marketing Theory and Practice Pub Date : 2024-02-20 DOI:10.1080/10696679.2024.2307889

Carmela Donato, Feray Adıgüzel

引用次数: 0

摘要

通过使用15个真实生态标签进行的三项调查设计，我们探讨了消费者对生态标签标识态度的四个设计要素，结果显示，视觉复杂度、文字量和绿色...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The effects of visual design on eco-labels evaluations: guidelines for effective green advertising

Through three survey designs using 15 real eco-labels we explored four design elements on consumers’ attitude toward the eco-label logo, showing that visual complexity, text amount, and green color...

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来源期刊

Journal of Marketing Theory and Practice BUSINESS-

CiteScore

6.80

自引率

6.70%

发文量

期刊介绍： The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.